indian wines The Growth Story - APEDA...july-september 2012 ShowcaSing indian agri exportS indian wines The Growth Story India’s Wine Exports on the Rise Page 18 Australia and New

july-september 2012

ShowcaSing indian agri exportS

indian wines The Growth Story

India’s Wine Exports on the Rise

Page 18

Australia and New Zealand: The Harbingers of Growth

Page 7

APEDA Participates at the India Show in Czech Republic

Page 28

ContentsAPEX Update | jUly-sEPtEmbEr 2012

Strengthening Prospects 3

Indian Wines: Showcasing the Potential 4

Australia and New Zealand: The Harbingers of Growth 7

West Bengal: The Agricultural Revolutionisers 12

Updates 17

Past Events 27

For Your Information 32

The FDI Policy in retail is an excellent step and we should witness some progress in direct procurement from farmers. At the same time, new markets like wine are emerging that showcase bright prospects.

Asit Tripathy | Chairman, APEDA

StrengtheningProspects

APEDA mandated products having registered a phenomenal growth of 92 per cent during the last Financial Year kept up the scorching momentum in the first half of the current year. I had mentioned in the past that we have striven to keep the window of agri export open and as a long-term policy. This strategy has sustained. Fortunately, the supply situation has not been impacted by any untoward development. India’s agriculture has proved in the recent past to have become relatively immune to the vagaries of monsoon. The next stage can be achieved by increased commercial and horticulture cash agri crops linking the production centres with the national and international markets and increased food processing. These developments will help the farmers who today receive but a part of their legitimate due because of layered intermediation and lack of investment in the logistics and post harvest facilities. Surely, the FDI Policy in retail is an excellent step and we should witness some progress in direct procurement from farmers.

APEDA has laid emphasis on throwing its weight behind unconventional products like Indian wine. We had a spectacular show in which the cream of diplomatic community of Delhi participated along with the foreign media in a function in which reputed Sommelier Mr. Magandeep Singh enlightened the audience about the taste of Indian wines. The Hon’ble Commerce and Industries Minister and the Secretary Commerce along with a host of dignitaries also participated at the event. Incidentally, the mandatory standards organic certification for textiles was launched during the occasion.

We participated in exhibitions in seven countries and our pavilions have by now become the hallmark of professionalism with colourful and vibrant display of India’s cuisines and food products.

In the end, let me convey my best wishes to the member exporters for the festive season and especially for Deepawali

An India Showcase on FOOD EXPORTS 3

from the deSk | ChAIrmAn

Indian WinesShowcasing the Potential

4 APEDA APEX Update | july-september 2012

infocuS | CovEr Story

The geographical features of the Indian subcontinent, along with differential micro climates, support the culture and cultivation of a great many variety of grapes.

wine iS today one of the most popular alcoholic beverages in the world. It serves as a perfect accompaniment to various meals and is used to celebrate many special occasions. Over the years, in majority of the countries worldwide, wine has become an integral and important aspect of culture and lifestyle.

India is the third largest market for alcoholic beverages in the world manufacturing beer, spirits and wine. Wine is one of the alcoholic drinks that are manufactured in India. Indian wine can be categorised into four different groups – red wine, white wine, sparkling wine and fortified wine. Red wine is made from the pulp of red or black grapes which is fermented with its skin. White wine is made from crushing grapes and fermenting the juice without its skin. Sparkling wine on the other hand contains significant amount of carbon dioxide. Besides these, India also produces vermouth and rose wine.

Wine production mainly takes place in Nashik and Sangli in Maharashtra and in the Nandi Hills near Bengaluru, Karnataka. Maharashtra is one of the major producers of wine in the country and accounts for about two-thirds of domestic wine production. The state has 1,500 acres of land dedicated towards grape cultivation (mostly in Nashik) for wine production and also houses 35 wineries. Karnataka, Andhra Pradesh, Tamil Nadu and Punjab feature as the other wine producing states within the country.

The Governments of Maharashtra and Karnataka have undertaken significant steps to support the domestic wine industry by reducing or eliminating excise duties on wines produced within the states, by easing distribution restrictions and by providing fiscal incentives to establish wineries and vineyards. In addition, the Maharashtra Government has eased the licensing requirements and regulations for establishing wineries and wine retail outlets and established two wine industrial parks to facilitate investment in the industry.

The wine industry presently is highly concentrated with only three or four major vineyards. However, due to the growing potential and opportunities, new vineyards are coming up in different parts of the country.

Vineyards play a very important role in the wine making process. The quality, flavour, alcohol content, acidity



and colour of the wine are completely influenced by the grapes. From crushing to fermentation, everything is done at the vineyards to match optimum quality standards.

India is however, a comparatively new entrant in the global wine market. With widespread grape cultivation, increased demand and lesser trade restrictions, India is poised to become an important player in the international market in the coming years. The country’s wine export this year accounted for about ` 80 to 100 crore and has the potential to increase by 100 per cent in the next five years. It is expected to rise to ` 500 crore. Presently, Indian wines are largely being imported by Malaysia, Japan, the UAE, Bhutan, Germany, the USA, the UK, Sri Lanka, Maldives and New Zealand. Indian wines are being sold at well known superstores like Waitrose in Britain and the wine export market is likely to grow. Due to the rising popularity of Indian cuisines and Indian wines abroad, this industry can achieve significant success in the coming years.

The wine industry today is growing at a phenomenal rate. India has the potential to become one of the major exporters of wine not only in Asia but also the world.

APEDA has been playing an important role in promoting the wine industry both at the global and domestic platform. The organisation has conducted numerous workshops and wine tasting events at various international trade fairs to create awareness about the potential of Indian wines. These and other such initiatives would go a long way in promoting India’s wine exports and in bringing the target audience closer to Indian wines



Australia and New Zealand The Harbingers of GrowthLocated on opposite sides of the Tasman Sea, Australia and New Zealand share close ties with each other. Their British colonial heritage and the fact that both countries have English as their native language bind them together. Both countries have an interesting history and growth trajectory – one we shall explore in the following pages.

AUSTRALIA: AVENUES GALORE

Australia is the sixth largest country of the world. It is blessed with a varied climatic zone ranging from tropical rainforests, deserts to snow–clad mountains. The

country’s unique geographical location and consequent climatic condition makes it a desirable habitat of exquisite flora and fauna. Australia’s multiculturalism and multiracialism inevitably extends over to its cuisine, lifestyle and heritage. The country boasts of 19 listed World Heritage properties including the famous Sydney Harbour Bridge.

