InsightInnovationeXchange2016

IMAGINED AND PRESENTED BY SUPPORTED BY

2016.03.03 – 2016.03.04Beurs van BerlageAmsterdam

SAVE THE DATEFOR IIEX LATINAMERICA THISAUGUST.

LIMA / 24-25 AUGUST 2016 / iiex-la.insightinnovation.org

Join us in Lima this 24-25 August for two days of our

trademark focus on innovation, startups, collaboration

and networking – led by the industry thought leaders

of Latin America.

You can find all information on our upcoming events, watch videos of past event sessions, and register online by visiting us on the web at InsightInnovation.org. We hope to see you at another event soon!

JOIN US AT UPCOMING EVENTS

IIEX LATIN AMERICA 201624-25 August 2016 in Lima

IIEX HEALTH 20165 April 2016 in Philadelphia

INSIGHTS MARKETING DAY9 May 2016 in London

WELCOME TO IIEXWelcome to Insight Innovation eXchange. We’ll let the event speak for itself, but we think you’ll agree that there’s no event like IIeX.

Prepare yourself. This event is fast-paced, jam-packed with brand new content, and full of opportunities to collaborate, network, and never stop learning.

OUR MOBILE APPPlease access the most accurate version of the agenda and speaker list via our event app. To visit the app, go to reg.attendeenet.com/mobile/1521 on your smartphone’s web browser. For the most recent updates on the agenda, you can also refer to the IIeX website at iiex-eu.insightinnovation.org/agenda

TWITTERJoin the conversation online using the conference hashtag: #iiex

WI-FIThe network name is IIeXEurope2016, and the password is dowellresearch (courtesy of our Wi-fi Sponsor, Dowell Research).

NEED HELP?If you have questions on-site, or need any help, please stop by the registration desk, or email us at iiexevents@greenbook.org and we’ll get back to you ASAP.

Thank you for joining us!

The IIeX Team GreenBook

IIEX NORTH AMERICA 201613-15 June 2016 in Atlanta

01

REGISTRATION & WELCOME COFFEE / LOBBY

DAY ONE: GETTING FUTURE FOCUSED

8:40AM-9:00AMTechnology in Insights – From Adapting to Cope to Adopting to WinVijay Raj (Unilever)

9:00AM-9:20AMFame, Feeling, & Fluency Drives Famous 5-Star MarketingJohn Kearon (BrainJuicer)

9:20AM-9:40AMMarket Research Adventures in a Digital World: How Air France – KLM is Using Research to Improve Its Digital OfferMaaike van der Horn (KLM)

9:40AM-10:00AMFreeing Research Through TechnologyStephen Phillips (ZappiStore)

10:00AM-10:20AMDrain Your Shark TankJeff Reynolds (LRW)

10:20AM-10:40AM Live Connection to CultureJake Steadman (Twitter)

PLENARY SESSION / GROUND TRACKCHAIRED BY RAY POYNTER, GREGG ARCHIBALD, & KRISTIN LUCK

7:30AM-8:40AMRegistration & Welcome Coffee

NETWORKING BREAK & INNOVATION SHOWCASE

10:40AM-11:00AMNetworking Break & Innovation Showcase

02

DAY ONE: GETTING FUTURE FOCUSED

11:00AM-11:20AMDeliver More Powerful Insights with In-The-Moment Feedback Using Location and Beacon TriggeringMiguel Ramos (Confirmit)

11:20AM-11:40AMA Fresh Look at a Market Research ClassicIstvan Hajnal (GfK)

11:40PM-12:00PMMusical Chairs with Social Media is Making Me Dizzy!Federico Capeci (TNS) & Paolo Melegari (Barilla)

12:00PM-12:20PMAudiomatchingJacob Lyng Wieland (The Danish Broadcasting Corporation), Michael Oxfeldt (The Danish Broadcasting Corporation), & Omri Halevi (Mobile Research Labs)

12:20PM-12:40PMHow Technology & Innovation Is Driving #MRX ChangeTim Macer (meaning) & Richard Collins (FocusVision)

