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Publisher & Managing EditorBetson MathaiChief EditorShajan PonnamattomEditorAnjana RajendranSub EditorAmritha S.M.AdvertisementShobana Ranjan: 9037077299, 9946662655, 0495-4040906, 2366575infofriendadvt@gmail.comE-mailEditorialinfofriendenglish@gmail.comLayout & DesignJeeja N.K., Infofriend PublicationsPrintingGeethanjali Offset Prints, Calicut.Head OfficeInfofriend, 2nd Floor, Jose Building,Wayanad Road, East Nadakkavu,Nadakkavu. P.O., Kozhikode - 673 011.Kerala, S. India.Tel : 0495 -2366575, 4040906www.infofriend.comPrinted and published by Betson Mathai, Owned by Infofriend Publications, 2nd Floor, Jose building, East Nadakkavu, Kozhikode - 673 011. Kerala, S. India. Printed at Geethanjali Offset Prints, Kozhikode. Place of Publication at Kozhikode and Editor Shajan J.

Cadyce’s superspeed USB 3.0 Universal Docking Sta-tion is available in IndiaCadyce has recently announced the avail-ability of their USB 3.0 Universal Docking Station Model : CA-U3DS, Cadyce is mak-ing their USB product line faster, reliable and more affordable with new additions to a thriving line of USB accessories. The CA-U3DS is an USB 3.0 Universal Docking Station which will deliver all the connectivity of a desktop with a simple USB 3.0 cable from your laptop, Ultra-book, Macbook and tablet. FEATURES• Compatible with

USB 3.0/2.0 specifi-cation

• Resolution up to 2048 x 1152

• Supports two way audio

• Supports Gigabit Ethernet

Cadyce CA-IP225OMP LED Internet CameraCadyce has introduced the CA-IP225OMP LED internet camera. It features 1.3M Mega-pixel resolution, Outdoor (IP 66 weather proof) and Bullet type. The CA-IP225OMP is an IP 66 certified Megapixel, PoE day and night Camera which gives better picture quality and performance. FEATURES • H.264, and MJPEG encoder • 1280x1024 / 1280*720 resolution, max 30fps • Built in Power over Ethernet

PNY launches HP v231w USB 2.0 flash drive to celebrate 2015 PNY Technologies has officially an-nounced the limited edition HP v231w USB flash drive to coincide with the much celebrated and auspicious Chinese New Year. 2015 marks the Year of the Goat,

which ranks the eighth of all the animals in the Chinese zodiac and represents a symbol of creativity and intelligence. The HP v231w makes the perfect New Year’s gift for your family and friends.

Rashi’s Flagship Event of CBF-X, aimed to Continue Decade Long Success

Rashi Peripherals is all set to launch a new addition to the trail of success of Channel Business Forum popularly known as CBF in the industry. CBF is a platform created especially for partners and distributors/vendors to interact in a different way and understand each other’s point of view. CBF has created history by being one of the longest running events initiated by a distributor. This year Rashi is launching a theme with special focus on the fact ‘Every 2nd assembled PC has ONE component sold & services by Rashi Peripherals.’Following the tradition some important brands associated with Rashi Peripherals will also be participating in CBF-X and will be an integral part of the event.

The brands associated with CBF-X are ASUS, Intel, Leadtek & Toshiba. These are high end and very popular brands extend-ing their support for Rashi’s annual event. Channel Business Forum’s tenth edition will start its journey on 10th Dec 2014 at Kolkata followed by Patna the next day. Rashi Peripherals is making sure that its flagship event reached C & D class cities and thus this time the team will be travel-ling to 21 destinations across the country with places like Hubli and Wazirpur in the list. The team of Rashi’s Brand Managers will be travelling extensively to make sure that no stone is unturned to make this event a success.

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01/JANUARY/2015 6NATIONAL UPDATES

ZyXEL launches ‘Chain of Events’ across India ZyXEL India has sprung the country wide channel program from Chandigarh that will proceed to hold events, road-shows and related actions. It’s called – Arise, Awake and Achieve (AAA). With the core philosophy to help chang-ing the way SI & channel partners do business in India, ZyXEL organized a training program for the SI partners and product training & strategy formula-tion for the resellers of the state with the launch. Sanket Kulkarni says that the campaign started from Chandigarh, has moved to Lucknow and eventually be covering the entire country. Next of the cards are –

Jharkhand, Odisha, Kolkata, Assam and then moving to South – TN, Karnataka, Kerala, Seemandhra & Telangana and finally reaching West – Mumbai, Pune, Nagpur, Goa, Indore, Ahmedabad, Surat , Udaipur & Jaipur.

neoteric conducts Xplore & Evolve for Intel in Raipur neoteric infomatique limited, one of the leading value-added National Distributors successfully conducted Xplore & Evolve for Intel in Raipur on the 22nd November, 2014. Through live-demonstrations, it showcased the benefits which businesses can avail from Intel’s 4th generation core processor platform that is used in a multitude of devices like notebooks, desktops and all-in-one PCs. The event particularly presented notebooks, desktops and all-in-one PCs from Acer. It received a great response from the channel partners and furthered their interac-tions with the Acer Team, alongside a discussion around the business vision and way-forward plans.

