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InsideScientific.com is an online environment rich with information
for life science researchers. Resources include educational
webinars, in-lab workshops and training programs, life science
news and more. In addition, scientists can browse our supplier
database to learn more about the tools and technologies offered
by manufacturers around the globe.
Our mission is to augment scientific discovery by facilitating and
continually improving the exchange of scientific information.
www.insidescientific.com
InsideScientific Marketing Solutions is the team of people behind
the scenes that delivers event management services for online
webinars, in-lab workshops, and provides strategic content
marketing services to our clients. We work exclusively in the life
sciences and are passionate about lead generation, lead nurturing
and brand building.
We work as an extension of your team to drive product education,
connect you with qualified leads, and help grow your business.
www.insidescientific.com
CONTENT SERVICES
1. LIVE WEBINARS
2. TECH-CASTS
3. INTERVIEWS
4. SCIENTIFIC ARTICLES
60-minute educational presentations about your products, services and solutions offering live audience engagement, including polls and Q&A sessions. Include guest speakers to share case studies and highlight how your product is helping them make novel discoveries in the lab.
15-minute pre-recorded webinar presentations focused on your technology, theory of operation, methodology, best-practices, research strategy and industry trends. The subject matter is limitless and content is recorded privately at your convenience.
Recorded interviews with your staff discussing how your company, its products and services are supporting life science research. What does your company stand for, what are your thoughts on research trends and where are we headed next?
A copywriting service for reviewing how your products and services are being used in the lab. You provide our team a framework, the focus and reference material (publications), and we produce an original article for publishing on your site or ours.
CONTENT SERVICES
1. LIVE WEBINARS
2. TECH-CASTS
3. INTERVIEWS
4. SCIENTIFIC ARTICLES
WEBINAR PERFORMANCE
We have a strong, consistent performance for driving researchers and scientific professionals to our live
webinars. Here are some important metrics based on a standard 4-5 week dedicated email marketing
and social media campaign through InsideScientific.
1. Avg. Registration = 270
2. Avg. Live Attendance = 105
3. Attendance Duration = 96%
4. Avg. Poll Engagement = 83%
5. Survey Engagement = 34%
6. New Gated Registrations = 30*
7. Recording Views (Open-Access) = 400*
8. Recording Views (Gated) = 90*
*average count calculated at 6 months post webinar
WEBINAR SERVICE TIERS
PREMIUM: a comprehensive, white-glove webinar service optimized for maximum lead generation. Collect registrant and
market intelligence data leading up to, during, AND following the live event through an interactive online webinar auditorium.
Access more flexible polling features, and provide direct outbound links to resources, landing pages and associated content.
Your webinar recording is gated for up to 6 months after the event, after which it migrates to our open-access YouTube
channel. A post webinar email marketing and social media plan boost lead generation and exposure.
STANDARD: a turn-key service including event planning, project management, live event moderation in our interactive online
auditorium, and production of your on-demand recording and slides. Lead information and market intelligence is collected
up to and during the live event, after which your webinar content is moved to our YouTube and Slideshare.net channels.
The service concludes with delivery of a comprehensive event report including lead information and market intelligence data.
LITE: an economic webinar management service, including event strategy, planning, project management and event
moderation for a live webinar, limited to 1 guest presenter. The event is hosted by live screen share (not interactive
auditorium), and can include basic polls and a post-event survey. After the webinar, content is hosted on our YouTube and
Slideshare.net channels. Pre-recording content and simulated live formats are NOT available.
