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www.ids-uk.co.uk
Inform toinfluence - Influence to change
Reach Millions of Consumers and
Thousands of Healthcare Professionals
www.ids-uk.co.uk
Inform toinfluence - Influence to change
IDS UK is part of IDS International, a global communications company founded in 1988 and now operating in 14 countries.
About IDS UK
DS UK provides at ‘the point-of-care’ communication
channels and marketing solutions. Through GP surgeries IDS UK enables you to reach millions of consumers and thousands of healthcare professionals. We work across many sectors, partnering with clients spanning prescription and OTC medicines, government bodies, charities, direct marketing companies, and the FMCG industry.
I Communications to Healthcare ConsumersWe have media in over 5000 GP surgery waiting rooms where you can reach millions of consumers.
Communications to Healthcare ProfessionalsWe have years of experience in reaching healthcare professionals across all disciplines. Our range of bespoke solutions using IDS UK’s telemarketing and field team mean we have a marketing solution to meet your needs.
IDS UK providesat ‘the point-of-care’communication channels
and marketingsolutions.
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IDS UK have an audience of over 31 million registered patients, collectively making over 263 million surgery visits per annum. Prior to seeing their GP this captive audience will experience on average a waiting room dwell time of 20 minutes. This unique opportunity will reach a captive audience of millions,
influencing healthcare behaviour. Plus the supermarket and pharmacy visits that quickly follow surgery appointments will make your campaign relevant and timely.
Communications to Healthcare ConsumersIDS UK’s leaflet and poster display boards are installed in over 5000 GP surgery waiting rooms.
IDS surgeries have an audience of over 31 million
registered patients, collectively making over
263 million surgeryvisits per annum
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Communications to Healthcare ProfessionalsIDS UK’s information packs, field force and telemarketing team enable you to reach the right healthcare professional at the right time.
Information pack activityGoody packs contain samples, leaflets and other information for the Practice Nurse. Research amongst nurses has shown the packs are more effective than direct marketing and inclusion has proved to be competitive with postal rates. Goody Packs target the important but hard to reach Practice Nurse, turning them into your brand advocate.
Field force activityOur Rapid Tactical Support Force (RTSF) complete important tasks to enable you to increase your communication capacity with healthcare professionals across all disciplines. In as little as 72 hours the
team can be active in the field meeting your low cost tactical, regional or national campaign requirements on an exclusive basis. Campaigns include hand delivery of information packs, product information updates, brand awareness and crisis management.
Telemarketing actvityThe IDS UK telemarketing team consists of ABPI accredited ex-pharma reps who comfortably discuss a wide range of health matters with healthcare professionals. Tasks include e-detailing, appointment making, market research, webinars and other bespoke activity.
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Increase your communication capacity
with healthcare professionals across
all disciplines
With over 25 years’ experience IDS UK rightly claims to be experts in
The Waiting Room.
Leaflets designed using IDS UK’s expert knowledge
One stop shop All campaign elements are undertaken under the one IDS roof, saving timeand effort.
Reduced costsOur vast print requirements mean we deliver competitive print rates. Our specialist, experienced and dedicated design and copywriting team are able to produce marketing materials that are fit for purpose, and at a fraction ofagency costs.
Maximum campaign results
With over 25 years’ experience IDS UK rightly claims to be experts in The Waiting Room. Instinctively we know the design and copy that will provide maximum impactin the sensitive GPsurgery environment.
Use IDS UK’s design and print service to gain significant campaign advantages.
Design and Print
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Market ResearchMeasure your campaign ROI using IDS UK commissioned market research reports.
Independent reports from specialist organisations can measure your campaign results including: OTC sales
growth, prescription increase and behavioural change.