Konica Minolta launches bizhub PRESS C1100 and bizhub PRESS C1085Konica Minolta Business Solutions India Ltd. has announced the launch of the bizhubPRESS C1100 and bizhub PRESS C1085 color digital presses which set a new standard in productivity, these next generation digital presses combine market-leading speeds with a wide range of substrate handling and finishing options for superior flexibility and performance.Ideal for commercial printers and print ser-vice providers, the bizhub PRESS C1100 and bizhub PRESS C1085 are Konica Minolta’s next generation of digital presses, boasting upto100 pages per minute (ppm) and upto85 ppm respectively. The bizhub PRESS C1100 and bizhub

PRESS C1085 also feature enhanced Simitri® HDE toner, S.E.A.D. IV screen processing to continuously maintain image stability over long press runs, air suction (vacuum) paper feeding for spot-on reg-istration and reliable paper handling and hybrid decurling (zig zag plus moisture) for consistently flat output.

NNR IT & Max Secure launch the new version in the beautiful city of Pattaya Max Secure launched the new version of their product in Pattaya during the partner incentive tour to Bangkok & Pattaya held from the 20th of Novem-ber 2014. NNR IT ran a “Fly to Bang-kok and Golden Rush scheme” for the July-August-September quarter that received an overwhelming response with nearly 100+ partners qualify-ing in the scheme. 49 partners opted for Bangkok Pattaya tour, which was organized from the 20th to the 24th of November. Partners were presented with partner certificates during the event. Partners were also given insights into the future roadmap by Mr. Jagannath CEO NNR IT solutions and Mr. Sanjay Pradhan CEO Max Secure. Commenting on this occasion, Mr. Sanjay Pradhan, Founder & CEO - Max Secure Software said, “We are pleased with the response we received and are grateful to all our RD’s and Channel partners for their support and cooperation. We are committed to our partners and along with NNR IT solutions we are looking at achieving top 3 position in India in next couple of months.” Mr. N. Jagannath Patnaik, CEO - NNR IT Solutions further added, “We are thankful to our channel partners for their faith on us and on our products. We have our regional and territory managers across India covering about 30 cities for providing sales and tech-nical support locally.” Mrs. Rachna Pradhan, CTO - Max Se-cure Software shared product insights.Max Secure Antivirus Plus MRP is 549/- .Max Secure Internet security MRP 799/- .Max Secure Total Security 899/- .

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Epson acquires K-Sun Corporation Seiko Epson Corporation has announced it had acquired Somerset, Wisconsin-based K-Sun Corporation, a supplier of award-winning portable and desktop electronic label printers. The acquisition of K-Sun, with its more than three decades of ex-perience in the industrial identifications solutions market, will provide Epson with broader access to labelling customers and influencers as well as expand the com-pany’s presence in the industrial labelling market.After supplying K-Sun with label printers on an OEM basis for two decades, Epson believes that acquiring its partner will en-able it to better serve industrial customers with the ever expanding line of Epson label printing solutions - from the desktop to the

industrial press. Specializing in industrial and safety mark-ing/ identification, pipe marking, and wire/ cable labeling, K-Sun will begin with selling the innovative Epson-branded lineup of LabelWorks label printers for industrial applications in North America from January 2015, while Epson America will continue its focus on promoting Label-Works label printers to the consumer and office markets. Expansion of the product line offerings will follow.

Lapcare unveils the Lapcare Yo range Lapcare has announced the launch of its new and advance lifestyle series ‘Lapcare Yo’, the advanced and stylish range of peripherals specially designed for youth of today. This segment has all new and stylish product categories which comprise speak-ers, headsets and power bank. Lapcare is happy to unveil the Power bank (M-25) as

its first YO series product. The Power bank, M-25 is stylish and el-egant power bank with function of storage device. The M 25 is slim due to LI- Poly-mer battery with capacity of 8000Mah capable of charging smartphones, tablets, phablets, gaming consoles and Apple 5, 6 & 6 plus.

