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Dit jaar is het onderwerp van de Innovatie monitor: De rol van management in innovatie
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INNOVATION MONITOR 2014
A first important difference between leaders and laggards is in the management of finding new ideas, discovering
what to innovate on. Leaders have innovation deeper and broader embedded into their organization.
Next to the questions on management and innovation, we asked respondents for their view on trends impacting the organization and requiring innovation. Many respondents, leaders and laggards, shared a common view on trends and the need or intention to act on the trends.
The Bridge discovers, develops and delivers new business
for companies. Considering different perspectives, The
Bridge constructs surprising business concepts and
bridges the gap between existing and new business.
Professionals at The Bridge have proven their capability
to turn goal oriented innovation & renewal into positive
impact on the bottom-line, entrepreneurial culture, and the
business ecosystem of the client.
covering issues like green,
decentral, different source, prosumers
covering robotics, internet of things,
decoupled manufacturing
Coming up with the right ideas is of course much more facilitated if ‘everybody’ understands what innovation
should contribute to the strategy.
The third aspect is the capability of management itself. Managers should be able to steer the course also
under organizational stress, and excellent managers make better choices with less data.
When running business needs attention, innovation leaders are much better at keeping innovation on the
management agenda.
Leaders are much better in getting expert input from other departments.
A second key finding concerns the conversion of ideas into actionable plans, from flip chart into Gantt chart.
Innovation leaders seem to be able to make things work.
As in previous years we make a distinction between innovation leaders and laggards. In the survey we define innovation leaders as:
Management and innovation
Trends in 2014 About our respondents About the Bridge
Encouraging employees to come up with new ideas
The contribution of innovation to our strategy is clear
Two trends however stood outby innovation leaders
Ability to make major project decisions under uncertainty
Ability to keep innovation on management agenda
Ability to go from idea to action plan
Percentage of leaders vs laggards
On a scale of 1-10 leaders / laggards score on management’s role in innovation
Functions
CEO/director
General manager
Marketing manager
R&D manager
Other
Innovation manager / Business development manager
Sector
of our respondents, in this definition, are innovation leaders
VS
Definition of innovation leader
laggardsleaders
who consider themselves to be successful
innovators compared to their competitors.
70%
59%laggards leaders
37%
Managers at innovation leaders ensure that a much broader resource base is informed on and involved with discovering new ideas to work on.
At innovation leaders, management is much more able, or enabled, to do what good managers should; make difficult decisions and keep focus.
Leaders are better able to manage the internal ‘business development’ processes.
Rethinking energy
Smart technology
13 % Agriculture & food
20 % Construction & installation
4 %Financial services
9 % Energy & utilities
23 %Hightech & materials
3% Pharma &life sciences
28%Other
Innovation success is strongly
influenced by management!
37,8%companies that derive more than 5% of their turn-over from products and/or services which have been introduced within the last three years;
and companies that derive more than 5% of their turnover from new (in comparison to three years ago) customer groups and/or market segments;
and companies that regard themselves as more successful innovators than their competitors.
37,8%
62,2%
leaders8
laggards6
Our main conclusions
broader resource base
better processes
82%46%laggards
agree or completely agree
agree or completely agree
leaders
keep focus
60%laggards
agree or completely agree
agree or completely agree
leaders
37%
68%58%
laggards
hard to keep it on the agenda
keep it on the agenda
leaders
53%laggards
agree or completely agree
agree or completely agree
leaders
73%
19%
12%
10%
11%
18%
29%Stationsplein 1, Postbus 907, 3800 AX, Amersfoort
0031 33 4677470, [email protected], www.thebridge.nl
We help you grow and innovate your business
It’s easy to get expert input from all departments
69%44%
26%
laggards
can mobilize such broad support
Says it’s difficult to get such support
leaders
laggards
leaders