TRACK 1 / GROUND TRACKCHAIRED BY FIONA BLADESBI is No BS

11:00AM-11:20AMLet Me In! How Leaving Out Mobile-First Research Participants Affects Sample RepresentativenessRoddy Knowles & Kartik Pashupati (Research Now)

11:20AM-11:40AMRewarding the Retail Customer while Generating Extra RevenueNicole Huyghe (Boobook) & Bart Vandenreijt (Carrefour)

11:40AM-12:00PMThe Game of Context – How JDE Has Leveraged Context- Based MeasurementKatia Pallini & Anita Peerdeman (InSites Consulting)

12:00PM-12:20PMGrow Your Brand by Hitting the Millennial Sweet SpotMartijn Lampert (Motivaction)

12:20PM-12:40PMWant to Know About the Next Big Thing? Meet the DILLIGAFs!Dr Lida Hujić (TFTK.info)

TRACK 2 / UPPER A TRACKCHAIRED BY SIAMACK SALARIWalking In Their Shoes

11:00AM-11:40AMFinding & Communicating InsightRay Poynter (The Future Place)

11:40AM-12:40PMLet’s Co-Create Using Our MobilesSander Waterval (Contextmapp) & Jules Prick (Koos Service Design)

TRACK 3 / WORKSHOP TRACKCHAIRED BY MARK EARLSInteractive Workshops

LUNCH BREAK & INNOVATION SHOWCASE

12:40PM-1:40PMLunch Break & Innovation Showcase

03

04

DAY ONE: GETTING FUTURE FOCUSED

1:40PM-1:50PMFinalist #1: SayWhatNow App Julian ColeCompetition judged by Vijay Raj, Tim Macer, Snorri Gudmundsson, Alex Johnson, & Mike Stevens

1:50PM-2:00PMFinalist #2: AI-Driven Topic Analysis Matthew Richardson

2:00PM-2:10PMFinalist #3: Mobile EthnographyKatja Bressette

2:10PM-2:20PMFinalist #4: Advanced Location IntelligenceNelly Mamyan & Artem Tinchurin

2:20PM-2:30PMFinalist #5: The Insight Activation StudioAnouk Willems

2:30PM-2:40PMFinalist #6: Heartbeat MR AppLana Novikova

2:40PM-3:00PMIIeX Competition Winners Circle: Skin in the Game – Put Your Money Where Your Mouth IsAnouar el Haji (Veylinx)

3:00PM-3:20PMEmotion Drives Sales – Innovative Ad Tracking Supported by NeuromarketingDavid Ottlik (Synetiq)

TRACK 1 / GROUND TRACKCHAIRED BY DAN FOREMANInsight Innovation Competition

1:40PM-2:00PMBreaking Boundaries with Agile Qualitative ResearchEdward Appleton & Claudia Antoni (Happy Thinking People)

2:00PM-2:20PMSurvey Confession – The Impact of Survey Design on Honesty Alexander Wheatley (Lightspeed GMI)

2:20PM-2:40PMThe Baby and the Bathwater: Important New MR Skills and Vital Old OnesNick Thomas (MRWeb)

2:40PM-3:00PMWhere Research Takes the Place of Chance – Mapping Target Groups & Developing PersonasSebastian Klein & Dr. Joerg Munkes (GIM)

3:00PM-3:20PMNeed State Mapping From Social ImagesOliver Lewis (Insights Distillery)

TRACK 2 / UPPER A TRACKCHAIRED BY DIRK HUISMANInsight Skills For The Future

1:40PM-2:20PMCopy Copy Copy: A Hands-On Workshop in Using Other People’s Ideas to Make New Things; Other People’s Strategies to Inform Your Own Mark Earls (HERD)

2:20PM-3:20PMEmotions Move New Products: How Implicit Concept Testing is the Key to Launch SuccessCyrus McCandless (Sentient Decision Science)