Natural Resources

Possessing vast reserves of brown coal, mineral sands (rutile and zircon), nickel, lead, silver, uranium, iron ore and zinc, Australia is the mineral treasure trove of the world.

An India Showcase on FOOD EXPORTS 7An India Showcase on FOOD EXPORTS 7

country profiLe | AuStrAlIA AnD nEw ZEAlAnD

Australia has the world’s largest reserves of brown coal, mineral sands (rutile and zircon), nickel, lead, silver, uranium, iron ore and zinc.

The revenue generated from these minerals and energy commodities account for 60 per cent of Australia’s total exports while mining alone contributes 11 per cent to the nation’s Gross Domestic Product (GDP).

Agriculture

Australia is a leading producer of grains, oilseeds, wheat, beef, wool and dairy products. The country exports 60 per cent of its agricultural produce. This sector and its allied industries, employing over 1.6 million Australians is growing rapidly at a rate of 2.8 per cent per year. Despite being a large food exporter, Australia imports large amounts of beverages, processed fruits and vegetables and processed seafood. In a bid to enhance agriculture, Australia has declared 2012 as the ‘Year of the Farmer’.

Economy

Australia boasts of a stable developed economy with a GDP equaling 2 per cent of the world economy (USD 2 billion). It is a large exporter of minerals and fuels like coal and iron ore, goods and services like cars, wheat, education and travel. Increased trade has fuelled the expansion of its mining and energy industries. The main reason for increase in trade has been the growing needs of the emerging economies of Asia namely, India and China. Agribusiness, infrastructure, mining, biotechnology, tourism and service industries within the nation hold immense potential.

India–Australia Trade

The two countries have shared a consistent trade relation over the years. In 2010-11, the two-way trade of goods and services touched over USD 21 billion. Bodies like the

Indo-Australian Chamber of Commerce and the Australia-India Business Council are fostering business partnerships between the two countries. And in the next three years, trade between India and Australia is expected to touch AUD 40 billion.

India mainly imports coal, gold, copper ore, lead, wool and farm products from Australia and is the fourth largest destination for Australia’s goods and services exports worldwide. Australia and India are also cooperating in critical new areas, like water management, new and renewable energies and food security.

Role of APEDA

Indian agricultural exports to Australia doubled between 2010 to 2012 (USD 139.77 billion in 2010-11 to USD 226 billion in 2011-12). Imported Indian products include sauces, beer, vegetable seeds, olives, grapes, beans, apple juice, fruits and nuts, milk, garlic, oranges, onions, seeds, sweet corn, peas, whisky, wine among others. Australia is also a major importer of Indian wheat.

The concerted efforts of the Government of India through APEDA and the Ministry of Agriculture resulted in Australia approving the import of Indian mangoes from June this year. Mangoes from the ‘pest-free’ declared areas of Lucknow, Saharanpur and Barabanki in Uttar Pradesh can now make their way to Australia. This move has opened up a whole new avenue for potential mango exporters. For pushing exports in the market of Australia, APEDA has been organising its participation along with interested member exporters in one of the popular food fairs Fine Food, Australia. Participation of APEDA in this fair has benefited the agri exports of Indian food products to the Australian market. APEDA has also opened the doors to the export of organic food from India to Australia to cater to the rising demands.



NEW ZEALAND: SPRINGbOARD OF POSSIbILITIES

New Zealand or the ‘Land of the long white cloud’ lies to the southeast of Australia. Its landmass consists of two main islands – the North and South islands and a number of other smaller scattered islands. It is a wealthy nation of the Pacific region and also has an influential say in its affairs. Its mountainous terrains offer breathtaking sights with resplendent lakes, beaches, springs and glacier carved mountains.

Agriculture

Originally developed to fulfil the demands of the United Kingdom, agriculture gradually became the mainstay of the country. Though over the years, it has declined in output and employment, its contribution to the country is immense. New Zealand’s agricultural sector is characterised by trendsetting innovations and adaptability. Early agricultural innovations include cream separators (1884) and mechanical milking machines (1890). Its high quality farm exports including dairy products, beef, lamb and wool, have enabled the nation to earn a reputation as a world leader in agriculture.

New Zealand was the first country to develop Agricultural Technology (agritech). This technology has enabled New Zealand to deliver a greater yield and consistency in farming. The agri-technology sector has created advances

in soil testing, pasture species development, DNA testing, breeding and farm management technology. The country has also developed methods of agricultural sustainability which are of great demand in the contemporary global scenario.

Also, crucial to its agricultural tradition is dairy farming which was initiated in the year 1814 when the first batch of imported cows reached the shores of New Zealand. Factors like refrigerated shipping, temperate climate, and the presence of consolidated cooperatives have

New Zealand was the first country to invent the cream separators (in 1884) and mechanical milking machines (1890); innovations that contributed to the worldwide dairy industry.



contributed to the rapid development of this industry. Presently, New Zealand’s dairy industry is synonymous with advanced milking and processing techniques and famous for its diverse and quality dairy exports.

Natural Resources

New Zealand is also blessed with abundant natural resources like natural gas, iron ore, sand, coal, timber, gold, limestone and hydropower. Its total in-ground coal reserves are estimated at 15 billion tonnes, enough to last it for years. Gold and iron are the two metals which are mined in abundance. While the available non-metallic minerals include clay, limestone, salt and nephrite known locally as greenstone. Though these resources enable it to be self-sufficient in energy production, efforts are on to develop renewable sources of energy such as wind and solar power.

Economy

The nation has a small, open and mixed economy challenged by its geographical distance from major global markets. However, it has harnessed its comparative advantage by trading its resources for goods and services it cannot produce efficiently by engaging in inter-industry trade rather than intra-industry trade. While the share of agriculture in its Gross Domestic Product has gone down that of services has risen.

Major goods exported by New Zealand are dairy, meat, wood, oil, machinery and equipment, seafood, aluminum and wine. India is New Zealand’s ninth largest export market. Goods imported include machinery and equipment, vehicles and aircraft, petroleum, electronics, textiles and plastics. Of these, imports from India increased by 12.5 per cent. There is tremendous scope for growth of the two-way trade which fell from USD 1.3 billion to USD 1.2 billion in the present year.

India–New Zealand

Though bilateral treaties have been in force since 1963, there is still a great scope for expansion of trade ties given the growing Indian diaspora within the country. There are about 1,10,000 people of Indian origin in New Zealand.



