FourFactors of Success in Healthy Ageing

©2012 www.theHMT.com

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Medical care:

Treatment, Medication, Surgery, Care

Prevention:

Healthy lifestyle information, Supplements, Functional foods,

Tailored foods


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Brands already offering an integrated approach are the weight management brands such as Weight Watchers / Special K. Flora Heart-age, Activia ‘community’ etc etc.


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Who? When? Why?

Factor 1. Who needs your new and healthier product?


Awareness? Interest? Trend?

Factor 2. How will they accept the ingredients?


Physical? Intellectual? Emotional?

Factor 3. How will they understand the benefit?


History? Image? Promise?

Factor 4. What will they trust your brand to deliver in health and wellness?


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©2012 www.theHMT.com Source: NNB

Physical – Arrow and the waist evoke digestive transit and bloating Intellectual – Consumer already understands probiotic cultures act in the gut Emotional “- Love how you feel”

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Physical : Prevent “HUMP”

Intellectual : Anlene w Calcium clinically proven to prevent osteoporosis

Emotional : Stay as vital as an action hero


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- Any single factor out-of balance can kill your success

- “Something for everybody, is nothing for nobody”

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Thank you!

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Education

FourFactors of Success in Healthy Ageing