Creativity Course Assignment 2

October 30, 2012

Anu Advani (Fremont) & Julie Duffield (Palo Alto)An Individual Project with a Team Perspective

High TouchHigh Visibility

Branding

Building & Maintaining

a Loyal Customer

Community

Fremont, California – Close Up

To Palo Alto

To Oakland

To San Jose

Fremont Stores

A bit of the “new age” in a conservative town…

With her knowledge of resources, Jennifer helps customers feel at home by helping them select the right products

Community members interact around fee-based services and free resources. And now, to quite a different store…

Let’s see how they make creativity visible…

Elizabeth “walks the talk” in displaying store products. Customers know that she and her colleagues can help them obtain what they need.

Want to create but not sure how? There’s a place to interact, learn, and create together. And another could be…

How to Create a High Touch?

And High Visibility?

Plus Branding?

Empty for over 2 years…

All Power to the Imagination!

Remember that phrase from 1968:

What do you imagine as you peer into this space?

Palo Alto, California – Close Up

To San Francisco To Fremont

To San Jose

Palo Alto Stores

In this online world Stores = sensory

experiences Stores….. being used to build experiences

Building the Experience in the Right Location = $$$$$$

Apple stores make more $ per square foot per month than other stores ((Security person )

The Environment = The Experience

Glass façade allowing natural into a great open space hall of activity

Many Helpers = Happy Customers of All Ages

Color code less priced accessories activity

Sit down get comfortable for hands on assistance

High Tech + High Touch = High Curiosity

Buy it via iPad Sales folks walk the talk

Glass Signage to match the computerNo paper or for sale signs

Meeting Places = Core

Genius Bar to meet

Get them young Kids corner

Hi-tech projected

tips get your attention to

bring you closer

Would you visit this store?

Vans Store Front Brand

Comics to get attention

Vans = Shoes + more…?

Shoes in window

Shoes @ back

Watch out for what’s in between

The Action is Inside

Loud music via video above the cash register

Easy to see & touch

Lights Wooden floors

Would you patronize this store?

Brand Name Store Front

Visible Sale sign

Illuminating a known brand name

Holiday Theme

Comfy Coach To Try Before you Buy

Lighting & Knick-knacks create a unique theme,

“Creature Comforts”

Prices listed-

Many Displays

Large, open space with displays to show with “design ideas” in

context --

Many colors and items--

The Extra’s

Large items --- also showing off many smaller priced add

items

Would you patronize this store?

We’re pondering…“Location, location, location.”

But, when does design trump location, i.e., in building a loyal customer base?