India and New Zealand are also negotiating a Free Trade Agreement. The discussions began in April 2010 and the two sides have held eight rounds of talks so far. Once signed, the trade partnership is expected to double over the next two years to reach USD 3 billion. The ‘NZ Inc India Strategy’ is also the first of a series of the strategies recently undertaken by the New Zealand Government to make India its core trade, economic and political partner by 2015.

The two-way trade between New Zealand and India is expected to rise between USD 10 billion and USD 20 billion a year in the near future.

Role of APEDA

APEDA facilitates the export of agricultural products to New Zealand. Consequently, the revenue generated from agricultural exports has increased from USD 20.25 million in 2010-11 to USD 24.81 million in 2011-12. Export products include meat, grain, sorghum, nuts, mixes, dough, arrowroot, milk and cream, pineapples, vegetables, apricots, kidney beans, etc.

Since many years, APEDA has been working tirelessly to win the approval of the New Zealand Government with regard to the export of mangoes from India. Its efforts bore fruit in July this year when New Zealand opened the

gates for Indian mangoes and consequently opened up a large market for mango exporters.

The Way Ahead

With Australia poised on the springboard of advancement, investment in the country’s agriculture, mining, technology and service sector all offer endless vistas of progress and development. On the other hand, New Zealand too, offers avenues for trade and investment. The growing Indian diaspora in the country in particular is a potential market waiting to be explored. With rapid innovations in agricultural and energy sectors and equipped with an adaptive economy, the only road New Zealand is heading towards, is the road to progress. It sure is a good time to be partnering with these two Trans-Tasmanian nations with giant appetites for development



West bengal

Situated in the eastern region of India, West Bengal is one of the picturesque destinations of the country. The state encompasses two broad natural regions: the Gangetic plains in the south and the sub Himalayan and Himalayan region in the north. Comprising a wide variety of flora and fauna, the state is one of the major tourist destinations of the country.

Owing to its natural ecology and biodiversity, West Bengal has managed to create a strong agricultural base for itself within the country. The fertile land along with well-connected irrigation facilities have contributed to the state’s agriculture and economy. Currently,

West Bengal is the sixth largest contributor to India’s net domestic product.

Agriculture and Fisheries

Rice cultivation forms the backbone of the economy of the state. It produces diverse varieties of rice. West Bengal is the third largest producer of rice in the country after Uttar Pradesh and Punjab. It produces 14.5 tonnes of rice every year.

Besides rice, the state also produces potato, jute, sugarcane and wheat. It ranks second in potato production in India,

The Agricultural Revolutionisers


State profiLe | wESt BEngAl

producing about 28 per cent of the country’s total potato produce. Apart from this, the state also produces maize, pulses, wheat, oilseeds, barley and vegetables. There was a remarkable rise in the production of oilseeds from 0.24 million tonnes to 0.55 million tonnes in the last decade.

Pisciculture is another major contributor to the economy of the state. It involves the rearing, breeding and transplantation of fish by artificial means. For the past seven years, the state has been the leading producer of fish in the country.

Other Major Industries

West Bengal and the jute industry are inseparable, considering that most of this industry is concentrated here. India is the largest producer and second largest exporter of jute in the world. West Bengal produces 60 per cent of the country’s raw jute fibre. India exports jute to America, Europe and the Gulf countries. In the last 10 years, the export volume has increased to ` 1,200 crore annually.

Rice production and fisheries form an integral part of the economy of the state.



Jute, tea and leather industry are major components of West Bengal’s economy.

Tea cultivation forms an integral part of the state’s economy. India is the largest producer of black tea, as well as the largest consumer of tea in the world. Currently, India produces 23 per cent of the world’s total production and consumes about 21 per cent of the world’s total consumption of tea – nearly 80 per cent of the tea produced is consumed within India. West Bengal produces almost 181 million kilograms of tea annually which is almost 21 per cent of the country’s total production.

Floriculture is another flourishing industry of West Bengal. The state produces 58,000 tonnes of flowers every year from more than 10,000 acres of land. Some of the flowers grown here are rose, gebera, tuberose, gladiolus and carnation. The state has attempted and been successful in exporting flowers to the markets of Europe and Japan followed by Holland, the Middle East and the UK.

Another major, growing sector of the state is the leather industry. India is the largest leather goods exporter and West Bengal accounts for almost 65 per cent of India’s leather goods exports. Many large firms in Italy and France are keen on setting up their industries within the state.

Organic farming is also gaining popularity in the state. Many villages are adopting organic practices to produce crops in more sustainable manner.



Industries

West Bengal is also making considerable strides in the industrial and service sector of the economy. The rise in infrastructural projects within the state has increased the demand for steel. The steel industry in the state accounts for 10 per cent of India’s total steel production capacity. The Durgapur Steel Plant is one of the major producers of steel in the state producing almost four million tonnes of steel annually.

The identification of 22 special economic zones within the state has paved the way for a free market-oriented approach. This approach has helped to encourage foreign investments within the region. The key sectors attracting foreign investments include fuel, chemical fertilizers and electrical equipment including software, hotels and telecommunication.

The economy of West Bengal has made remarkable progress in the past few years because of industrialisation. The state government has patronised a lot of IT and IT-enabled Services industries, hence, attracting a considerable amount of Foreign Direct Investments (FDIs).

Role of APEDA

APEDA has always been at the forefront of promoting exports from the state of West Bengal. In 2006, APEDA set up a cargo complex at Haldia sea port to facilitate the import and export of fresh processed food products. The

The steel industry is today a major aspect of the economy of the state. With investments touching 187 billion dollars, the industry is set to expand further.



move ensured future market demand for these products and their production in the state on a large scale.

In order to popularise the tea industry, APEDA and the West Bengal Government signed a memorandum of understanding in 2006. The memorandum converted the Darjeeling tea industry into an agriculture export zone and covered 27 gardens in the area. APEDA has always promoted the growth and development of tea production in the state.

Besides this, APEDA and the West Bengal Government have signed several Memorandums of Understanding (MOUs) to facilitate the growth of various industries like pineapple and potato processing.

Floriculture is among the other emerging industries being actively promoted by APEDA. Today, it is considered as a sunrise industry and has been accorded with 100 per cent export-oriented status by the government. APEDA develops and helps to improve the production of flowers in the state as a result of which West Bengal has evolved to be one of the emerging floriculture centres in the country.

APEDA has always promoted the great potential of West Bengal as a centre for growth and development. The state has huge prospects to improve and reach new heights in the field of economic and social development. Therefore, policies and programmes have to be oriented in a manner that they not only encourage agricultural growth but also industrial development



the export of APEDA monitored products has registered a phenomenal growth of over 100 per cent during the period April-August 2012 as compared to the corresponding period of the last year. According to the DGCIS data, the overall export has risen from ` 23,612 crore to ` 53,986 crore registering an impressive 128.64 per cent growth in rupee terms and 95.54 per cent in dollar terms. Every sector of the activity has shown positive growth.

