Industry Profile (food industry)

7/27/2019 Industry Profile (food industry)

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INTRODUCTION

The Regional Agro-Industrial Development Co-operative Kerala

Limited (Raidco Kerala Limited) a well-organized group in Kerala o

Co-operative sector under !overnment o Kerala esta"lished in the #ear

$%&' This is the irst ederal t#pe o registered co-operative societ# in

Kerala engaged in manuacturing and mareting agricultural e*uipments

and implement o improved *ualit# Its registered oice is at Kannur Right

now this co-operative has + production units, service centers and .

sales outlets through out the /tate which caters the needs o armers in

ever# noo and corner o Kerala

RAIDC0 renders service to the armers and general pu"lic and

wors with an intention to give *ualit# product in the ield o consumer

product and Commercial group at minimum cost The poor armers who

were the "eneiciaries o small 1armers Development Agenc# were alwa#s"een e2ploited "# the 3rivate Traders "# suppl#ing poor *ualit# agricultural

machiner# at a"normal rate and with out providing ater sales service The

su"sid# and other inancial "eneit provided "# the !overnment and the

inancing "ans were not reall# reached in the hands o the poor

armers "ut were en4o#ed "# the 3rivate Traders "# adopting all sorts o

malpractices with a view to mae proit illegall#

In this occasion the !overnment oicials, inancing "ans, social

worers, and other veteran co-operators were orced to ind out an

alternative "# putting and end to these evils /ri 35 Kuniraman

1


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6am"iar 72 5LA a veteran reedom ighter and well-nown social worer,

was the Chie 3romoter o this Co-operative /ri 5/ 8oseph, IA/, the

pro4ect oicer, /1DA has pla#ed an important role in the ormation o this

Co-0perative The present chairman o this co-operative is /riTKrishnan

and 5anaging Director 6Kutt#Krishnan

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RAIDCO FAMILY CURRY POWDER FACTORY

0n 9 8anuar# ':::, Radico have started a unit or Curr# 3owder

1actor# at 5avila#i in Kannur District, which was inaugurated "# the Chie

5inister o Kerala, Late 7K 6a#anar Raidco have started this unit as a

part o diversiication o their activit# 7arlier Raidco have produced and

mareted industrial products under the "rand name ;Raidco ; Through

this unit Raidco turned to produce ast moving consumer items lie

curr# powder under the "rand name ;Raidco 1amil# ; A part rom curr#powder products the compan# also produce Appam 3odi, 3uttu 3odi etc

The curr# powder industr# has minimum gestation period The investment

in this t#pe o industr# will "e comparativel# less and the technolog#

utilization is also less

Raidco Curr# 3owder 1actor# has "een set up in assistance with

6ational Co-operative Development Corporation (6CDC) and the /tate

!overnment It has presentl# an investment o three crores as initial

investment and one crore as woring capital This industr# was set up "#

Raidco in consultation with Central 1ood Technolog# Research Institute

(C1TRI), 5#sore !overnment o India Institution The compan# has

ac*uired a capacit# to produce good *ualit# ood products 1or the same

reason it has "een recentl# awarded with I/0 %::$-'::: certiication rom


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OBJECTIVE OF THE STUDY

$ 5ae a general organizational stud#

' To o"serve woring o various departments o the 0rganizations

To evaluate the eicienc# and eectiveness o the production

s#stem o the compan#

+ To understand the growth and development o ood Industr#

in

India

9 To stud# overall perormance in relation to promotion, pricing

etc

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IMPORTANCE OF THE STUDY

The success o ever# "usiness concern depends mainl# on theeicient perormance o various departments The stud# would anal#ze the

overall perormance o the compan# to now a"out the proita"ilit# in order

to e2amine the present position o the compan#

SCOPE OF THE STUDY

The stud# mainl# aims anal#sis and assessing the eicienc# o

overall perormance o the compan# and anal#zing its various competition

o the product

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METHODOLOGY

The main stud# is "ased on a single unit, Raidco Curr# 3owder

1actor# o RAIDC0 K7RALA LI5IT7D, to evaluate the various unctions

in the organization 5ainl# two t#pes o data=s are collected, that is

3rimar# Data and /econdar# Data

$) Primary Data>

3rimar# Data was o"tained "# the personal interaction

with the oice sta and worers o the compan#

') Sec!"ary Data#

1rom compan# records, annual reports, 4ournals,

magazines, internet, etc

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LIMITATION OF THE STUDY

An# stud# cannot "e $::? accuratel# valid ever# where and

at all the times This is "ecause o certain limitation that could

"e present in such stud# The limitation o this stud# is@

The time allotted or the stud# was too short

It was diicult to collect inormation rom their "us# woring

schedule

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INDUSTRY PROFILE

India is the world second largest producer o ood ne2t to China,and has the potential o "eing the "iggest with the ood and agricultural

sector ith India=s ood production to dou"le in the ne2t decade, there is

an opportunit# or large investments in ood and ood technologies, sills

and e*uipments, especiall# in areas o canning Dair# and 1ood

3rocessing, /peciall# 3rocessing, 3acaging, 1rozen 1oodB Rerigeration

and Thermo 3rocessing 1ruit and vegeta"les, 1isheries, 5il and 5il

3roducts, 5eat and 3oultr#, 3acagedB Convenience 1oods, Alcoholic


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arming to commercialization, opening up vast opportunities or value-

addition, pacaging and e2ports, with a striingl# high level o

technological involvement

The Indian ood maret is appro2imatel# Rs'9:::: crore ( E%+

"illion), o which value-added ood products comprise Rs.:::: crore

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The F/DA report sa#s initiall# consumer-read# ood products ma#

have to tailor to include Indian spices and traditional ingredients In addition

to traditional tastes, there are other social actors which aect

consumption in India indus account or appro2imatel# .:percent o

India=s population, and while onl# '9H:percent is strict vegetarians, "ee

slaughter is prohi"ited in all "ut two states (Kerala and est


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/pices are deined as ;a strongl# lavored or aromatic su"stance o

vegeta"le origin, o"tained rom tropical plants, commonl# used as

condiment In ancient times, spices were as precious as gold, and as

signiicant as medicines, preservatives and perumes India - the land o

spices pla#s a signiicant role in the Jglo"al spices maret J 6o countr#

in the world produces as man# inds o spices as India with *ualit#

spices comes rom Kerala, an Indian state At present, India produces

around '9million tones o dierent spices valued appro2imatel# "illion

F/ , and holds the premier positioning the world


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ood-processing sector owever, pacaging industr# is #et to achieve

