Information System for Sovie Car Pro

Information System for Sovie Car Pro

by Mr. Suvinit Suwannasingh

A Final Report of the Three-Credit Course IC 6997 E-Commerce Practicum

Submitted in Partial Fulfillment of the Requirements for the Degree of

Master of Science in Internet and E-commerce Technology

Assumption University

November 2003

Project Title Information System for Suvic Car Pro

Name Mr. Suvinit Suwannasingh

Project Advisor Rear Admiral Prasart Sribhadung

Academic Year November 2003

The Graduate School of Assumption University has approved this final report of the three-credit course, IC 6997 E-Commerce Practicum, submitted in partial fulfillment of the requirements for the degree of Master of Science in Internet and E-Commerc.e Technology ..

Approval Committee :

(Rear Admiral Prasart Dean and Advisor

/ / (Dr. Ketchayong Skowratananont)

Member

(Prof. Dr. Srisakdi Channonman) Chairman

(Assoc.Prof. Somchai Thayamyong) CHE Representative

November 2003

ABSTRACT

Suvic Car Pro Co.Ltd is a traditional car repamng company that has been

established for more than 15 years. The company is offering common services such as

wheel alignment, wheel balancing, changing tyre and oil and engine repairing. The

company also has been granted authorization from the Department of Land Transport to

be an Inspection Center to inspect used cars in Bangkok before the car owners bring

their cars for the registration. The company realizes that many of the owners forget to

bring their cars for the registration before the dead line. The owners are penalized for

the delay.

Suvic Car Pro is a project that developed and designed a website for the existing

business to communicate with the customers to prevent them from the penalty. In this

project the analysis of the current situation, the new design of database, cost and benefit

analysis, and web prototype design were also conducted.

ACKNOWLEDGEMENT

I would like to thank several people who encourage me for completion of this

project. Without their motivations, this project might not have been possible.

First, I would like to thank my family for their constant encouragement. Without

it, this project would not have been complete.

I would like to express sincere appreciation to my advisor, Rear Admiral Prasart

Sribhadung for his patient assistance, guidance and encouragement for me to complete

my project.

I would like to thank all my friends and colleagues for their encouragements.

Without the encouragements from my friends and colleagues, I could not have

completed the project.

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TABLE OF CONTENTS

Chapter

ABSTRACT

ACKNOWLEDGEMENTS II

LIST OF FIGURES VI

LIST OF TABLES V11

I. INTRODUCTION

1. 1 Background of the project 1

1 .2 Objectives 1

1.3 Scope 2

1.4 Deliverables 2

II. LITERATURE REVIEW

2.1 E-Commerce Introduction

2.2 Current Happenings in the E-business World 4

2.3 The Origin of E-commerce 6

2.4 The Role of the Internet in E-commerce 7

2.5 E-business Models 7

2.6 Benefits of E-commerce 11

2.7 Technologies for E-commerce 12

2.8 The Issues of E-commerce 13

2.9 The Future of E-commerce 14

III. BUSINESS CONCEPT

3.1 Company Background 16

3.2 How to generate revenue 17

1l1

Chapter Page

IV. STRATEGY AND MARKETING PLAN

4.1 Current Situation Analysis 18

4.2 Competitor Analysis 19

4.3 Market segmentation 24

4.4 Target Market 24

4.5 SWOT Analysis 24

v. FINANCIAL STATEMENT

5.1 Project Benefit 26

5.2 Project Cost 27

5.3 Breakeven Analysis 28

5.4 Break Even Analysis Graph 29

VI. WEB PROTOTYPE DESIGN AND DEVELOPMENT

6.1 Definition of Site's Goal 30

6.2 Question and Answer 30

6.3 Site Content 31

6.4 Content and Functional Requirement Identification 31

6.5 Site Map Architecture 33

6.6 Layout Grids 36

6.7 Page Mock-up 37

6.8 Logo meaning 38

6.9 Visual design 39

6.10 Database design 40

IV

Chapter

VII. MANAGEMENT SUMMARY

7 .1 Website Management

7.2 Website Security

7.3 Website Testing

VIII. CONCLUSION AND RECOMMENDATIONS

8.1 Conclusions

8.2 Recommendations

APENDIXA

BIBLIOGRAPHY

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LIST OF FIGURES

~~ff p~

Figure 5.1 Break-Even Analysis Graph 29

Figure 6.1 Site Map Architecture "Suvic Car Pro" for overview 33

Figure 6.2 Site Map Architecture "Suvic Car Pro" for about us section 34

Figure 6. 3 Site Map Architecture "Suvic Car Pro" for member registration 34

Figure 6.4 Site Map Architecture "Suvic Car Pro" for online service section 35

Figure 6.5 Layout Grids 36

Figure 6.6 Page mock up 37

Figure 6.7 Logo 38

Figure 6. 8 Entity Relationship Diagram 40

VI

Chapter

Table 5.1 Project Benefit Table

Table 5.2 Project Cost Table

LIST OF TABLES

Table 5.3 Break Even Analysis Table

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Page

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I. INTRODUCTION

1.1 Background of the Project

Car inspection is the rules and regulations of the Department of Land Transport of

Thailand. The customers, who have used cars, must bring the cars to be inspected before

they do registration at the Department of Land Transport. Suvic Car Pro is one of the

authorized inspection centers of the Department of Land Transport.

The car owner must bring their cars to the inspection center there months before

the expiration of the vehicle. After the company has served the customers for 7-8 years,

the company found that many customers tend to forget to bring their cars to the

inspection center before the date line. If the customers could not make it they have to

pay penalty fees.

In the past, Suvic Car Pro had records and information of the customers. The

company communicated with the customers by sending them reminder postcards to

remind the customers about the car inspection.

Now, Suvic Car Pro sees the opportunity of the internet technology that can

prevent the customers from being penalized by reminding them for car inspection before

the dead line and car registration.

1.2 The Objectives of the Project

The objectives of the project to create and develop a website for the existing

business are as follows:

(1) To inform the customers of car inspection and car registration.

(2) To reduce the operation cost.

(3) To attract the customers to come back to use the services of the company.

( 4) To raise the awareness of rules and regulation of the Department of Land

Transport.

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(5) To provide convemence, flexibility and effective information to the

customers to follow the rules and regulations of the Department of Land Transport.

(6) To provide the information of car repairing to the customer.

(7) To promote the inspection center.

1.3 Scope of the Project

(1) This project will create a website as a front office of the company, so that

the customers can contact to the company by browsing the website.

(2) The system works well when the customers give the right information.

(3) The customer must have either an e-mail address mobile phone with short

message service (SMS).

( 4) The information on car and car registration are on the company's server but

the rate of car registration tax is on the Department of Land Transport' s server. If

the server of Department of Land Transport is down, the customers can not check

their tax rate on the web site.

1.4 Deliverables

The completion of Suvic Car Pro will be delivered in 2 formats.

( 1) The project report.

(2) The prototype of the website.

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H. LITERATURE REVIEW

2.1 E-Commerce Introduction

The explosion in the use of the Internet has paved the way for several path-

breaking innovations. One of the most interesting and exciting aspects of this evolution

is the emergence of electronic business (e-business) as a mainstream and viable

alternative to more traditional methods of businesses being conducted today. E-business

is defined as the process of using electronic technology to do business. It is the day and

age of electronic business. Also the structure of the Web is rapidly evolving from a

loose collection of Web sites into organized market places. The phenomena of

aggregation, portals, large enterprise sites, and business-to-business applications are

resulting in centralized, virtual places, through which millions of visitors pass daily.

