AUTOMATEDCAMPAIGN  

AUTOMATE  CLIENT  &  CANDIDATE  CAMPAIGNS

BUILDING  

How To Set Up The Tool.

How To Set Up automated email campaigns for candidates.

How To Set Up automated campaigns for clients.

Detail “How To Set Up” the campaigns. Not creating the content of the campaigns.

The  Objec7ve

THE  PROBLEM

Contact  Candidates  /  Clients  Once  On    

Phone  or  Online  With  Broadcast  Mail1

When  We  Do  Follow  Up  -­‐  It    Is  Manual2

Follow  Up  Is  Not  Personal  (Clearly    

broadcast)3

Follow  Up  Is  Messy  &  Hard  To  Organise3  

No  Idea  On  Who  Is  Hot  &  Not4

We  Take  A  ScaOergun  Approach5

THE  PROMISE

From  Manual  To  Automated  Inbound    Follow  Up1

From  Manual  To  Automated    

Outbound  Campaigns  (MPC/Call  etc)2

Follow  Up  Automa7cally  With  Those  Who  Are    

Interested,  Click  On  a  Job  On  Site  etc3

5 HOT  PRINCIPLES

Think  “Smarter”  Not  “Harder”1

Build  Your  Database2

Clean  Your  Database3

Personalise  Data4

Toolkit  Versus  Toolbelt5

3HOT  PRINCIPLES      THE  SOLUTION

Know  Your  Market  Size    &  Grow    

Client  &  Candidate  Database  If  Required  1

Upload  Clients  &  Candidates    Into  Separate  Lists2

Spec  The  Campaigns3

Create  The  Messages4

Set  The  Automa7ons5

THE  TOOL:  ACTIVE  

CAMPAIGN

  ACTIONS