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Innovating Healthy Ageing, an Insurance Perspective Joos Louwerier, CEO of Allianz Life Korea Oct. 2016

Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

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Page 1: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

Innovating

Healthy Ageing,

an Insurance

Perspective

Joos Louwerier,

CEO of Allianz Life Korea

Oct. 2016

Page 2: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz 2

Allianz, the world’s largest insurer

Present in 70+ countries

~147,000

employees (2015)

~85 million

customers (2015)

€ 125.2 bn

total revenue (2015)

Page 3: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz 3

2015 2050

Populations are getting older

Source: WHO world report on ageing and health 2015

Page 4: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz 4

People are living longer

… but quality of life is not keeping pace

Source: WHO world report on ageing and health 2015

Page 5: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz 5

Page 6: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz 6

Healthy Ageing

Infancy Youth Adult Old Very Old

Disability

threshold

Healthy living

and

Healthy Ageing

Normal

Ageing

Age

Function/

Health

Page 7: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz 7

Insurer Interests vs. Customer Interests

Common Interest between Insurers and Customers?

HEALTH!

But no insurer has succeeded in actively helping

customers to manage and improve a healthy lifestyle…

Page 8: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz 8

What makes people age differently?

Healthy ageing is the result of a combination of interacting factors:

Absence of poverty

Prevention and knowledge

Access to health care systems

Lifestyle:

Where we live, health behavior etc.

Community enabling environments

$

Traditional insurance mostly focused on

solving this factor only

Page 9: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz 9

Traditional Insurance – A dinosaur!

Sold, not bought!

Limited customer touch-points!

Unpleasant customer experience!

Intangible product until claims settlement

Focus on customer’s financial and medical needs only!

Page 10: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz 29-Sep-16

File name / department / author

10

Optional Subject line for Navigation

Page 11: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz 11

Another big trend of this era is “Technology and Digitalization”

Page 12: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz

Disruption caused by digitalization is at the gate

12

< IBM – Digital reinvention >

Digitalization of insurance industry is far behind the high expectations of customer.

The disruption caused by digitalization can destroy value for existing insurers as the

behavior of customer is shifting.

Organization-centered economy Individual-centered economy

Digitalization is rapidly changing the nature of how individuals and organizations

interact: the result is an individual-centered economy. Individuals are more connected

and empowered, leading to rising expectations about information access, ubiquitous

connectivity and transparency.

Page 13: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz 13

Paradigm shift of insurance customer’s journey

Purchase

Claims

Purchase

Claims

Connect Limited customer touch-points

Unpleasant customer experience

Intangible product until claims settle Health Mgmt.

service

Page 14: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz 14

Thanks to various

wearable devices,

we can measure

physical changes

in everyday life

Wearable Devices

Page 15: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz 15

The future of Digital Health Care

Step 1 Step 2 Step 3 Step 4

Wearables and health

management application for

managing health in everyday life

Associated agencies to provide

medical care: An insurance

company providing health-care

service

Predict disease or illness using

the wearable and accumulated

data

AI(Artificial Intelligence) will be

new doctor

“Go to emergency room

immediately. There will be

myocardial infarction in 5 Min.”

Page 16: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz

Online direct Insurance embedded into an ecosystem of health and lifestyle services

AllRight offers Life & Health protection solutions 100% online, embedded into a comprehensive ecosystem of truly value

adding customer touch points and services. With average monthly premiums of 7,000-10,000 KRW, 2,000 KRW payback

amounts to approx. 20-30% of the premium.

Purchase an

insurance on

AllRight page

STEP1 STEP2 STEP3 STEP4

Download health

management app

according to the

guide after closing

Points will be awarded

for steps walked

Achieve 150,000 Points

with AllRight Coach to

earn 2,000 KRW Payback.

16

Digital Eco-system (AllRight Coach)

Page 17: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz 17

Insurance as part of an Eco-System…

Page 18: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz

Making products relevant to everyday life

To make products truly relevant to customers, they need

to solve a recognized problem!

BREAST CANCER INSURANCE

+

Cyrcadia iTBra

TYPE II DIABETES INSURANCE

+

Noom

Page 19: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz

Conclusions

Even old dinosaurs can become young & sexy again!

We are in the midst of a huge demographic transition which is taking

place within a compressed time period

Digitalization is not a trend anymore. Insurance industry is not an

exception

There is a window of opportunity to improve healthy ageing

and Insurance companies should redefine insurance

as customer’s daily life problem solver

Page 20: Innovating Healthy Ageing, an Insurance Perspective · Healthy ageing is the result of a combination of interacting factors: Absence of poverty Prevention and knowledge Access to

© Copyright Allianz

Thank you