D-Link DIR-850LMost households these days have multiple devices like tablet, smart-phone, gaming console etc. connect-ed to the internet and with this arises the need for speed & wider coverage. By upgrading the current network to wireless AC, one can immediately enjoy the benefits of faster wireless speeds and increased home coverage – all with less wireless interference. With the next generation 11AC Wi-Fi, the DIR-850L is the perfect solution for those looking to enjoy multiple HD video streams, fast file transfers, and lag-free video chatting – all with less wireless interference for maximum throughput. Deliver-ing Wi-Fi AC1200 dual band speeds to home network, D-Link DIR-850L provides faster speed with less Wi-Fi interference for maximum through-put.Also one can access and manage home network anytime from any-where through laptop, smartphone or tablet via mydlink app. Further DIR-850L also allows instant shar-ing of documents, movies, and other files, by plugging an USB storage device into the router. Moreover its easy set-up feature is a true delight. Simply plug in the router, open the app, and follow a few easy steps & get the home network connected even without touching a computer. The D-Link DIR 850L is priced at Rs.4599/- and comes with a war-ranty of 3 years.

D-Link DIR-510L Shareport III GoDIR-510L Shareport III Go, 11AC portable router is another gem in the offering from D-Link. Be it a travel enthusiast or one seeking portable device to connect to the internet while at home, D-Link DIR-510 is the perfect solution. With the next generation Wi-Fi, D-Link DIR-510 allows one to share files, stream media, browse the internet with superb speed and performance pro-vided by the Wireless 11AC technology. Plug in a 3G/4G USB adapter to DIR-510L and share mobile internet connection even while on the road. D-Link DIR-510L come with added func-tionalities like mydlink SharePort and SharePort mobile apps for Android and iOS users. D-Link DIR-510L is priced at Rs.5699/- and comes with a war-ranty of 3 years.

01/JANUARY/2015 9TOPNOTCH BULLETIN

Multimedia Headphones

Metal HeadDeep Bass • Adjustable MIC

• Padded Ear Cups Volume Control• 2 meter sleeved cable 3.5mm

• 50mm Driver

StunnerDeep bass • Adjustable micPadded ear cups • Volume

control 2M Flat cable• 3.5mm 40mm driver

Colt 2Deep Bass • Adjustable MicPadded ear cups • Volume control 2M Flat cable• 3.5 mm 30mm driver

FusionDeep Bass • Mic• Soft ear cupsVolume control 2M cable3.5mm • 40mm driver

BoltDeep Bass • Adjustable MicPadded ear cups • Volume control 2M Flat cable• 3.5 mm 30mm driver

Laptop Cooling PadZEB – NC2000• 200mm LED fan• USB powered• 2 USB ports• Retractable stand• Super silent• Hydro Bearing

ZEB-NC1500• 140mm LED Fan• 2 USB powered port• 2 USB ports• Retractable Stand• 47.35CFM Air Flow• Bi-directional USB cable• Hydro Bearing

CMDA Expo – 2014, Pune

01/JANUARY/2015 10COVERSTORY

Channel market in 2014From Asus component stand point, we are pleased with what we have achieved the target we had set in the beginning of 2014. There had been lot of chal-lenges but with all the support from our distributor partners and our channel partners we have reached the goal, and this is even more satisfying given the fact that it’s been a really tough year.

Landmark moments in 2014 The company had different verticals to cater to and new segments of products that were launched. In the motherboard business, we had the X99 – OC socket product lines and our new gaming lineup, the Strix series. The Asus Google Chrome Box and Vivo PC are other

areas where we’ve innovated this year and are proud to bring out these unique offerings to consumers. As every year, we believe in exploring newer avenues

Mr. Vinay Shetty, Country Head, ASUS Open Business Group (India)

2014 was a year of adopting innova-

tive and mobile technology.Enterprises have shown a greater interest in adopting cloud, big data, analytics, mobility, and social media to expand their market pres-ence. The enterprises have also embraced new business models and platforms to mark their presence. There has been major restructuring in enterprises to keep up with new technology and products. The smartphone and tablet managed to gener-ate sales as consumers lapped up to the potential of internet on the move. Internet penetration has continued and is likely to move ahead further in the coming year. Digital accessories have also generated a buzz among the end-consumer. The Indian consumer is also excited about the new wave of technologies taking place across the world. The forthcoming year will witness how the Indian market will embrace the wearable devices and smart gadgets all set to change the way we live.

Asus - optimistic about 2015

01/JANUARY/2015 11COVERSTORY

that will set us apart from competition and have substantial brand recall from the users.

Market expectations in 2015Positivity has to be in the blood of any sales and we are optimistic about 2015, we need to carry on improving the tasks we have started in 2014 and keep mak-ing headways in the direction in 2015. Challenges only mean we need to be on our toes and make decisions that will keep us surging ahead positively and steadily.

Message to channel partnersOur channel partners have been the inspiration for us when it comes to facing tough situations and adapt-ing newer ways to move ahead. Our message to our friends in the channel is that tough times don’t last but tough people do. You have the strength, the potential to achieve whatever you aspire to be, that’s our faith and belief towards you. We want you to explore beyond your traditional and conven-tional product lines and see avenues of profitable categories.