international standards in the countr#

ithout a strong and dependa"le cold chain vital sector lie ood

processing industr# which is "ased mostl# on perisha"le products cannot

survive and grow 7ven at current level o production, arm produce valued

at Rs &:,::: million is "eing wasted ever# #ear onl# "ecause there is no

ade*uate storage, transportation, cold chain acilities and other

inrastructure supports Cold chain acilities are misera"l# inade*uate to

meet the increasing production o various perisha"le products lie mil,

ruits, vegeta"les, poultr#, isheries etc

A dominant segment o the ood industr#, ood processing is

estimated to "e worth F/ &: "illion with a ' per cent share It

comprises agriculture, horticulture, animal hus"andries, and plantation

72perts estimate the industr# !D3 at E-. per cent with value addition o

ood products to increase rom . per cent to 9 per cent "# the end o

':'9

/igniicantl#, processed ood e2ports have increased rom F/

E%. "illion in '::'-: to F/ ':9$ "illion in '::E-:&, recording a

whopping $%. per cent growth rate To realize India potential in this

industr#, the !overnment has set an investment target o F/ '9:&

"illion "# ':$9 to dou"le Indias share in glo"al ood trade rom $E percent to per cent, increase processing o perisha"le ood rom E per cent

to ': per cent and value addition rom ': per cent to 9 per cent

MAJOR CHALLENGES FOR THE INDIAN FOOD INDUSTRY

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Low elasticit# or processed ood products

6eed or distri"ution networ and cold chain


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5inistr# o ood processing industries, set up in 8ul#$%.., is the

main and central agenc# o the government responsi"ilit# or drag a strong

and vi"rant ood processing sector, with a view to create increase 4o"

opportunities in rural areas, ena"le the armer to reap "eneit rom

modern technolog# create surplus or e2porting and

stimulating demand or processed ood ministr# o ood processing also

providing inancial assistance to all 1ood 3rocessing Industries

In order to "oost the ood sector, the government is woring onorganize and the concept o mega ood pars ': such mega pars will

come up across the countr# in various cities attract 1oreign Direct

Investment in the ood processing sector The government approved $:9

proposals rom oreign industrialists to set up ood processing industries

in India

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ORGANISATION CHART OF RAIDCO

15

BOARD OF

DIRECTORS

CHAIRMAN

MANAGING DIRECTOR

FINANCE

DEPARTMENT

ADMINISTRATION

DEPARTMENT

PURCHASE

DEPARTMENT

MAR$ETING

DEPARTMENT

FINANCE

MANAGER

ACCOUNTANT

SENIORCLER$

JUNIORCLER$

SENIOR

CLER$

JUNIOR CLER$

PURCHASER

MANAGER

MAR$ETING

MANAGER

BRANCH MANAGER

SALES OUTLETS

JUNIOR

CLER$

DRIVER

PRODUCTION%SERVICE


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16

FACTORY MANAGER UNIT IN CHARGE

CURRY

POWDER

FACTORY

FRUIT

CUNNING

UNIT

WHEAT

PROCESSI&

NG UNIT

AGRICULTURAL

RUBBER ROLLER

MANUFACTURING

PUMP SET

MANUFACT&

URING UNIT

STEEL

FURNITURE

MANUFACTU&

RING UNIT


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RAIDCO $ERALA LIMITED

The Regional Agro-Industrial Development Co-operative Kerala

Limited (Raidco Kerala Limited) a well-organized group in Kerala o

Co-operative sector under !overnment o Kerala Raidco was originall#

registered as a district level co-operative societ# in the name o Kannur

District Agricultural Development

Co-operative societ# Limited, 6o C9E$ in the #ear $%&' RAIDC0

renders service to the armers and general pu"lic and wors with an

intention to give *ualit# product in the ield o consumer product and

commercial group at minimum cost The poor armers who were the

"eneiciaries o small 1armers Development Agenc# were alwa#s "een

e2ploited "# the 3rivate Traders "# suppl#ing poor *ualit# agricultural

machiner# at a"normal rate and with out providing ater sales service Thesu"sid# and other inancial "eneit provided "# the !overnment and the

inancing "ans were not reall# reached in the hands o the poor

armers "ut were en4o#ed "# the 3rivate Traders "# adopting all sorts o

malpractices with a view to mae proit illegall#

In this occasion the !overnment oicials, inancing "ans, social

worers, and other veteran co-operators were orced to ind out an

alternative "# putting an end to these evils /ri 35 Kuniraman 6am"iar

72 5LA a veteran reedom ighter and well-nown social worer, was the

Chie 3romoter o this Co-operative /ri 5/8oseph, IA/, the pro4ect

oicer, /1DA has pla#ed an important role in the ormation o this Co-

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operative The present chairman o this co-operative is /ri T Krishnan

and 5anaging Director 6Kutt#Krishnan

RAIDC0 K7RALA LI5IT7D has + production units, service

centers and . sales outlets through out the state which caters the

needs o armers in ever# noo and corner o Kerala

REGISTERED OFFICE AND HEAD 'UARTERS#

The registered oice and head *uarters o this Co-operative

are situated at Kannur District in the /tate o Kerala

Area ( O)erati!#

RAIDC0 have "ranches all over Kerala rom the Kasargod District

to the Trivandrum District owever, or conduct o sales and mareting o

the product manuactured or dealt in "# the co-operative and to develop

the inrastructure their o such as esta"lishing, opening and running o

"ranches, go downs, showrooms, service centers, worshops, etc andappointment o distri"utors, stociest dealers, and carr# and orwarding

agents, their shall "e to restriction with regard to the area o operation

Cm)a!y Mtt#

5otto o RAIDC0 K7RALA LI5IT7D I/ ;An intimate

friend to a farmer.

MANUFACTURING UNITS#

RAIDC0 K7RALA LI5IT7D has our manuacturing units The#

are@

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$ RAIDC0 3F53/7T 5anuacturing Fnit

' RAIDC0 RF


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9 To arrange procurement or manuacturing and distri"ution o

organic and chemical ertilizers, seeds, pesticides etc

E To undertae rural electriication programmers, lit irrigation

programmers, small h#dro power pro4ects etc 1or the attainment o

the main o"4ects there is several incidental or ancillar# o"4ects as

per the registered "#e-laws

SHARE CAPITAL#

The authorized share capital o the Co-operative or the present is

rupees & crores, made up o>

$ ':,:::JA=class share o Rs 9::B- each Rs $, ::, ::,:::

' ':,::: J


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Act and Rules to "ecome a mem"er o a Co-operative societ#

and are residing in the area o operation o the Co-operative

=C= class mem"ership is open to Central and /tate government

+* Pai" ,) Ca)ita-#

Em)-yee.#At present a"out ': emplo#ees are woring in the head oice,

"raches and the production units

Rai"c Ser/ice.#

1inancial assistance to armers or selecting the arm machineries 3roviding mo"ile worshops