While other processed foods have performed the best by registering an unbelievable growth of 260.74 per cent and 208.49 per cent in rupee and dollar terms respectively, jumping from ` 6,907 crore to ` 24,916 crore. Likewise, the export of cereals has not lagged far behind, jumping from ` 8,092 crore to ` 18,153 crore, thereby registering a growth rate of 124.34 per cent and 91.86 per cent respectively in rupee and dollar terms.

Floriculture exports grew from ` 258 crore to ` 347 crore recording a growth of 34.68 per cent and 15.18 per cent respectively in rupee and dollar terms.

The export of livestock products has shown a growth of 34.04 per cent and 14.63 per cent respectively in rupee

APEDA Products Exports: Growth Unparalleled

and dollar terms, having spurred from ` 4,991 crore to ` 6,689 crore during the relative period under review.

Fresh fruits and vegetables exports grew by 29.42 per cent and 10.68 per cent in rupee and dollar terms respectively, jumping from ` 1,749 crore to ` 2,263 crore.

The performance of processed fruits and vegetables has registered a jump from ` 1,616 crore to ` 1,618 crore recording a growth of 0.11 per cent in rupee terms and a negative growth of 14.39 per cent. This is primarily because of drop in export of pulses

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Improving the Brand Visibility for APEDAapeda haS always actively showcased Brand India through its participation in various events and exhibitions. Following the tradition like always, it enthusiastically participated in the Eighth International Agriculture and Horti Expo 2012, the Eighth Food and Technology Expo 2012 and the Eighth Government Achievements and Schemes Expo 2012, to disseminate the role of APEDA in promoting high quality agricultural produce, processing and exports.

The expo was organised by M/s NNS Events and Exhibition Private Limited, from July 27-29, 2012 at Pragati Maidan, New Delhi. APEDA set up a 50 square metres theme pavilion to mark its presence at the event. Mr. Harish Rawat, the Hon’ble Minister of State for Agriculture and Food Processing Industries, Government of India, inaugurated the expo on July 27, 2012.

The Chief Guest for the occasion was Mr. Harak Singh Rawat, the Hon’ble Minister of Agriculture, Medical Education and Social Welfare, Government of Uttarakhand.

The APEDA stall was managed by Mr. C S Dudeja, Accountant and Mr. Janardan Prasad, Assistant Executive of Trade Fair division. The APEDA Pavilion with its vibrant display and product showcase attracted large footfalls.

The exhibition also witnessed active participation from various central and state government departments along with many private organisations. All in all, there were nearly 90 participants who attended the show. The exhibition was a huge success, as it managed to not only create brand visibility for APEDA, but also provided it with an opportunity to attract new buyers both from the national and the international markets


India’s Wine Exports on the Riseindian vineyardS have tremendous potential for wine production and have gained popularity in the international market. Though the French, Italian, Spanish and American wines dominate the international wine markets, Indian wines too hold a distinguished position and are relished the world over.

The wine industry’s growth is evident from the fact that Indian wines are presently being imported by many countries namely Malaysia, the UAE, Japan, Bhutan, Germany, USA, the UK, Sri Lanka, Maldives and New Zealand. The Indian wine industry is expected to create a strong identity for itself in the near future.

APEDA continuously strives to encourage the export of this commodity. For this, APEDA organised a promotional activity to showcase the Indian wines on July 30, 2012, at Pragati Maidan, New Delhi. The event, ‘Wines of India’, was inaugurated by Shri Anand Sharma, the Hon’ble Union Minister for Commerce, Industries and Textiles, Government of India. Overall, the purpose of the event was two fold; firstly, to let the diplomatic and expat community gain firsthand knowledge about Indian wines and secondly, to launch the Standards for Organic Textiles.

Furthermore, a wine tasting session was organised, wherein various eminent personalities and dignitaries tasted a varied range of Indian wines. The tasting session was conducted by one of the prominent Indian wine Sommeliers, Mr. Magandeep Singh.

Further, to promote the export of organic textiles, the mandatory Indian Standards for Organic Textiles was launched during the event.

To make the wine evening more vibrant, a fashion show was organised wherein models walked the ramp, showcasing the aesthetically designed and unique collection of towels, bath robes, slippers, embroidered anarkalis, classy cotton saris, smart tunics and boots, all made of organic fabric

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Science Department) participating under the banner of the Ministry of Industry and Commerce.

In order to attract the crowd, special activities were held at various stalls. These included cookery demonstrations, food tasting and sampling and hourly raffle draws. Apart from this, another interesting feature of the exhibition was the Awards Night, where different awards were presented under varied categories.

The exhibition was a grand success with a massive participation by almost 198 organisations (both local and foreign) who exhibited their ensembles through 285 stalls. It witnessed a footfall of nearly 22,500 visitors and 2,300 trade invitees, during the three days. Also, the post-event evaluation revealed a strong positive desire by the exhibitors and the participants, to be engaged in future exhibitions as well.

APEDA’s participation in the event was organised by Mr. Ajit Kumar, Section Officer, Ministry of Commerce and Industry and Mr. T. Sudhakar, Deputy General Manager, APEDA

11th Pro-Food/Pro-Pack and Ag-Biz 2012the Sri Lanka Food Processors Association (SLFPA) along with Lanka Exhibition and Conference Services Private Limited organised the 11th edition of Pro-Food/Pro-Pack and Ag-Biz 2012, from July 6-8, 2012, at the Sirimavo Bandaranaike Memorial Exhibition Centre, Colombo, Sri Lanka.

The event was inaugurated on July 6, 2012, by Basil Rajapaksa, the Hon’ble Minister of Economic Development and Rishad Bathiyutheen, the Hon’ble Minister of Industry and Commerce, Government of Sri Lanka in the presence of the industry stakeholders from public and private sector. The event was also supported by the Ministry of Agriculture, National Agribusiness Council (NAC), the Processed Food Development Initiative (PFDI) and the Ministry of Industry and Commerce.

