Inhealth Media Brochure

8/12/2019 Inhealth Media Brochure

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Taking your brand to the highest level


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inhealthmedia.com | 561.544.0719 | [email protected]

How can you access a segmented audience of millions of active and brand hungry onlineconsumers with high levels of interest in your product? IHM integrates all of your sales and mediaactivities to optimize trade activities, boost brand awareness and profits by closely integratingall processes with NPI (Nutritional Product International). NPI currently manages many brands

with select national buyers and has negotiating power that IHM will leverage. Our network ofrade managers will tap into historical data and relationships that will optimize your media

strategy.

Health Media (IHM) provides unique media solutions for sports nutrition, health, wellness,atural & organic, and personal care brands. IHM will optimally allocate your advertising andomotional funds to the most effective and profitable activities. We realize that manufacturersquire better and faster return on their ad investments as they bring in new brands and line

xtensions to market. We will develop, monitor and control all trade and consumer mediaanning activities with detailed planning and tight integration of marketing and sales.

he benefits are many:

Cost Effective PR Activities -Better insight into Profitability Marketing Strategies Integrated with sales processes -Reduce Administrative Overhead Make the Most of Your Promotional Dollars - Robust, adaptable media planncrease ROI and improve cash flow -Expert trade promotion management

Market Introduction

todays fragmented and intricate marketplace,anufacturers need to better target their

dvertising and promotional marketing

tivities. A high level of expertise is requiredsupport the scale, scope, and intricacy of

e US marketplace. The need to stayompetitive is a priority so trade marketersust devise creative plans and strategies toanage trade spending wisely.dding to the challenge are disjointed sales processes that can result in poor timing of brand

nnouncements and trade promotions. The coordination of sales and media activities is critical toaximize ROI, increase brand recognition, and generate sales. To be successful, trade funds, account

anning, sales execution, brand claims, and all other interconnected processes need to be managed costfectively and efficiently.

Our Media Solution


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PROMOTION = VOLOCITY = RESULTS = INCREASED DISTRIBUTION

Our Approach

IHM is a results-driven, strategy-based, creatively focused media agency thattaps into over a 100 years of combined experience with Nutritional ProductsInternational (NPI) our sister company. Our goal is to continually drivesustainable value for your brand and engage buyers and consumers in creativenew ways. We will maximize your ROI by specifically targeting highly effectivePR, trade and advertising promotions that generate the best results. Fromstrategy and design through production and execution, we accurately targetthe right consumers with the right strategy, the right message, and the rightimage.

Trade promotions and PR provide the best ROI in terms of driving sales.According to extensive research by Mass Market Retailers, the minimuminvestment required to achieve a specific sales target is driven by 2 factors:brand strength and market share. IHM can provide cost-effective

communications and media that will enable our clients brands to build trade andconsumer awareness.

IHM helps brand executives and managers streamline their promotions sothey can better monitor results of their brand investment. We will assesspromotion success, make factbased decisions, refine strategy, plan, and

adapt advertising programs. Integrating IHM marketing efforts with NPI salesprocess will facilitate a complete view of promotions and their impact onprofits. Accurate forecasting and planning helps you optimize funds, and willcut inventory stockouts .

Our fully integrated Media Solutions are listed on the following pages.


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AN INCH OF PR = A FOOT OF ADVERTISING

nHealth Media provides cost-effective and affordable public relations services. This isn ideal way for small and medium-sized companies to create trade and consumerducation without the high cost of consumer advertising and unknown costs.

nHealth Media is able to contact thousands of editors directly. IHM provides directccess to all types of media outlets, including: Internet, blogs, TV networks,

newspapers, magazines, radio and social networks. IHM also provides access to keyommunication professionals within all outlets, including: editors of all levels,

ublishers of all levels, staff writers, producers, assistants, etc. Publishing a presselease on PR WEB alone does not provide enough coverage.

Media is now more fragmented than ever before and the cycle never stops.nHealth Medias services and tools get your articles out and in the front of thetory. Plan targeted campaigns. Connect with the right audience, monitor coverage

globally, analyze results quickly.

R Communications

Plan

Connect

Monitor

Analyze

R Workflow


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Research Define Plan

Organize Collaborate

Strategy CREATE Design

Build Test

Optimize LAUNCH GROWTH

IHM. All Rights Reserved


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Marketplace

Influence + Reputation Demographic

ProductionMeetings

CreativeMeetings

Partners

Research Trends

Creative Team

Culture Process

Interactive

Team

IHM. All Rights Reserved


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ADVERTISING

Your ad spend is as important to us as it is to you. This is a key area where manycompanies overspend in the hopes of attracting attention of some of their

target market. IHM knows where, when and how to strategically position fundsto achieve optimal results for your brand, and do it cost effectively. We alwaystarget the right community with the right message. at the right time.

Trade promotions targeted to optimize ROI Trade specific online and print advertising Trade media planning and placement

Online Banner ad Development / Ad CampaignsCreative Development


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MARKETING

Real simple, we maximize brand engagement. Intelligent planning, sleekdesign, flawless execution and a strong understanding of the marketenvironment we all play in.

