Innovation and Emerging Ingredients in

the Plant-Based Proteins market

Jennifer Pardoe

Zest Plant-Based Food Consulting

www.plantbasedfood.com

@zestadvice

#FoodMattersLive2016

@FoodMattersLive

Our mission is to give consumers ‘more and better’ choice

of plant-based products.

We do this by working with entrepreneurs and business

leaders to grow their business.

We work with many companies and other actors in the

Plant-Based sector, from pre-start ups to large corporate.

Services include NPD, scaling, investor network, market

entry assistance and ongoing business support covering

both Consumer Packaged Goods and Food Service.

Eric Schmidt, executive chairman of Google’s parent, Alphabet

“There’s a revolution coming in

using plants to replace meat”

2016

‘The meat substitutes market was valued at USD 3.8 Billion

and is projected to grow at a CAGR of 6.4% between 2015 and

2020 to reach a value of USD 5.17 Billion.’

‘The tofu & tofu ingredients segment is the largest market in the

meat substitutes industry across the globe.’

Source: Markets & Markets 2016 ‘Finding a winning formula for

alternative proteins’

Plant-Protein Positioning

Pure whole

foods

Lo

w p

rote

in t

o

Hig

h in

Pro

tein

not always

meat

formats

Raw or low

processing

Whole

foods

based

Meat formats

common

Low to high

processing

Plant-Protein Positioning

Always meat

formats

Exactly like

meat

So

urc

e o

f +

Hig

h in

Pro

tein

Very much

like meat in

context

Many meat

eaters cannot

tell difference

NPD: Our job is to identify, explore and

exploit new ingredients that can appeal

to consumers in all categories

DATA

Lux Research 2016

Global demand for plant-proteins set to double by

2024. Estimated to to grow just under a billion metric

tonnes by 2054.

Oat, Pea and Soya are dominant plant-protein sources.

Lupin, Chickpea, Fava Bean, Flax Seed, Cottonseed,

Hemp Seed have high potential.

We see:

Big differences in quality of ingredient and process - but

does the average UK consumer know this?

Many gaps in market not yet filled. Does the UK have a

“Heston Blumenthal” or “Tesco Finest” meat alternative yet?

What would that look and taste like?

Entrepreneurs, Business Leaders, Product Developers,

Chefs, Marketeers: Innovate and change consumer

perception through great tasting food, nutrition and

communication.