Consumer profile of fast Consumer profile of fast food industryfood industry

OBJECTIVE OF THE REPORTOBJECTIVE OF THE REPORT

To Know About The Fast Food Industry

To Identify Consumer Characteristics Of Fast Food Industry In Dhaka City

To Find Out The Group Influences

To See The Situational Influences That Affect The Customers

METHODOLOGYMETHODOLOGY

Research Type : Exploratory

Sampling Method : Clustered & Convenient

Sample Size : 100

Instrument : Questionnaire

HISTORY OF FAST FOODHISTORY OF FAST FOOD

CONSUMER CHARACTERISTICSCONSUMER CHARACTERISTICS

3%12%

50%

30%

5%

Below 1515-2020-2525-30Above 30

Age of the respondentsAge of the respondents

EDUCATIONEDUCATION

3%12%

47%

38% SchoolCollegeGraduationPost Graduation

OCCUPATIONOCCUPATION

73%

1%

24%

2%

StudentBusiness PersonServiceOthers

FREQUENCY OF VISITFREQUENCY OF VISIT

0 10 20 30 40 50 60 70 80

Once a week ormore

Twice a month

Once a month

Once in two orthree months

Frequency

Group influence onGroup influence on the fast food consumers the fast food consumers

Reference group influenceReference group influence

Informational Normative Identification

Consumption ritualConsumption ritual

0

10

20

30

40

50

60Spending Time With FriendsCelebrationLunchBirthdayTiffinDatingBusy ExecutivesBreakfastMovieCricketWorking WomanFootballReligious Festival

MOTIVATIONMOTIVATION

Need for novelty

Need for consistency

Situational influenceSituational influence

Physical Surroundings

Color Aroma Music

Social Surroundings

The most preferred colorThe most preferred color

0

10

20

30

40

50

Color

Perc

enta

ge

Preferential difference of colors Preferential difference of colors between male and femalebetween male and female

0

10

20

30

40

50

60

M F M F M F M F M F M F M F M F M F

Perc

enta

ge

AROMAAROMA

Background Music

MUSICMUSIC

Tempo of the Music

Preference

Social surroundingsSocial surroundings

0

10

20

30

40

50

60

70

80

Most Prefered Companions

Perc

enta

ge

Friends

Date

Cousins

Brothers/ Sisters

Parents

Colleagues

Spouse

Alone

Children

Others

Consumer perception regarding Consumer perception regarding the different fast food regionsthe different fast food regions

THE SIX MOST FREQUENTLY THE SIX MOST FREQUENTLY MENTIONED FAST FOOD SHOP MENTIONED FAST FOOD SHOP

REGIONSREGIONS

Dhanmondi Hatirpool Baily Road New Elephant Road Banani Gulshan

The combinations among the regionsThe combinations among the regions

Dhanmondi vs. Hatirpool Baily Road vs. Hatirpool Baily Road vs. New Elephant Road Baily Road vs. Banani Baily Road vs. Gulshan Gulshan vs. Dhanmondi Dhanmondi vs. New Elephant Road

I. QualityII. PriceIII. TasteIV. EnvironmentV. CleanlinessVI. ConvenienceVII. Service QualityVIII. Brand NameIX. Food ValueX. Air ConditioningXI. StatusXII. CrowdingXIII. Interior DecorationXIV. Calorie, Fat

Evaluation criteriaEvaluation criteria

Consumer preferencesConsumer preferences Home service Beverages Present Problems of the Fast

Food Industry

A guide to fast foods

Suggestions of the Consumers

Home serviceHome service

65%

25%

10%

WELCOMEDNEGATIVEUNDECIDED

BEVERAGESBEVERAGES

0

10

20

30

40

50

60

70

80

SOFT DRINKSTEA/COFFEEJUICEMILK SHAKEWATEROTHERS

Present problems of Present problems of the fast food industrythe fast food industry

Sitting arrangement Crowding Mismatch between price and quality of fast

food Service quality

SUGGESTIONS FROM THE SUGGESTIONS FROM THE CONSUMERSCONSUMERS

Increase the space of the shop Price reduction and quality improvement Self-service Quick service

A Guide to fast foodA Guide to fast food 

Ranking 

 Most wanted Items

 Source

1 Chicken Broast Helvetia

2 Big Mac Big Bite

3 Pizza Shwarma House

4 Fried Chicken Helvetia

5 Chicken Cheese Burger Euro Hut

6 Pizza Arabian Fast Food

7 Beef Shwarma Shwarma House

8 Pizza Arabian Fast Food

9 Club Sandwich Sausly’s

10 Hot Dog Pizza Palace

Thank youThank you