3roviding original spare parts

3roviding the product at reasona"le rate

6o o5em"ers

Class o/hares

6o o/hares

/hare alue Amount

$::E A :' 9:: $9,E$,9::

%. < $:: +:,&::

$ C +:&

$::: ,&$,',:::

&$' ,.&,'9,'::

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3rovides timel# ater sales services

7nsures suppl# o high *ualit# products at considera"l# low rate

'? purchase "onus and transaction cost is allowed to armers who

purchase pump sets rom Raidco

Acting as agents o the !overnment departments in properl#

implementation o various pro4ects related to drining water

suppl# schemes, minor irrigation pro4ects

3rovides e2pert technical consultation services or site veriication

and suita"le pump sets

Raidco has "een a supplier o ood items or maing

Aravanapa#asam in /a"arimala

Bra!c0e. a!" U!it.#

In order to sell its own products and maret the products o other

leading "rands, Raidco has opened "ranches and spare parts showrooms

through out the state The ollowing are the "ranchesB showrooms o the

Raidco

Ma!,(act,ri!1 U!it #

$ Rai"c C,rry P2"er Factry3 Ma/i-ayi3 $a!!,r>

Raidco Curr# 3owder 1actor# esta"lished in 8anuar# ':::

Chill# 3owder,Turmeric powder, coriander powder, chicenBmeat masalas,

puttu podi, appam podi, whole wheat atta, pa#asam mi2 are the main

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products o this actor# The products are mared under the "rand name

1amil# which "ecame an instant hit in the domestic maret within a short

period This actor# o"tained I/0 %::' certiicate in 8ul# '::$ It is the

irst curr# powder manuacturing Fnit in Kerala getting the I/0 %::'

certiicate

' Rai"c P,m) .et Ma!,(act,ri!1 U!it3 $a!4i5"e3 a!" Pa-a55a"#

arious t#pe o pump sets or domestic, industrial and

agricultural purpose, copra Driers, Ru""er Rollers, 3add# innowers,

3add# thrashers, 3ower 3lough, Coconut de-husers are the main products

manuactured at this actor# This actor# has got I/0 %::' certiicate in

Decem"er ':::

6* Rai"c R,77er R--er Ma!,(act,ri!1 U!it.3 $a!!t0,mc0a-3

$a!!,r#

Ru""er Rollers or the use o ru""er cultivators or converting rawlate2 into ru""er sheets are manuactured at this Fnit In addition to this

steel urniture, power plough, oundation "olts, hose clips, !I "arrel nipple

are also manuactured at this actor#

+ Rai"c Fr,it Prce..i!1 U!it3 Matta!,r3 $a!!,r>

This is the irst processing Fnit started "# Raidco in theMear$%&.

3ineapple slice Tit"its, 8uice s#rups and s*uashes, 3ineapple mi2ed ruit

8ams, 5ango, tender mango, lime, garlic, Amla picles are the main

products o this Fnit 3ineapple products have a vide range maret in

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!u4arath, 5aharashtra /tates These products have "een ver# well accepted

"# 6orth Indians

Ser/ice Ce!ter.#

Raidco has made ela"orate arrangements or service o machines sold

or distri"uted "# it Oualiied, e2perienced and well-trained service

personnel are engaged to provide customer satisaction in service Raidco

has opened service centers at the ollowing places

$ Raidco Agricultural orshop cum /ervice Centre,

Kannothumchal,

Kannur

' Raidco /ervice Centre, Kollam

Raidco /ervice Centre, Cheruvathur

1rom the a"ove worshops, Raidco undertaes repair N services o

all t#pes o electric motors, Diesel engines, and 3etrolBKerosene engine

3ump sets, 3ower Tillers, Tractors, spra#ers and rewinding wors, o

electric motors, spra# paintings etc at reasona"le charges

Ser/ice at Bra!c0e.#


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Raidco has set up mo"ile worshops "ased at Kannur, Thrissur and

Thiruvananthapuram to e2tend services to the armers at their site

itsel These units are e*uipped with re*uired tools and *ualiied and

e2perienced technicians to carr# out the repairs at the site

M7i-e Ser/ice Cam)ai1!.#

Raidco arranges service campaigns at various locations at


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rates are ver# competitive considering the *ualit# o the materials used

The# have introduced a scheme or suppl#ing steel urniture to the

!overnmentB Ouasi !overnmentB


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COMPANY PROFILE

Name ( t0e Cm)a!y # RAIDCO CURRY POWDERFACTORY

E.ta7-i.0e" i! # 9:;3 $ANNUR DISTRICT'$ 7AT +E:::: $':: 99':::::: $+:: E++::::::

''


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RAIDCO CURRY POWDER FACTORY3 MAVILAYI

SALARY %WAGES ADMINISTRATION STAFFS

S-*!* NAME OF

POST

NOS SALARY%

WAGES PAID

TOTAL

$ 1actor# manager $ $'9::$' $9::::::

' 8rcler (!)-

storeBdispatch

$ $'9::$' $9::::::

8rcler (!)-

accounts

$ %:::$' $:.:::::

+ Attender $ 9.::$' E%E::::9 atchman (C) ' $:::$' &':::::

E 0ice assistant

(C)

$ 9::$' +':::::

& 0ice assistant

(C)

$ %::$' '+::

E'+:::::

31 contri"ution &&:::::

7/I contri"ution $9:::::

71 N L1 +9::::


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SALARY %WAGES MANUFACTURING STAFFS

/l6o 6A57 01 30/T 60/ /ALARMB

A!7/ 3AID

T0TAL

$ 3LA6T /F37RI/0R $ &E::$' %$'::::

' 7L7CTRICIA6 $ .&::$' $:++::::

1ILT7R $ &.::$' %E::::

+ F6/KILL7D 0RK7R 99::$' $%.:::::

9 CA/FAL 0RK7R/

(576)

$9 $:::$' 9+::::::

E CA/FAL 0RK7R/

(LADI7/)

$ %::$' $::++::::

& CA/FAL 0RK7R/

(OFALITM)

$ +9::$' 9+:::::

. CA/FAL 0RK7R/

(OFALITM A//I/TA6T)

$ '9::$' ::::::

31 C06TRI


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SALARY %WAGES MAR$ETING STAFFS

/L60 6A57 01 30/T 60/ /ALARMBA!7/

3AID

T0TAL

$ /AL7/ 011IC7R $ .9::2$' $:':::::

' /AL7/

R73R7/76TATI7

(F/)

' 9::2$' $':::::

/AL7/

R73R7/76TATI7

' 9:::2$' $'::::::

+ DRI7R/ ' $'92:2$' %::::::

+++:::::

$ 31 C06TRI


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$ /ALARM BA!7/ &+::::::