LIVE WEBINARS
✓ Full-event management from A-Z for a
live 60 minute educational webinar
✓ FRONT END: strategy, project management,
presenter preparation, registration, marketing,
presentation formatting and event moderation
✓ BACK END: recording and slide prep, video
hosting (gated or open-access), full webinar
registrant report including marketing
intelligence data, Q&A draft and post-event
email communication
Contact us for Pricing
LIVE WEBINARS
✓ Webinars can include up to 3 presenters,
and are ideal for guest-speakers (KOLs)
and research case studies
✓ Events typically focus on experimental design,
lab methodology, best-practices, research
outcomes and how a product or technology,
(and associated procedures) are enabling
scientific discovery
✓ Content can be pre-recorded with presenters
and replayed in a simulated live fashion
Contact us for Pricing
WEBINAR SERVICE INCLUSIONS (ALL TIERS)
✓ Event planning and strategy
✓ Project management
✓ Event landing page with
outbound links and branded
registration form
✓ Dedicated email marketing and
social media promotion
✓ Presenter on-boarding and
technical checks
✓ Presentation formatting
✓ Guided Practice Sessions
(if applicable)
✓ Live polling and post event
survey
✓ Professional event hosting and
moderation, including live Q&A
✓ Production of recording (MP4)
and webinar slides with
hyperlinks (PDF)
✓ Preparation of Q&A Report
✓ Registrant details and market
intelligence report post webinar
✓ Hosting of open-access
recording and slides
✓ Email notification of resources
to all registrants post-webinar
✓ Social media promotion of
resources
✓ FREE Premium Supplier Profile
on insidescientific.com
CUSTOM WEBINAR REGISTRATION FORMS
✓ Hyperlinked client sponsor logo
✓ Custom event banner
✓ Flexible Form Fields (optimized for lead collection
compliance, including GDPR)
✓ Event overview, with outbound links to client
website, product pages, etc.
✓ Complete presenter bios, including biography and
contact links (email, social, etc.)
✓ Social Media sharing stripe
*represents registration form inclusions for STANDARD and PREMIUM service levels only
CUSTOM WEBINAR AUDITORIUM
✓ Hyperlinked client sponsor logo
✓ Overview Tab, summarizing event
info and important links
✓ Resources Tab, providing access to
webinar materials (survey, links,
media, docs, etc.) – all resource
interaction data is presented in the
webinar report
✓ “Ask a Question” box OR integrated
Attendee/Presenter Chat function
*represents webinar auditorium set up for STANDARD and PREMIUM service levels
LEAD CAPTURE & INTELLIGENCE
✓ For STANDARD and PREMIUM
service, client receives access to
online reporting, showing live event
and on-demand performance on
separate tracks
✓ Client can download lead
information, trend graphs and
polling information at any time
✓ LITE service includes complete
XLS report and PDF summary for
all registrants and associated data
Your brand has evolved and your new
website is positioned for growth.
A clear development plan should be
implemented along with clarification
on business division branding.
Need to focus on producing content
and addressing SEO.
BOTTOM IMAGE:
On-Demand
Metrics Only
TOP IMAGE:
Live Webinar
Metrics Only
TOTAL REG = 276 TOTAL ATTENDEE SESSIONS = 203 CONVERSION = 76%
WEEKS 5-9
TRADITIONAL LIVE WEBINAR WORKFLOW
• Live webinar date is confirmed
• Event planning and strategy
meeting (client completes
webinar intake form)
• Presenter on-boarding
• Due dates are set for
presentation material and other
key dates are reviewed
WEEKS 3-6
• Marketing material, landing
pages and registration forms
are completed
• Technical checks are conducted
with speakers, and practice
sessions are confirmed
• Presentation content is prepared
and submitted to InsideScientific
• 5 week marketing plan is executed
to drive registration and collect
questions from registrants
• Practice sessions are completed with
presenters and final preparations are
made for the live webinar
• InsideScientific hosts and moderates
the live webinar
WEEKS 1-2
WEEKS 5-9
SIMULATED LIVE WEBINAR WORKFLOW
• Event planning and strategy
meeting (client completes
webinar intake form)
• Presenter on-boarding
• Due dates are set for
presentation material and
pre-record session(s) are
confirmed with speakers
WEEKS 3-6
• Presentation content is
prepared and submitted to
InsideScientific
• Marketing material, landing
pages and registration forms
are completed
• Live webinar date is confirmed
and content is published online
• 5 week marketing plan is executed
to drive registration and collect
questions from registrants
• Pre-record sessions are completed with
presenters, including the Q&A session
• InsideScientific creates the final video
file 2-3 weeks prior to live date, and
hosts webcast on selected air date
WEEKS 1-2
SIMULATED LIVE REPLAY VS. TRADITIONAL LIVE EVENTS
✓ Greater control on messaging and perfect content
delivery every time - no live hiccups
✓ Marketing material more accurately reflects content
✓ Flexibility for speakers: presentations can be recorded
individually, addressing scheduling conflicts
✓ Complete flexibility on live air date: presenters and
clients are not required online for the live session
X Pre-recorded Q&A sessions are limited to planted
questions and those that come in during the
registration process
X No last minute changes: all presentation content,
including polling breaks and auditorium features must
be in place 1 week prior to live date
✓ Provides opportunity to respond to audience
situations, or go off script
✓ Offers the most engaging and authentic Q&A sessions
X Scheduling is more of a challenge when multiple
speakers are involved
X Live Webinars impose hard deadlines for speakers,
unless content is prepared well in advance
X Client has less control and influence over content
delivery, messaging and tone from guest speakers
X Speakers have greater responsibility to learn and master
webinar presentation controls (ex. transitions, moving
from PowerPoint to other programs, audio mute/un-
mute cues, etc.)