2014 Surgery Data(Base: 4,300 Surgeries)
IDS UK Surgery DemographicsSource: Health and Social Care Information Centre, Office of National Statistics
0
1
2
3
4
5
6
7
8
Millions
2.987
6.173
3.790
1.260m 1.077
Male
0
1
2
3
4
5
6
7
8
Millions
2.954
6.174
4.451
1.480 1.370
Female
0
3
6
9
12
15
Millions
5.941
12.347
8.241
2.740 2.447
Male & femalecombined
Number of registered patients by gender and age group (Millions)
0
5
10
15
20
25
30
Millions
13.875
24.692
27.740
11.340 10.770
Male
0
20
40
60
80
100
Millions
13.875
95.840
35.600
14.800 15.070
Female
0
30
60
90
120
150
Millions
27.750
120.532
63.340
26.140 25.840
Male & femaleCombined
Annual total waiting room traffic by gender and age group (Millions)
Annual total waiting room traffic by gender (Millions)
0
50
100
150
200
250
300
Millions
88.417
Males Females Total
175.185
263.602
Number of registered patients by gender and age groups as % total number of registered individuals
Male
9.4%3.4%
4%
12%
19.5%
Female
9.3%4.3%
4.6%
14%19.5%
Male & femaletotal
18.7%7.7%
8.6%
26%
39%
Waiting room traffic by% gender split
34%
66%
Number of registered patientsby gender (Millions)
0
5
10
15
20
25
30
35
Millions
15.28716.429
31.716
Patient social grade breakdown
C2DE46%
ABC1
54%
0
2
4
6
8
10
0
3
6
9
12
15
4 46
9 10
4
15
810 11
Annual waiting room traffic by gender and age group as a % of total waiting room traffic
5.3%4.2%
4.4%
8.8%
9.6%
5.3%5.8%
5.7%
13.8%37.1%
10.6%10%
10.1%
22.6% 46.7%
Waiting room trafficsocial grade breakdown
C2DE58%
ABC1
42%Male & femaletotal
FemaleMale
Male
Male
Female
Annual waiting room individual visits by gender and age groups
0-15 Years 16-44 Years 45-64 Years 65-74 Years 75 Years plus Males Females Total audience size
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Consumer Reactions to GP waiting room promotional campaignsBase 972 responses• 44% felt that their GP was endorsing the product or message found in waiting room leaflets and posters.• 72% stated that they took more notice of the healthcare leaflet and poster information found in their GP waiting room, because of the environment.• 71% stated that they intended to visit their pharmacy within 48 hours of their surgery visit.
Source: Kember Associates. Consumer reactions to GP waiting room promotional campaigns.
IDS UK Surgery Waiting Room TrafficSource: Office of Health Economics
2014 Surgery Waiting Room Data(Base: 4,300 Surgeries)
0
1
2
3
4
5
6
7
8
Millions
2.987
6.173
3.790
1.260m 1.077
Male
0
1
2
3
4
5
6
7
8
Millions
2.954
6.174
4.451
1.480 1.370
Female
0
3
6
9
12
15
Millions
5.941
12.347
8.241
2.740 2.447
Male & femalecombined
Number of registered patients by gender and age group (Millions)
0
5
10
15
20
25
30
Millions
13.875
24.692
27.740
11.340 10.770
Male
0
20
40
60
80
100
Millions
13.875
95.840
35.600
14.800 15.070
Female
0
30
60
90
120
150
Millions
27.750
120.532
63.340
26.140 25.840
Male & femaleCombined
Annual total waiting room traffic by gender and age group (Millions)
Annual total waiting room traffic by gender (Millions)
0
50
100
150
200
250
300
Millions
88.417
Males Females Total
175.185
263.602
Number of registered patients by gender and age groups as % total number of registered individuals
Male
9.4%3.4%
4%
12%
19.5%
Female
9.3%4.3%
4.6%
14%19.5%
Male & femaletotal
18.7%7.7%
8.6%
26%
39%
Waiting room traffic by% gender split
34%
66%
Number of registered patientsby gender (Millions)
0
5
10
15
20
25
30
35
Millions
15.28716.429
31.716
Patient social grade breakdown
C2DE46%
ABC1
54%
0
2
4
6
8
10
0
3
6
9
12
15
4 46
9 10
4
15
810 11
Annual waiting room traffic by gender and age group as a % of total waiting room traffic
5.3%4.2%
4.4%
8.8%
9.6%
5.3%5.8%
5.7%
13.8%37.1%
10.6%10%
10.1%
22.6% 46.7%
Waiting room trafficsocial grade breakdown
C2DE58%
ABC1
42%Male & femaletotal
FemaleMale
Male
Male
Female
Annual waiting room individual visits by gender and age groups
0-15 Years 16-44 Years 45-64 Years 65-74 Years 75 Years plus Males Females Total audience size
Inform to influence - Influence to changewww.ids-uk.co.uk
3 Mill Court, The Sawmills, Durley, Hampshire, SO32 2EJ
Tel. 01489 860000 Fax. 01489 860001 Email: [email protected]