E-business has become a standard operating procedure for the vast majority of

companies. Setting up and running an e-business, especially one that processes a large

number of transactions, requires technical, marketing and advertising expertise.

Consumers like to access to products and services on a 24-by-7 basis, and the easiest

way to provide that is to move operations online. The businesses that provide the most

reliable, most functional, most user-friendly and fastest services will be the ones that

succeed.

E-commerce is the subset of e-business that focuses specifically on commerce.

Commerce is the exchange of goods and services for other goods and services or for

cash payment. E-commerce is all a company conducts commerce through electronic

technology. Since commerce is clearly a sort of business, all the keys to success for e-

business automatically apply for e-commerce also.

E-commerce redefines the very foundations of competitiveness 111 terms of

information content and information delivery mechanisms. Flows of information over

international networks have created an electronic market-space of firms that are learning

to exploit business opportunities.

A few years ago the only way of buying books is that one has to go to bookstores.

Purchasing clothes meant a trip to the malls. Trading of stocks happened through

brokers only. Not anymore! Today businesses are coming to our doorstep. A number of

companies and large warehouses have successfully managed to put an electronic outlet

to traditional businesses.

2.2 Current Happenings in the E-business World

Industries are moving all of their operations online, as it becomes clear that the

Web, not constrained by geographic boundaries, is a more efficient vehicle for their

services and allows them to work on a truly global scale. People are currently able to

pay their bills, write and cash checks, trade stocks, take out loans, mortgage their homes

and manage their assets online. Money as we know it may cease to exist, replaced by

more convenient technologies such as smart cards and digital cash. Intelligent programs

will take care of the financial and logistical aspects of the interactions between both the

individuals and the corporations who populate the Internet. All that a person needs to do

shopping is a connection, a computer, and a digital form of payment.

Traditional "brick and mortar" stores are already being replaced by a multitude of

electronic store-fronts populating the Web. No single brick-and-mortar store can offer

50, 000 products, but an online store has the capability to offer a limitless number of

them. There are services for finding the best deal on items for consumers. An increasing

amount of consumer information, such as consumers testimonies, product overviews,

comparison charts, is being made available, leading to better deals for customers.

In addition to business-to-consumer operations such as electronic stores, business

to-business(B2B) marketplaces and services are also taking their place on the Internet.

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A business which orders products from a supplier online not only completes the

transaction with greater speed and convenience, but also can keep track of the shipment

constantly. B2B e-commerce Web sites are also channels that permit operation between

different business as well as the outsourcing services that are and will continue to be

crucial to the Internet economy.

The transition from brick-and-mortar businesses to "clicks" business is happening

in all sectors of the economy. It is now possible for a business to work without an office,

because the employees can conduct all communication via phone, voice mail, fax, e

mail and the emerging capabilities of the Internet. There are already Internet services

that integrate phone, fax, voice and e-mail, and in the future, new technologies will

further facilitate the virtual office.

Many e-businesses can personalize the user's experience, tailoring web pages to

their individual preferences, searching using artificial intelligence techniques and letting

them bypass irrelevant contents. Personalization is making it easier and more pleasant

for many people to surf the Internet and find what they want.

E-business occurs all time as a company uses electronic technology for

conducting its business. Thus an e-business can be anything from a sales pitch on a web

site to an electronic exchange of data. Many companies have chosen to embrace e

business as they have realized that it is a way to improve efficiency, offer new and

innovative services, and increase the quality of their business. The important point to be

taken into account here is that e-business carries a fundamentally different way of doing

business, instead of being just a new tool to fit into old methods. E-business has a steep

learning curve and companies venturing into e-business have to undergo the important

exercise of re-evaluating their business first. A proper and successful strategy must be

chalked out before embarking into this highly technology-oriented task.

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2.3 The Origin of E-commerce

E-commerce not necessarily means conducting commerce through the Internet

alone, but also means other forms of electronic communication. Actually, the roots of e

commerce lies not in the Internet, but in other forms of electronic communication.

Technologies like Electronic Data Interchange (EDI) and Electronic Funds Transfer

(EFT) predate the advent of e-commerce using the Internet and put the foundations for

the growth of e-commerce we see today. The point here is that these older and high

powered technologies have been used to connect one business house to one another

business. The protocols used for communication between the business houses were

point-to-point. But the recent advances accomplished in e-commerce allows for a one-to

many or many-to-many approach and thus help to expand greatly any single business to

any number of businesses throughout the world. What makes it interesting and exciting

is that as the platforms, the medium, the technologies, and the bandwidth change, we

will also see a dramatic change in the way in which we approach commerce and the

expectations that we have about it.

2.4 The Role of the Internet in E-commerce

The Internet originated in the form of ARP ANET, the original US government

sponsored network in 1960s. Thereafter the hardware and the underlying network

started to grow and hence the number of users of the Internet grows dramatically. As the

bandwidth increases and higher speed network access reaches consumers, the adoption

of e-commerce becomes a natural process. As the technology becomes easy to use,

accessible and convenient, it is easier for people to jump into the bandwagon of e

commerce. Thus it becomes imperative to make the technologies accessible to people.

As the research and development in e-commerce has brought a number of advancements

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in the quality of hardware and software, the process of reaching out to the people

equally makes rapid advancement.

The Web allows computer users to locate and view multimedia-based documents

(i.e., documents with text, graphics, animations, audios and/or videos) on almost any

subject today. The Internet and the Web will surely be listed among the most imp01iant

and profound creations of human kind. In the past, most computer applications ran on

stand-alone computers. Today's applications can be written to communicate among the

world's hundreds of millions of computers. The Internet mixes computing and

communication technologies. It makes our work easier and allows information instantly

and conveniently accessible worldwide. It makes it possible for individuals and small

businesses to get worldwide exposure. It is changing the nature of the way business is

being done. Researchers can be made instantly aware of the latest technological

breakthroughs worldwide.

2.5 E-business Models

The emergence of e-commerce and its related technologies had led to the creation

of many different robust applications that are typically grouped into several categories

of e-commerce.

Business to Consumer (B2C) are applications that provide an interface from

businesses directly to their consumers. The most common example of a B2C application

is a retail web site featuring the business's products or services that can be directly

purchased by the consumer. The importance of B2C varies dramatically from company

to company. For some companies, reaching consumers has been the critical aspect of

their business. For some companies that run a chain of retail stores, B2C should be one

of the most important pieces of their Internet strategy. Even some companies that

already have third parties to distribute, market, and sell their products are not much

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concerned about B2C. Many companies that never have sold directly to consumers,

having realized it is clearly much more cost efficient to open a B2C site than to open a

physical store, have begun to lean towards B2C. In this case, it becomes necessary for

them to address a whole lot of small and big issues. But still B2C applications remains

on top of the applications of the Internet as this is directly related to the masses.

Business to Business (B2B) - Forging new relationships between businesses is

becoming critical for businesses to survive and blossom in this increasingly fast paced

world. B2B applications provide new opportunities for businesses to leverage emerging

technologies to build their businesses. Examples of B2B applications include facilitating

transactions for goods/services between companies, selling goods/services on the

Internet to businesses, and supply chain integration. Another example is online

procurement of goods from one company to another. Legacy integration is a huge issue

in B2B applications. If existing applications such as EDI or EFT are extended to help

the B2B process, then the existing legacy applications can be a big help in moving

forward. On the other hand, if two companies want to trade data, but have dramatically

different legacy systems, legacy integration can be a challenge to overcome. There are

other issues such as security, speed, and flexibility, in B2B applications.