' 57DICAL ALL0A6C7 ':::::

F6I10R5 ALL0A6C7 $'::::

+ 3RI6TI6! N/TATI06ARM 9::::::

9 RAT7/ NTA7/ 9:::::E T7L73067 CAR!7/ .::::::

& PENSES

$ A!7/ B /ALARM '9%::::::

' F6I10R5 ALL0A6C7/ $':::::

A/I6! ALL0A6C7/ $9::::

+ 7L7CTRICITM CAR!7/ +9::::::

9 !767RAL /7T 7376/7/ 9:::::

E 1ACT0RM CL7A6I6! CAR!7/ 9:::::

& LA


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$ C06/F5A


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FINANCIAL E>PENSES

$ I6T7R7/T 06 6CDC L0A6 $:,::,:::::

' I6T7R7/T 06 1I7D D730/IT ,.:,::::: I6T7R7/T 06 CA/ CR7DIT ABC

A6D /TA11 /7C D730/IT

9,::,:::::

$.,.:,:::::


MAR$ETING E>PENSES

$ A!7/B /ALARM E%%:::::

' TA /TA11 $::::::: CARRIA!7 0FTARD/ $::::::::

+ /AL7/ 3R050TI06 7376/7/ 9:::::::

9 730RT 7376/7/ E:::::::

E 7ICL7 7376/7B R73AIR/ 9:::::::

& /A


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58


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59


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ORGANIATION STRUCTURE OF PURCHASE

DEPARTMENT

60

CHAIRMAN

MANAGING DIRECTOR

FACTORY MANAGER

PURCHASE OFFICER

JUNIOR CLER$HROUGH OIL

DRIVER

BOARD OF DIRECTORS


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PURCHASE DEPARTMENT

The purchase o raw materials o right *ualit# is the responsi"ilit# o

the purchase department 3urchase oicer is the head o the purchase

department o Raidco Curr# 3owder 1actor# 3urchase department is

responsi"le or all the purchase related to actor# which includes raw

materials 5achine parts, new machines etc The purchase s#stem starts

rom the intend in the prescri"ed ormat given "# the respect department

according to their re*uirement As per I/0 norms the supplier o rawmaterials should "e an authorized supplier The management committee in

the management review meeting gives the authorization 3urchase

department is responsi"le or the timel# suppl# o all item re*uired in the

actor# It should also ind new suppliers, raw materials maret, and spea

reason or each item, comparative stud# o price and *ualit# and present

maret scenario

S,rce ( Ra2 materia-.>-

S-* N Materia- S,rce

$ Chill# Karnataa and !untoor (A3)

' Coriander Ra4asthan and Tamilnadu

Turmeric /elam (Tamilnadu)

+ heat 3un4a"

9 /pices 3urchase rom local maret

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Prce",re (r ),rc0a.e#&

Raidco 1amil# Curr# 3owder 1actor# ollows procedure or

purchasing the raw materials

$ 3urpose>

To esta"lish the procedure or purchase

' /cope >

7nsure purchase o right materials and components

Responsi"ilit# and Authorit#>

3urchase oicer is responsi"le or the purchase activit#+ 3rocedure>

a) All raw materials are classiied into ' categor# A and

a) Re*uirements or approval o products

") O5/ re*uirements

F,!cti!. ( ),rc0a.e De)artme!t#&

The unctions o purchase department are as ollows,

hat to purchaseU

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hen to purchaseU

ow much to purchaseU

At what price to purchaseU

1rom where to purchaseU

To perorm the unction eectivel# the purchase department ollows

the ollowing procedures

a) Receiving purchase re*uisitions

") 72ploring the sources o suppl# and choosing supplies

c) 3reparation and e2ecution o purchase order

d) Receiving and e2pecting materials

e) Checing and passing "ills o pa#ment

M"e ( )ayme!t#&

5inimum one month credit period is availa"le "# Raidco amil# Curr#

3owder 1actor# to mae necessar# pa#ment to its supplier

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ORGANISATION STRUCTURE OF PRODUCTION

DEPARTMENT

66

BOARD OF DIRECTORS

CHAIRMAN

MANAGING DIRECTOR

FACTORY MANAGER

PRODUCTION IN CHARGE

ELECTRICIAN

% TECHNICIAN

FILTER

PLANT

SUPERVISORS

S$ILLED

WOR$ERS

UNS$ILLED

WOR$ERS


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PRODUCTION DEPARTMENT

3roduction is a series o process deals with the concept and

techni*ue, mental and ph#sical sill o crat man and consists o

changing the shape, size and properties o materials and ultimatel#

converting them in to more useul articles 3roduction management tells

how to manager direct human eorts in a production environment

3roduction ma# "e deined as ;an organized activit# o transorming

raw-material into inished products

3roduction means conversion o raw materials in to inished goods

7icient production department helps the organization to move

according to demand The actor# is placed where production taes

place /o the "est la#out o the actor# must "e selected in order to

avoid "ottle necs and distraction in production process

3roduction management is concerned with planning organizing,

directing and controlling the production s#stem, so as to produce goods

o desired *ualit# at minimum cost and at the right time It involves

decisions maing concerned with production process in order to produce

goods or services according to the speciications o the *ualit# at

minimum cost and as per demand schedule

F,!cti!. ( Pr",cti! De)artme!t#&

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3roduction area includes various stages o operations until

dispatching and this dispatching largel# "ased on the production capacit#

o the irm The Raidco curr# powder 1actor# has set up a well-Vdeined

production department under a production in charge and a plant

supervisor As a ood industr#, the production area must "e clean and

h#gienic as per ACC3 and I/0 re*uirements The operation in the

production area is carried out as per production plan Raw materials

must "e moved operation wise to each machine, plant supervisors does

the allocation o wor and he will ensure that the materials will "e

allocated to each machine or achieving production plan

Pr",cti! )-a!#&

3roduction department plans monthl# production activities This

production plan is "ased on the report o mareting department


69/144

WOR$ FLOW MODEL OF RAIDCO CURRY POWDER

69

Raw materials romarious sources

Oualit#checing

!o down Cleaning 3olishing(heat)

Roasting

!rindingIn grinding machine $

!rindingIn grinding machine $$


70/144

PRODUCTION PROCEDURES#&

Raw materials used

CHILLY POWDER#&

9 C0i--y )2"er#&

The compan# purchases the chill# powder so there is no grinding in

the production o chill#


71/144

Ater testing the *ualit# o chill# powder, it will put into the siter

machine The chill# powders are sited "# using 9:: microns serve

Ater siting it goes to *ualit# control la" to test *ualit# o the inished

goods

6 Pac5i!1 #&

The *ualit# tested chill# powder pac in $::gm, '9:gm and 9::gm

and pouches in 11/ pacing machine (1orm 1illed /elling 5achine) H $ g

and 'g are pacing manuall#


72/144

9 T,rmeric P2"er#&

Raidco Curr# powder actor# purchase the turmeric powder /o there

is no grinding process


73/144

CORIANDER POWDER#&

73

RA 5AT7RIAL(0L7 /3LIT C0RIA6D7R)

CL7A6I6!