Channel market in 2014Channel Market in India has seen many ups and downs in 2014, and has faced challenges throughout the year, online pricing created a chaos in the market, whereas that was not enough the market in some regions also digest the punch of LBT, but the support TP-LINK provides to its channel assured that the impact of this challenges do not affect the perfor-mance of our channel partners.

Landmark moments in 2014 We are happy to announce that TP-LINK has seen great achievements in 2014, on global scale TP-LINK was ranked No.1 with preference to IDC report, and here in India TP-LINK was ranked No.1 by Indian Research firm with reference to Commercial Router category. On other hand TP-LINK has expanded its reach in India by Investing in two offices and new service centers in India. The opening of Main Corporate office in Andheri Mumbai, followed by branch office in Delhi is a step towards the glowing future.

Market expectations in 2015The high end applications and faster

Mr. Bill ye, TP-LINK’s country manager & Director

Mr. Rajesh Doshi co-founder & Director of

Top Notch Infotronix india

access of online gaming, online movies, security, and mobility are the key trends and driving force for faster access on the network. 3g sim routers with powerbank is another device which keeps you con-nected while-on-a-go all time everywhere. Connected world is a dream of it and TP-LINK is there to provide that infrastruc-ture to our consumers.

Products lined up for 2015There are new technologies advancing in networking market like the all new AC wireless standard which has proven to be more powerful than the previous N wire-less standard. You will soon see many new products from TP-LINK .

Channel market in 2014We are extremely strong with the channel and there has been increas-ingly good recognition and accep-tance of the Zebronics brand. Landmark moments in 2014 We set-up an in-house Research and Development Division – with the aim of further strengthening the product portfolio. Zebronics remains the lead-ing choice in the “value for money” segment – price conscious buyers who would still want a well designed, better quality product. Market expectations in 2015We are confident that Zebronics will remain the leading choice in the pocket-friendly segment with a loyal following – for which we promise to make We also hope to be entering into new markets in tier 3-4 locations across the country. That is a very bold proposition for a vendor with low value products, as our products are all backed by warranty. Message to channel partnersWe want to re-assure our partners that increasing awareness and brand presence for Zebronics will mean good times for the channel commu-nity.

TP-Link - new products for connected world

Zebronics - growing brand

recognition

01/JANUARY/2015 12COVERSTORY

Channel market in 2014The economic instability in first quarter did result in cautious business approach. However post formation of new govern-ment at center, the market has been upbeat & infused with positivity. Efforts to promote broadband penetration across the length & breadth of the coun-try is highly encouraging, especially for networking sector. So overall year 2014 has been a year of major transformation for IT sector with new announcement from government & business opportu-nities arising. Landmark moments in 2014 D-Link recorded a revenue growth of 37.8% (FY 2013-14).In addition to the stupendous growth results we at D-Link have also invested in Customer sup-port management, by setting up service infrastructure PAN India. Today D-Link is reaching out to its customers present in 49 plus cities with its own ‘D-Link Service Center – DSC’. our aim is to ad-dress customers in metros as well as Tier 2 & Tier 3 cities. Market expectations in 2015The market sentiments in India is highly optimistec with the economy being on a revival phase. Also on enterprise front there is huge traction coming in, with companies investing in building a robust network infrastructure. As per Gartner report the Indian data center infra-structure market, comprising of server,

Mr. Tushar SighatExecutive Director & CEO (India) Ltd.

storage and networking equipment, will total $2.03 billion in 2015, a 5.4 percent increase from 2014 revenue of $1.92 bil-lion Products lined up for 2015At D-Link, we continue to push the boundaries of innovation. D-Link will soon roll out a series of smart product. For enterprise customers we shall continue to offer a complete integrated business solution that will help monitor business from anywhere anytime. Message to channel part-ners People today are more inclined towards embracing technology in their day-to-day living and is highly aware of his require-ments. In a scenario like this it is impera-tive for channel partners/ re-sellers to be well equipped with all the development & be future ready.

“Future is driven by wireless access point and controller. Due to large files demand for 10 gigabyte will go up in all form-factor from data centers to small businesses. SMB adop-tion of managed network is going to be a trend and more of them are going to adopt it. There is general optimism in the market and 2015 is supposed to be good year for India.”

Subhodeep Bhattacharya, Regional Director, India & SAARC, NETGEAR

Channel market in 2014The channel market has huge poten-tial and is a rapidly showing growth as well.

Landmark moments in 2014 We had a good year in 2014 and we were able to grow at a rate of 20%. We are constantly growing year on year. We have expanded across the country by getting new partners on board and increasing our presence. We have made our presence in Sri Lanka and in the future to Bangladesh.