Business to Business to Consumer (B2B2C) is one of the emerging models of e

commerce. B2B2C is basically defined as using B2B to help support and rejuvenate

companies attempting B2C. This is due to the fact that B2B has been an overwhelming

financial success and B2C has not performed upto the expectations. This model is

poised to do well as it capitalizes the success of B2B and the potential demand of B2C.

B2B provides a way for B2C companies to reduce costs and improve their B2C services.

An example ofB2B2C is developing products to help B2C companies increase profit by

integrating inventory from the manufacturer to the distributor. An application that links

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one online catalog to another would be considered a B2B2C application as it capitalizes

on both B2B and B2C.

Consumer to Consumer (C2C) - C2C is an interesting relatively new piece of the

e-commerce world. C2C applications involve consumers conducting commerce directly

with other consumers. This obviously means that the company facilitating the

transaction must find some non-traditional revenge stream. This could be a small cut of

the transaction, a service fee, advertising, or some combination of these. E-bay is an

excellent example of a C2C application that is extremely popular with consumers.

Customer to Business to Consumer (C2B2C) involves consumers conducting

transactions with other consumers usmg a business as an intermediary.

www.autotrader.com is the best example for this sort of application. This site facilitates

the transactions of selling used cars between consumers, but also contains an inventory

of used cars to sell to the consumer.

Apart from above categorized e-commerce applications, there are several specific

models of businesses operating on the Web. Here comes a brief of each model.

Auction Model - The Web offers many different kinds of auction sites. Auction

sites act as forums through which Internet users can log-on and assume the role of either

bidder or seller. As a seller, one can post an item to sell, the minimum price he requires

to sell his item and a deadline to close the auction. As a bidder, one can search the site

for availability of the item he is seeking, view the current bidding activity and place a

bid. Also there are sites designed to search existing auction sites in order to pinpoint the

lowest prices on an available item. Although auction sites usually require a commission

on sales, these sites are only a forum for online buying and selling. They get the

commission from both parties once the deal is over.

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Portal Model - Portal sites give visitors the chance to find almost everything they

are looking for in one place. They often offer news, sports, and weather, as well as the

ability to search the Web. Portals are subdivided into two kinds: horizontal portals and

vertical portals. Horizontal p01ials aggregate information on a broad range of topics.

Vertical portals are more specific, offering a great deal of information pertaining to a

single area of interest. Online shopping is a popular addition to the major portals.

P01ials linking consumers to online merchants, online shopping malls and auction sites

provide several advantages.

Dynamic Pricing Models - The Web has changed the way business is done and the

way products are priced. There are companies which enable customers to name their

prices for travel, homes, automobiles and consumer goods. Buying in bulk has always

driven prices down and there are now Web sites that allow one to lower the price by

joining with other buyers to purchase products in large quantities to get price reduction.

There are a number of variety of models here. They are Name-Your-Price Model,

Comparison pricing model, Demand-sensitive pricing model, and Bartering model. E

business allows companies to follow a variety of ways to keep prices down on the

Internet, such as rebates and offering free products and services.

Online Trading and Lending Models - Another fast-growing area of e-commerce

is online securities trading. Many brokerage houses have established a presence on the

Web. Trading sites allow one to research securities, buy, and sell and manage all of his

investments from his desktop. Online trading often costs less than conventional

brokerage.

The Web offers quite a number of exciting services including getting a loan online,

recruitment through the Web, online News services, online travel services, online

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' s

2661 entertainment, online automotive sites, energy online, selling brain-power, online aii

dealers, e-learning and e-banking.

2.6 Benefits of E-commerce

There are many benefits of bringing one's business to the Web. An e-business can

offer personalized service, high-quality customer service and improved supply chain

management. E-commerce in a way is equivalent to automation and innovation of

commercial activities. It is absolutely clear that automation brings a number of distinct

advantages including lesser investment. Automation frees valuable labor from menial

tasks and also encourages the people concerned to pursue new and ideally beneficial

initiatives, which would not have happened previously. We discuss the benefits of each

model explained above.

B2C applications are beneficial to existing retail stores and compames as this

innovative application allows them to increase their customer base and hence their

revenue. E-commerce helps them to reach entire demographics that they might not be

able to reach in a physical or "bricks and mortar" store. B2C is highly beneficial for

consumers as it gives them access to a world of stores instead of the stores in their

neighborhood. It brings a competitive trend giving consumers access to a wide variety

of choices and lower prices. Some B2C web sites allow consumers to name their own

prices for a variety of goods and services. Thus e-commerce brings forth such kinds of

beneficial, consumers-oriented innovations.

B2C allows companies to extend their existing services to consumers as well.

Consumers are able to order a special item to be delivered to a nearby store for pickup is

a handy service that increases customer loyalty and this is possible only due to the

advent of B2C. B2C applications open up a new world for companies that are not well

known to outside world before.

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B2B is extremely beneficial to businesses because of its potential to drastically

reduce the cost. By making communication easier and faster, using new technologies

and standards, the quicker the inventory can move, the more efficient the process.

Further on, B2B applications help automate communication between companies. This,

apart from streamlining the process, helps reduce the potential for errors and helps

provide better goods and services.

B2B2C applications help B2C compames to raise profits. By leveraging the

benefits of B2B to streamline and improve business, B2C companies have the ability to

make more money by growing revenue and cutting unnecessary costs. Also a company

which is successful in one area of e-commerce can capitalize on this success and

knowledge gathered to other areas of their e-commerce plan.

C2C and C2B2C applications allow consumers to interact themselves. This

helps businesses to have a fairly easy revenue stream and consumers have access to an

entirely new way to purchase and sell goods and services.

2. 7 Technologies for E-commerce

The e-commerce industry is comprised of a variety of products and services

including: hardware components (routers, firewalls, digital switches, servers, and

workstations); and a variety of software products. The software technologies are being

constantly upgraded to meet numerous fast-growing e-commerce challenges. As an e

commerce application is basically a web-based application, it has to be a three-tiered

application. The first tier is user interface layer, which is mainly handled by client-side

technologies for creating interactive, flashy Web pages and form data validation, such

as HTML, JavaScript, DHTML etc. For the second-tier, there are Web containers and

scripting engines. The corresponding server-side technologies are both scripting

languages and programming languages. They are Microsoft's Active Server Pages,

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which can accommodate Visual Basic and Perl scripts. Also both Java servlets and Java

Server Pages (JSP) from Sun Microsystems Ltd. are becoming popular for server-side

programming. The third-tier is data layer, which comprises database management

systems (DBMS) and data sources. There are a number of DBMSs available in the

market. They are Oracle, Microsoft SQL Server, IBM DB2, Sybase etc. There are Web

servers, such as Apache, Microsoft IIS etc. and Web containers for deploying Java

servlets and JSP components.

There are specific e-commerce solutions and tools being developed and marketed.

One such innovative product is called application server. There are two types of

application servers: the first type is not based on Java 2 Enterprise Edition (J2EE)

specification and other one is J2EE-compliant. There are many companies developing

Java-based application servers such as IBM's WebSphere, Borland's Inprise Application

Server, BEA WebLogic etc.Thus technologies and tools are being constantly brought

out to facilitate companies and consumers to embrace the exciting and thrilling world of

e-commerce and e-business. Finally the network elements (wireless, cable, and satellite

networks, and Web-based telephony); and other transmission network services (the

Internet and virtual private V ANs) are necessary components.

