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J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Information ArchitecturesAfter The Internet Frenzy
Dr. Craig Mudge
Today’s extended enterprise (business, university,government, army)
Revisit Internet fundamentals
An information architecture to match today’s enterprise
Discovery based linkages
Much-hyped XML Web Services
Some future-proofing steps
Outline:
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Acknowledgements
John Seely Brown
Martin Haeberli
Scott Loftesness
Doug Terry
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
HeterogeneityHeterogeneity in ourOrganisation structures; Applications, Networks, IT systems,Sizes of enterprise, Robustness, etc.
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Swivel chair integration
Automatic integration
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
1. Revisiting Internetfundamentals
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
suppliers/partners
employees
the co
mm
un
ityinve
sto
rs
customers
•Earnings reports by Webcast•Filing a proxy•Quarterly reports
•E-procurement•Trucking service
•Shopping for a product•Customer self-service•Group buying service
•Health benefits•Superannuation
XYZ, Ltd
•Disaster situation reports•E-learning
Five business relationships on the Internet
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Both Information and physical goods travel the Web
Information
goods
Physical goods
Business-consumer
Earnings announce, news, video, game
Clothing, books
Business-business
HBR article, Software; Customer service
Paper clips, Engine parts, chemicals
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Business fundamentals of the Internet
• Web gives universality of access• Web is first truly interoperable system• cheaper and cheaper computer networks• network effects: value of system increases• communities• value from connectivity, convenience,
information, aggregation, self service,personalization, ...
• producers directly connect with consumers-- dis-intermediation and re-intermediation
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Aggregation: Improved convenience in Financial Services
Personal Finance Manager
(Moneyor Quicken)
Web sites ofbanks, brokers, insurers
Internet
Aggregation across multiple financial products from different FIs
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Aggregation: three stages in its evolution so far
Personal Finance Manager(Money
or Quicken)
Standard protocol
Screen scraping
Stage
I
II
III
HumanPersonal Finance
spreadsheet
Personal Finance Manager(Money
or Quicken)
Access technology Where aggregated data is stored
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
World’s largest library
Bioinformatics - genome data
News, often personalised
SEC filings (EDGAR data base) Prospectus IPOs RedHerring
Competitors
TerraServer
Patent database
Question to CEOs: How well are your senior execsusing this information external to your enterprise?
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Benchmark examples
• eBay
• PayPal
• (Amazon.com)
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
2. Today’s extended enterprise
Supply chain; much outsourced; more mergers;private and public Webs
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Heterogeneity
Heterogeneity in ourOrganisation structure; Applications, Networks, IT systems,Sizes of enterprise, Robustness, etc.
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Example from the health-care industry
doctor
insurer
Doctors’office
Pharma-ceutical company
hospital
pharmacypatient
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
3. A matching informationarchitecture?
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Drivers of today’s information architecture• Business drivers
– Better match with heterogeneous nature of theenterprise
– Contribute to cost savings– Match changing nature of supply chain– Become a competitive advantage for us
• Internet drivers– Match next step in the Internet and the Web– Manage increasing security vulnerabilities
• Cost drivers– Cut costs of application integration– Allow our IT investments to be made at our pace
• Improve our future proofing
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Traditional Network Security
Risk Exposure
Today
Gro
wth
of b
usin
ess a
nd g
over
nmen
t ser
vice
del
iver
y
on th
e In
tern
et
Increased use of Internet: who: clients, customers, employees, teachers, suppliers/partners where: office, regional centre, school, hotel, home, branch office
$
time
Widening gap
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
4. Discovery based linkages
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Communication between two devices without knowingeach other in advance
These new systems are different from other distributed systems in that they
concentrate fully on providing a convenient way for devices to communicate
without knowing each other in advance.
Discovery in hardware devices is wellestablished: Bluetooth, Jini, 802.11, USB, …
Business directories provide the analog to devicediscovery in distributed systems
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Discover, connect, and exchange data
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Discovery based linkages in our firms
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
5. Much hyped XML WebServices
Definition: Web Services are self-contained, modular applicationsthat can be discovereddynamically and invoked over theInternet
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
ApplicationLayer
Email(SMTP)
Web(HTTP)
TCP
IP
…EthernetMobile phone
Infrared ATM
TransportLayer
InternetLayer
LinkLayer
Cable Satellite
…
The TCP/IP Protocol Architecture
Internet Standards
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
ApplicationLayer
The TCP/IP Protocol ArchitectureEmail
(SMTP)Web
(HTTP)Audio/Video
(RTP)
TCP UDP
IP
…
…EthernetMobile phone
Infrared ATM
TransportLayer
InternetLayer
LinkLayer
…
Cable Satellite
…
…
File Access(NFS)
Internet Standards extended to video
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
In 2002, the tech vendors agree on Web Services
In the pre–commercial era (pre-1994), the Internet standardswere set by a world-wide community of scientists andscholars.
In 2002, amazingly, the technology vendors agree on thestandards for Web Services
XML/SOAPMessages
Transport
Business processes
Combining processes to formcomplex business services
Discovering services
Function
Web on Internet
WSDL to describe processes/services
PO, credit check; loan request,shipment; invoice, payment
Language = BPEL
Business registriesDirectory = UDDI
ExampleAccepted standard
Web Services
layers
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Promising, but not quite ready for prime time
• Security
• Robustness of infrastructure
• Performance data (on reducedintegration costs and time)
• Still new work to be done– Trusted directories
– Validating the business languages
– Service levels, provisioning, …
Current limitations of Web Services
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
IT requires less technical knowhow and much deeperbusiness 'know-when'
The familiar Spreadsheet is both simple and comprehensive
Linking and combining business services can be this simple and powerful
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Steps to take now• Take an inventory of integration projects
• Assess readiness of the organization
• Support both organizational effort andtechnology steps which address gaps
• Begin exposing silo functions as services
• Instrument these services
• Think on new cultural model that theseservices enable
• Encourage research efforts inratings/reputation -- towards reputabledirectories
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Some hints of a future aided by Web Services
• M and A competitive advantage– advantage accrues to both the acquirer and the acquired
• Integration within the heterogeneousenterprise
• Integration via discovery• More effective use of extended enterprise• Automatic trading (computers hooked to
different Web sites)
• Internet Email and the browser gave usPayPal and eBay and banking self service --these mundane cases were transformational!!
But don’t forget: KISS
J. Craig Mudge Ph. D.www.pacific-challenge.com
September 2002 Australian Davos Connection
Summary
• Today’s extended enterprise (business,university, government, army)
• Revisit Internet fundamentals
• An information architecture to match today’senterprise
• Discovery based linkages
• Much-hyped XML Web Services
• Some future-proofing steps