Graphic Design Collateral Development Special Events & Launch Party Coordination

Social Media Viral Marketing SEO


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STRATEGY

InHealth Media excels at intelligent access across media platforms,optimizing brand potential.

IHM can create the perfect media action plan to suit your resourcesand needs.

InHealth Media creates interest and excitement through retailer internalpromotional campaigns.

Research Analysis Media Roadmap Email Blasts


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IHM promotes your content on channels where your audienceis already engaged.

Grow Your Audience

Once you've created your story, you need to share it. IHM will promote your articleor press release via our network of thousands of premier publisher sites - includingThe Wall Street Journal , Reuters , NBC News and People . InHealth Medias softwaregives the ability to reach over 200 million people per month and up to over 2billion recommendations per day.

Target the Right People No matter what your product or story is, your press releases will be displayedas a recommended article based on its relevance to the article being read,overall online popularity, and the search history of the individual reader.

Build High Quality Traffic InHealth Medias software drives readers directly to your blog, website orstories written about your brand.


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INHEALTH MEDIA GLOBAL DIVISION

InHealth Media International Services

From San Francisco to So Paulo - and everywhere in between InHealth Mediagives you the power to connect with a global audience. Our company is optimizedfor global client service through our international media reach and ability topromote effective deliverables across international lines. We view the globalmarketplace as an outlet for expanding relationships and opportunities,communicating product information efficiently and accurately through our publicrelations team.

InHealth Media has to power to promote your brand more cost effectively thandiverting company budget towards expensive, traditional advertising.

IHM supports the local distributor in each territory. Today more than ever before,distributors around the world are expecting and requesting marketing andadvertising support from companies seeking to enter their markets. This creates acost-effective way to create region-by-region consumer awareness precisely where

you need it, with unparalleled accuracy. More Promotion In Each Region = More Sales


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INHEALTH MEDIA GLOBAL DIVISION

Contacts with over 300,000 outlets and more than 150 countries.

InHealth Media has information on 1,000,000 contacts at virtually everynewspaper, magazine, trade journal and broadcast outlet, news websiteand blog.

Our Database is updated 20,000 times every day.

Exclusive software thats built on the worlds most comprehensive and

accurate media research resource, the Bacon's Media Database.

InHealth Media offers comprehensive, flexible and scalable measurementsolutions for real-world requirements.


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EVENTS HOSTED BY IHM

Terry Gene Bollea,

known by his ring name Hulk Hogan , is an American semi-retired professional wrestler, actor, television personality, entrepreneur andmusician

Hulk Hogan is a 12-time World Wrestling Champion and 6-time WCW WorldHeavy Weight Champion. LAUNCH PARTY VIDEO BELOW

http://youtu.be/pKBacNf5kmw
http://youtu.be/pKBacNf5kmwhttp://youtu.be/pKBacNf5kmw


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Events hosted by IHM

Delray Beach, FL November 01, 2011

Sports Nutrition Innovations, Inc. celebrated the official launch of Hulk Hogan Nutrition with a major launchparty in Florida this past weekend.

The website, which is endorsed by professional wrestling legend Hulk Hogan, features thousands ofnutritional products and top brands. The launch party featured members of the media and hundreds of fans,who lined up to meet with Hogan and receive autographs. It was held at Il Baccio Restaurant in Delray Beachon Saturday night.

"Our party was a huge success, and it was truly amazing to celebrate the launch of our new website with Mr.Hogan and his loyal fans," said Mitch Gould, CEO of Sports Nutrition Innovations. "It was a great way to kickhings off as we look to offer people the best nutritional products and supplements on the market."

HoganNutrition.com features vitamins and minerals, sports nutrition, diet, performance, skin and body care,muscle builders and accessory products, all backed by Hogan's expertise and experience as a professionalathlete and entrepreneur.

"HoganNutrition.com is where all types of people, athletes or not, can get the supplements they need to getn shape and build muscle," said Hogan. "I could not be more thrilled to work with Sports Nutritionnnovations on this venture. This is a platform will be a force to be reckoned with in the marketplace."

Hogan, whose real name is Terry Bollea, gained popularity in the mid-1980s as a star of the World WrestlingFederation, which is now the WWE. His persona of an all-American athlete was a hit with fans, and he laterstarred in World Championship Wrestling (WCW) and the New World Order (nWo). He was inducted into theWWE Hall of Fame in 2005, and continues to have a role with SpikeTV's TNA IMPACT WRESTLING.