The event participation brought together the latest technological developments in all sectors, suppliers, entrepreneurs and support services on a single platform. This year’s exhibition witnessed successful participation from regional Small and Medium Enterprises (SME) sectors with 20 companies and four Universities (Food

Promoting Export of Grapes to the Netherlandsa deLegation of Dutch officials from the Netherlands visited APEDA, Mumbai on September 26, 2012. A meeting, regarding the initiatives undertaken by APEDA with regards to the traceability system, GrapeNet, was presented by Dr Sudhanshu, Deputy General Manager, APEDA before the delegation. The queries raised with regards to the export procesess of grape supply chain were very well-received. The Dutch officials complemented APEDA for setting up the efficient traceability system and organising the stakeholders of the grape industry in the export process

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apeda haS long associated itself with prominent exhibitions and programmes that showcase the strong export base possessed by India. In line with this tradition, APEDA took part in the 13th Malaysian International Food and Beverage Trade Fair held from July 12-14, 2012, at Putra World Trade Centre, Kuala Lumpur. The event was organised by M/s Expomal International Sdn Bhd in collaboration with the Malaysian Ministry of Agriculture and Agro-Based Industry.

In Malaysia, food processing has evolved to be an important growing component within the agro-based industry. The annual trade turnover in this field is RM 22 billion registering exports of RM 12 billion to more than 80 countries around the world. The increased demand for processed food and beverages has in turn escalated the need for new and innovative food processing and packaging equipment and technology, making it a major contributor to the Malaysian economy.

The exhibition was endorsed by the Malaysia External Trade Development Corporation (MATRADE) and accredited by UFI (The Global Association of The Exhibition Industry), as the “UFI Approved Event”.

APEDA arranged a 54 square metres India Pavilion at a prime location for the event and displayed products like

peanuts, dehydrated onion, dehydrated garlic, cereals, pulses, Basmati Rice, spices and condiments, processed food and ready-to-eat products. Mr. U K Vats, Deputy General Manager and Mrs. Samidha Gupta, Assistant General Manager, organised APEDA’s participation in the event. An exclusive Basmati Rice promotion was also done through a sampling of Basmati Rice Biryani. Approximately 350 companies with 500 booths from 13 countries participated in this fair and approximately 22,000 visitors thronged the stalls during the trade show.

MIFB 2012 showcased a broad presentation of F&B products, innovation and services from different countries and provided an ideal trade platform for identifying trade opportunities, new products and trends. This has also given impetus to manufacturing equipments that improve product quality and design, increase shelf-life and reduce the use of preservatives, as well as to meet the export quality

APEDA at MIFB 2012


apeda, aLong with the Ministry of Food Processing Industries (MOFPI), Government of India, participated in Africa’s Big Seven, a leading trade show in the African region. This year, the trade show was held in Gallagher Convention Centre, Midrand, Johannesburg, South Africa from July 15-17, 2012. The event served to be a great platform to showcase food from India as products of international quality standards which are at par with local and similar products from other countries.

The aesthetically designed pavilion set up by APEDA-MOFPI received good response. Mr. S S Nayyar, Deputy General Manager and Mr. Bidyut Baruah, Assistant General Manager represented APEDA, along with MOFPI officials, Mr. Sanjay Pratap Singh, Under Secretary and Mr. Surendera Singh, Assistant Indl. Advisor.

The APEDA Pavilion showcased Basmati Rice, biscuits, confectionery, pickles, spices, custards, jams, jellies, etc. under processed food category. Food sampling of vegetarian and non-vegetarian Basmati Rice Biryani was also offered. A special counter displaying food products from North-East India was also set up which was highly appreciated by all.

A Buyer-Seller Meet (BSM) was also organised by the High Commission of India in South Africa, where a presentation on APEDA’s participation was delivered by Mr. Nayyar

Africa’s Big Seven 2012

I’m delighted that we are participating in this important trade exhibition as a partner nation this year. ITPO, APEDA, MOFPI and other supporting organisations have done an exceeding good job in putting up a nice pavilion. A composite India Pavilion gives us an opportunity to showcase our strengths in different areas under one roof. South Africa is our important trading partner and I hope that this effort would further contribute to strengthen our economic and commercial exchanges here”.

Mr. Virendra GuptaHigh Commissioner of India

High Commission of IndiaPretoria, South Africa

In the 19th Saitex/Africa’s Big Seven 2012, India is participating as a partner nation which would mean that it has been given a wide publicity by the organisers. APEDA with MOFPI is participating with about 10-12 companies. The India Pavilion is arranged in such a way that it gains maximum visibility. The food products including Basmati Rice brought by them is being appreciated by the visitors. The display and reception of visitors at APEDA/MOFPI stand is done in an excellent manner. I wish best of luck to the entire team for promoting trade between India and South Africa”.

Mr. Nandan S BhaisoraActing Consul General of India

Consulate General of IndiaJohannesburg, South Africa

observations by some of the dignitaries visiting the apeda pavilion

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rice iS one of the many cereals produced in India. Basmati Rice from the country has managed to create a niche for itself in the international market. Hence, a lot of importance has to be paid to the quality of rice that is exported. Understanding this, the Basmati Export Development Foundation (BEDF) has been organising workshops in the potential rice growing areas of the country on ‘Quality Improvement in production of Basmati Rice for Export’ and ‘Good Agricultural Practices for Production of Export Quality Basmsati Rice’. So far, BEDF has organised 16 workshops in association with Krishi Vigyan Kendras and agricultural universities of various states. The workshops were organised by Mrs. Vinita Sudhanshu, Assistant General Manager, APEDA, Dr. Ritesh Sharma, Senior Scientist, BEDF, under the guidance of Mr. A.K.Gupta, Director, BEDF.

The Foundation aims to educate farmers regarding the production of best quality Basmati Rice for export purpose through its demonstration and training farms. This is particularly targeted to rice producing regions like Haryana, Jammu and Kashmir, Punjab, Uttar Pradesh and Uttarakhand which are major centres of Basmati Rice production.

The major objectives of these workshops include, training farmers for seed production, identification and control of pests and diseases, awareness regarding pesticide residue problem, production technology transfer and time to time interaction between farmers and scientists.

Workshops on Improving Quality of Basmati RiceThe workshops conducted by BEDF in the third quater (July-September) are as follows:

Location Date Participants (Farmers)

Ropar (Punjab) July 5, 2012 85

Karnal (Haryana) July 10, 2012 117

Amritsar (Punjab)

July 24, 2012 80

Saharanpur (Uttar Pradesh)

July 31, 2012 106

Mathura (Uttar Pradesh)

August 4, 2012 110

Kangra (Himachal Pradesh)

August 8, 2012 90

Shanhjahanpur (Uttar Pradesh)

August 16, 2012 95

Ludhiana (Punjab)

September 6, 2012

273

Pant Nagar (Uttarakhand)

September 8, 2012

125

Kathua (Jammu and Kashmir)

September 24, 2012

200

Samba (Jammu and Kashmir)

September 25, 2012

127

Jammu (Jammu and Kashmir)

September 26, 2012

120

The speakers at all workshops were from APEDA, BEDF, All India Rice Exporters Association (AIREA) and concerned KVKs and agriculture universities. AIREA’s participation in all the workshops was contributed by the Executive Director, Mr. Rajen Sundaresan and his team. All these workshops also included quiz competitions to educate the farmers, following which a prize distribution was also conducted to encourage the participants.