CONTENT SERVICES
1. LIVE WEBINARS
2. TECH-CASTS
3. INTERVIEWS
4. SCIENTIFIC ARTICLES
TECH-CASTS
✓ A 15-minute technology focused webinar
presentation, pre-recorded with
InsideScientific and marketed to our database
✓ Client completes an online brief to identify
the subject matter, key topics, who will be
presenting, and specify the target market
✓ InsideScientific hosts a meeting to go over
content creation best practices, review our
production procedure and lock in a recording
date with the client
✓ Presenter submits the final presentation for
review by InsideScientific.
✓ Once approved, the recording is conducted.
Following, InsideScientific produces a web-
optimized, hyperlinked PDF and video
recording of the presentation (MP4)
✓ Content is published to InsideScientific.com as
a media file and PDF. Content is shared on
our social channels and receives a dedicated
email blast (two deliveries) to our database
Contact us for Pricing
TECH-CAST SERVICE INCLUSIONS
✓ Content strategy & project management
✓ Content review, feedback and professional
presentation formatting
✓ 60-minute private recording session,
including webcam capture (optional)
✓ Production of webinar recording (MP4) and
presentation slides with hyperlinks (PDF)
✓ Landing page with content summary, video,
slides, and links to associated resources
✓ Dedicated email marketing and social media
promotion of content
✓ Hosting of open-access recording and slides
on InsideScientific channels
✓ FREE Premium Supplier Profile on
insidescientific.com
TECH-CAST SUBJECT MATTER
✓ Technology Fundamentals – what scientists
should know about how your product works.
What assumptions are made? What
principles are employed?
✓ Standard Procedures and Best-Practices –
what scientists need to know to use your
product successfully.
✓ Experimental Design – how scientists can
plan their experiments to ensure successful
data collection.
✓ Application Review – highlight a use case,
including tips, tricks and methodology for a
specific research application.
✓ Thought Leadership Session – discuss the
importance of a research area, application or
specific disease model supported by the
products or services you offer.
✓ Data Analysis and Interpretation – how
should scientists review and interpret their
findings? What conclusions can be drawn?
CONTENT SERVICES
1. LIVE WEBINARS
2. TECH-CASTS
3. INTERVIEWS
4. SCIENTIFIC ARTICLES
INTERVIEWS
✓ Join InsideScientific for an interview providing
opportunity to discuss the value of your
technology, how it is enabling scientific
discovery and associated industry trends
✓ Client completes an online brief to identify
interview focus, objectives, subject matter and
share potential questions
✓ InsideScientific researches subject matter and
hosts a strategy meeting to firm up interview
questions and select a recording date
✓ Interviewee drafts written answers to questions,
serving as notes for the recording
✓ Interview is conducted online, supported by a
branded slide reel and (optional) live webcam
✓ Content is published to InsideScientific.com as a
media file, written copy and PDF. Content is
shared on our social channels and in a
relevant email newsletter. Client is encouraged
to share content on their website, social
channels and via email
Contact us for Pricing
INTERVIEW SERVICE INCLUSIONS
✓ Content strategy & project management
meeting with client
✓ Review and optimization of questionnaire
with interviewee / client
✓ 60-minute private recording session,
including webcam capture (optional)
✓ Production of interview recording (MP4) and
transcribed copy of questions and answers
✓ Landing page including interview copy, media
file and links to associated resources
✓ Promotion of content in an InsideScientific
newsletter and through social media
✓ Hosting of open-access recording on
InsideScientific YouTube channel
✓ FREE Premium Supplier Profile on
insidescientific.com
INTERVIEW SUBJECT MATTER
✓ Brand, Product and Services Overview – who
are you, what do you make, what is your role
in life science research? What are your goals,
values and mission? How are you making a
difference?
