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© 2018 Patricia Fripp 1
Under the Magnifying Glass:
Good to Great Presentations
Patricia Fripp - CSP, CPAE
Todd Newton<[email protected]>
© 2018 Patricia Fripp
Your subject is of interest to your
audience
@pfripp #FrippVT
© 2018 Patricia Fripp
ConnectOpen
StoriesSpecificity
Audience of 5 or 500
“Don’t trust inspiration.”
© 2018 Patricia Fripp 2
© 2018 Patricia Fripp
Start Early Prepare
CollaborateRehearse
© 2018 Patricia Fripp
Long Term Impact
Speak to be remembered & repeated
© 2018 Patricia Fripp
Long Term Impact
Speak to the audience of your audience
© 2018 Patricia Fripp
People Do Business with People…
They read about
They know
Their friends talk about
© 2018 Patricia Fripp
Promotion Needs to Be…
Consistent
Ongoing
Relentless
© 2018 Patricia Fripp
Be Persuasive: Balance “I” vs “You”
Everyone is more interested in themselves than you
© 2018 Patricia Fripp 3
© 2018 Patricia Fripp
Come Out Punching!
Most professionals are fine once they get started
Very few know how to open and conclude
© 2018 Patricia Fripp
Question
Story
Statistic or little known fact
Statement
Quotation
Transport the audience
Opening Options - The Techniques
© 2018 Patricia Fripp
Opening Options – The Words
“Imagine”
“Would it interest/surprise/amaze you to know…?”
“Let us go back to…”
“Mary had a problem.…”
“I wish you could have been there…”
“How often have you thought/felt/experienced…?”
“It was the most exhilarating moment of my life…” “Stories are the creative conversion of life itself… into a powerful, clearer, more meaningful experience.”
- Robert McKee
Nobody Can Resist a Good Story
© 2018 Patricia Fripp
“Populate your stories with flesh and blood characters that the
audience can relate to.”
Add Characters and Dialogue
© 2018 Patricia Fripp 4
© 2018 Patricia Fripp
Your audiences will remember what
they “see” while they listen
Stories Have Power “My dad walked into a diner…”
“In 1946 my dad walked into a diner…”
“Deliver the dialogue.”
Don’t Report on the Dialogue
© 2018 Patricia Fripp
Stuff
Are you guilty of the unconscious GOOF?That ruins your credibility! Avoid empty language.
© 2018 Patricia Fripp
Specificity Builds Credibility
People
Things
Tons
Use Specifics
© 2018 Patricia Fripp 5
© 2018 Patricia Fripp
Visual Shorthand
“He promised her many things.”
Fripped:
“He promised her a life of romance and adventure.”
Use Specific Words
© 2018 Patricia Fripp
Remove Empty Words
Kinda
Out there
Lots
Many
Bunches
You guys
Right
All Learning NeedsRepetition & Reinforcement
All Learning NeedsRepetition & Reinforcement
© 2018 Patricia Fripp
Enjoy Three ChaptersStories-Openings-Sales
Text: FRIPPTo: 96000
96000
FRIPP
FrippVT.com
Fripp Web-Based Presentation Training Coupon Code: “FRIPP” save 20%First month - $237; following months $23
© 2018 Patricia Fripp 6
© 2018 Patricia Fripp
Questions for Patricia Fripp
Patricia Fripp
www.fripp.com/handouts
415-753-6556
https://www.facebook.com/groups/PatriciaFripp/
© 2018 Patricia Fripp
Advanced Techniques
Words = $10.00
Sentences = $30.00
Rehearse
How to perfect your
presentation?
Rehearse
Rehearse
Better to be Personable than Perfect
