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51st INTERNATIONAL WATER SPORTS EXHIBITION | 22 - 30 SEPTEMBER 2012
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51st INTERNATIONAL WATER SPORTS EXHIBITION
22 - 30 SEPTEMBER 2012
EXHIBITORS’�INFORMATION
A gripping experiencea fresh breezebest market locationa high feelgood factordedicated service– just join in!
INTERBOOTPURE PLEASURE
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82,3 %
17,7 %
75 %50 %
Water sports athletes
Non-water sports athletes
25 %5 %
Mike Lessig, Head of Sales Bavaria Yachtbau GmbH: “�So�far,�we�have�been�very�pleased�with�the�fair�regarding�all�our�areas�motor�boat,�sailing�boat,�charter�and�test�harbour.�For�the�first�time,�we�have�two�test�boats�in�the�harbour�and�they�have�been�received�exceptionally�well,�that’s�why�we�decided�to�stick�to�this�concept.�As�every�year,�we�are�very�satisfied�with�the�INTERBOOT�and�are�planning�an�identical�presentation�for�2012.”
| The INTERBOOT is highly appealing for water sports enthusiasts. Rather than just being curious, visitors show genuine interest.
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Thrilling Ideas
With fresh concepts and innovative ideas we have been
trendsetters in our branch for decades. The best examples are
our first computer-based water sports information desk, the
Mediterranean Centre, the anchorage marketplace and the
Caribbean-Trophy. The Charter Forum and brand-new events
like CASH FOR TRICKS or the INTERBOOT Media Cup show, that we
continue creating the watersports future.
The INTERBOOT is more than just an exhibition to look at,
which is a big advantage for our exhibitors. We want to arouse
people’s enthusiasm for water sports. Our varied entertainment
programme, organized with the help of the INTERBOOT SPORTS
GROUP, amongst others, comprises every year about 500 events
to join in and cheer on. They make the fair visit a fascinating
event for experienced water sports athletes, as well as for young
or new groups of potential buyers. For the rest of the year we
stay active: With the INTERBOOT on-site we attend events in the
target countries and with the INTERBOOT-CARD we have created a
community which offers water sports enthusiasts benefits and
experience value all year long.
Our INTERBOOT Journal, the
exhibitors’ catalogue, not only
provides you with indices of
exhibitors and halls, as well
as useful information all
around the INTERBOOT, but it
also offers interesting arti-
cles about the manifold ac-
tivities and latest trends on
the fair.
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Journal, the
exhibitors’ catalogue, not only
provides you with indices of
exhibitors and halls, as well
45.000 Euro
32.086 Euro
21.893 Euro
21.506 Euro
20.200 Euro
Bavaria
Baden-Wuerttemberg
Austria
40.000 Euro20.000 Euro
Liechtenstein
Switzerland
19.684 EuroGermany in total
D
CHFL
F
I
A
| München
| Innsbruck
| Salzburg
| Frankfurt
| Straßburg
| Zürich
| Genf
| Genua
| Mailand
| Hamburg
| Berlin
| The visitors of the INTERBOOT are interested, well-informed and, as current purchasing power surveys* show, they also have the financial possibilities.*Purchasing�power:�disposable�per�capita�income��Source:�http://www.gfk-geomarketing.de
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Robert Nürnberger, Managing Partner CEO at Europe Marine Großhandels GmbH: “�Since� 2010� we� have� registered� a� strong� increase� in� customers� from� Switzerland�which,�we�think,�was�caused�by�a�favourable�exchange�rate.�We�see�a�positive�deve-lopment�for�our�company.”
Leander Herzog, CEO at Herzog Marinecenter AG:“�Our�world�premiere�caused�quite�a�stir�and�we�had�very�concrete�sales�talks.�Many�customers�visited� the� fair�especially� for� the�Galeon.�Some�of� them�came�all� the�way�from�Northern�Germany�or�Western�Switzerland,�we�even�received�interested�potential�customers�from�Russia.”
Best Market Location
At the INTERBOOT on the Lake of Constance you are amidst one of
the most famous European water sports estuaries and in the centre
of markets with a high purchasing power. With Liechtenstein, Swit-
zerland, Austria and Southern Germany, the direct trading area of
the fair includes regions whose 14.3 million inhabitants have an
outstanding disposable income. So, prepare for visitors who are rea-
dy to buy!