Overall, the workshops conducted helped in understanding and solving the problems faced by the farmers in Basmati Rice production

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MOU with Maharashtra State Warehousing Corporation (MSWC) aS per the approval of APEDA in its Authority Meeting, held on June 16, 2012, the MoU was signed for the common infrastructure project to set up a complex for export of perishable commodities at Panvel.

Dr. Sudhanshu, Deputy General Manager, APEDA, Mumbai, signed the MoU with Dr. D N Andre, Business Development Manager, Maharashtra State Warehousing Corporation (MSWC), on September 25, 2012, at APEDA Office Mumbai. The objective behind setting up this complex is to enhance the shelf-life of the fresh products for further export of quality produce. The total approved cost of the project is ` 6.26 crore.

The proposed facility will have pre-cooling, ripening chambers, cold stores, frozen cold stores, etc. The proposed location is near JNPT port and also nearby APMC, Vashi, which is a major hub for fresh fruits and vegetables. The users of the proposed facility will have better quality of fruits and vegetables to sell and hence, will fetch better returns. About 150 exporters of fresh fruits and vegetables, who are already operating from Vashi/Navi Mumbai, would be benefited from the proposed facility. All these exporters will utilise the facility for storing their stocks in these cold storages for export purposes

in order to boost up the exports from the North East, a scheme for the Inland Transport Assistance (ITA) for export of NER produce was launched by the government. The ITA has been in operation in the North Eastern Region since the 10th Five Year Plan period. The scheme functions under the aegis of the Export Development Fund for North Eastern Region (EDF-NER). Exporters have been availing the assistance which has helped them to augment the exports from the region. An initiative was undertaken to carry out the objective evaluation of the scheme through a reputed organisation of the North East. The organisation was further expected to suggest improvements to the existing

Augmenting Exports from the North East

scheme. APEDA invited bids for the purpose and within the stipulated period, nine bids were received. A committee comprising Mr. Vinod K Kaul, Deputy General Manager, APEDA, New Delhi; Mr. Bidyut Baruah, Regional Manager, APEDA, Guwahati; and an officer of the state government, scrutinised the technical bids in Guwahati on September 29, 2012. After due evaluation, NEITCO was unanimously selected as the agency to carry out the evaluation study. The proposed study will be completed within two months

uPDAtES | JUST IN


apeda, aLong with the Ministry of Food Processing Industries (MOFPI), Government of India participated in the Saudi Agro-Food 2012, one of the premier trade shows in the Arabian region. This year’s event was held at the Riyadh International Convention and Exhibition Centre – RICEC, Riyadh, Saudi Arabia, from September 24-27, 2012. The broad objective was to showcase Indian products that are at par with local and similar products from other countries.

The strategic presence of APEDA in the international trade show was to bank upon the great demand of Indian food products in the Saudi Arabian market.

Mr. S S Nayyar, General Manager, APEDA and Mr. Pankaj Kumar, Director, MOFPI organised APEDA and MOFI’s participation in the event. As a part of the pre-event hype creation, an awareness campaign was done to generate the right eyeball hits amongst its target audience including growers, processed food importers and exporters, wholesale markets, wholesale and retail outlets, packing, shipping and disposal companies, institutions and associations.

At the event, APEDA occupied a fully furnished and aesthetically designed pavilion of 99 square metres that

Saudi Agro-Food 2012

showcased Indian food products including fruit pulps, confectionery, fruit juices, saffron, rice, agro-commodities, meat and meat products, canned food products, cornflakes, jams and sauces. Food sampling of vegetarian and non-vegetarian Basmati Rice Biryani added on to the promotional activities.

A pre-event meeting was also organised by the Embassy of India, Riyadh with the Riyadh Chamber of Commerce and Industry in order to spread awareness about the potential of Indian food products. The meeting was organised by Mr. Ravi Shanker Goel, Second Secretary, Embassy of India, Riyadh which was and also attended by Mr. J Guna Sekaran, Deputy General Manager and Mr. Raj Bahadur, Deputy Manager, ITPO. During the meeting, a brief on APEDA and MOFPI’s participation was presented by Mr. S S Nayyar, General Manager, APEDA and Mr. Pankaj Kumar, Director, MOFPI. The meeting enabled the interactions with senior officials of the Chamber of Commerce for discussion on various issues related to import of Indian food products.

The Indian Embassy, Riyadh in Saudi Arabia through its concerted efforts enabled APEDA to conduct significant brand promotions

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from impreSSive event participations to creating newer benchmarks to shifting to newer roles and responsibilities, a lot has been happening at APEDA in the last quarter. Mr. R K Boyal, formerly the General Manager of APEDA, has been promoted to the post of Director.

In addition to this, Mr. S S Nayar, who previously held the Deputy General Manager’s office has now been

Promotions and Relocations in APEDA

Name DesignationLocation

From To

Mr. T Sudhakar Deputy General Manager Mumbai Delhi

Dr. Sudhanshu Deputy General Manager Delhi Mumbai

Mr. R Ravindra Deputy General Manager Bengaluru Delhi

Mr. R K Mondal Assistant General Manager Mumbai Bengaluru

Mrs. Vinita Sudhanshu Assistant General Manager Delhi Mumbai

promoted as the General Manager. Mr. R Ravindra has also been promoted as the Deputy General Manager from his previous capacity of Assistant General Manager.

The quarter has also witnessed the relocation of the following APEDA officers across its Head Office and Regional Offices

apeda’S perSiStent efforts to gain access to new markets for Indian exporters paid off with the Chilean market allowing the import of Indian mangoes from the next season. After conducting a Pest Risk Analysis and post the Vapour Heat Treatment (VHT), the Chilean Quarantine Authorities has approved for import of mangoes to their country.

This move spells good news for Indian mango exporters, as mangoes from Barabanki, Malihabad and Saharanpur regions of Uttar Pradesh; Navsari and Valsad in Gujarat; and Devgad, Kudal, Malvan, Sawantwadi and Vengaria in Maharashtra, can now make their way to the Chilean market

Chile Opens Market for Indian Mangoes

uPDAtES | JUST IN

initiatives undertaken by APEDA to promote agri and food products.

