Infographer

8/13/2019 Infographer

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Business Infographics

Information architecture

Visual consulting

The book

Moscow & The Hague

2009-2014


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The agency champions theuse of data visualizationand information design toexplore new directions inbusiness storytelling withdata

The team is located in Moscowand The Hague, embodying aspectacular range of experiencefor the last 6 years

Our mission is to deliver results

that help our clients gain profitsusing visualizations

Who we are

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We create targeted visualcommunication solutionsbased on source data,information and logic

We make it right, then wemake as beautiful as you need

We apply key techniques from theworlds best infographics journalismto your daily business needs


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Infographics

Presentations

Analytic reports, digital/print

Executive dashboards

Interactive graphics

Animations

Visual consulting

Workshops

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Analytics is at the core of every service

We distill meaning from raw data into a transferable knowledge

Beautiful illustrations of any statistical / meaningful information,

maps with a touch of journalism

Brilliant speech presentations for your best ever star moment on thestage, as well as beautiful data-filled reports for distribution

Reports are boring when numbers do not drive action. We rearrange

logic and highlight what do you really want to say behind data

Do you need to monitor efficiency? Dashboard (helicopter view) is

what you need for decision-making process via KPI tracking

Automated charting to share large datasets. Interactivity adds extra

levels of study. Reusable for different/updateable assets of data!

Animation is especially suitable for a remote project presentation.

Scenario is the key for message delivery in this case

How does it work? If you need to structure your ideas we make a

facilitation sessions / workshop to help you make right decisions

In-house corporate workshops on data visualization and visual

thinking skills. We help your analysts and managers improve data

visualization skills

What we do

we workon your data


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Draft sketch example

How we do it:the methodology

Final illustration example

1. Raw data/information

Usually delivered byclient. When required,Infographer mayconduct specialfacilitation meetingsession with the clientteam and stakeholders interviews, toextract informationout of the brains.

3. Illustration andrelated production

Can be done by Infographer orby Clients designers.Illustrators task at this stageis to create a full-colorillustration, preserving thelayout, the elements and visuallinks between them. Draft isthe master guide for thegraphics. Illustration styledepends on the projectrequirements and brand book

limits.

2.1Data/infoprocessing

Infographer is processing thecollected data, to reveal logicstructures in the information,dependencies etc.(based onthe task of visualcommunication).

2.2Detailedsketching

Infographer creates thelayout sketches of theinformation processed (blackand white colors with focuson meaning, not on style). Alllogical structures are put intolayout according the thereadability schemes andvisualization techniques. Adraft is an almost completeinfographics (including texts

and ideas on visuals), stillwithout decoration.

!"#$%&'()*&Here lies the key value of


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1.

PowerPoint

text-based all-timeclassics

2.Metaphormountain with roads

and a flag on top(the target goal)

3. Roadmap

diagram of theconsecutive tasks

BMW Financial Servicesstrategy was presented in 3different ways to three non-overlapping groups of MBAstudents, and statistical dataabout consumption of this

information was collected

Research conducted by Martin J.Eppler * at Media andcommunications management,

University of St. Gallen(Switzerland) in 2010

!"#$%&'()*&The value is measuredIt works!

The researchconcludes, thatvisualizations 2and

#3are superior anddelivert5:!

Higherattention ofthe audience;

!

The informationpresented is trustedmore;

!

Better recall (info isstored in active partof the memory);

! The presenter israted higher for hispresentation skills

The 3 types of visual outcomes,that were presented to the group

of skilled managementprofessionals, MBA students at themoment


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Company of the monthin South-Holland region of The Netherlands

Some of our key clientswe are proud to work with

Achievements


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!"#$%&'()*&Portfolio> WWF

Project: visualize current severe ecological problems withNorth Sea walrus. The WWF project of saving the walruseswas searching for the support in political cabinets.

Letters of appreciation from WWF fund is granted to us atthe end of the project. The illustration was presented byWWF to mr. Putin V.V. at the annual meeting

Raw data:! Only some rare bitsof informationon the subject

Objectives and tasks:! To invent the overall project idea for WWF and to make the project happen (it took 5

months in total). Project supervision;!

To conduct extensive information search on the subject, including communicationwith companies who deal with monitoring etc, and build the information-richcommunication out of it. To choose the most attractive styling, all graphics works

InfographicsOne-page illustration DIN A1


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!"#$%&'()*&Portfolio> SAP

Project: 80-page research paper about current state ofhigher education in IT segment strengths, weaknesses

Raw data:! Text of the report and raw Excel data

Objectives and tasks:! All graphics works: create style, develop visuals and illustrations, etc;! Infographics: to create all data visuals;!

Create an additional one-page summary for the report;! All DTP works and pre-print works

80 pages

InfographicsResearch report


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!"#$%&'()*&Portfolio> WFIA Netherlands

Project: Set of compelling illustrations for the annualreport depicting the results achieved with highlight onspecific areas, supported by a one-pager for the official

presentation of the report by the Vice Mayor of The Hague

Raw data:! Excel tables

Objectives and tasks:! Create the style of illustrations based on the general guidelines of the annual report

style;!