TRACK 3 / WORKSHOP TRACKCHAIRED BY DENYSE DRUMMOND-DUNNInteractive Workshops

DAY ONE: GETTING FUTURE FOCUSED

05

4:00PM-5:00PMPanel: Innovation Through Diversity – Uniformity is Killing Your Bottom LineModerated by Kristin Luck (Kristin Luck Consulting), with panelists Eric Salama (Kantar), Anita Nayyar (WorldThinks), Erika Harriford-McLaren (The International School of Amsterdam), & Kristin Zuhlke (Knowledge Hound)

5:00PM-5:20PMPersonal Insights, Em- powerment, and ControlRyan Garner (CitizenMe)

5:20PM-5:40PMSearching for Better Report Automation in PowerPointTorben Laustsen (OfficeReports)

5:40PM-5:50PMClosing Remarks

TRACK 1 / GROUND TRACKCHAIRED BY GREGG ARCHIBALDUnconventional Innovation

4:00PM-4:20PMLove Me You: Why Self Brand Overlap Predicts Brand LoveDavid Penn (Conquest)

4:20PM-4:40PMImplicit Testing: The New “Normal” for BrandsCristina de Balanzo (Walnut Unlimited)

4:40PM-5:00PMEmotional Segmentation with Non-Conscious MeasurementsAnders Bengtsson (Protobrand)

5:00PM-5:20PMExperiments in Sensory SemioticsCato Hunt & Gemma Jones (Space Doctors)

5:20PM-5:40PMNeuroscience and Wearable Technology in #MRXJavier Minguez (BitBrain)

5:40PM-5:50PMClosing Remarks

TRACK 2 / UPPER A TRACKCHAIRED BY DANA STANLEYNonconscious Impact Measurement

4:00PM-4:40PMHow Your Brand Could Be Grow-ing Faster and What You Need to Do About It: Lessons From Cutting Edge Research on Brand Assets, Brand Identity, & Brand GrowthLuke Austin & Shane Skillen (Hotspex)

4:40PM-5:20PMLet’s Get Real About Authenticity Martin Oxley (Buzzback)

TRACK 3 / WORKSHOP TRACKCHAIRED BY DENYSE DRUMMOND-DUNNInteractive Workshops

RESEARCH CLUB NETWORKING EVENT

6:30PM-10:00PMResearch Club Networking Event at Escape CaffePlease note that a special ticket is required to attend. Please register online at theresearchclub.com

05

NETWORKING BREAK & INNOVATION SHOWCASE

3:20PM-4:00PMNetworking Break & Innovation Showcase

REGISTRATION & WELCOME COFFEE / LOBBY

DAY TWO: DELIVERING ON THE PROMISE7:30AM-8:45AMRegistration & Welcome Coffee

06

8:45AM-9:00AMOpening Remarks & Announcements

9:00AM-9:20AMHow to Turn Big Data Into Actionable DataAnnie Pettit (Peanut Labs)

9:20AM-9:40AMLaunching a Customer-Centric Proposition in Just 13 Weeks at AegonRobbert-Jan van Oeveren (Koos Service Design) & Alice Botden (Aegon)

9:40AM-10:00AMe-luminate – A Platform That Brought TransformationPaul Cussell & Kate Downer (Breaking Blue Research)

10:00AM-10:20AMEmotion and Reason: Why Consumer Neuroscience Should Stop Disparaging Conscious Measures Joe Sauer (Sentient Decision Science)

TRACK 1 / GROUND TRACKCHAIRED BY GREGG ARCHIBALDPurpose-Led Innovation

8:45AM-9:00AMOpening Remarks & Announcements

9:00AM-9:20AMInnovation Through Collaboration: How Proactive Agency Partnership Built a New Model of Brand TrustIan Murray (house51) & Caroline Bates (Chime Insight & Engagement)

9:20AM-9:40AMThe Men Who Stare at Screens: Automation & Interpretation in a Visual WorldSimon Lidington & Matt Lynch (Big Sofa)