R0A/TI6!

!RI6DI6!

/I1TI6!

3ACKI6!

I6/37CTI06

I6/37CTI06

I6/37CTI06

I6/37CTI06

I6/37CTI06

7I!T C7CKI6!

1I6I/7D !00D/ /T0R7

D7/3ATC

I6/37CTI06


74/144

9 C-ea!i!1 #&

At irst coriander cleans well orers remove e2traneous materials

lie stone, dust dirt etc Cleaning, process is done manuall# 9-E worers are

doing this process


75/144

Checing the weight o pouches as per sampling plan

SAMBAR POWDER#&

75

R0A/TI6!

!RI6DI6!


76/144

9 Mi=i!1#&

The raw materials coriander, dhal, enugree are mi2ing in the irst

stage 5i2ing is done manuall#


77/144

The material rom the siter is paced in $::gm pouches 11/

pacing is using or pacing sam"ar powder $g and 'g are paced

manuall#

; Wei10t c0ec5i!1#&


CHIC$EN MASALA#&

77

R0A/TI6!

!RI6DI6!


78/144

9 Mi=i!1#&

Coriander, cloves, starwaise, enal, pepper dried union, cardamom,

mace, curacoins, seeds are mi2ed well "# the worers These raw materials

are put in to the trolle# and mi2ed well These are mi2ing in a particular

ratio Two la"ours are engaged in mi2ing process


79/144

Pac5i!1#&

Ater checing the *ualit# o products the silted products are paced

in to pouches o $::gm, '::gm etc using 11/ machine and 9::gm, $g

N'g paced manuall#

; Wei10t c0ec5i!1#&


79


80/144

MEAT MASALA#&

80

R0A/TI6!

!RI6DI6!


81/144

9 Mi=i!1#&

The raw materials lie coriander, garlic, dried onion, maize and

mustard are mi2ed together manuall# Two or three la"ours are woring on

it


82/144

The material rom the siter is paced in $::gm, '::gm and '9:gm

"# using 11/ pacing machine 9::gm, $gm, 'g, are paced manuall#

; Wei10t c0ec5i!1#&

Checing the weight o pouches as per sampling plan>

RASAM POWDER#&

9 Mi=i!1#&

82

R0A/TI6!

!RI6DI6!


83/144

The raw materials coriander, cumin seeds, turmeric powder, dhal,

pepper, red chillies are mi2ing together manuall# Two or more la"ours are

engaged in mi2ing process


84/144

; Wei10t C0ec5i!1#&


PIC$LE POWDER#&

9 Mi=i!1#&

84

R0A/TI6!

!RI6DI6!


85/144

The raw materials red chill#, enugree, are mi2ed together manuall# Two

la"ours are engaged in doing this process


86/144


PEPPER POWDER#&

9 Gri!"i!1#&

hole 3epper is putting in to the grinding machine The pepper

powder is collected "# one la"our and the other la"our is operating the

machine


87/144

sieve are using or siting the pepper powder 0ne la"our is woring under

siter machine

6 Pac5i!1#&

The sited pepper powders are paced in pouches "# 11/ pacing

machine $::gm, '9:gm pacing is done using 11/ machine

+ Wei10t c0ec5i!1#&

The pepper powder weight is checing using sample plan

ATTA#&

87

RA 5AT7RIAL(7AT)

CL7A6I6!

30LI/I6!

!RI6DI6!

R0A/TI6!

/I1TI6!

I6/37CTI06

I6/37CTI06

I6/37CTI06

I6/37CTI06

I6/37CTI06

3ACKI6!

7I!T C7CKI6!

1I6I/7D !00D/ /T0R7

I6/37CTI06

D7/3ATC


88/144

88


89/144

9 C-ea!i!1#&

1irst o all the worers clean the raw materials (wheat) and the#

remove the e2traneous materials lie stone, dust dirt etc our or ive

worers are doing this process


90/144

Ater checing the *ualit# o sited atta are paced to manuall# $g

and 9:: gm pouches are paced manuall# and then the# pac it into '9g

"ags or suppl#

; Wei10t& c0ec5i!1#&


PUTTU PODI#&

90

RA 5AT7RIAL/ (RIC7)

A/I6!

/0CKI6!

!RI6DI6!

R0A/TI6!

/I1TI6!

I6/37CTI06

I6/37CTI06

3ACKI6!

7I!T C7CKI6!

1I6I/7D !00D/ /T0R7

I6/37CTI06

D7/3ATC


91/144

9 Wa.0i!1#&

At irst rice washes manuall# + to 9 worers are doing this process


92/144

APPAM PODI

92

RA 5AT7RIAL/(RIC7)

A/I6!

/0CKI6!

!RI6DI6!

R0A/TI6!

/I1TI6!

I6/37CTI06

I6/37CTI06

3ACKI6!

7I!T C7CKI6!

1I6I/7D !00D/ /T0R7

I6/37CTI06

D7/3ATC


93/144

9 Wa.0i!1#&

At irst washes manuall# to + worers are doing this process


94/144


TYPES OF MACHINES#&

There are mainl# . t#pes o machines involved in process The# are>

a !rinding 5achine > 1or grinding purpose" ullers machine > Fsing or polishing the wheatc /iter machine > 1or sieving purposed 3acing 5achine > 1or pacing purpose

e 3re- cleaner > Fsing or cleaning the coriander Roaster > Roasting the masalas ingredientsg 5i2er > 5asalas mi2ingh Triple stage mill > 1or grinding coriander

Pr",cti! met0"-1y#&

The production methodolog# ollowed "# this compan# is


95/144

'::&-:. E%+E 5T

'::E-:& E9.:: 5T

LAYOUT#&

Raidco Curr# 3owder 1actor# ollows )rce.. Lay,t In process

la#out all machines perorming similar t#pe o operations, are grouped at

one location or one department in this t#pe o la#out

P2er#&

1actor# has 3 connection Fnder this the# have to pa# '9:::

minimum with a limited unit up on it the# have to pa# on unit Bpaise

0rdinar# companies have to pa# 9:::: Rs per month or power

Mai!te!a!ce#&

3reventive maintenance schedule should "e prepared and

implemented /uita"le chec list is prepared or the maintenance It is

carried out on the "asis o intimation received rom the production

department 1ast action is taen or "readown maintenance so that it

should not aect the production and "rea down chart shows the detail o

maintenance

Pr",cti! ca)acity#&The installed production capacit# o this actor# is ':: toners per

month


96/144

RAIDC0 is primaril# encaged in producing curr# powder and waste

rom the core product o its production o curr# powder

1ollowing are some o the step taen "# the compan# to eliminate the

waste>-

$ The irst is waste elimination involves the identiication o the *ualit#

o the waste to "e eliminated The comple2it# increases as and when

the amount o the waste to "e eliminated increases

' Ater the identiication o the *uantit# o waste, the compan# adoptan# one o the two option>

- To dispose the waste through dispose container

- To produce the "est products rom the waste

Fsuall# the companies adopt the second option, as its contri"ution to

the production compan#

96


97/144

97

5A/ALA/

R0A/TI6!