Create one-pager very fast, within several days (urgent task)

Dataviz illustrationsset of colorful illustrations


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!"#$%&'()*&Portfolio> First Law Portal

Project: New business model visualization for investorsRaw data:! Interview with founders of the project + 50-pages of

business plan text

Objectives and tasks:! To persuade investors that the idea is thoroughly developed and complete;! Break through the clutter of other traditional startups business cases;!

Illustrate use cases and monetization for the new web portal, and its advantages forthe three main user types: legal advisories, companies, and people

InfographicsOne-page business plan, visual thinking


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Project: DIN A2 wall poster for clients of the very big contractor,reminding them about the services which can be provided

Portfolio> RSK Contractor

InfographicsDIN A2 poster


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!"#$%&'()*&Portfolio> Event calendar

Project: Create the visual calendar of events happening inthe world of infographicsRaw data:!

List of events

Objectives and tasks:! To show where-what-when happens that people can plan their attendance

Infographicscalendar DIN A2


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Project: Visual identity and the set of explanatorymaterials for the company involved in energy efficiencysector. Map of the Russian energy market + Brochure

about company services

Objectives and tasks:! Understand the market structure, depict the structure, set the communication line

for the company services

Portfolio> VBRR Bank

Infographics brochures16-page brochure & map of the market


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Project: Handouts and presentation papers for companysinternal MBA / other trainings. 30+ papers, brochures,presentations created

Client: Severtal HR department. Severstal is the leadingRussian steel production company

Tasks:! Create layouts and final designs out of sound explanations;! Tables, schemes, diagrams, illustrations, etc

Some pages examples

Portfolio> Severstal

InfographicsIllustrations, schemes, presentations,..


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Project: Interactive presentation for investors with 6 mainscreens and approx. 30 pop-ups, for web and iPad use,lightning up favorable facts about Uralkali as one of the

most profitable companies for investment

Raw data:! Annual report, interviews To watch http://infographer.ru/dev/uralkali/index.php

Objectives and tasks:! Convince the investors, that Uralkali company is good to invest in;! Pack lots of data in a very short (several slides) structure;!

Design interactivity to stimulate the data exploration;! Programming

!"#$%&'()*&Portfolio> Uralkali

Interactive reportpresentation for iPad and web


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!"#$%&'()*&Portfolio> Samruk Kazyna (KZ)

Project: Create a visual portfolio overview about 600companies for a huge investment company, for reportingand analytical purposes

Raw data:! a bunch of MS Excel spreadsheets

Objectives and tasks:! To summarize the data and create the visual representation logic -! To create the interactive interface platform and all other visuals

Interactive dashboardpresentation for iPad and web


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Portfolio> Siemens

Project: Interactive infographics about different industrialtechnologies supplied by Siemens. Core element ofSiemens media presence at forbes.ru website

Raw data:! Some non-structured articles in magazines about

technologies and their benefits

Objectives and tasks:! Show the Forbes reader, that Siemens is not just the home appliances company;! Create the interactive case album of Siemens technologies;!

Create from scratch key visual for every of the cases, relying on the minimuminformation available, while the access to Siemens representatives was restricted

view www.kommersant.ru/doc/2040199

Presentation slides

Illustration DIN 4

Examples of pages

!"#$%&'()*&Interactive presentationweb-based with 11 illustrations


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Project: Dashboard for Russia Development Program, curatedby the President of RussiaRaw data:

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100-page MS Word-file with strategy description + templatesof data entry forms.

Client: Informexpertiza is the department in Government ofRussia, for special IT projects

Tasks:! To create from scratch the system of KPIs, by re-working dozens of simple paper-

based reports (used by the government officials);

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To create logic of interaction with data (logic of links between dashboards);! Research on the data availability (for this reporting);! Visualize the performance of every Ministry, and every government agency, with

split by geographical regions

Portfolio> InformExpertiza

Interactive dashboardweb-based government reporting


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Project: Interactive report with stats about coffee pricesin 8 most popular coffee shop chains in Moscow(own project of the Agency)

Raw data:! Manual price collection by field

visits to every coffee shop

Objectives and tasks:! Project mission: to help Moscow citizens choose the best coffee shop;! Analytics: Invent the idea of an interactive project, brainstorm and develop the

project idea. Data collection;! Design: Visualization and programming

Onlinecoffee.infographer.ru

Portfolio> Moscow Coffeeshops

Interactive datavizfor web & iPad


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!"#$%&'()*&Portfolio> Metro map Moscow

Project: New Moscow subway map, as a part ofexploratory works held by the Moscow Ministry ofTransportation

Objectives and tasks:! New approach development to increase usability and map clarity

old version new versions

Information architectureDin A1 size


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Project: Full-scale outsourcing support of the visualizationservices for the IT Department of the Moscowgovernment.

