INNOVATION & INSPIRATIONTop Creative Shops Share their Passion and VisionAdobe Max 2010

Charles Duncan Jr - Director of Technology, IQ

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THE DIGITAL LANDSCAPE IS CHANGING AT AN ALARMING RATE.

New software services and hardware devices are shaping the way we communicate while the next generation is poised to shape how we communicate in the future. In order for organizations to effectively create within the digital mediums they need to create environments that can adapt and innovate quickly.

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THE LINES ARE BLURRED

The traditional intersection between those whom formulate concepts and whom execute the details needs to be reconsidered. Far too many organizations ignore the crucial collaboration that needs to take place. Bridging barriers between these two parties is the only way for organizations to stay innovative within the changing landscape.

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BRIDGE THE GAP

Bridging barriers between these two parties is the only way for organizations to stay innovative within the changing landscape.

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SUPPORT THE ENVIRONMENT

     -Challenging technology team

     -Investing in hardware to "play" with

     -Utilizing down-time in an organized way

     -Internal company competitions

     -Bringing technologies into conversation early

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OVERHEAD IS THE ENEMY

Innovation is sexy. It puts you ahead of the competition because you can offer a new tool for the marketer's toolbox. It gets you meetings with prospects and new streams of funding from current clients. It excites your employees and gets you press. In a nutshell, innovation builds agencies in today's hyper-competitive environment. And while you may disagree with how important it is -- you likely won't disagree that it is very, very important and a highly desirable trait for any agency to possess.

- Tom Martin, Adage.com 8/23/10

CHALLENGE THE ESTABLISHMENT

     -Invite yourself into meetings

     -Understanding the clients brand and whom they are trying to reach

     -Always offering the extra credit ideas (mobile, social, dooh)

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