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CONFIDENTIAL
PAID MEDIA-------
INFLUENCER MARKETING & PAID MEDIA
OVERVIEW | NEW COSUBMISSION DATE | 11/11/18BY | [email protected] DATE | 12/1/18 - 2/1/19
CONFIDENTIAL
CORE OBJECTIVESFB x INFLUENCER
The objective for Q4 is to avoid the additional costs of advertising during the quarter, due to increases in competition and subsequent CPM INCREASES. Using existing audiences of New Co. along with Influencer XYZ + holiday sales + special offers (Facebook Business Manager; editor access) will ensure target KPI’s are achieved. These strategies are relevant thorough through Q4 and into Q1/2019.
INITIAL MEDIA PLAN COLLABORATION WILL NEED BUSINESS MANAGER ACCESS FOR EACH BUSINESS PROFILE.
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➔ Generate ROI using defined metrics that take CAC and LTV into consideration.
➔ Build warm audiences for retargeting special offers.
➔ Testing audiences, ads and offers for performance.
➔ Retargeting warm audiences with special offers to generate sales.
➔ Using existing audiences of the New Co. brand and Key selected influencers will deliver ROAS well above industry standards.
75/25 SPLIT MOBILE TO DESKTOP
$
CONFIDENTIAL 3
Heart Defensor
Post a pic of your best Parisian chic look to win the #ChloeLoveStoryContest. This is my new favorite scent! Will be yours too! Good luck! #sp
Post a pic of your best Parisian chic look to win the #ChloeLoveStoryContest. This is my new favorite scent! Will be yours too! Good luck! #sp
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Promote and amplify influencer content by using content as sponsored posts targeted toward your key demographics.
Push influencers’ posts with paid Facebook ads and reach beyond their following to target relative outside audiences.
From our Maison to yours – happy holidays to all our #chloeGIRLS Love, Chloé x
Chloé
Promote influencer posts with a paid You Tube campaign to carry on a branded videos with an even larger targeted audience. Get the new Chloé Love Story
chloe.com/us/fragrances
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Influencers post to their social media accounts
Native Influencer Posts
Push Posts & Videos With Paid SocialInfluencers’ posts are promoted in addition to a branded paid social campaign
3Optimize To The Company Identified KPI RAD optimizes the paid social campaigns and manages the entire process.
RESULT = ROAS*
The combination of influencer posts/videos with paid social delivers results that outperform industry standards. The results will speak for themselves.
chloé
Shop Now
INFLUENCER & PAID SOCIAL
CONFIDENTIAL 4
PAID SOCIAL INFLUENCERS
Advanced Targeting
Improved Visibility
Controllable Delivery
Powerful Optimization
Free Quality Content
Premium Native Placement
Increased Customer Loyalty
Authentic Voice & Brand Benefit
RAD INTELLIGENCE
CONFIDENTIAL 5
Paid social campaign beats industry benchmarks, we know how to execute.
TRUSTWORTHINESS
LIKABILITY
AUTHENTICITY
ORGANIC PLACEMENT
People trust people, not ads – 92% trust recommendations over brand content1
Using influencers associates your brand with a personality viewers love. 40% of people say they’ve purchased an item online after seeing it used by an influencer..
Influencer content has a personal feel that resonates more powerfully than brand messaging.
Influencer posts show up alongside content from their friends and 46% of consumers say that native organic content influences their purchase decisions.
TRUST IN RAD “Fun Facts”
CONFIDENTIAL6
WEEK 1-4
PHASE 1
PHASE 2
PHASE 3
REPORT & PUSH
BEGIN TESTING ➔ DATA RETARGETING➔ PROSPECTING➔ EXPERIENTIAL➔ METRICS DEFINED
STRATEGY & SCALE
OFFLINE SUPPORT
PHASE 4
➔ GATHER RESOURCES - CONFIGURE CAMPAIGNS
➔ DISCOVERY AND BUSINESS MANAGER ACCESS
KICK OFF
‣ LAUNCH PHASE 1‣ BEGIN TESTING‣ LEARN AND OPTIMIZE
‣ REPORT & OPTIMIZE‣ MAP OUT SCALE & BUDGET(S)‣ SPECIAL OFFERS ACTIVATION‣ AUDIENCE BUILDING
‣ STRATEGY‣ ATTRIBUTION‣ EXPERIENTIAL‣ OMNI JOURNEY

CAMPAIGN TIMELINE
CONFIDENTIAL
PUSH POSTS WITH PAID MEDIA
RAD leverages paid media on Facebook and Instagram to promote influencer videos and posts using New Co audiences and select Influencers.