9:40AM-10:00AMData Disruption by Design: Tapping Design Thinking to Transform Data into Powerful StorytellingMarcus Jimenez (StickyDocs)

10:00AM-10:20AMDo You Feel Me? Help Your Fans Find YouDanielle Todd (Relish Research)

TRACK 2 / UPPER A TRACKCHAIRED BY RAY POYNTERLet’s Get Creative

8:45AM-9:00AMOpening Remarks & Announcements

9:00AM-9:40AMBreakthrough Innovation Success: How to Create Unparalleled AdvantageCostas Papaikonomou (Happen Group)

9:40AM-10:20AMLet’s Get Dexter(ous): It’s Time to Kill Your Aversion to “AGILE” Nikki Lavoie (MindSpark Research International)

TRACK 3 / WORKSHOP TRACKCHAIRED BY KRISTIN LUCKInteractive Workshops

DAY TWO: DELIVERING ON THE PROMISE

10:40AM-11:00AMBeyond the Traditional Panel: Comparing Respondent Behavior Based on Different Recruitment and Incentive MechanismsAaron Platshon (TapResearch)

11:00AM-11:20AMGamifying Questions Using Text Alone Pete Cape (SSI)

11:20AM-11:40AMNew Passive Sound Recognition Solution, Made for Any Research FirmDaniel Tjondronegoro (Beatgrid Media)

11:40AM-12:00PMAchieving Teamwork in Data Security Protection Maria Huab & Stanley Satty (Civicom)

TRACK 1 / GROUND TRACKCHAIRED BY DANA STANLEYGo Mobile or Go Home

10:40AM-11:00AMInnovation Success Forecasts and Pricing Research using Prediction MarketsHubertus Hofkirchner (Prediki)

11:00AM-11:20AMThe Role of Video in Marketing ResearchFrank Kelly (Lightspeed GMI)

11:20AM-11:40AMCuriosity; Insight; RevolutionJane Frost (MRS)

11:40AM-12:00PMPanel: Ginny Valentine Badge of Courage Moderated by Fiona Blades (MESH Experience), with panelists Annie Pettit (Peanut Labs), Shari Swan (Streative Branding), Mark Johnson (BrainJuicer), & Mark Earls (HERD)

TRACK 2 / UPPER A TRACKCHAIRED BY DAVE MCCAUGHANLessons in Leadership

10:40AM-11:20AMBig Picture – Deep UnderstandingSiamack Salari (EthOS Labs)

11:20AM-12:00PMSuccess is in the Subtext: Implicit Ad Testing to Reveal True Persuasive Impact Joe Sauer (Sentient Decision Science)

TRACK 3 / WORKSHOP TRACKCHAIRED BY KRISTIN LUCKInteractive Workshops

LUNCH BREAK & INNOVATION SHOWCASE

12:00PM-1:00PMLunch Break & Innovation Showcase

07

NETWORKING BREAK & INNOVATION SHOWCASE

10:20AM-10:40AMNetworking Break & Innovation Showcase

08

DAY TWO: DELIVERING ON THE PROMISE

1:00PM-1:20PMThe Journey for Insights (And Why Some People Prefer to Stay Home)Stan Knoops (International Flavors & Fragrances) & Hans Lingeman (Winkle)

1:20PM-1:40PMSpeed to Insight: How Structured Listening & Social Intelligence Lead to Faster, More Precise InsightsPaul Dyer (W2O Group)

1:40PM-2:00PMInnovating in Premium MarketsHector Garcia (Etihad Airways)

2:00PM-2:40PMClient Panel: Partners in InnovationModerated by Stephen Philips, with panelists Carley Fain (Shortlist), Tiphany Yokas (Mondelez Interna-tional), Andrey Evtenko (Nestle), Ben Robins (Audible), & Jeroen Verspeek (BBC)

2:40PM-3:00PMA Lot Can Happen in 12 Months… Nico Jaspers & Ben Leet (Dalia Research)

