Information & Limitations for the 2014 World Cup

• The names below are authorized for the EXCLUSIVE use of the official sponsors;

• Alpargatas nor any of its brands are official sponsors.

World Cup

Confederations Cup

• The symbols below are authorized for the EXCLUSIVE use of the official sponsors;

World Cup

FIFA GuidelinesMARKETING ACTIVITIES

General commercial ads: a commercial ad only using general visual terms/ elements related to soccer/football DOES NOT necessarily create a False Association.

General commercial ads: a commercial ad using an Official Brand (such as emblems, words, slogans, event titles, etc.) or any other type of reference to the event in a commercial agreement creates a False Association.

FIFA Guidelines

Editorial / informational use: the legitimate editorial, NON-commercial

use DOES NOT create a false association.

EDITORIAL/INFORMATIONAL USE

Editorial use: the legitimate editorial, non-commercial use DOES NOT create a False Association.

FIFA Guidelines

Commercial / advertising information: there is no legitimate justification for the

commercial use of an official brand by third parties for the presentation of the editorial content. This generates a False Association!

“Commercial/ press releases”: there is no legitimate justification for the commercial use of an Official Brand by third parties for the presentation of editorial content, since this generates a False Association.

FIFA Guidelines

Non-commercial use: the editorial, non-commercial use of the calendar of

the matches by the press DOES NOT generate a false association.

Non-commercial use: the editorial, non-commercial use of the calendar of matches through the press DOES NOT generate a False Association.

FIFA Guidelines

Company names: a company name associated with soccer/football or Brazil in a general manner DOES NOT necessarily create a false association (it is important

that it is not used together with symbols or visual elements of or refers to the “FIFA

World Cup”.

COMPANY/FIRM NAMES

General terms: the name of a company related to soccer/football OR to Brazil in general DOES NOT necessarily create a False Association (as long as not used together with FIFA World Cup symbols, visual elements or references.)

FIFA Guidelines

Merchandising: merchandising material with general terms referring to Brazil or national flags that do not

violate FIFA's rights;

MERCHANDISING

General soccer/football terms: merchandising items containing general terms related to soccer/football OR Brazil OR national flags DO NOT violate FIFA’s rights (as long as they are not used together with the FIFA World Cup symbols, visual elements and/or references.)

FIFA Guidelines

Decoration of commercial establishments (restaurants, bars, stores): decoration

materials generally related to soccer/football or Brazil DO NOT generate a

false association.

COMMERCIAL ESTABLISHMENT DECORATIONS (RESTAURANTS, BARS, STORES)

General terms: decoration items generally related to soccer/football or Brazil in commercial establishments DO NOT generate a False Association.

FIFA Guidelines

Legitimate Domain / URL names: the use of an official brand as a URL may be

considered a legitimate and descriptive use if it comes after the domain name.

INTERNET/MOBILE DEVICES

Legitimate domain names/URLs: the use of an Official Brand as a URL may be considered a legitimate and descriptive use if it comes after the domain name.

Thank You!