Low Attractiveness High Bhumi Nikita Dhiti Shaswat Ronak Pankaj

Rivalry Amongst Competitors Large 2.5 2 2 3 2 2

Industry Growth Slow 3 3 3 2 2.5 3

Fixed Cost High 3 2 3 3 2 3

Diffrentiation Low 2 2 2 3 2 2Switching Cost Low 3.5 3 4 4

Openness of terms of sales Secret 2.5 1.5 2 2 2 2.5Excess Capacity Large 1.5 2 2.5 1 2 2Strategic Stakes high 3.5 4 4 4 3.5 3.5

6

Small Existing Competitors in market - high 2.25 2Backward Intergtration - low Capital Requirment -High

Fast Globally growth was low, 2.75 3But Indian tyre was growing at mid scaleGrowth of Indian Autombile Industry 0

Low As comparied to overall cost component its low 2.666667 2

High 2.166667 3High Low switching Cost 2.416667

Open 2.083333 2Small 1.833333Low 3.75

0000

Comodity wise : less diffrentiation , Different Branding Strategy

No point in having price strategy, lower the price higher thye market share