INNOVATION INITIATIVE

www.cloudsecurityalliance.orgCopyright © 2011 Cloud Security Alliance

INNOVATION INITIATIVE

Building Trust into the Next Generation of Information Technology

http://www.cloudsecurityalliance.org/



About Us• Global, not-for-profit, 501(c)6 organization• Over 29,000 individual members, 120 corporate members, 60 chapters• Building best practices and a trusted cloud ecosystem• Agile philosophy, rapid development of applied research• Balance compliance with risk management• Reference models: build using existing standards• Identity: a key foundation of a functioning cloud economy• Champion interoperability• Enable innovation• Advocacy of prudent public policy

• Launching Innovation Initiative at RSA 2012

“To promote the use of best practices for providing security assurance within Cloud Computing, and provide education on the uses of Cloud

Computing to help secure all other forms of computing





CSA Innovation InitiativeRationale• The traditional market has produced inadequate information

security for our community of users• Innovators at all levels must navigate a highly inefficient system to:• Reach customers in beta and release forms of product• Develop “built in”, not “bolted on” security integration• Integrate strong security in to all of their solutions• Efficiently gain access to capital early on and for expansion• Implement go to market strategies to reach the customers• Alter existing solutions to address the unique requirements of The

Cloud and our community





CSA Innovation InitiativeOur Mission• To accelerate delivery of a trusted cloud ecosystem• Identify key structural issues related to trust and security that will

inhibit the adoption of next generation information technology.• Articulate the guiding principles and objectives that IT innovators

must address.• Incubate technology solutions that align with our principles and

address the systemic gaps we have identified.• Mission will take two forms• Working Group inside of CSA• For–profit entity working with innovators and other stakeholders





CSA Innovation Initiative

Innovation WG

• Public & Global• Crowdsourcing• Pain points• Opportunities• Venture Lead

Generation

CSA Newco• CSA Licensed

Brand• For Profit

• Boot Camps• Focus Groups• Biz Dev

Strategy• Private

Consultation• Equity Stake

Candidate solutions and interested experts, customers

New Venture• Vetted by CSA

experts• Built in customers

• Incubated rapidly

VCsCSA Newco partners

Successful incubations





Tools CSA Provides Today• Assessment• User Certifications• Best Practices• Provider Assessments• Procurement• Standards Creations











• Innovators develop relevant solutions with or without CSA assistance

R&D

• CSA II working group assesses the value of the solution within community

Assign • CSA II working group recommends resources to innovator

Deliver





Our Community Task • Create a new initiative to speed the delivery of innovative security

solutions to our community and to the broader market• Create new efficiencies between innovators, our community,

capital and go to market expertise• Provide tools, forums, and resources to innovators to overcome

market inefficiency• Our job is to ensure that security is built in to the next generation

of IT (Cloud, Mobile, Social)• Have innovation occur more quickly and be vetted by the

community getting solutions to market faster





Sample Opportunities to Address• Group purchases or contracts to legitimize a desired solution• Formalize the feedback loop between innovators, CISOs and

capital to get the highest likelihood of success• “Raise the bar” from existing IT approaches• Providing direction and value to innovators while respecting their

need for confidentiality• Helping innovators understand the complexity and differences in

solving for The Cloud• Provide innovators the tools to leverage more agile feedback

loops and crowd sourcing for some solutions





Sample Opportunities to Address• Provide innovators the resources to speed time to market and

scale for Cloud level deployments• Ensure “hardened” products by beta testing in the community• Match innovators with partners researching similar solutions to

find synergy and speed time to market• Working group and focus groups to provide current status

feedback and future feature functionality request• Providing direction and value to innovators while respecting their

need for confidentiality





Sample Challenges to Address• For capital, solve for the “adverse selection process” (if the

idea is good, everyone wants to invest but only a few can invest creating dilution in second and third tier competitive investments).

• Marrying capital to the potential innovations which would best serve the community as opposed to the adverse selection dynamic today.





Questions to Address for the Community• What specific and hierarchical value does the community desire in

innovation over the next 18 to 36 months?• In what ways can the existing community assist innovators? (i.e.

beta testing, group purchasing or contracts, crowdsourcing solutions unique to the cloud, providing feedback, advice and expertise)

• What specific benefits would the community want to see from this initiative and is there a hierarchical ranking of benefits?





Questions to Consider From the Innovators• What issues do they believe prevent them from bringing great

products to market quickly?• How can CSA change this?• Customers• Feedback to create and modify product roadmaps?• Crowdsourcing?

• What should and can they offer to CSA for our support?• First beta opportunities?• Premium support or access?• Roadmaps and features and benefits input





What are we asking of you?• We want to create an initial CSA II Task Force to help create and

vett the charter for the permanent CSA II (non-profit) Working Group

• Create the process for defining the for profit entity• Have key people commit• Socialize the idea with innovators, community members, capital

providers and successful CEOs and operating executives• Recruit a small number of volunteers from an appropriate cross

section of vested interests to help formulate a “straw man” to be discussed by the community at RSA





RSA Meeting Goal• Formalize the CSA II working group charter and members• Have the working group develop a set of milestones for a launch

of the Innovation Initiative:• Goals and mission• Responsibilities• Resources required• Action items and commitments• Deliverables and deadlines• Communications

• Announce the new working group to the entire community• Discuss for profit entity and identify tasks and people to initiate





Help Us Launch The Innovation Initiative• Volunteer to build the straw man with us pre RSA

• Participate in person at a meeting during RSA to be scheduled with interested volunteers

• Participate in on-going meetings, teleconferences or specialized task forces within the initiative post RSA

Contact:

Dennis Cline ([email protected])

(856) 287-0268



mailto:[email protected]



Thank You


Documents

INNOVATION INITIATIVE