!RI6D

I6!

-

Si(ti!1 Sie/e* me.0 K ( Rete!ti!Chill# 9::X $:

Coriander 9:: X $:

Appam 3odi 9:: X $:

3uttu 3odi &$: X $:

5asalas &$: X $:

Turmeric :: X $:

3icle 3owder 'mmS $:

ORGANISATION STRUCTURE OF STORESDEPARTMENT

111


112/144

STORES DEPARTMENT

/tores in charge is the head o the stores department o the actor#

and he is responsi"le to eep the raw materials inished goods and other

items in the respective godown sael# The important unction o stored

112

CHAIRMAN

MANAGING DIRECTOR

FACTORY MANAGER

STORE IN CHARGE

CASUAL WOR$ERS

BOARD OF DIRECTORS


113/144

Department is material purchase the raw material comes into their godown

"ased on purchase order Ater receiving the materials the stored department

will prepares J!ood Received 6ote=

/tores department also release re*uired items or respective

departments whenever it demands The stores departments should eep

minimum stoc level or all items the raw materials lie spices, pacing

materials, electrical and mechanical spare parts, stationar# items etc

henever the stoc level reaches its minimum value it would report the

matter to the purchase department to ulill the needs The purchasedepartments purchase the item and transer it to the store department

3roduction and 5aintenance department should report their re*uirements in

J!ood Re*uisition 6ote= to the stores department Ater getting this note

the stores department issue the items with J!oods issue 6ote= It should

also release inished goods to the dispatch department whenever /uppl#

orders come rom dealers

113


114/144

Item. i!c-,"i!1 i! .tre.#&

1ollowing are the items include in the stores o Raidco Curr# 3owder

1actor#

$) Raw materials lie spices, coriander etc

') 3acing materials

) Consumer stores

+) Consumer spares

Ware0,.e.#&

There are our dierent warehouses in the actor# The# are@

$) Large materials warehouse

') Temperature and humidit# controlled warehouse or minor spices and

ood products

) Two pacaging materials warehouses located in the various areas

The entire godown is ept in accordance with ood materials storage

standards 1umigation is done using allowed chemicals In the godown

"# the authorized agenc# lie warehousing cooperation o Kerala All

godowns are ept in accordance with ACC3 and 31A regulations

!odown eeper is responsi"le to maintain all the documents including

stoc register and stoc incoming and outgoing documents separatel# or

various categories o items included in stores as raw materials lie

spices, coriander etc, pacing materials, consumer stores and consumer

spares

114


115/144

DESPATCH DEPARTMENT

Despatch department o the actor# is responsi"le or the despatch o

inished goods to various declares stretch across Kerala as per the direction

rom the mareting department The despatch department should deliver

the re*uired items at the previousl# decided destination without an# dela#

The# should called acnowledgement or the receipt o items in good

condition or the dealers The# should control the compan#=s own vehicles

and its sta is consultation with actor# manager The# should also mae

decisions on the preerence deliver# o goods And also the cop# o the

vehicles through which it should travel The# should also arrange parcel

services or deliver# o goods

This department is responsi"le to eep pacing details, "ill details o

various parties@ it should assure the vehicle contains the pacing slip, "ill,copies and sales ta2 declaration or chec posts The# should issue gate

pass re*uired or vehicle As in an# case, department should contact

declares and parcel services and report da# to da# aairs to actor#

manager

Although RAIDC0=s %:? o share are government shares, "ut it is

woring as a co-operative sector Compan# is targeting E crore sales in

coming #ears to recover the present condition

115


116/144

ORGANISATION STRUCTURE OF

PERSONNEL DEPARTMENT

116

BOARD OF DIRECTORS

CHAIRMAN

MANAGING DIRECTOR

FACTORY MANAGER

MANAGERS

CLER$S

ATTENDER


117/144

117


118/144

PERSONNEL DEPARTMENT

De(i!iti! ( Per.!!e- Ma!a1eme!t#

It is the dut# o management which deals with the eective control and

use o manpower as distinguished rom source o power

According to 7dwin

The administration department is responsi"le or the wage and

salar# calculation The salar# given to the emplo#ees are according to the

Kerala /tate Rules In LD cler grade emplo#ees are given a pa# scale o

Rs'%9B- in the pro"ation period and oten that the# will get Rs .:B-

additional and .? dearness allowance Apprentice trainees will "e given a

stipend o Rs $:%:B-

118


119/144

The wage given to the casual worers are according to the 1actories

ages Act The men and women worers are given an amount o Rs $::B-

and Rs %:B- per da# The drivers are given an amount o Rs$'9B- per da#

Em)-yee.#

$+ permanent emplo#ees and 9+ casual worers are woring in

Raidco Curr# 3owder unit Among the $+ permanent sta, $: mem"ers are

oice sta and production sta 9+ casual worers include ': gents and +

ladies Among this + o them are ITI apprentice trainees

Pr/i"e!t F,!"#

The main deduction rom the salar# is provident und The provident

und deduction rom the salar# is at the rate o $'? Another deduction

rom the salar# is at the rate o $'? or pension "eneit 1rom this amount

.? will "e or pension und

B!,.#

The compan# emplo#ees will "e given a "onus at the rate o .?