Market expectations in 2015 2015 will be about building a stron-ger presence in this market and will allow us to increase our portfolio of solutions. R&M will be much more aggressive in 2015.

Products lined up for 2015R&M has a complete range of copper as well as fiber solutions. In copper, we have released a new Cat.6A EL module. Message to channel partnersR&M will continue to maintain a successful relationship with them and provide constant support.

Mr . Shailendra Trivedi Director Operations and Channel Development,

R&M India

D-Link - record revenue growth

R&M - good year in 2014

01/JANUARY/2015 13COVERSTORY

Sunil Grewal, Director - Sales & MarCom,

GIGABYTE Technology (India) Pvt. Ltd.

Channel market in 2014It was almost a flat year for the In-dian PC market in general. However, we saw a growth in market share for GIGABYTE motherboards, because of the consolidation taking place among motherboard vendors, with a couple of major players and also, Intel quitting the motherboard business. We have seen a flurry of activities in the Tier 2 and Tier 3 regions, because there is still a huge market in these regions that is yet to be properly tapped. To cut things short, business from non-metro is increasing steadily, but still there is lot of room to be covered. In the immediate past, we have seen lap-tops, tablets, and smart phones taking away the PC market share to an extent. But 2014 showed there is a demand for compact, mobile options for digital devices. To converge the computing de-vices with compact size, these new form factor devices will definitely see growth in the future. Landmark moments in 2014 We are in the process of raising the bar in post-sales service efficiency, by open-ing a state-of-the-art, expansive service centres in major IT hubs across India, of which the Mumbai centre is already opened. For our partners, we have offered a wide variety of GIGABYTE 9 Series moth-erboards, based on the Intel Z97/H97 chipsets, and which cater to different categories of end-users. The GIGA-BYTE 9 Series motherboards have been introduced in four distinct product categories, with more than 20 models available in India. Market expectations in 2015In 2015, we expect a slight growth in the PC market. This growth will be driven by the hugely growing demand for the DiY PCs in Class C & D cities. Mini ITX form factor devices will steadily make their mark in the main-stream market. Mini-ITX products are finding wider market acceptance with

the growing demand for HTPCs (Home Theatre Personal Computers) and also, SFF (Small Form Factor) PCs. In 2015, we foresee the advent of more user-segment specific motherboards in the market. Vendors will come out with a wide range of models for each user cat-egory – be it gamers, overclockers, office users, among others. Another trend that is expected to make waves in 2015 is ‘gaming’. The gaming sector per se is witnessing double digit growth in recent times, fuelled primarily by the consumers’ growing affinity for leisure gaming activities, and of course the rise in disposable incomes. In this context, we foresee a rising demand for gaming PCs. Products lined up for 2015In India in the next few months, GIGA-BYTE plans to launch BRIX - an ultra compact and versatile DIY PC kit avail-able with a broad choice of processors covering a range of performance points. Message to channel part-nersWe basically have three focus areas for channel partners – Channel Profitability, Product Innovation, and After-Sales Ser-vices. We will continue our regular and at-tractive incentive schemes; ensure utmost Channel Profitability under any circum-stances; provide prompt and efficient after-sales services through GIGABYTE Exclusive Service Centers; regularly con-duct SI meets and run loyalty program.

Mr. Vishal Parekh, Marketing Director, Kingston Technology India

Channel market in 2014The year 2014 has seen a lot of innova-tions in terms of the product’s form, the level of portability and the speed that they offer. With our education drives, many new regions are now aware of the benefits they get with Kingston products. That, along with our initiatives and promotional drives, has made our channel network even stronger. So on a broader scale, the channel market has been responsive for Kingston.

Landmark moments in 2014 The launch of our HyperX Cloud headset was our entry into the gaming peripherals market.

Market expectations in 2015We expect India to grow its digital foot-print in 2015 and hence we expect lots more potential for growth. And with a better channel network and support, we expect a positive scenario.Message to channel partnersFor Kingston, channel relations are im-portant and the next year will only see a better picture. There are a lot more exciting products coming up and lot more growth to expect.