✓ Industry / Research Trends – what is top of
mind in your industry, what are the recent
scientific advancements and how is your
company and its products involved?
✓ Technology Updates and Advancements –
what technologies, processes and procedures
are changing at your company? Where are
you innovating, and why? What can scientists
expect from you in the future?
✓ Thought Leadership Discussions – what is
your point of view on current research
practices, sources of error and where things
need to improve? How should things change
in order to advance scientific discovery?
TIP – launch your interview shortly after publishing associated content, including webinars, tech-casts and Publication Reviews. Reference and link to these articles, and supporting content from your website, that will help address the interview questions.
CONTENT SERVICES
1. LIVE WEBINARS
2. TECH-CASTS
3. INTERVIEWS
4. SCIENTIFIC ARTICLES
SCIENTIFIC ARTICLES
✓ Work with InsideScientific to produce
informative “publication reviews”, application
notes and technical content
✓ Client completes an online brief to identify
the article focus, objectives, subject matter,
and provide select reference material
(ie. publications, journal reviews, methods
papers, book chapters, etc.)
✓ We produce the draft, you review and can
improve/edit as desired
✓ We decide on the distribution path…
OPTION 1: article is published to InsideScientific,
including outbound links to client website and
associated resources. Content is shared on our social
channels, and may be included in a relevant email
newsletter. Client is encouraged to share or link
content on their website, social channels and through
email marketing.
OPTION 2: client publishes the content digitally and in
print (if they wish) as their own. InsideScientific agrees
to share your content on our social channels helping
drive awareness.
Contact us for Pricing
ARTICLE/WRITING SERVICE INCLUSIONS
✓ Content strategy meeting with client
✓ Review of client brief and reference material
provided (typically publications)
✓ 700-800 word original article written to meet
client brief and objectives, followed by one
round of copyediting based on client feedback
✓ Landing page including article copy, with
outbound links to associated resources
✓ Promotion of content in an InsideScientific
newsletter and through social media
✓ FREE Premium Supplier Profile on
insidescientific.com
SCIENTIFIC ARTICLE SUBJECTS
✓ Publication Reviews – select one or multiple
publications for us to use in a review article
covering how your products are being used in
the field and how they are supporting
scientific discovery.
✓ Application Highlight – provide reference
material to support an application article,
describing how scientists can go about
planning an experiment, equipment
consideration, procedure, etc.
✓ Technical Notes – provide documentation,
operational and procedural references to
support creation of a brief technical review,
including specific techniques and procedures.
✓ Customer Profiles – work with our team to
create a client story, showcasing a particular
labs’ work, publications, novel research and
associated discoveries. Include a quote from
a lab member for high-impact!
SERVICE COMPARISON WEBINAR TECH-CAST INTERVIEW ARTICLE
List Price (single) Contact Us Contact Us Contact Us Contact Us
Content Duration 60 min 15 min 5-8 min 700-800 words
Format / Deliverables Video & Slides Video & Slides Media File & Copy Copy & PDF
Lead Retrieval Yes Optional No No
Statistics Comprehensive Views / Downloads Views / Downloads Views / Downloads
Market Intelligence Yes (Reg Form, Polls, Survey) No No No
Email MarketingDedicated (5-6 blasts) +
2 on-demand for PREMIUMDedicated (2 blasts) +
NewsletterNewsletter Newsletter
Social Media Comprehensive 3 posts 3 posts 2 posts
Optimal Frequency* Low - Med (1-4 / year) Low - High (2-12 / year) Low - High (2-12 / year) Med - High (4-12 / year )
* Content publication and promotional needs vary by company size, number of unique target markets, quantity of product/tech/service offered and lead generation & nurturing goals
Ready To Talk? contact us for a free, no-obligation
marketing analysis today!
+1 (226) 973 9168
www.insidescientific.com
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