Emily Thomas

Target AudienceThe target audience is mainly going to be males aged 16 and over. This is because the genre of music is associated more with boys than it is girls. It is also associated with males of this age. This is shown through the main image of Jay Z as he is a rap artist.

House StyleThe house style for this magazine is very simple but stands out to the readers. Through-out ‘Q’ magazine the colours and layout are consistent because by keeping it simple, it attracts the readers to want to read articles and look at the magazine as there it is not a complicated magazine to navigate through.

Design PrincipleFor the image, the rule of thirds has been applied here as Jay Z’s face is in the centre of the page. The Guttenberg design principle is also being used on the whole of the page as in the primary optical area is the image of Jay Z which is where the reader will look first. In the strong fallow area is the beginning of the article which is where most important information will be to draw the reader into reading the rest of the article. In the weak fallow area is the pull quote from the article which will also attract the reader to read the article.

Main ImageThe main image is of Jay Z who is a rap/ r’n’b artist. The use of red lighting on one side of his face could portray that he could be dangerous and also creates a mysterious sense about him as he has sunglasses on and he is pouting. It is also symmetrical as both sides of the image are the same apart from the lighting.

Design BalanceThe page has an informal design balance as the text is focused on the right hand side which allows attention to be put on the main image so the reader can establish who the article is about without having to read the article.

ColourColours which are used here are white, black and red. By keeping these colours constant through out the magazine, it creates a formal and professional look. These colours are associated with the genre of the magazine which is rap and r’n’b which is also represented through the picture of Jay Z.

Emily Thomas

MastheadThe mast head is spread out across both of the pages in large font. ‘USA got the love’ this portrays that Florence has a lot of support from her fans in America. It also represents her song, ‘you got the love’ which was a big hit. ‘Got the love’ is in bold, italics which makes it stand out more over than ‘USA’.

Main ImageThe main image is of Florence from Florence and the machine. She is sat on a box with a red and white throw over it. Because she has her arm rested on her knee which is propped up, it creates a sensual look to the image and also the use of direct address add to this.

House StyleThe house style for NME is usually the colours black and red which is consistent throughout the magazine. This creates a formal, sophisticated look to the magazine which will grab reader’s attention from a variety of different audiences.

Target AudienceThe target audience would be mainly teenage girls aged 16 and over however her sensual pose will attract males as well. The article is about her abusing herself, ‘so why is Florence welsh lying on her floor attacking herself?’ This will attract the target audience as many people will be able to relate to her story.

ColourThe colours used are red, black and white. We associate the colour red with lust which shows that Florence is a symbol of lust and love. The black connotates death and danger which associate with the article however white is associated with peace which could foreshadow the fact the article has a good outcome.

Design BalanceThe design balance is informal as the main article is placed on the right hand side of the page with the main image on the left which allows the reader to know what the article is about. The image is much bigger than the article which puts more focus on the image than the actual article.

Design Principle The design principle which is being used is the Guttenberg’s design principle. In the primary optical area is Florence which enables the reader to immediately establish what the article is about. In the strong fallow area in the masthead ‘you got the love’ this is associated with Florence’s’ song which again helps the reader establish what the article is about. In the terminal area is the article itself which is where the reader will look last.