GIGABYTE - year of consolidation

Kingston - entry into gaming

peripherals

01/JANUARY/2015 14

Mr. S. Sriram CEO at iValue InfoSolutions

Channel market in 20142014 saw confidence on growth return-ing to broader markets.IT Capex which went soft during Q2 due to general election started picking up steam post decisive verdict . We are signing of 2014 strongly.Landmark moments in 2014 We had yet another memorable year for iValue in 2014. Our last 3 year growth was around 7 times market growth rates at 137%. We won awards from De-loitte for both India and Asia-pac, for being the fastest growing technology companies. We were the finalists in Red Herring award for Top 100 companies in Asia for 2014. Market expectations in 2015The US market is steadily coming back to growth and Europe market is also stabilizing which is good sign for Indian IT services. On domestic front, the new government intends to be a busi-ness friendly one to get back to 6%+ GDP growth. The smart city plan and digital india plans will drive domes-tic IT growth. Both World economy and Indian economy will see growth momentum returning from 2015 which augers well for IT business.Products lined up for

2015We plan to add new categories in the DNA protection and management area like Datacenter networking and couple more. We also have plans to engage Ap-plication focused partners to maximize their profitable growth through our complimenting offerings in line with customer needs. Message to channel partnersAll customers will eventually migrate to hybrid cloud model - critical applica-tion will be on private cloud and rest on public cloud . The customers hence will increasingly look at partners with skill set to manage hybrid cloud.

Channel market in 2014The year 2014 has been a remarkable year where the contribution of chan-nel ecosystem played a crucial role to drive growth among majority of enterprise solutions vendors. From a Citrix perspective, partners are at the fore front of our customer outreach and served as the extended arm of Citrix in the market. Market expectations in 2015 2015 will be all about User-first computing or putting the user first. Cloud and mobility will play a key role from an enterprise perspective.

Mr. Kaushal Veluri, Director Channels & Alliances, India Subcontinent, Citrix

Mr. Ravi Raj Brand Head, Director Sales & Support at NetRack

COVERSTORY

Channel market in 2014 It was really good for SMB market and we are still seeing emerging growth in current SMB market. Landmark moments in 2014 Last year was really great, we have done real good data centre projects across the globe and we are sure enough to see huge potential and growth in forthcom-ing year.

Market expectations in 2015We honestly sense a great market share in 2015. Furthermore, to keep up the spirit we are going to skill and certified our pro-fessional services team to meet customer needs and expectation for timely delivery of projects. Message to channel part-nersThe only message we want to convey to them is that we will provide best-in-class products.

iValue Infosolutions - memorable year in 2014

Netrack - Great year in 2014

Citrix - reaching out to customers

01/JANUARY/2015 15

Mr Biswas Nair Managing Director, Aashna Cloudtech

Landmark moments in 2014 We have lot of memorable moments in 2014. This year we offered different cloud based enterprise applications to meet the expanded need of clients by be-ing Cloud Service Brokerage (CSB). In return tremendous growth can be seen in US, Middle East and Asia. The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Asia. We are glad to that we were the winner of premier 100 Company in India as well as Cloud Champion recognition. We are delighted to get this recognition at Asia level for our impressive track record in cloud. We enable the enterprises to leverage the power of cloud. This award exemplifies that our Cloud Service Bro-kerage model is helping organizations to transform their individual businesses and be competitive. We take pride in ability to provide tailor made solutions leveraging its expertise in smartly distributed worldwide office locations. Liaising in partnerships with giants such as NetSuite, Google, Box, Silkroad, Biznet, and Docusign. Market expectations in 2015 We want to enhance and add many things in the coming year. We will be consolidating our growth into new verticals like E-commerce and new web based business model companies. We will be increasing our partnership model in India with adding more partners in specific locations, extending Cloud based product portfolio to meet all kinds of vertical solution for clients and popu-larizing our CSB model. Even we will be penetrating into international market through organic and inorganic growth. Furthermore, growth in skilled and certi-fied professional services team to meet customer needs and expectation for timely delivery of projects. Moreover, we are going to sustain our leadership posi-tion as a cloud service provider as our main focus is to target large enterprise

business and to get them on cloud. In addition, we will extend the solutions through mobile apps. Lastly, we are also planning for an IPO by 2020 and want to be recognized as first CSB firm to do the same.Products lined up for 2015 With this forthcoming year, there will be lot of new things to be witnessed. We will be coming up with new ideas and solutions to expand our business and most importantly satisfying our clients and channel partners. We will be focusing on popularizing our CSB model and extending cloud based prod-uct portfolio in order to meet all kinds of vertical solution for clients. We are expecting to witness the rising adoption of cloud by IT organizations or enterprises. The trends that we all can endorse in forthcoming year are: CSB offerings will be refined as per various verticals Co-existence of public and private cloud Message to channel partners We have many distributors, vendors and value- added resellers. Our all channel partners are really co-operating and skillful. The only message we want to convey them is that we will provide best-in-class solutions. They will never find any issues regarding quality of products.