From Switzerland alone, the INTERBOOT expects more than
20,000 water sports enthusiasts per year. The fact that one third
of the Swiss population lives in the greater area of Zurich, which
is only 93 km away, and the fact that Swiss Federal Railways, the
ferry services and the catamaran shipping company offer special ar-
rangements, so that visitors can reach us without any problems by
combining either train/ferry or car/ferry, have a share in this suc-
cess. As Switzerland is not far from the Mediterranean Sea and has
some attractive inland lakes, our neighbours
have the highest number of boats in relation
to the number of inhabitants: 100,000 licensed leisure boats. No
wonder that the INTERBOOT closely cooperates with the Swiss Boat
Builders’ Association (SBV), and that the special exhibition area
SUISSE@INTERBOOT has been an INTERBOOT attraction for so many
years.
92.700
35.000
100.000
INTERBOOT-Hafen
Messegelände
50.000 150.000
Patric Polch, CEO at Boote Polch KG: “�The�customer�quality�is�sensationally�high�and�we�registered�a�continuous�stream�of�visitors.�The�integration�of�a�harbour�turned�out�to�be�an�excellent�idea.�In�my�opinion,�the�time�of�the�fair� is�well-chosen,�as�the�customers�are�still�keen�on�water.�The�organisation�here�is�very�good,�everything�works,�and�the�cooperation�with�the�exhibition�management�is�quite�pleasant.”
Peter Grimm, member of the management board and co-owner Brunnert-Grimm AG Wasserfahrzeuge: “�We�are�very�satisfied�with�the�number�and�quality�of�potential�customers.�Currently,�we�are�observing�a�serious� interest�on�the�customer�side�and�hope�that�we�will�also�be�able�to�sign�contracts.�Moreover,�we�have�concluded�concrete�sales�to�new�customers�on�the�fair.�That�almost�reminds�us�of�the�good�old�times.”
Clemens Meichle, CEO at Ultramarin, Meichle + Mohr Marina: “�For�us,�the�fair�went�really�well,�therefore�I�expect�good�follow-up�sales.�The�visitors�are�well-informed,� they�come�with�documents,�seek�advice�and�then�also�come�a�second�time.�The�INTERBOOT�is�a�real�good�fair,�the�atmosphere�is�positive�and�the�visitor�talks�have�a�high�quality.”
| The INTERBOOT 2011 – combining fair and harbour – was well-attended.
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A Flair beyond Comparison
The Lake of Constance region is well-known for its beautiful
landscape. About six million overnight stays this year prove how
popular this travel destination is. Apart from the unique location
of the international water sports exhibition, the Messe Friedrichs-
hafen offers dedicated service and high comfort. It is easy to get
familiar with its architecture and the compact area. A modern in-
frastructure and the inclusion of the Lake of Constance into the
fair concept provide exhibition possibilities without comparison.
At the INTERBOOT you can perfectly accentuate your product – in
the hall, on the premises or directly on the the Lake of Constance,
in the INTERBOOT-Harbour. It offers you a large water sports testing
area – with its 535 km² a class of its own – and with more than
a 100 berths numerous exhibitors have ideal demon strating and
testing possibilities. Top sports events and a spectacular show with
loads of activities to join in ensure a high media presence and
visitor frequency in the harbour area and along the water front.
The atmosphere at the INTERBOOT in Friedrichshafen is incom-
parable. Exhibitors as well as visitors feel exceptionally well, which
is reflected by constantly high visitor numbers.
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Organizer Messe Friedrichshafen GmbH
� Neue�Messe�1� 88046�Friedrichshafen� GERMANY
T� +49�|�0�|�7541�|�708�|�0F�+49�|�0�|�7541�|�708�|�110� www.interboot.de
Tourist-Information Friedrichshafen
� Bahnhofsplatz�2� 88045�Friedrichshafen� GERMANY
T� +49�|�0�|�7541�|�3001�|�0F��+49�|�0�|�7541�|�72588� tourist-info@� friedrichshafen.de� www.friedrichshafen.info
Airport Friedrichshafen
� www.fly-away.de
Dedicated service
At the Messe Friedrichshafen you will be supported by service and contact people you can
rely on. We personally care for the needs of our exhibitors, combining both professionalism
and humanity. We spare no effort and want you to exhibit successfully and without stress at
the INTERBOOT. We invite you to join our 51st INTERBOOT as an exhibitor.
Dirk KreidenweißProject ManagerT�+49|0|7541|708|401F�+49|0|7541|708|[email protected]
Marc MaischEvents & ProgrammesT�+49|0|7541|708|419F�+49|0|7541|708|[email protected]
Lars JansenProject CoordinatorT�+49|0|7541|708|117F�+49|0|7541|708|[email protected]
Tanja KöslingProject CoordinatorT�+49|0|7541|708|457F�+49|0|7541|708|[email protected]
Sabine UtzProject CoordinatorT�+49|0|7541|708|399F�+49|0|7541|708|[email protected]
51st INTERNATIONAL WATER SPORTS EXHIBITION Just join in! 22 - 30 SEPTEMBER 2012
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