Besides them, many farmers, entrepreneurs and traders from Tamil Nadu, Karnataka, Andhra Pradesh, Kerala and other parts of India too flocked the stalls. Organisation information brochures, product literature and financial assistance schemes brochures were handed out to the visitors as key takeaways

International Food Trade Fair – ‘AAHAR 2012’

APEDA actively participated in the International Food Trade Fair – ‘AAHAR 2012’ held from August 23-25, 2012, at Nandambakkam, Chennai. This event held in the Chennai Trade Centre Complex, was jointly organised by the India Trade Promotion Organisation (ITPO) and the Tamil Nadu Trade Promotion Organisation (TNTPO). APEDA joined the event in response to the invitation extended by the ITPO.

The fair inaugurated by Smt. M P Nirmala, IAS, Secretary (Food), Government of Tamil Nadu, witnessed participation from 119 domestic and international exhibitors. Shri Dalel Singh, General Manager, ITPO, New Delhi, and Shri Sanjay Singh, Under Secretary, Ministry of Food Processing Industries, Government of India, were also present during the inauguration. Smt Thangam Ramachandran, FO, and Mr. J Anand, Executive, organised APEDA’s participation at the event.

The 198 square metres APEDA Pavilion was resplendent with engaging promotional campaigns. The pavilion, professionally designed to accommodate eight booths, housed exporters based in the Southern Region – five from Tamil Nadu, two from Karnataka, and one from Kerala. Potential products from the Southern Region were displayed at the pavilion appropriately. The products on display included – instant mixes and pastes, breakfast cereals, ice and custard powder, cashew products, herbal tea, herbal products, ready-to-mix (masala pastes), pickles, tomato ketchup amongst others.

The pavilion generated a warm response from the visitors. Prominent dignitaries who visited the pavilion included Shri D Jayakumar, the Hon’ble Speaker Assesmbly, Government of Tamil Nadu, Shri Santosh Babu, IAS, Commissioner (Horticulture), Government of Tamil Nadu and Shri J Guna Sekaran, Deputy General Manager, ITPO. The visiting dignitaries highly appreciated various

rEFlECtIonS | PAST EVENTS


The India Show was held from September 10-14, 2012 at Brno in Czech Republic to promote Brand India and showcase the prowess of its diverse sectors. The show, initiated by the Ministry of Commerce and Industry, Government of India, was a step to further the relations between the two countries.

The India Show was jointly inaugurated by Shri Anand Sharma, the Hon’ble Union Minister for Commerce, Industry and Textiles of India and Mr. M Kuba, Minister of Industry and Trade of the Czech Republic on September 10, 2012 at the MSV Fairground. A high level business delegation of 135 companies participated in the show. They showcased their strengths and capabilities with respect to technologies and products during the show.

APEDA banked upon the opportunity to showcase India’s strong export base at Brno by taking up a 54 square metres pavilion for showcasing various aspects of the agro base sector. The show not only served as an opportunity to gain new business contacts but also as a means of knowledge transfer. The wet sampling of Basmati Rice Biryani and wine were highly appreciated.

In order to drive impetus to the trade relations, India and the Czech Republic have signed various agreements like the Double Taxation Avoidance Agreement, Social Security Agreement, and Protocol on Amendments to BIPPA Agreement and Agreement on Economic Cooperation.

APEDA Participates at the India Show in Czech Republic



APEDA’s participation in the event was organised by Dr. Tarun Bajaj, General Manager and Mr. Harpreet Singh, Executive Officer, APEDA

India Foodex 2012

APEDA was one of the official sponsors of the fourth edition of India Foodex 2012 which was held from August 25-27, 2012, at the Palace Grounds, Bengaluru. The event organised by Media Today, was also co-sponsored by the Ministry of Agriculture, National Meat and Poultry Processing Board, National Agricultural Cooperative Marketing Federation of India Limited, National Small Industries Corporation, and the Food Processing and Packaging Machinery Industry Association. The partner country of the event was Holland, the Kingdom of the Netherlands.

Former Prime Minister, Hon’ble Shri Deve Gowda inaugurated the event which witnessed the presence of several international delegates from the Kingdom of the Netherlands, officials from various state governments and other dignitaries. Besides them, Shri Channappa Gowda, President of Indian Gherkin Exporters Association, other state government officials along with dignitaries from the agricultural, dairy and poultry industry also

graced the APEDA Pavilion with their presence. Mr. R Ravindra, Assistant General Manager, welcomed the dignitaries at the pavilion and explained in detail the various initiatives undertaken by APEDA to promote the export of agricultural and processed food products.

The 54 square metres APEDA Pavilion was decked up in bright colours and housed stalls showcasing India’s quality instant mixes and pastes, herbal tea, gherkins, frozen fruits and vegetables, fruit bars, mango pulp, juices and processed foods from the Southern Region.

The pavilion was also thronged by farmers, entrepreneurs and traders from Karnataka, Andhra Pradesh, Tamil Nadu, Kerala and different parts of India. All the visitors were attended to and enlightened through information brochures, product literatures and financial assistance schemes brochures.

Mr. R Ravindra, Assistant General Manager, Mrs. Madhumati Andrews, Office Executive, Mr. P Pradeep and Mr. E N Veerabhadraiah represented APEDA at the event



The India Show

The India Show was organised from August 3-5, 2012 in Colombo, Sri Lanka by the Confederation of Indian Industries (CII). APEDA actively participated in the event and aptly promoted Brand India on a large scale. Mr. R Ravindra, Assistant General Manager along with Mr. Chandrashekhar Dudeja, Field Officer, organised the participation of APEDA at the show. Beautifully decorated, the pavilion showcased samples of food products, ready-to-eat items, wine, Basmati Rice, etc. Dignitaries and business visitors to the pavilion enjoyed the informative exhibits and articulated praise for the initiatives undertaken by APEDA to enhance Indian agriculture and allied industries globally



World Food Moscow 2012

Russia has always been the centre of attraction amongst the other CIS countries. India’s exports to Russia during the last three years have been hovering around ` 200 crore with the export of products like processed and preserved fruits and vegetables, guar gum, jaggery and confectionery, mango pulp, etc.