2.8 The Issues of E-commerce

The unprecedented information-transfer capabilities, unregulated nature, and

break-neck growth of the Internet have fostered rampant copyright infringement and

piracy of intellectual property. Innovative new technologies such as MP3 have been

used in an illicit manner to transfer music over the Internet. Electronic piracy of books

and printed material is also common nowadays. The demand for the security of

intellectual property is helping drive the development of new technologies, such as

digital signatures, digital certificates and digital steganography. The other major issue is

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privacy invasion. What if the e-business to whom we give our personal data sells or

gives that data to another organization without our knowledge?. Some unauthorized

party can gain access to our private data, such as our credit card numbers?.

Other critical components include intellectual services, systems integration, and

consulting. Moreover, the industry requires mechanisms for managing the Internet and

dealing with overriding public policy concerns such as universal access, privacy,

encryption, and information pricing. Finally, there are also issues of technical standards

and compatibility across networks.

2.9 The Future of E-commerce

Today's users want multimedia and e-commerce is a package that is both powerful

and user-friendly. Programmers want all these benefits in a truly portable manner so

that applications will run without modification on a variety of platforms. E-commerce

will go deeper through displacing traditional processes in manufacturing, go wider by

encompassing products and services provided by different enterprises, and go higher by

acquiring requirements intelligently and interactively so that enterprises can deliver

customized products. The technologies for these developments including service

composition and virtual markets are taking shape steadily. When business inter

operation has achieved a kind of equilibrium, the technologies will surely expand.

Under the latest Internet thinking, whereas the business was made up of many

departments , it is now only considered to consist of three departments. The "Sell Side

Department", " Value Added Department" and the "Buy Side Department". The

business is now established in a closely structured chain of businesses serving a specific

marketplace. The role of the business is fully appreciated by both the customers and the

suppliers. It is the value added aspect that ensures the business has a future. E

Commerce has made product and service so monitored that businesses are purely

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assessed on their value added capabilities. Global markets will make pricing operate

under stock market supply and demand principles. So it is predicted that pricing will

cease to be a major business differentiator. What you have to sell and justify is your

value added capability.

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III. BUSINESS CONCEPT

3.1 Company background

Suvic Car Pro Co.Ltd. has been established for 15 years, with the introduction of

the latest advanced equipment from Germany which was ahead of any competitors in

the market. The company is located near the residential area, which is located on Rama

IX road Soi 22 Huaykwang, Bangkok 10240. The location is in the heavy traffic area

and easily seen by Rama IX residents.

The company aims to target on general car owners, firms, other automobile

service providers and government agencies. The company provides the services of

wheel balance, wheel alignment, under carriage, and all engine repairs.

In 1996, Suvic Car Pro Co.Ltd. was an authorized inspection center of the

Department of Land Transport of Thailand to inspect used cars in Bangkok and the

suburbs. There are many inspection centers all over Thailand and there are 70 inspection

centers in Bangkok. But there are only 30 inspection centers which can inspect both cars

and motorcycles. Suvic Car Pro is one of them.

Although the number of cars that the authorized inspection centers have to inspect

is increasing every year but the number of the inspection center is fixed or in decline.

Due to the rules and regulations of the Department of Land Transportation, many

inspection centers were closed down because it is not very easy to keep up with

standardization and corruption is prevalent in the system. The above mentioned factors

have brought more customers to Suvic Car Pro Co.Ltd.

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3.2 How to generate revenues?

The main revenue of Suvic Car Pro Co.Ltd. comes from two ways.

(1) Car inspection package. The package is about 160 baht/package. There are

about 1000 customers who use the service each month.

(2) Car repairing. Suvic Car Pro provides many services, such as wheel

alignment, wheel balancing, changing tyre and oil, and engine repairing. Some of the

customers who use these car repairing services come from the customers who took the

car inspection package and they want to repair their cars.

Suvic Car Pro website is established as a free service center for the customers. It

might bring direct revenues to the company. But it might motivate the customers to use

the service of the company. Suvic Car Pro might gain popularity and a good impression

among the customers.

IV. STRATEGIES AND MARKETING PLAN

4.1 Current situation Analysis

Suvic Car Pro has been an inspection center for 7-8 years. The company has

records of the customer's car information in the database. Suvic Car Pro noticed that

some of the customers were not aware about the dead line for the car registration

renewal. Suvic Car Pro will send reminder postcards through the address of the owners

recorded in the database on the computer. Suvic Car Pro believes that it is the way to

communicate with the customers to remind them about the car inspection and car

registration. Customers could be impressed with the reminder postcards which will keep

them away from the penalty fee from the Department of Land Transport. But in fact, the

cost of sending postcards is too high.

Each month, Suvic Car Pro has to send (at least 1, 000 postcards) postcards to the

customers. It costs a lot. Employees spend a lot of time writing the address on the

postcards. The postcards sometimes are lose and cannot reach to the customers due to

the following factors.

(a) The address in the database is not up to date.

(b) The information from the customers is not accurate.

( c) The post office lacks good service.

Suvic Car pro is trying to overcome the problems so that the company can reach

its customers. With the technology today, which is not only for mailing or postcards,

people can communicate with others by E-mailing or short message system on the

mobile phone. The cost of sending E-mail or short message is cheaper than sending

postcards. This is the opportunity for Suvic Car Pro to find another method to

communicate with the customers.

18

4.2 Competitor Analysis

There is no direct competitor for Suvic Car Pro website because Suvic Car Pro

website concentrates on the inspection center. There is no website that promotes about

the inspection centers on the internet. The Department of Land Transport provides some

information about all inspection centers over Thailand. But the information features

only the name, address and telephone number of the inspection centers.

However, there are some indirect competitors in the main business. B-Quik,

Cockpit, and MAX are car inspection companies but they are not authorized by the

Department of Land Transport of Thailand. The customers can use the services from

them but these companies do not have the authority to issue the certificates for car

registration.

B-Quik (\\ \\

B-Quik positions itself as a world-class automotive paiis repair and replacement

specialist. B-Quik is operating under the Quik-Fit group, which originally operates in

Scotland, and now it has over 2,500 service centers around the world. B-Quik offers

services on tyres, brake systems, and lube change, offering customers with a wider

range of services. B-Quik also uses the most modern equipment and top quality parts

under the same standards at every b-Quik service center.

Strength:

( 1) B-Quik possesses the strong unique of yellow theme that makes it easy to

remember because the company uses this same (theme) color not only in the web

but also in their service site decoration, brochure, and print ads.

(2) Its web uses Visual Metaphors, a small picture as an icon, to represent their

menu bar, which is nicer and easier to remember and navigate the web rather than

the normal tedious text.

19

(3) Their branch's locations are shown in details and in picture as a map, which

makes it easier for customers to find their nearest service center.

( 4) B-Quik web also includes useful information about the car and its system

such as brake, tyre, engine, and suspension, including possible damages and their

symptoms.

(5) The company uses the wonderful and colorful motion and audio Flash file to

increase customer's attention.

(6) The download time is quite quick.

Weakness:

(1) The content shown on each page is so little that users have to click 'Next'

for any further contents.