Extensive list of deliveries includes presentations,illustrations, schemes, user interfaces, visual thinkingmodels, business development, trainings, etc.

During this long-term partnership, Infographer:! has built the team for 24/7 support (Moscow

government never sleeps and has many overnight work)! created 200+ presentations (reported to Moscow

Government, Mayor of Moscow, Russian Government,and the President).

! Tightest deadlines followed successfully

On-going relations since Feb 2012.

Objectives and tasks:! Facilitation of ideas development, support for rolling out ideas into project;! Presentations of projects, for speeches in the Moscow Government;!

Reports to the Mayor of Moscow and other heads of the city;! Website and interactive screens user interfaces development;! Team trainings and education;! Some government projects required extra marketing support (promotion among

citizens). We successfully built dedicated marketing teams (10+ people) incl. PR,graphics and other specialists

Portfolio> DIT of Moscow Govt.

Visual consultingVarious static & interactive infographics


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!"#$%&'()*&Portfolio> WTC Moscow & WTO

Project: Extensive partnership with World Trade Centerand WTO of Moscow: presentations, animations,brochures, annual reports etc. Examples include:

120-page research report Strategies for Russianbusiness in WTO 100-page annual report Russia in WTO Presentation sheets for the General Senate of Russiathat was held in Sept 2014 under Vladimir Putinssupervision* WTO = World Trade Organization

Objectives and tasks:! To summarize extensive ranges of data into papers, serving as the support team in

daily visual communications needs;!

To lead all graphic and DTP production;! To maintain the highest level of credibility, and to support the highest responsibility

standards that are required at delivering papers of such the extreme officialimportance

Reports, animations etcExtensive list of products

TV screenshotOfficial meeting of the GeneralSenate of Russia in Kremlin


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Project: Presentation about the re-organization of thegovernment service centers for Moscow citizen

Objectives and tasks:! To summarize tons of information and several interviews in a simple 15-page

presentation

Portfolio> MFC citizen center

Presentation reportPresentation report, 15 slides


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Project: Visualize the statistics of several online project ofMoscow City Government. This is direct report for theMayor of Moscow and City Government:

Multi-page detailed report Single-page stats

Raw data:! Website performance stats

Objectives and tasks:! Develop the first visually correct report about government websites performance;! Unify scales. Report consists of many figures that are a fraction of another figure,

that is a fraction of one other figure single scale is necessary for understanding;! Create one-page report with all the stats at a glance

Presentation slides

Illustration DIN 4

Portfolio> Open Government

Report & one-pager15 slides + A4 one-page summary


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Raw data:! Business model calculations in Excel + interview with

model developers

Client: Samara regional Government + Energy ServicesCompany

Objectives and tasks:! To show the whole story of production-transportation-consumption process of

energy delivery to consumer, highlighting areas of possible improvement during

2009-2020 yy;! Highlight potential savings, and visualize financial model of the business plan;! To sell the project to the government and the Head of the region

Portfolio> Energy Efficiency

Dataviz report42 slides of presentation filled with data


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Project: Official presentation of the Russian delegationshown at annual world symposium about food security inMexico on 2012, explaining the concept of Food Security,

developed by Russia

Objectives and tasks:! Develop the presentation structure, facilitate content creation by the ministry

employees, and the whole creative production process

Portfolio> Agriculture Ministry

Speech presentation30 slides filled with data


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!"#$%&'()*&Portfolio> Rosseti

Project: About us 5-min animation for the Internationalexhibition in Seoul 2014, as a part of the official Russianshowroom / two language translations

Objectives and tasks:! Develop the scenario, create all graphics and sound;! Manage the production within a very limited timeframe

Animation5-min, multi-language

To watch: https://vimeo.com/77394680


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Project type: Corporate workshops on data visualizationand visual thinking skills. Typical end customer type:analytics department, marketing department, business

development department people

Key reference list: Pepsi Co Dentsu Aegis media group (Carat, AdWatch Isobar, etc) Ernst & Young PriceWaterHouse Coopers RAO EES Sberbank Megafon Hachette Filipacchi publishing house

LG Electronics

300+ hours of workshops delivered in total

Task:! Gain practical skills of using the standard office software in hand and improving

the outcomes of standard tools, no special tools required;!

Practice rework of current complicated data into an easier understandable visualimage;! Develop visual thinking skills

Portfolio> Workshops

Sharing the knowledgeCorporate workshops and big lectures


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Max GorbachevskiyCEO, Founder

[email protected]

+31 (0) 629 82 01 48+7 916 672 93 29

Max GorchakovHead of Moscow office

[email protected]+7 916 628 47 64

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Public blog with theory, best cases,tools for infographics. The world ofcorporate infographics

RussiaMoscow 119071Leninskiy Prospekt 30A

The NetherlandsTollensstraat 912513-GC

Den Haag

!"#$%&'()*&Howto reach us

Documents

Infographer