Channel market in 2014The year 2014 was really satisfying. We had seen muted growth for ADC busi-ness from channel. Many projects were taken up but most of them are pushed to forthcoming year. Landmark moments in 2014 We had many memorable moments in 2014. We are very proud to be recog-nized as the no. 2 ADC vendor in India. Market expectations in 2015We are going to welcome forthcoming year with new and astonishing ideas for satisfying our clients. We want to deliver best-in-class solutions. Products lined up for 2015The new projects include large eGov projects including few treasury , IPv6 migration projects in BFSI and other sectors and DC-DR replication opti-mization in BFSI. Message to channel partnersSMAC is an emerging trend in tech-nologies and we will ensure that we empower channel partners with skill and good business opportunity.

Shibu Paul Regional Sales Director India, ME and SEA at

Array Networks

COVERSTORY

Aashna Cloudtech - consolidating growth

Array Networks - new ideas for

clients

01/JANUARY/2015 16PRODUCT EXPLORER

Asus Republic of Gamers announces Matrix GTX 980 in IndiaAsus Republic of Gamers (ROG) has announced Matrix GTX 980, an ulti-mate enthusiast gaming graphics card that achieves breathtaking performance with the latest NVIDIA GeForce GTX 980 graphics-processing unit (GPU).ROG Matrix GTX 980 builds on the renowned and highly-trusted ROG Matrix legacy as the coolest, quietest and most readily-overclocked gaming graphics cards available. ROG Matrix GTX 980 employs DirectCU II cooling and CoolTech fan technologies along with the Memory Defroster feature .For serious gamers, this incredible speed significantly boosts performance by up to 13% for super-smooth frame rates in even the most demanding games. With 4GB of high-speed GDDR5 video memory on board, ROG Matrix GTX 980 enables gamers to enjoy very high resolutions and detail levels.ROG Matrix GTX 980 has a Safe Mode that allows users to overclock with complete confidence, as a single button push will restore default BIOS settings instantly.To support stable overclocking, ROG Matrix GTX 980 is also equipped with exclusive Digi+ voltage-regulation mod-ules (VRMs) with Super Alloy Power technology. The Digi+ VRM delivers 14-phase power and digital voltageROG Matrix GTX 980 also features CoolTech fan technology. Employing a hybrid blade and bearing design, with inner radial blower and outer flower-type blades to provide multi-directional airflow that accelerates heat removal, the fan ensures high-end graphics per-formance that is highly stable. ASUS ROG Matrix GTX 980 is priced at Rs 52,000/- (plus taxes) and also comes with a 3-year warranty.

Lenovo launches ThinkPad 8 Tablet Lenovo has launched the ThinkPad 8 Tab-let for professionals in India. This 8.3” tablet offers multimode features like full HD Display with 25% larger view-ing area, a full Windows 8 ecosystem, 2MP front-facing webcam for crystal-clear video conferencing, supported by dual digital ar-ray microphones. This power-pack features the best offerings from Lenovo, Microsoft, and Intel combined into one productive, mobile, secure device with faster graphics. It’s as light as 430g and lasts up to eight hours on a single battery charge.It also has 8MP rear-facing camera with auto-focus and -flash and video recording. The Quick Shot Cover is an ideal acces-sory where with a simple flick back, the

corner flap exposes the lens, and the Windows 8.1 camera app opens automatically. The Quick Shot Cover is so strong that you can easily flap the tablet around without the fear of it dropping. With high Wi-Fi and Bluetooth 4.0 con-nectivity. Lenovo ThinkPad 8 Tablet is priced at INR 39,999/-.

Genius launches Life-Shot FHD300 camera Genius has announced the launch of its new mini Wi-Fi camera – the Life-Shot FHD300. This “attach it, wear it” camera lets you take videos, photos and create a time-lapse video while you are walking, running, riding a bike, in the rain, and underwater! Multi- tasking at it’s best!The camera has a built-in Wi-Fi feature that lets you con-nect to your smartphone to transfer videos and photos. Just download the Genius Life-Shot App to your Android or iOS smartphone and you’re ready to go. Featuring an 8MP Sony sensor, the Life-Shot FHD 300 lets you take richer and vibrant images. The Life-Shot FHD300 is priced at Rs.13, 000 (MSRP).

PNY wireless selfie stickPNY Technologies has introduced their first wireless selfie stick. Self portrait has never been easier with the PNY selfie stick around. Never take an awkward selfie again thanks to its adjustable length with 7-flex section, which catches a wider view while taking photos. The PNY selfie stick has a standard ¼” tripod thread that extends from 23.5 cm to 100.5 cm that makes a perfect accessory to create selfies with your iPhones, smartphones or android phones. This tripod allows you to get that perfect selfie photo without having to ask a pass-erby for assistance. The sturdy and handy grip head ensures your camera phone is strapped to the extension and prevents it from slipping out while you take your pictures.