(2) Text size and color on some pages were not big and bright enough to read.

(3) Some pages on the web site have bad links so the user cannot view the

content and some images cannot be viewed.

Cockpit(\\\\

"Cockpit" is originally established in Japan in 1982. It was the first tyre retail

store that has a showroom, a service center with decent decoration and served its

customers with the most advanced equipment controlled by a computer system. Cockpit

in Thailand has been established since 1986 by Bridgestone Sales Company Limited

with support from Bridgestone Corporation (Japan) in technology, training, and

marketing strategy. Cockpit is the authorized distributor of Bridgestone and Firestone

and has 54 braches over Thailand. Nine of them are operated by Bridgestone Sales Co.,

ltd., and another 45 branches are operated by a private business owner. Cockpit is the

only automotive service that sells car accessories.

20

Strength:

(1) Cockpit is owned by Bridgestone Co.Ltd., which is a huge tyre

manufacturer and distributor, so tyre selling price is lower than other competitors.

(2) Customers have confident in the information about tyre series because

Cockpit is run by Bridgestone.

(3) Cockpit has a good of reputation because Bridgestone is the manufacturer

which has been operating for almost two decades, the longest automotive

servicing enter.

(4) DONUTS (Driver Oriented New Ultimate Tyre Science) of Bridgestone has

become a catching word in tyre industry that build customer's trust and

confidence in driving.

(5) The Web site has offered a very distinctive and powerful search tool for tyre

series that match their car brands and series.

( 6) Their search tool is designed for both who have and do not have tyre

knowledge.

(7) Customers car buy tyres online with a special price and promotion.

(8) The Web has provided links to other useful webs such as Engine and Spare

Parts Center and the online dictionary and the search engine for computer and

Internet technology.

Weaknesses:

(1) Customers do not really go on line to buy tyres because the process fails to

function correctly.

(2) There are some unrelated links that are not relevant to automotive business

at all such as Dialpad (the international phone calling over the internet), and Ask

Jeeves

21

(3) Cockpit branches are not able to coordinate with all branches because they

are operated by a private business owner.

( 4) The company is focusing more on giving too much information in tips

sections so the content is full of normal tedious text, with very low amount of

images, which fails to attract customers to read.

Max (11

MAX is the only automobile service provider in the country that has over 50

braches around Bangkok and throughout the country. MAX is now operated under Shell

AutoServ Co.Ltd., who just took over from Siam Makro Co.lte. Siam Makro was

originally established by a Dutch company, Makro Company Limited. Makro was the

first biggest superstore who runs wholesaling business selling consumer products. Later

it added MAX, Max Auto Express Co,ltd., as their new product line located in parking

areas of almost every branch ofMakro. Since MAX has become well-accepted in the

market, now some MAX braches has been establish as the stand-alone branch.

MAX' s web includes mostly one-way communication. It gives information on the

history of the company, their branches and their locations, products and services,

warranties, promotion, and Q&A as a web board for customers. MAX also gives a lot of

useful information aiming to educate about cars such as tyre, motor oil, battery, brake,

and shock absorber.

Strengths:

(1) The name of the web represents the company's name MAX (Max Auto

Express Company limited) with the meaning of speedy services.

(2) The web design and navigation is simple and not complex so customers can

easily browse throughout the web.

22

(3) MAX provides the every in-depth information and description that is useful

and important to car users, such as brake, shock absorber, motor oil, tyre and

battery that adds feelings of service mind and quality, and simultaneously, draws

customers to use their services.

( 4) MAX has grouped their branches according to districts and province so

customers can easily search for their nearby branches.

(5) The web is updated repeatedly to provide the most up-to-date information,

especially in the special offer page, and Q&A. so customers feel motivated to

come back to see new promotion.

(6) The customer's base is very big so there would be many new users to the

web.

(7) Many images are used to attract customers in products and services section

and in information section.

Weaknesses:

( 1) It does not provide any services to web users.

(2) The font used in this web is not constant. Some parts of the page are too

small to read or too distorted.

(3) MAX was designed in Thai language only, so foreign customers would not

be able to use it.

( 4) All questions and topics are crammed on FAQ page together so it is difficult

for customer to find what they are looking for.

4.3 Market segmentation

Market can be divided into in to two segments as follows.

Major group is the customers who have the following qualifications.

Geographic - The existing customers who live in Bangkok and its suburbs.

23

Demographic Use E-mail services or mobile phone.

Psychographic - The customers who need convenient services.

Minor group is the customers who have the following qualifications.

Geographic - New customers who search for information via the internet.

Demographic Use E-mail services or mobile phone.

Psychographic The customers who need convenient services

4.4 Target market

Major group is the existing customers who live in Bangkok or in suburbs of

Bangkok. They tend to forget to bring the car always need notification of car services.

The customers must have E-mail addresses or mobile phones so that the system can

send the information.

Minor group is new customers who are searching for a car inspection center via

the internet. They are looking for convenient car services in new services, and

promotion campaigns. Which make them feel convenience in car services.

4.5 SWOT Analysis

Strengths

(1) The name Suvic Car Pro, has represented a good reputation of integrity of

the company, since the company was established over 15 years back.

(2) The Web site provides a full range of services relating to car inspection.

(3) It is easy to register to the system.

( 4) Customers do not have to install any subprogram or executable code into

their PCs because it runs on any Internet Browser.

(5) It is a free service for all customers.

Weaknesses

(1) The company does not have enough experience on online business.

24

(2) There are limited capital and fund.

(3) There are limited numbers of employees to develop and maintain the web

site.

( 4) There is no ordering online through the web site.

(5) Suvic Car Pro cannot serve the customers physically in remote areas.

Opportunities

(1) There is no competitive company that offers new service like Suvic Car Pro.

(2) The customers need someone to remind them of the car service.

(3) Internet users are increasing everyday.

(4) Most of the customers have mobile phones with short message services.

Treats

(1) Customers may concern about privacy issue because their records are shown

and seen by many people on the web site.

(2) Customers may not interest in the services.

(3) If the service provider of mobile phone charges for the fee, the service

might have a lot of cost to company.

25

V. FINANCIAL STATEMENT

5.1 Project Benefit

The existing business works manually to notify the customers. Suvic Car Pro

sends 10,000 postcards to the customers to remind the customers of car inspection. The

return rate is not so high because some postcards might not reach to the customers. But

with this project, e-mail and short messages of mobile phone can reach to the customers.

The expected increasing number of customer in the first year is approximately

1000. The company will get the revenue from the increasing number of the customers.

Also Suvic Car Pro can save the expenses of postcards and stamps and the wages of the

workers who write addresses on the postcards. The expenses and benefits are shown in

Project Benefit Table.

Table 5.1 Project Benefit Table

Benifit Description Quantify UnitTyve Unit Price !st Year 2nd Year 3rd Year 4th Year 5th Year

Car Inspection Package Increase 1,000 Year 160 160,000 176,000 193,600 212,960 234,256

Postcards 10,000 Unit 5.00 50,000 50,000 50,000 50,000 50,000

Stamps 10,000 Unit 2.50 25,000 25,000 25,000 25,000 25,000

Wage for \\~iting postcard I Package 2,000 2,000 2,000 2,000 2,000 2,000

Yearly Net Benefit 237,000 253,000 270,600 289,960 311,256

Overall Net Benefit 237,000 490,000 760,600 1,050,560 l,361,816

26

5.2 Project Cost

Suvic Car Pro has to install hardware and software at the beginning of the project.