The rate o "onus will "e given up ':? in the proita"le #ears

Tra!.(er#

Transers are o three t#pes, 3unishment transer, re*uested transer

and general transer 3unishment transer is practiced as a disciplinar#

action Re*uested transer is perorming according to the re*uest o the

emplo#ees and the general transer is normall# perormed in April and

5a#

119


120/144

Recr,itme!t a!" P-aceme!t#

The placement o an emplo#ee is done "# head oice 1or

recruitment, the compan# gives advertisement in newspaper Ater that, the

applicants will have written tests According the mar o"tained in the

written test, the applicants will "e called or an interview Through this

interview the applicants are selected or 4o" The new emplo#ees will have

a pro"ation period up to $ #ear The recruitment also made rom the

educational institution lie Industrial Institute

Trai!i!1# The compan# undertaes a continuous training schedule The

compan# gives on- the 4o" training or its emplo#ees All management

stas are put under training particular su"4ects has to "e su"mitted a report

to the actor# manager a"out the training


121/144

irst su"mitted to the administration department The administration

department allots leave with sanction o actor# managers The

administration department will eep a leave register o emplo#ees and

#earl# leave statements

Di.ci)-i!ary acti!#

The compan# will undertae some disciplinar# action in case o aults

rom the emplo#ees The disciplinar# action includes loss o pa# and

suspension

Retireme!t#

The age o retirement is 9. #ears At the time o retirement the

emplo#ees will "e given provident und and pension und are deducted

rom his salar#

A--2a!ce#

The compan# gives a medical allowance o Rs $:::B- The

production worers will get Rs ::B- as uniorm allowance and Rs ':B- as

washing allowance

Ta= Payme!t#

The administration department will "e lia"le to pa# "uilding ta2 in

0cto"er and proessional ta2 in ever# E months to concerned authorit# This

department is also responsi"le or the renewal o actor# license in 0cto"er

The administration department is responsi"le to su"mit a hal #earl# returns

report and annual returns to the actor#=s inspector=s oice, at Kannur

121


122/144

ORGANISATION STRUCURE OF MAR$ETING

DEPARTMENT

122

BOARD OF DIRECTORS

CHAIRMAN

MANAGING DIRECTOR

FACTORY MANAGER

MAR$ETING DEPARTMENT

MAR$ETING MANAGER

AREA MANAGER

SALES OFFICER

SALES E>ECUTIVE


123/144

MAR$ETING DEPARTMENT

5areting is important and necessar# "ecause it taes all around as

ever# da# has a ma4or eect on our econom# and it is crucial to the survival

and success o irms and individuals /uccessul mareting provides the

promise o an improved *ualit# o lie "etter service and even more

peaceul world The e# to success o mareting is adopting the customers

view point In simple term mareting means all the process re*uired rom

the point o production rom the point o production to the point o

consumption

5areting is comprehensive term and it includes all resources and a

set o activities necessar# to direct and acilitate the low o goods and

service rom producers to consumers in the process o distri"ution


124/144

De(i!iti!#

American 5areting Association deines mareting as the process o

planning and e2ecuting the consumption, pricing, promotional, distri"uting

o ideas, goods and services to e2change that satis# individuals and

organizational o"4ectives

RAIDCO FAMILY CURRY POWDER#

Raidco 1amil# Curr# 3owder unit has ver# good mareting and sales

department The# are doing mareting all over Kerala in a s#stematic wa#

and also planning to maret their products in gul customers also5areting Department woring is in good s#stematic wa# that gives them

good result Raidco has the mareting area all over the Kerala through

dealer networ Compan# has district wise representatives Fnder this

the# have Talu wise area distri"utors

O74ecti/e.#

The primar# o"4ective o Raidco is to give ma2imum satisaction to

the consumers "# giving *ualit# products 0ther o"4ectives are@

Creation o goodwill "# selling *ualit# product at reasona"le

price

Reducing the cost

Increasing the consumption o goods

Increase the proit through customer satisaction

7nsuring the growth o the organization

D,tie. ( Mar5eti!1 Ma!a1er>

124


125/144

It is the dut# o the mareting manager to now the maret trend to

test maret "eore "ul production

e ensures receipt o good *ualit# products to the consumer as and

when re*uired

Another unction is to suppl# good *ualit# products at reasona"le

price

/ince this unit deals with ood products It is the dut# o mareting

manager to store products with "etter h#giene

e is responsi"le or the transportation o products to the dealer or

this the# have two trucs

3acaging is one o the essential services o modern mareting is

another unction o mareting manager

e is also engaged in mareting o products rom the ruit

processing unit in 5attanur

Mar5eti!1 Prce",re# The compan# supplies the goods according to the order placed "# the

respective dealer through prescri"ed ordering orm


126/144

The sales representative o Raidco is responsi"le to su"mit monthl#

sales report to this department the compan# "ears the e2pense o delivering

the goods to dealer=s go downs

Cm)etitr.#

Raidco has a large num"er o competitors /ome o the names o

competitors are listed "elow

7astern Curr# 3owder

5elam Curr# 3owder

/aras Curr# 3owder

5angala Curr# 3owder

Dinesh Curr# 3owder

Tra!.)rti!1#

Transporting means ph#sical movement o goods or material rom the

point o origin to the point o consumption The transportation widens the

maret increases the mo"ilit# o capital and la"our This unit has two trucs

to deliver the product to the dealers the right time

E=)rti!1#

Raidco 1amil# Curr# 3owder Fnit get e2porting license in '::E

8une 6ow the compan# e2ports their product to the !ul Co-operative

Council countries (!CC) The# are mainl# e2porting all t#pe o curr#

powder, masalas, pa#asam mi2 and also "iri#ani rice The product o

Raidco is e2porting in the ollowing !CC countries

Fnited Ara" 7mirates (FA7)

126


127/144

127


128/144

3roduct is an# thing the "u#er can get an e2change o mone# The

manuacturer must understand the needs and wants o consumers and must

design the product accordingl#

Pr",ct P-icy#3roduct 3olic# is an important element in mareting It is the

medium through which the irm attains the irm attains the o"4ectives It

includes the ollowing aspects

$) Pr",ct Mi=#

3roduct mi2 is the complete list o the products which is oered

or "u#ers 1or an organization there ma# "e dierent product line "ut it has

line and one product mi2

') Bra!"i!1#

3roduct


129/144

3roduct 3acaging is the process o designing and products in the

container, cover, wrapper or a product It includes the designing and

producing container lie "ottle, tin, 4ar, cover "ag etc

O74ecti/e. ( )ac5i!1#

3romotion

3rotection

Convenience

Transportation

Identiication


130/144

circumstances such as cost o"4ect o the compan# mareting mi2, demand

consumption and demand conditions etc

3rice is the onl# source o revenue o an organization 3rice means

e2change value o goods and services e2pressed in terms o mone#

Factr. i!(-,e!ci!1 Price#

9 I!ter!a- Factr.#

Cost 0"4ectives

5areting mi2

0rganizational actors

3roduct lie c#cle


131/144

consumers, thus providing time and place utilit# Thus, channel o

distri"ution means the set o mareting intermediaries through which the

goods low rom the producer to consumer In short, it is the outlet to let out

goods to inal consumers

5ost producers do not sell their goods directl# to ultimate users

There ma# "e intermediaries constitute a mareting channel also called

trade channel There are several channels through which it is possi"le to

have these curr# powders actories products to "e mareted These levels

which e2ist "etween the manuacturers and end users can "roadl# divided in

to our$) 3roducer Consumer (Direct mareting)

') 3roducer Retailer Consumer (0ne level Channel)

) 3roducer Distri"utor Retailer Consumer(Two level Channel)

+) 3roducer Distri"utor wholesaler RetailerConsumer (Three

levels Channel)

131


132/144

DISTRIBUTION NETWOR$

Mar5eti!1 C0a!!e-#

Raidco have a wide variet# o products which are mareted through

the dealer=s networs The compan# has district wise area representatives

Fnder this representatives the# have Tal wise area distri"utors suppl# the

products to the retailers The compan# has ive sales oicers located in

Kannur, Calicut, Kotta#am, and Trivandrum The compan# its dealer,

which comes around +:? mem"ers In Kannur and Kasargod District the#

have clearing and orwarding agent or mareting The Compan# adopting

132

Direct

Mar5eti!1

C!.,mer.