Hogan has also been involved in a number of successful business ventures, including video games,restaurants, energy drinks and more.

nHealth Media, a renowned sports nutrition and nutraceutical marketing and media firm, also took part inhe event, represented by the company's Director of PR Communications Steve Bailey. To learn more about

Hulk Hogan Nutrition, visit http://www.hogannutrition.com.
http://www.hogannutrition.com./http://www.hogannutrition.com./


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EVENTS HOSTED BY IHM

Alongside his eight Mr. Olympia wins as a professional bodybuilder, RonnieColeman holds the record for most wins as an IFBB professional with 26. He brokethe previous record in Moscow On November 5th, 2004. In July 2012, he launchedRonnie Coleman Nutrition


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OFFICIAL PRESS RELEASE

lray Beach FL (PRWEB) May 31, 2011

ght-time winner of the Mr. Olympia body building competition, has announced the launch of his latestnture, RonnieColemanNutrition.com.

e website, an online sport nutrition store, will feature over 170 major name brands and thousands ofoducts. It will officially launch June 25, 2011, with a VIP ribbon cutting at Il Baccio Restaurant & LoungeDelray Beach, Florida.

With RonnieColemanNutrition.com, we are providing people across the globe the opportunity to findbest supplements to help them reach their fitness goals, Coleman said. It will undoubtedly be ace to be reckoned with in the sports nutrition industry for a long time to come.

e website is part of Ronnie Coleman Enterprises, a company that specializes in the marketing andtribution of the best and most effective nutritional supplements in the world. The company wasmed based on Colemans years of success in body building, including his eight consecutive Mr. Olympiaes, his Guinness World Record 26 wins as an International Federation of Body Building professionald his work in marketing and promoting a broad range of nutritional products.

th Ronnie Coleman Enterprises, he has partnered with Mitch Gould, a nutritional products marketerth over 25 years of experience in distribution and branding. Gould has sold products to every majorailer in the U.S. and has worked with the likes of Steven Seagal, Hulk Hogan, Chuck Liddell and many

her professional athletes. He currently serves as president of the company.

here is no bigger authority on sports nutrition right now than Ronnie Coleman, said Gould.onnieColemanNutrition.com is the place anyone can turn to in order to find the best nutritional

pplements for their needs.

e invitation-only launch party will begin with a ribbon cutting at 7:30 p.m., with the main even starting8:00 p.m. The event is presented by In Health Media ( www.inhealthmedia.com ) the media agency of

ord for Ronnie Coleman Enterprises.

learn more about the website, visit www.ronniecolemannutrition.com .
http://www.inhealthmedia.com/http://www.ronniecolemannutrition.com/http://www.ronniecolemannutrition.com/http://www.inhealthmedia.com/


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WAYNE GRETZKY / MYOT12

Atlas Therapeutics Corporation Signs Deal With Wayne Gretzky AsNational Spokesman For MYO-T12 - The Worlds First ClinicallyValidated Myostatin Inhibitor

Wayne Gretzky, known as The Great One, held 40 regular season NHLrecords when he retired in 1999. To date, he is the only player to score over200 points in a season, which he did four times.

Gretzky, commonly regarded as the greatest hockey player in history, spent20 seasons in the National Hockey League, most notably with the EdmontonOilers and Los Angeles Kings

InHealth Media provided Public Relations and Graphic Design for MYO-T12.


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MUSCLE SANDWICH MUSCLE FOODS/USA SPORTS

InHealth Media has announced its partnership with USA SportsDistributors for the marketing of Muscle Sandwich.

Available in Original and Vanilla, the Muscle Sandwich barfeatures 100 percent natural peanut butter, which gives it a

superior taste, while providing a much-needed energy boost forathletes. In addition to a tasty outer coating, the Original MuscleSandwich has a graham cracker inside, while the Vanilla featuresa vanilla wafer.

USA Sports is a nationwide wholesale distributor of sports nutrition andhealth products to the retail trade. The Company distributes to over3,000 gyms and nutrition stores across the US based in Scranton, PA, andHenderson, NV.


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IHM BOARD MEMBER DR. JOSEPH PURITA FEATUREDIN THE NEW YORK TIMES

A year ago, Bartolo Colon , once one of major league baseballsmore durable starting pitchers, looked close to the end of theline: he had struggled with injuries after 2005, and elbowsurgery had kept him out of baseball for the entire 2010 season.

A doctor in Florida would like to take some of the credit. Joseph R.Purita, an orthopedic surgeon who runs a regenerative medicine clinic inBoca Raton, said he and a team of Dominican doctors that he led treatedColon in April 2010. Purita said he employed what he regards as one of

his more pioneering techniques: he used fat and bone marrow stem cellsfrom Colon, injecting them back into Colons elbow and shoulder to helprepair ligament damage and a torn rotator cuff.

View the full story here:www.nytimes.com/2011/05/12/sports/baseball/disputed-treatment-was-used-in-bartolo-colons-comeback.html?pagewanted=all


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InHealth Media 561-544-0719

www.inhealthmedia.com 165 E. Palmetto Park Road Suite 320 Boca Raton FL

Our Goal is to successfully build brand sales awareness for you!

Contact us today to find out how we can increase your brands awareness!
http://www.inhealthmedia.com/http://www.inhealthmedia.com/

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Inhealth Media Brochure