To improve this export potential, APEDA participated in the World Food Moscow 2012, held at the Export Centre Fairs Ground from September 17-20, 2012. The exhibition served as a major meeting place for the food and beverages industry. APEDA acquired a space of 54 square metres, to showcase the wide range of Indian food products. The organisation was represented by Mr. Vinod K Kaul, Deputy General Manager and Mrs.Vinita Sudhanshu, Assistant General Manager APEDA. The chief dignitaries who visited the APEDA Pavilion during the event included Mr. Sandeep Arya, Deputy Chief of Mission; Mr. Dilbagh Singh, First Secretary (Commerce); Mrs. Rita Menon, Chairperson, ITPO and Mr. Ashish Sharma, Third Secretary (Commerce).

APEDA utilised this opportunity to promote the Indian products through the sampling of Basmati Rice Biryani and Indian wines. The APEDA Pavilion attracted around 800 visitors who showed keen interest in Basmati Rice preparations. Many of the visitors also appreciated the products on display and held discussions with both APEDA officials and the exporters



• APEDAmonitoredproductshaveregisteredaphenomenal growth of over 100 per cent during the period April-August 2012

• Theoverallexportreached` 53,986 crore from ` 23,612 crore, registering an impressive 128.64 per cent growth

• Theexportofcerealsjumpedfrom` 8,092 crore to ` 18,153 crore thereby registering a growth of 124.34 per cent and 91.86 per cent respectively in rupee and dollar terms

• Processedfoodshaveperformedthebest,byregisteringan enormous growth of 260.74 per cent and 208.49 per cent in rupee and dollar terms, respectively, having increased from ` 6,907 crore to ` 24,916 crore

For Your InformationExport Highlights

• Processedfruitsandvegetableshavealso

registered an increase from ` 1,616 crore to

` 1,618 crore

• Floricultureexportsgrewfrom` 258 crore to

` 347 crore, recording a growth of 34.68 per cent and

15.18 per cent in rupee and dollar terms respectively

• Freshfruitsandvegetablesexportsgrewfrom

` 1,749 crore to ` 2,263 crore

• Exportoflivestockproductshasrisento

34.04 per cent and 14.63 per cent, in rupee and

dollar terms respectively, having increased from

` 4,991 crore to ` 6,689 crore during the relative

period under review.

Agricultural and Processed Food Products Export Development Authority (APEDA) (Ministry of Commerce & Industries, Govt. of India)

Email: [email protected] Website: http://www.apeda.gov.in

VIRTUAL OFFICES OF APEDA

DELHI 3rd Floor, NCUI Building, 3 - Siri Institutional Area, August Kranti Marg, New Delhi - 110 016. Tel: +91 11 26534186, 26514572 Fax: +91 11 26534870 E-mail: [email protected]

MUMBAI 4th Floor, Banking Complex Bldg., Unit No. 3&4, Sector- 19A, Vashi, New Mumbai - 400 705 Tel: +91 22 27840949, 27845442 Fax: +91 22 27842273 E-mail: [email protected]

BENGALURU 12/1/1, Palace Cross Road Bengaluru - 560 020 Tel: +91 80 23343425 Fax: +91 80 23364560 E-mail: [email protected]

HYDERABAD 8th Floor, Chandra Vihar Building Mukkaramjahi Road Hyderabad - 500 001 Tel: +91 40 24745940 Fax: +91 40 24745947 E-mail: [email protected]

GUWAHATI Jain Complex, 3rd Floor, Opp. Dispur, Old Post Office, G. S. Road, Dispur, Guwahati - 781 005 Tel: +91 361 2599010 Fax: +91 361 2340485 E-mail: [email protected]

KOLKATA Mayukh Bhawan Bidhan Nagar, Salt Lake City Kolkata - 700 091 Tel: +91 33 23378363 Fax: +91 33 23378680 E-mail: [email protected]

Chairman Asit Tripathy Director R K Boyal General Manager A S Rawat, Tarun Bajaj, S S Nayyar Secretary Sunil Kumar Editor Vinita Sudhanshu

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KERALA Kerala State Ind. Enterprises Ltd., (A Government of Kerala Undertaking) St. Joseph’s Press Buildings, Cotton Hill, Thiruvanantapuram - 605 014 Tel: +91 471 2326913/2326947 Fax: +91 471 2334590 E-mail: [email protected]

ORISSA A.P.I.C.O.L., 326, Baramunda, Bhubaneshwar - 751 003 Tel: +91 674 2561203, 2561874 Fax: +91 674 2563306 E-mail: [email protected]

JAMMU & KASHMIR Sher-I-Kashmire Bhawan, Vir Marg, Jammu - 180001 Tel: +91 194 2434402 Fax: +91 194 2430036

TRIPURA Deptt. of Industries & Commerce, Pandit Jawaharlal Nehru Complex, Agartala Tel: +91 381 2306423 Fax : +91 381 2324432 E-mail: [email protected]

MANIPUR Directorate of Commerce & Industries, Imphal, Lamphalpat - 795 004 Tel: +91 385 2410481 Telefax: +91 385 2410550

PUNJAB Punjab Agro Industries Corp. Ltd., 2-A, Sec-28-A, Madhya Marg, Chandigarh - 160 002 Tel: +91 172 2651622/6241 Fax: +91 172 2656270 E-mail: [email protected]

CHHATTISGARH Chhattisgarh State Industrial Development Corp. Ltd., LIC Campus, Pandri, Raipur - 492004 Tel: +91 771 2583789/90 Fax: +91 771 2583794 E-mail: [email protected]

GUJARAT Gujarat Agro Ind. Corp. Ltd. (A Government enterprise ) Khet - Udyog Bhavan, Nr Old High Court, Navrangpura Ahmedabad - Gujarat - India Tel: +91 79 27544921/27544741 Fax: +91 79 27541176

NAGALAND Directorate of Horticulture Govt. of Nagaland Kohima - 797 001 Tel: +91 370 2221311 Fax: +91 370 2221311

UTTAR PRADESH U. P. State Horticulture Co-op. Mktg. Federation, 18-B, Ashok Marg, Lucknow Tel: +91 522 2391235 Fax: +91 522 2391858 E-mail: [email protected]

MADHYA PRADESH The Madhya Pradesh State Agro Ind. Development Corp. Ltd. 3rd Floor, “Panchanan”, Malviya Nagar, Bhopal Tel : +91 755 2555074 /1967 Fax : +91 755 2557305 E-mail: [email protected]

TAMILNADU Agricultural Marketing & Agri Business, Govt. of Tamil Nadu, Commissionerate of Agricultural, Marketing and Agri Business, Cipet Road, Industrial Estate, Guindy, Chennai - 600 032 Tel: +91 44 22347484 Fax: +91 44 24464959 E-mail: [email protected]

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