Re1i!a- G "2!

Pa-a55a"

$ttayam

Tri/a!"r,m

Ma-a),ram

Di.tri7,tr.

Retai-er.

C!.,mer.Di.tri7,tr.

Retai-er.

C!.,mer.

FACTORY


133/144

JDirect to Retailer= s#stem in a#anad District on e2perimental "asis The

sales representatives are responsi"le to su"mit monthl# sales to mareting

department

The compan# supplies the goods according to the order placed "#

the respective dealer through prescri"ed orm

133


134/144

$) T cmm,!icate#

Communication is the "asis o all mareting eorts /o the main

o"4ective o promotion is to communicate that is to inorm the customers o

prospective products a"out the availa"ilit# eatures and uses o the irm=s

product


135/144

immediatel# "# mareting management 1eed"ac is collected through

*uestionnaires

PRICE LIST OF RAIDCO FAMILY PRODUCT

S-*

N*Item. Pac5e"

',a!tityM*R*P* R.

$ Chill# 3owder $:: gm $'::

' Chill# 3owder ':: gm '%::

Chill# 3owder 9:: gm 9E::

+ Chill# 3owder $ g $::::

9 Chill# 3owder ' g $&9::

E Chill# 3owder 9 g +:9:

& Coriander 3owder $:: gm $E9:

. Coriander 3owder 9:: gm +:::

% Coriander 3owder $ g $9':: $: Coriander 3owder ' g ::::

$$ Coriander 3owder 9 g &+:::

$' Turmeric 3owder $:: gm $$::

$ Turmeric 3owder '9: gm 'E9:

$+ Turmeric 3owder 9:: gm 9$::

$9 Turmeric 3owder $ g $::::

$E Turmeric 3owder ' g $%9::

$& Turmeric 3owder 9 g +.:::

$. /am"ar 3owder $:: gm $E::

$% Chicen 5asala $:: gm $E9:

135


136/144

': 5eat 5asala $:: gm $E9:

'$ 3uttu podi 9:: gm $E::

'' 3uttu podi $ g '%::

' Appam podi 9:: gm $E:: '+ Appam podi $ g '%::

'9 hole heat Atta 9:: gm $&::

'E hole heat Atta $ g '::

'& Regular Atta 9:: g $9::

'. Regular Atta $ g '&9:

'%


137/144

SYSTEM DEPARTMENT

E=i.ti!1 Sy.tem#

Compan# has e2isting s#stem o computerized material control

s#stem in the actor#

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Im)rta!ce ( t0i. .y.tem

Compan# needs a s#stem method inside the actor# "ecause the

e2isting s#stem is a time consuming tas since all data to "e entered

manuall# /o to reduce this pro"lem compan# is seriousl# thining to adopt

the s#stem as soon as possi"le

F,!cti!a- S)eci(icati!>

$) alidit# o user entering to the s#stem

') Registration o worers

) The complete list o worers +) age calculation o worers

9) Details o goods received

E) !ood re*uisition rom production unit

&) Details o all process that happen in production unit

.) Dail# production detail

%) 5onthl# production detail

$:) /ales detail

A"ove all the details should "e stored in the data"ase

SWOT ANALYSIS

STRENGTH#

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9 G" 8,a-ity )r",ct.#

Raidco provides good *ualit# products with a much reasona"le

price


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is the unavaila"ilit# in the maret

') The suppl# o Raidco ood products is ver# poor Raidco

ood products are not availa"le in the maret regularl#

"ecause o poor channel o suppl#

) 3eople are not aware o Raidco ood products "ecause o

lac o advertisement

+) 7astern, 5elam, 5angalaY etc are the tight competitors

o Raidco Curr# 3owder

9) Raidco have wea distri"ution channel

E) Raidco Curr# 3owder has less maret share

&) 3roper la#out is not ollowed "# Raidco

.) Lac p technological advances That is Raidco doesn=t have new

technolog# The# have old machines and the# are not unctioning

properl#

SUGGESTIONS

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$ The compan# should produce products according to the demand

conditions

' Research and Development department should improve their

eectiveness

Advertising must "e given more importance Raidco=s products

advertisements should "e given in T, newspapers etc

+ 5odernization has to "e implemented to cope up with the

technological developments

9 5anagement- emplo#ees= relation should "e riendlier

E Advertise a"out Raidco ood product in the local newspapers, visualmedias and women=s magazines lie anitha, !rihalashmi etc

& The compan# should tr# suppl#ing products to margin ree and some

part o the tas o ood products distri"ution should "e given to the

organizations lie ;Kudum"asree etc

. 3ut more eorts in suppl#ing Raidco ood products in local shops

% Raidco 1amil# needs to appoint ver# eicient agenc# to suppl# their

3roducts

$:7nsure that the Raidco 1amil# products are regularl# availa"le to the

consumers

CONCLUSION

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The stud# has mainl# tried to go in to the various operations o the

various departments o the Raidco Curr# 3owder 1actor# The operation o

the various departments has its own specialties The inrastructure o the

compan# is ver# good and also all the emplo#ees in the organization

Raidco Curr# 3owder 3roducts retail outlets have ailed in

creating consumer awareness 3eople have come to now a"out Raidco

Curr# 3owder products rom advertisements through newspapers,

magazines, T etc A large ma4orit# o the persons have good opinion

regarding Raidco Curr# 3owder 3roducts All the customers are satisiedwith the price and the *ualit# o the Raidco Curr# 3owder

ith all the good inrastructure and development al prospects the

compan# can achieve a lot 4ust "# putting a little eort in their activities

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BIBLIOGRAPHY

222*11-e*cm

Mar5eti!1 Ma!a1eme!t? & A* Vi!"

JMar5eti!1 Ma!a1eme!t? P0i-i) $t-er
http://www.google.com/http://www.google.com/

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Industry Profile (food industry)