The company has to hire a web master and a web designer to build and design the

website. The company has to hire a web administrator to maintain the website. Also the

company has to buy some office equipment such as chairs and desks. The internet

connection is important. Suvic Car Pro must have a leased line for the internet

connection such as ISDN seen in the table below:

Table 5.2 Project Cost Table.

Cost Description Quantity Unit Type Unit

1st Year 2nd Yeai · 3rd Yeai· 4th Yeai· 5th Year Price

1. Research and Development Cost -Preleminaiy Investigation I Time 5,000 5,000

2. Investment Cost 2. l Hardware Cost I Unit 35,000 35,000

2.2 Software Cost -Operating System 1 Package 12,000 12,000

-Ofice Tools 1 Unit 10,000 10,000

2.3 Office Equipment ·Desk 1 Unit 2,500 2,500

·Chair I Unit 700 700

3. Operating Cost 3. 1 Salai·ies -For Web Master 1 Package 30,000 30,000 30,000 30,000 30,000 30,000

- For Graphic Designer and web developer 1 Package 30,000 30,000 30,000 30,000 30,000 30,000

- For Web Administrator 1 month

7,000 84,000 84,000 84,000 84,000 84,000 /Person

3.2 Domain name and Hosing 1 Yeai· 2,000 2,000 2,000 2,000 2,000 2,000

3.3 Network System (ISON) 1 Yeai· 20,000 20,000 20,000 20,000 20,000 20,000

3.4 Advertising I Year 10,000 10,000 10,000 10,000 10,000 10,000

3.5 Accounting and Legal 1 Yeai· 5,000 5,000 5,000 5,000 5,000 5,000

3. 7 Office Supply I Yeai· 4,000 4,000 4,000 4,000 4,000 4,000

3.8 Utilities 1 month 1,500 1,500 l,500 1,500 1,500 1,500

3. 9 Repair and maintenance 1 Yeai· 2 000 2 000 2 000 2 000 2 000 2 000

Yearly Net Cost 253,700 188 500 188.500 188,500 188,500

Overall Net Cost 253)00 442 200 630 700 819 200 1.007,700

27

5.3 Break Even Analysis

Compared to the cost and the benefit of this project, the cost of the first year will

be more than the benefits of the first year. But the benefit of this project will cover the

cost at 1.398 year after implementing the project. After 2 years, Suvic Car Pro will get

more benefits from this project. It can be seen in the table below.

Table 5.3 Break Even Analysis Table.

Analysis !st Year 2nd Year 3rd Year 4th Year 5th Year Net Benefit 237,000.00 253,000.00 270,600.00 289,960.00 311,256.00 Discount Rate (I 0%) 0.9091 0.8264 0.7513 0.6830 0.6209 Present Value ofNet Benefit 215,456.70 209,079.20 203,301.78 198,042.68 193,258.85 NPV of all Benefit 215,456.70 424,535.90 627,837.68 825,880.36 1,019,139.21

Net Cost 253,700 188,500 188,500 188,500 188,500 Discount Rate (I 0%) 0.9091 0.8264 0.7513 0.6830 0.6209 Present Value of Cost 230,638.67 155,776.40 141,620.05 128,745.50 117,039.65 NPV of all Cost 230,638.67 386,415.07 528,035.12 656,780.62 773,820.27

Yearly NPV Cash Flow 38,120.83 99,802.56 169,099.74 245,318.94 Overall NPV Cash Flow I l 22,938.86 122,741.42 291,84 l.l 6 537,160.10

Overall Return on Investment 0.69 Use first year of positive cash flow to calculate break-even fraction 0.398 Breakeven Point is 1.398 year

28

5.4 Break-Even Analysis Graph

Break-Even Analysis

1,200,000.00

Ba ht 600,000.00 +--------··--------------.. ·-··-·-·""7~'·----------------------------

1st Yea1 2nd Year 3rd Year

Year

NPV of all Benefit NPV of all

4th Year

Figure 5.1 Break-Even Analysis Graph

29

5th Year

VI. WEB PROTOTYPE DESIGN AND DEVELOPMENT

6.1 Definition of the Site's Goal

(a) To build and design a website for an existing business.

(b) To provide car information for the customers.

(c) To communicate with the existing customers and new customers.

(d) To serve the customers as a reminder for car inspection and car registration.

(e) To attract customers to use furiher services at the company

(£) To advices customers how to do car registration and provide the information

on car registration, such as tax rate.

(g) To provide car repairing records to the customers.

6.2 Questions and Answers

(a) What dose Suvic Car Pro do?

Suvic Car Pro is a car inspection company for the department of Land Transpo11.

Before the customers bring the car to do registration, they have to under go a car

inspection to get an approval. Suvic Car Pro also provides repair service to any kind of

vehicle. Suvic Car Pro will remind the customers for repairs.

(b) What is the main feature of this website?

The main feature for this website is giving notification for car inspection and car

registration to the customers. There is also the feature that can calculate the fee for car

registration for the customers.

( c) What information is provided to the customers?

( 1) The information on car inspection and car registration.

(2) News from the department of Land Transport.

(3) Previous car repair records.

30

(d) What must the customers do'7

The customers have to register to the website. Suvic Car Pro will notify the

customers to bring their car to the inspection center or to continue their car registrations

at the department of Land Transport.

6.3 Site Content

(a) Static Contents

The contents are presented in a standard form. It is not often changed. About Us,

Contact Us, Location, etc. are examples of it.

(b) Dynamic Contents

Most information shown in this site can be changed or modified by the customers.

For example, the date the customer should bring the car to the inspection center or how

much the customers must pay for the car registration this year.

6.4 Identify Content and Functional Requirement

(a) Identify content

Suvic Car Pro can look up the car information by searching the data base and

Suvic car pro can search the information on car registration fees directly from the

department of Land Transport. The customers can set the specific criteria to get desired

information precisely.

(b) Functional Requirement

(1) New database system

The record of car information is up to date because the administrator can update

the information of the car online. The administrator can implement via the web browser.

This function can create ease of use and securities for the system.

31

The information for car inspection can be generated from the data which the

customers fill in the registration form. The accuracy of car inspection depends on the

accuracy of the data when the customers fill the registration form.

(2) Registration System

The customers can register their car information to the registration system of

Suvic Car Pro by themselves. Suvic Car Pro also offers the registration service to the

system for the customers.

(3) Profile Management

The customers can update/change their personal information, and car information.

It also includes the username and password if they want to change for the security.

( 4) Reminder notify system

The system will notify the customer by several following methods.

E-mail

The system will send E-mail to the customer in 2 categories.

(a) E-mail for car inspection and car registration. The system will generate E

mail from the information that the customers have given tothe system.

(b) E-mail for car repairing. The system will generate E-mail from the record in

the database and send to the customer.

Mobile Phone

The system will send short message to mobile phone that the customers have

registered into the system.

(5) Support system

The function will create customer relation management. The customer can contact

by sending E-mail or write comment to Suvic Car Pro via the web browser. The web

administrator will respond to the customer as fast as possible.

32

6.5 Site Map Architecture

About Us

Member Registration

Online Service

Ho111e Links

News

FAQ

Site Map

Figure 6.1 Site Map Architecture "Suvic Car Pro" for overview.

33

Contact Us

About 1Js Location

Legal

Figure 6.2 Site Map Architecture "Suvic Car Pro" for about us section.