Rad will create a wide variety of ad units utilizing the brand & designated influencer(s) likeness. Rad will distribute this content using the both the brand & talents Facebook Business Manager.
Similar strategies can be implemented across Instagram and YouTube.
Rad will produce new content and/or repurpose existing content for the first phase of our test.
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WHY IT’S A SMART PLAY
By implementing and/or pushing paid media behind videos & posts, your reach is guaranteed. This process increases ROAS (return on ad spend) if managed correctly. Rad will handle the entire process from beginning to end.
Posts and videos will be optimized toward the predetermined KPI and will be designated to include coupons, call to actions, and product specific promotions.
Rad will focus the initial test on videos that speak to the NEW CO core audience.
All strategies are subject to client approval before campaign funds are deployed.
Key Team MembersJeremy Barnett | Founder - In 2014, he co-founded the men's fashion subscription service www.TrendyButler.com), exited late 2017. Before TB, in 2015/2016, Jeremy brought the Los Angeles technology community together to support OSF (www.orphanedstarfish.org). The organization builds computer centers in orphanages spanning across 29 countries and helps 11,000+ children across to globe annually. Currently, Jeremy serves as the CEO and Founder of Rad Intelligence and advises a wide scope of technology startups.
Dylan Conroy | CRO - Dylan joined Channel Factor in 2011 and exited in 2016 after building the business upto $38M a year in topline revenue. Dylan’s most recent position before joining Rad Intelligence served as Chief Revenue Officer of Social Standard and was responsible for building the company revenue north of $10m in the first two years of his posistion.
Grigori Mikayelyan | CTO - Grigori is an entrepreneur with tremendous knowledge and experience in IT, design, marketing and product management. He received his B.A in Network and Communications Management from DeVry University. Grigori has managed large development teams from inception to product successfully for over 15 years.
Jonas Frost | Technology - Executive with 20+ years of leadership in the industry, pioneer in driving and developing the Internet and related technologies in Scandinavia. Developed products & services for many of world’s largest brands (such as Nestlé, Sony, Unilever, Volvo, Volkswagen Group, Steinway among others). Founder and exited one of the first social networks, Playahead.com. Certified in a number of core technologies & active in the global development community.
MIke Riddell | Operations - Michael has worked in management positions in the global information technology and consumer electronics industries for more than fifteen years. Proven expertise in building brands and technology organizations including: application development; product development and design; on and offline marketing and sales; e-commerce and monetization; search engine optimization; corporate communications; corporate governance and administration.
Carter Gaffney | Key Advisor - 15 years experienced executive in a wide variety of roles across and even wider set of industries and organizations. Operating partner at Crosscut Ventures, former Navy Seal and HBS graduate. Served as COO at the bouqs and Legal Zoom between 2011 and 2017. Carter is a natural leader with a diverse skill set.
Ivan Nikkhoo | Board Advisor - With over 32 years of experience, Ivan is an experienced technology executive with a strong background in operations, management, sales, marketing, private equity, venture capital, and tech M&A. Ivan is a professor at USC Marshall school of business and sit on numerous boards alongside numerous CEO’s he mentors.
Jayson Cote | Key Advisor - Currently serves as Head of Marketing Technology at Beats By Dre and is a Key Advisor at Rad Intelligence. Jayson has over 15 years of experience working with Fortune 500 supply chains, retail/manufacturing juggernauts and technology disruptors.
Jason Fishman | CPO - With 10+ years of experience, he is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. He has held leadership roles at all sides of the marketing table, and has worked with many of today’s top 100 advertisers.
Dan Sixsmith | Director Business Development - Dan Sixsmith has worked with some of the largest B2B Enterprise organizations to help them drive this sea change and in the process deliver hundreds of millions of dollars in incremental revenue. He is the host of the podcast, "Sales Is King" and is a thought-leader , Speaker, Trainer, Coach and active blogger on the topic of Sales excellence. He works with large global sales teams and is a expert in developing recurring B2B revenue.
CONFIDENTIAL
Copyright © 2018 Rad Intelligence [email protected]
SAMPLE QUOTE “THE COST OF OUR SERVICES”
FACEBOOK | Audit, Media buying, ad creation and execution…………………………………………………………………………………………………………………….............................
INFLUENCER | Business manager, video production, and ad management ……………………………………………………………………………………………………………………………………………………….….
COMPLETION TIME TBD
PROJECT COST TBD