The PNY selfie stick weighs a mere 169g, light enough to be carried around anywhere you go be it parties or outdoor travelling. Its sturdy build and tough steel manufacturing can load up to 500g weight of any smart-phone that you possess. The selfie stick sports a micro USB input port located at the end of the grip and consists of a powerful 500mAh bat-tery capacity. The PNY selfie stick operates at a very low charge volt-age of 5V .The PNY selfie stick supports Android 3.0 and iOS 4.0 operating systems and comes with a limited warranty of 1 year. It is available in black and white.

01/JANUARY/2015 17PRODUCT EXPLORER

Netgear Wireless Outdoor Access Point WND930Netgear is improving the speed, performance, and capabilities of its products designed for smart education facilities and small and medium-sized businesses (SMBs). The new Dual Band High Powered 802.11n Netgear WND930, Weather-proof Outdoor Access Point extends network reach beyond fixed walls to provide WiFi access for outdoor environments. The new WND930 Outdoor Access Point is backed by the 2-Year Limited Hardware Warranty and is priced at MRP Rs 35,000.

iBall launches Baby PantheriBall has announced the launch its latest “Baby Panther'. The device’s 4.5” qHD IPS display offers a generous viewing experi-ence, whereas the slim design makes it handy for the user to carry around. It has powerful performance; being equipped with an Octa core 1.4 GHz advanced Cor-tex A7 processor which is backed by 1GB RAM that allows users to perform data intensive tasks with enhanced efficiency.

Also, its inbuilt 8 GB memory gives users the much needed space for heavy duty apps and data.Baby Panther features 8MP AF rear-camera, Android Kitkat 4.4 version and 3G HSPA+ downlink 21 Mbps, uplink 5.6 Mbps speed, OTG, Wi-Fi, Wi-Fi Hotspot, Bluetooth tethering etc. iBall Baby Panther is priced at Rs. 7,599/- only.

Transcend launches 256GB SDXC UHS-I Speed Class 3 CardsTranscend Information has announced the launch of 256GB large capacity SDXC UHS-I cards. Fea-turing the full support for the Ultra HighSpeed Class 3 (U3) specification, Transcend’s SDXC UHS-I U3 cards are capable of reaching incredible read and write speeds of up to 95MB/s and 60MB/s. The cards also provide storage capacity more than enough to save all the high-resolution 3D, 4K and Full HD recordings. Transcend’s exclusive RecoveRx software features a user-friendly interface that allow users to search deep within a storage device for traces of erased files that can be rescued.

01/JANUARY/2015 18RASHI NEWSWIRE

For more information contact: Rashi Branch • Bangalore :42480202, • Mangalore : 2225208, • Hubli: 2213777

Asus GT 730-2GD5-BRKAsus GT 730 delivers efficient multime-dia and gaming performance• Engine Clock – 902 MHz• Memory Clock – 5010 MHz• Memory Interface – 64-bit• Bus Standard – PCI Express 2.0• CUDA Core – 384• DVI/ HMDI

Asus H81M-V3Micro-ATX H81 features new UEFI BIOS and dedicated fan controls to fulfill everyday productivity• Supports Intel 4th Generation

Socket 1150 CPU• Multi-VGA output support :

HDMI/RGB ports• 2 x PCI slot

Asus Padfone Mini PF400CG• Dynamic Display – Transform 4.3”

phone into 7” tablet.• PixelMaster Camera – Light sen-

sor up 400%. Vivid night photos. 8-megapixels clear day photos.

• Powerful Quad-core processor – Qualcomm Snapdragon 400 quad-core 1.4 GHz processor.

Asus Netgear

Nvidia – Leadtek

Mobotix

WAC120• Netgear 802.11ac Wireless Access

Point• High performance dual band 802.11ac

wireless access point.• Flexible deployment with simplicity in

management.• Gigabit wireless Connectivity for

small office and Home office.

• Simple connectivity and ease of set up.• Sleek and elegant with compact design

for desktop mounting. • Ease of use with simple and intuitive

graphical user interface.• Wi-Fi Protected System (WPS) but-

ton for ease of initial client connectiv-ity.

The new IP Video Door Station from Mobotix offers an innovative powerful solution that is easy to install and takes a different approach to the solu-tions available on the market up to now.• Two-way video around the world• Allround view with no blind spot• Recording with sound• Keyless access• Integrated message function• Very simple installation

Toll Free No. 1800-419-4543

Nvidia Quadro K420 1GB Graphics card• Memory size – 1 GB GDDR3• Memory Interface – 128-bit• Memory Bandwidth – 29GB/s• CUDA Cores – 192• System Interface – PCI Express 2.0x16

• Max Power Consumption – 41W• Energy Star Enabling – Yes• Thermal Solution – Ultra-quiet active

fansink

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RNI No.2003\14367 Registered No: KL/CT/155/2014-16 Publication Date: 01/01/2015 Postal Date: 1st and 2nd of every month.