Me1nber Register Tern1s & Condition

Figure 6.3 Site Map Architecture "Suvic Car Pro" for member register.

34

L og1n

Car Register

E-Mail Notification

Online Service Mobile Notification

Car Repairing

Car Registration & Tax Inquiry

Logout

Figure 6.4 Site Map Architecture "Suvic Car Pro" for online service section.

35

6.6 Layout Grids

The new services and business processes are quite new for customers so the

design should be as simple and less complicated as possible. The company simplifies all

the interactive web pages and processes to be done step by step. The navigation menu

and layout are using the same pattern to avoid confusion and to protect users from

getting lost.

Figure 6.5 Layout Grids.

36

6. 7 Page Mock-up

The page is designed to put the navigation bar on the left side. The customers

are familiar with it, so it will be easy for the customers to navigate the website. The logo

is on top of the website, shown to the customers whenever the customers browse on the

web. On the right site is the sub content of the website such as news, or some promotion.

Logo

Navigation Bar

Sub content

Lo no ~

Site Content

Nav1gat1on Bar

Figure 6.6 Page mock up.

37

Sub content

6.8 The meaning of the Logo

Figure 6. 7 logo.

This logo has 2 parts: the symbol and the website name.

The symbol represents cars and car and car expe11s. The customers will

understand that the website is about cars and car experts which provides them

information on cars and car services.

The Website name, SUVIC comes from Suvic Car Pro Co.Ltd, which represents a

good reputation of integrity of the company, since the company was established over 15

years back. CAR means car. PRO comes from the word "professional" which means the

company knows a lot about cars and how to take care of cars.

38

6.9 Visual design

This website uses the color that links to Suvic Car Pro Co.Ltd. The color "blue"

represents the color of the building of the company. Orange and dark red represents the

color of the equipment. Even the professional in the logo wears suits in the same color

as the officers from the company.

Suvic Car Pro has combined these colors together to create a website. The

company chose blue as the main color. Other colors are used for supplement and

emphasize.

In designing, Suvic Car Pro creates a simple, easy to use and friendly website to

the end users. The entire website is created in the standard form. The customers can

understand and get familiar with the website when they browse it.

39

6.10 Database Design

Notifying Customer Customer email Type of Email Customer mobile phone Brand mobile phone Lan&1uage M Car information

Vehicle ID Date of Registration

M ProYince 1 1

Type of Vehicle Customer Member Remark Customer identification Brand of Vehicle Customer Name Model Customer Address Year Customer Mobile Phone Color Customer e-mail Body serial Number

1 Position of Body serial number Model of Engine Engine Serial munber

M 1 1 Position of Engine Serial number Fuel

Car registration CYlinder Horse Po\\ er

Vehicle ID Weight Customer number Seat The mn1er · s Name The O\\ ner ·s identification m1mber I I The O\\ ner · s address Tax Record The O\\ ner · s Telephone muuber The om1e1"s nationality Vehicle identification The clriw1" s name Tax Due elate The clriwr · s identification Tax paying elate The clriwr' s address No. ofReceipt The driw1"s Telephone Tax Fee The driwr·s Nationality Penalty Fee

Figure 6.8 Entity Relationship Diagram.

The following are the table description of the above five tables.

(A) Customer

(a) Customer Name

(1) Name: Customer name

(2) Meaning: First name and Last name of the customer who register to

the system.

40

(3) Data type: Character

( 4) Format: General

(5) Uniqueness: Must be unique.

(b) Customer Address

(1) Name: Customer Address

(2) Meaning: The Address of the customer who register to the system.


(4) Format: General

(5) Uniqueness: Non-unique.

( c) Customer Mobile Phone

(1) Name: Customer Mobile Phone

(2) Meaning: The mobile phone number of the customer who registers to

the system.

(3) Data type: Numeric

( 4) Format: n-nnnn-nnnn


(d) Customer e-mail

(1) Name: Customer e-mail

(2) Meaning: The E-mail address of the customer who registered to the

system.


(4) Format: General


( e) The customer identification number.

(1) Name: The customer identification number

41

(2) Meaning: The identification number of the customer who registered

on the system such as 3100601377064.


(4) Format: nnnnnnnnnnnnn

(5) Uniqueness: Must be unique

(B) Notifying customer

(a) Type of Email

(1) Name: Type of Email

(2) Meaning: Type of Email of the customer who registered to the system

such as text or HTML.


(4) Format: General


(b) Customer mobile phone

(1) Name: Customer Mobile Phone

(2) Meaning: The mobile phone number of the customer who registered to

the system.


(4) Format: n-nnnn-nnnn


(c) Brand mobile phone

(1) Name: Brand mobile phone

(2) Meaning: The customer's mobile phone brand, such as Nokia.


(4) Format: General

42

's


(d) Language

(1) Name: Language

(2) Meaning: The Language of message that system sends to notify the

customer.


(4) Format: General


(C) Car information

(a) Date of Registration

(1) Name: Date of Registration

(2) Meaning: The date when the owner registered the car at the

Department of Land Transport.


(4) Format: dd/mm/yyyy


(b) Province

(1) Name: Province

(2) Meaning: The number of the province where the car registered at the

Department of Land Transport.




(c) Type of Vehicle

(1) Name: Type of Vehicle

43

(2) Meaning: The type of car, such as vehicle with private 7 seaters.




(d) Remark

(1) Name: Remark

(2) Meaning: The remark made to a car.


(4) Format: General


(e) Brand of Vehicle

(1) Name: The Brand of a vehicle

(2) Meaning: The Brand of a car such as Honda.




(f) Model

(1) Name: Model

(2) Meaning: The made model of the car such as Accord.


(4) Format: General


(g) Year

(1) Name: Year

(2) Meaning: The year of the car produced: 1994.

44


(4) Format: XXXX


(h) Color

(1) Name: Color

(2) Meaning: The color of the car such as Gold.


(4) Format: General


(i) Body serial Number

(1) Name: Body serial Number

(2) Meaning: The serial number of the body of the vehicle.


(4) Format: General


(j) Position of Body serial number.

(1) Name: Position of Body serial number.

(2) Meaning: The position of Body serial number such as at the back of

the vehicle.




(k) Model of Engine

(1) Name: Model of Engine.

(2) Meaning: The Engine model of the car such as Honda.

45




(l) Engine Serial number.

(1) Name: Engine Serial number

(2) Meaning: The serial number of the engine installed in the car.


(4) Format: General


(m) Position of Engine Serial number.

(n)

(1) Name: Position of Engine Serial number.

(2) Meaning: The position of the Serial number on the engine of the car.


(4) Format: General


Fuel

(1) Name: Fuel

(2) Meaning: The fuel type of the engine such as gasoline or diesel.


(4) Format: General


(o) Cylinder

(1) Name: Cylinder

(2) Meaning: The number of the engine cylinder of the car such as 4.


46



(p) Horse Power

(q)

(r)

(1) Name: Horse Power

(2) Meaning: The horse power of the engine of the car such as 180 H.P.


(4) Format: XXX


Weight

(1) Name: Weight

(2) Meaning: The weight of the car such as 1,500 Kg.


(4) Format: XXXX Kg.


Seat

(1) Name: Seat

(2) Meaning: The number of seat of the car such as 7 seats.


( 4) Format: nn seats


(D) Car registration

(a) Vehicle ID

(1) Name: Vehicle ID

(2) Meaning: The ID of the vehicle such as TT-3645.


