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Copyright – Suranjan Das
Snapshot of Indian Tire Industry
Suranjan Das
Copyright – Suranjan Das
2Copyright – Suranjan Das
Indian Tire Industry Performance & Market Share
27%
19%
16%
12%
26%
ContinentalBridgestoneGoodyearYokohamaMichelin
Ceat Tyres
JK TyresApollo Tyres
MRF
PC LCV HCV
98
20 18
Rad
ializ
atio
n (%
)
Source: indiatrade.com. 2015 report
Truck /Bus
PC LCV Tractor Front
Tractor Rear
Scooter Motorcycle
0%
50%
100%
After Mkt./Govt. OEM Export
RevenueSegment
RevenueCustomer
0.72
0.28
71%
23%
6%
APMEA EA After Mkt OEM Export
FY13 FY14 FY150
160
0%
30%
128 133 127
16 20 20
18%
24% 24%
Net Sale EBITDA
ROCE%
Rs. B
FY13 FY14 FY150
160
0%
30%
123133
18 20
28%
25%
Net Sale EBITDA
ROCE%
FY13 FY14 FY150
160
0%
30%
51 56 58
4 7 7
24%
29%27%
Net Sale EBITDA
ROCE%
FY13 FY14 FY150
160
0%
30%
7077
6 8
14%
20%
Net Sale EBITDA
ROCE%
Rs. B
Consolidated
Consolidated
ConsolidatedRs. B
Copyright – Suranjan Das
3Copyright – Suranjan Das
Dealers Across India4000 - 5000
Fully EquippedTyre Service Center
Tyre Care centersOn Highways
Exclusive Passenger Car tyre Retailing
Major Cities
Tractor Tyre Care Center
Exclusive Outlet1000 +
Single Brand
Multi Brand
Selling Channel & Brand Building
Brand Building• Racing: • Partnering with Government on
Road Safety Initiatives• Working closely with Farmers on
New Technology• Working Closely with The
Truckers• Working with Technical
Instituted (IITs; Universities) - Sponsorships
Dealer Service• Dealers of commercial vehicle tyres
and passenger segment tyres are different, though some overlap does exist.
• Finance Assistance: • Dealers of commercial vehicle
tyres also financing purchase of tyres for commercial vehicles and agricultural tyres.
• Dealers are also an important link between the tyre companies and the end consumers and replacement / warranty schemes are implemented by the companies through the dealers
Copyright – Suranjan Das
4Copyright – Suranjan Das
Channel Characteristics
• Dealers : Multi Brand (different companies); Single Brand; Company owned exclusive showrooms.• Dealers of commercial vehicle tyres and passenger segment tyres
are different, though some overlap does exist.• Dealers of commercial vehicle tyres also financing purchase of tyres
for commercial vehicles and agricultural tyres.• Dealers are also an important link between the tyre companies and
the end consumers and replacement / warranty schemes are implemented by the companies through the dealers.
Copyright – Suranjan Das
Car Tyre Import into India
46%
29%
8%
7%
3%
7%
Sales by Volume
33%9%
9%
3%
8%
38%
Sales by Value
Philippines
Japan
SouthKorea
Others
Thailand
China
Philippines
Japan
SouthKorea
Others
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
0
500
1000
1500
2000
2500
2013 2014 2015
Average Price Per Unit (INR)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
0
10000
20000
30000
40000
2013 2014 2015
Total Quantity imported per month
Source: https://www.zauba.com/importanalysis-CAR+TYRE+195/hs-code-4011-report.html