3:00PM-3:20PMHow Emotional Intelligence is Fuelling a Data-Driven Approach to MediaAlex Slater (Realeyes) & Michael Lazenby (MediaCom)

TRACK 1 / GROUND TRACKCHAIRED BY LAURA BRIGHTResearch & Client Success

1:00PM-1:20PMFeeling Blue? Using Colour to Measure Emotional Impact in Marketing Kristin Hickey (kubi kalloo)

1:20PM-1:40PMWhat Happens to BE When You Are No Longer in Kansas? The “Un-known Unknowns” of Market ResearchElina Halonen (The Irrational Agency)

1:40PM-2:00PMLeveraging Innovations in Mobile Technology for Deeper Patient Insights Brian Mondry (Kantar Health)

2:00PM-2:20PM“Video, Video Everywhere, But Not a Drop to Drink!”Carl Wong (LivingLens)

2:20PM-2:40PMFrom Creativity to Innovation: A Clear ProcessDr. Rachel Lawes (Lawes Gadsby Semiotics)

2:40PM-3:00PMContext Matters – Bringing Relevance to Product TestingSjoerd Koornstra (Heineken International) & Jasper Scheir (Haystack International)

3:00PM-3:20PMExperience Driven Marketing: How MR Has Inspired a New Approach for MarketersFiona Blades (MESH)

TRACK 2 / UPPER A TRACKCHAIRED BY DANA STANLEYNew Thinking & New Solutions

1:00PM-1:40PMWinning Customer Centricity: Our New Role in Leading and Catalysing ChangeDenyse Drummond-Dunn (C3Centricity)

1:40PM-2:20PMStrategic Storytelling: From Insights to ImpactKristin Luck (Kristin Luck Consulting)

2:20PM-3:00PMPlease Ignore the MythsDave McCaughan (Bibliosexual)

TRACK 3 / WORKSHOP TRACKCHAIRED BY MICHALIS MICHAELInteractive Workshops

DAY TWO: DELIVERING ON THE PROMISE

09

3:40PM-4:00PMHow to Build Your Market Research Business in 2020Fleur Evans (Mesh Experience)

4:00PM-4:20PMFutures Intelligence: Mapping Tomorrow’s Disruptors TodayYvette Montero Salvatico (Kedge, LLC)

4:20PM-4:40PMDelivering on the Promise: Insights Into the Future of Marketing IntelligenceKristin Luck, Joaquim Bretcha, & Anne-Sophie Damelincourt (ESOMAR)

4:40PM-5:00PMCopy Copy Copy: Innovation’s Best HackMark Earls (HERD)

5:00PM-5:10PMAnnouncement of IIeX Competition WinnersGregg Archibald (Gen2 Advisors)

5:10PM-5:30PMThe 5 Things Insight Professionals Should Do In 2016Ray Poynter (The Future Place)

5:30PM-5:45PMClosing Remarks

TRACK 1 / GROUND TRACKCHAIRED BY GREGG ARCHIBALD & RAY POYNTERActivate & Disrupt

NETWORKING EVENT HOSTED BY GEN2 ADVISORS & BORDERLESS ACCESS PANELS

5:45PM-6:45PMNetworking Reception by Gen2 Advisors & Borderless Access Panels

NETWORKING BREAK & INNOVATION SHOWCASE

3:20PM-3:40PMNetworking Break & Innovation Showcase

IIEX SPONSORSEXHIBITORS

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DATAEXPERT

INSIGHT INNOVATION COMPETITION SPONSORS

WI-FI SPONSOR DEVELOPMENT PARTNER

IIEX PARTNERSMEDIA PARTNERS

QUALITATIVE RESEARCHCONSULTANTS ASSOCIATION

IIEX IS PRESENTED BY

FIND YOUR INSPIRATION.TELL YOUR STORY. GROW YOUR BUSINESS.

LONDON / 9 MAY 2016 / imd.insightinnovation.org

Join us this May in London for a day of learning,

networking, and inspiration – crafted to help you

expand your market research business by utilizing

the power of better marketing.

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