47

(4) Format: XX-nnnn


(b) Customer number.

(1) Name: Customer number.

(2) Meaning: The number of customer who own the vehicle.




( c) The owner Name

(1) Name: The owner's name

(2) Meaning: The first name and the Last name of the owner of the

vehicle.




( d) The owner identification number.

(1) Name: The owner identification number

(2) Meaning: The identification number of the owner of the vehicle such

as 3100601377064.


(4) Format: nnnnnnnnnnnnn


( e) The owner address

(1) Name: The owner's address

(2) Meaning: The address of the owner of the vehicle.

48


(4) Format: General


(f) The owner Telephone number.

(1) Name: The owner's telephone number

(2) Meaning: The telephone number of the owner of the vehicle.




(g) The owner nationality

(1) Name: The owner nationality

(2) Meaning: The nationality of the owner of the vehicle such as Thai.


(4) Format: General


(h) The driver name

(1) Name: The driver name

(2) Meaning: The first name and the Last name of the driver of the

vehicle.




(i) The driver identification number

(1) Name: The driver identification

49

(2) Meaning: The identification number of the driver of the vehicle such

as 31006013 77064.


( 4) Format: nnnnnnnnnnnnn


(j) The driver address

(1) Name: The driver address

(2) Meaning: The address of the driver of the vehicle.




(k) The driver Telephone number

(1) Name: The driver's telephone number

(2) Meaning: The telephone number of the driver of the vehicle.




(1) The driver Nationality

( 1) Name: The driver Nationality

(2) Meaning: The nationality of the driver of the vehicle such as Thai.




(E) Tax record

(a) Vehicle ID

50

(1) Name: Vehicle ID

(2) Meaning: The ID of the vehicle such as TT-3645.


( 4) Format: XX-nnnn


(b) Tax Due date

(1) Name: Tax Due date

(2) Meaning: The due date when the owner of the vehicle has to pay tax.


(4) Format: dd/mm/yyyy


( c) Tax paying date

(1) Name: Tax paying date.

(2) Meaning: The date that the customer paid for the tax.


( 4) Format: dd/mm/yyyy


(d) No. ofReceipt

(1) Name: number of receipt

(2) Meaning: The number of receipt that the Department of Land

Transport gives to the owner.


(4) Format: General


(e) Tax Fee

51

(1) Name: Tax fee

(2) Meaning: The amount of tax that the owner has to pay for car

registration.




(f) Penalty Fee

(1) Name: Penalty fee

(2) Meaning: The amount of money that the owner is penalized for a

delay in paying tax to the Department of Land Transport.


(4) Format: General


52

VII. MANAGEMENT SUMMARY

7.1 Website Management

Suvic Car Pro has the information on two sites. The first one is on the company's

server, it includes member profile, car information and car registration. The second one

is tax rate of the car which is on the department of Land transport's server.

The customers can update their data on the server by themselves on the internet.

Also the staffs of the company can update the data on the system at the company.

The web administrator will manage and maintain the data on the company's

server. To protect the human error, the system will recheck the error every time after

maintaining.

7.2 Website securities control

Securities control is not the major issue for the website because Suvic Car Pro

decides that the car information is legally opened to anyone. Every internet user can

look though the information on the website.

Anyway Suvic Car Pro invests money for the secure server, this server can service

for encryption and decryption system, digital authentication, and trust hardware and

software.

Suvic Car Pro also setting up the procedure, standard and regulation to control the

employee and customer. The website is designed to support all error handling so the

system can reduce all errors.

There are two types of data. The first one is on the company's server, the

information is privacy. The customers have to login to the system to use the services,

But the second one, the information is on the Department of Land Transport's server.

The information is opened, anyone can look through it.

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7.3 \Vebsite Testing

There are 3 main strategies for testing website

(1) Unit Testing

Suvic Car Pro has to check all modules to find the errors such as the registration

system or the E-mail notify system

(2) Integrating Testing

Suvic Car Pro will combine all modules in a program to run together for testing.

Such as combining the registration and the E-mail notify system.

(3) System Testing

Suvic Car Pro will combine all programs in a system to run together for testing.

Such as new database system work properly with the E-mail notify system.

54

VIII. CONCLUSION AND RECOMMENDATION

8.1 Conclusion

In the previous situation, Suvic Car Pro spent a lot of money and time to

communicate to the customers. With this project, Suvic Car Pro uses the computer base

system, information technology and internet to communicate to the customers. This

project will cost to the company a lot at the first year of the implementation but it will

give more benefit to the company later on. The company has to invest about 250,000

Baht at the first year to buy hardware and software. Also the company has to hire the

web master and web designer to build and design website. Suvic Car Pro will have

another cost and expense such as hiring web administrator as a full time employee or

renting leased line from the internet service provider. But the benefit of this project can

cover this cost. But Suvic Car Pro will save cost such as the cost of postcards and stamp

or the wage for the workers from this project.

However, the communication to the customers is more efficiency than the old

fashion way. This project will not only serve the customers who have email but also the

system will apply to the customers who have mobile phone too. Though there are not

much the customers who have email but the most of the customers have mobile phone

with the short message service.

The number of the customers will increase from the manual way because the

communication is better. The revenue of Suvic Car Pro will increase from the number

of the customers.

The new database system will help the manager to forecast the sale volume for the

company. Also the new database will help the employee to maintain the records of the

customers.

55

The system can make the company get in touch with the customers and the

website will give news or some information for the customers which the customers will

come back to browse the website or the customers will use the service at Suvic Car Pro.

8.2 Recommendation

This website is design as the front office of Suvic Car Pro on the internet. But if

the company has more capital to invest, Suvic Car Pro should have computer base

system as a back office of the company too. The computer base system can help the

company to save cost, time consuming and human error. This project acts as the guide

of the company to change from the traditional firm to be a digital firm.

In the future, Suvic Car Pro might plan to sell products or services on the internet.

The system of website should support to the future plans of the company.

56

APENDIXA

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Figure A 1. Example of the prototype website front page.

57

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Figure A.2. Example of the prototype website member register page.

58

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Figure A.3. Example of the prototype website car registration page.

59

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Figure A.4. Example of the prototype website car registration page 2.

60

BIBLIOGRAPHY

English Ref ere nee

(1) Douglas K. van Duyne (Author), James A Landay (Author), Jason I. Hong

(Author), The Design of Sites: Patterns, Principles, and Processes for

Crafting a Customer-Centered Web Experience, Addison-Wesley Pub Co;

1st edition (July 22, 2002)

(2) Chuck Musciano, Bill Kennedy, HTML & XHTML: The Definitive Guide,

Fifth Edition, O'Reilly & Associates; 5th edition (August 2002)

(3) Auld, Chris, Practical Web Database Design, Apress (09/01/2003)

(4) Brown Cohen Luanne Seymour Cohen, Design Essentials with Adobe

Illustrator and Adobe Photoshop, Adobe Systems Incorporated, Adobe Pr

(03/01/1995)

(5) Raymond P Wenig, Raymond P. Wenig, Introduction to Case Technology

Using Visible Analyst, Maxwell Macmillan International (05/01/1991)

Website Ref ere nee

(1) http://www.dlt.motc.go.th

(2) http://www.visible.com

(3) http://www.smartdraw.com/

(4) http://www. yahoo. com

(5) http://www.google.com

' s

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Documents

Information System for Sovie Car Pro