Indian PV Product and Market Analysis Germany, Japan and USA 0 500 1,000 1,500 2,000 2,500 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 2005 2006 2007 2008 20092010 2011 2012 2013

Autobei Consulting Group (ACG) Indian PV Product and Market Analysis© 2017 ACG. All rights reserved

Indian PV Product and Market Analysis


Our Global Clients

(East Africa)


India will be second largest Car Market by 2030

Japan

Germany

USA

Indian Car market will

overtake German, Japan &

USA Car Market

Indian Car market will be

Second largest Car market

by 2030

Indian and China are having around

40% market share in Global Car Market

Largest EV Car market,

40% market share in 2016

Source: ACG Databank


GDP Forecast and Car Density

18

7

1516

20

15

9

12

China India EU27 US

Top GDP contribution Countries 2050

2016 20500

100

200

300

400

500

600

700

800

900

US Japan Germany Russia Brazil China India

Car Density

Source: World Bank, : Morgan Stanley, ACG Databank

• Indian Economy will be second largest economy by 2050 after China

• It will contribute 15% in 2050 from 7% in 2016

• In terms of Car density, India is at 7th place after Japan, Germany and even Brazil


Top Global Passenger Car Markets

6,756 6,7694,184 3,090

1,545 2,132

24,377

6,8734,146 3,352 2,967 2,693

CHINA USA JAPAN GERMANY INDIA UK

Top Passenger Car Market

2008 2016

CAGR

17%

CAGR

0.2%

CAGR

- 0.1%

CAGR

1%

CAGR

8%

CAGR

3%

14 14

86

34

35

10

6 5 4 4

CHINA USA JAPAN GERMANY INDIA UK

Country Share in Car Sales 2008 to 2016

2008 2016

22 -4 -2 -1 1

• China is the largest car market with CAGR of 17% in last 10 years

• Indian is currently 5th largest car market with CAGR of 8% from 2008 to 2016


Units in ,000


Top Market Trend AnalysisIndia, Germany, Japan and USA

0

500

1,000

1,500

2,000

2,500

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Tho

usa

nd

s

Indian and German Market Trend Analysis

Germany India Gap Analysis between Indian and German Market

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016Th

ou

san

ds

Indian and Japanese Market Trend Analysis

Japan India Gap Analysis between Indian and Japanese Market

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Tho

usa

nd

s

Indian and US Market Trend Analysis

USA India Gap Analysis between Indian and US Market

• The Car volume difference between India, Germany and Japan are minor only

• Indian market is dominated by Economy class vehicle segment, and Japan and Germany market are dominated by premier segment vehicle

Source: ACG Global Car Report 2016


Indian PV Market ShareOEMs Overview


41.6

15.6

8.2

2.0

12.4

5.7

0.13.9

1.03.3 4.6

1.0 0.7

47.7

17.1

7.75.3 4.9 4.6 4.5 3.0 1.8 1.6 1.0 0.5 0.2

Maruti Hyundai Mahindra Honda Tata Toyota Renault Ford Nissan Volkswagen Chevrolet Skoda Fiat

OEM Market Share PV Segment

2011 2016

0.3

0.17

0.26

0.10

0.03 0.02

0.5

0.3 0.3

0.1

0.10.01

Mercedes Audi BMW JLR Volvo Porsche

OEMs presence in Luxury PV Segment

2011 2016

-150.0

-100.0

-50.0

0.0

50.0

100.0

150.0

200.0

Maruti Hyundai Mahindra Honda Tata Toyota Ford Nissan Volkswagen Chevrolet Skoda Fiat

Growth rate OEM wise

2012 2013 2014 2015 2016

• Maruti, Hyundai, Honda, Renault, and Nissan gained

market Share in last 5 years.

• Mahindra, Tata, Toyota, Ford, Volkswagen,

Chevrolet, Skoda, and Fiat lost market share from

2011 to 2016.

General Motors to stop

selling cars in India,

Will focus on production

and Export Market Trend

OEMs with around 1%

market share Range


Car Segment AnalysisCar Body type

0

900

1,800

Hatchback Sedan SUV MPV/MUV

Car Type Segment Shift

2011 2016

0.4% 6% 25%

CAGR 2011 to 2016

4%

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

A Segment B Segment C Segment D Segment

Car Segment Analysis

2011 2016

- 4% 4% 3%

CAGR 2011 to 2016

-15%

• Hatchback and B Segment are largest car segment in India

Segment wise Sales and Production Forecast data is available till 2030

Units in ‘000



Car Segment AnalysisVehicle length and Engine

0%

30%

60%

<4M and Engine upto1200cc

<4M and Engine upto1500cc

> 4m and upto Engine1500cc

>4m and > Engine1500cc

Segment Share Analysis - Length and Engine

2011 2016• Length in meter

• Engine in CC

2.0% 9.8% 6.6%

CAGR 2011 to 2016

2.8%

0%

9%

18%

27%

36%

45%

54%

< 1,200cc 1,200 to 1,500cc > 1,500cc

Segment Share Analysis - Engine wise

2011 2016

1.7% 6.6% 5.3%

CAGR 2011 to 2016

• Less than 4m and Up to 1,200cc segment is the largest segment with CAGR of 2 percent from 2011 to 2016

• Less 4m and up to 1,500cc segment is growing category of vehicle with 9.8 percent CAGR



Car Segment AnalysisPrice wise Segment Share

0.0

25.0

50.0

Up to 4,000 Between to 4,000 to7,000

Between to 7,000 to11,500


Between to17,000 to21,000



More than 43,0000

Price wise Vehicle Market Share

2011 2016

Price in Euro


• Price between 7,000 to 11,500 Euro is the largest car segment volume

Growing Segment

7,000 to 21,000 Euro


Car Segment Analysis

Volume By Units and Value


PV Segment share by Volume

Up to 4,000

Between to 4,000 to 7,000



Between to17,000 to 21,000



Between to 43,0000 to 58,000

More than 58,000

PV Segment share by Value in Euro

Prices in Euro

• Largest volume in units: 7,000 to 11,500 Euro

• Largest volume in value: More than 58,000 Euro


Customer behavior and New Technology


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Brand

Advice within close circle (Select few Models)

Sales Manager - Dealer End

Digital plateform (Online Portal, Blogs, News etc)

Style (Design)

Test Drive

Price

Car Faetures

Interior (Qaulity, Features and Style)

Virtual reality Driving Experience

Car Buying Factors 2017 to 2023

2017 2023

• Virtual reality driving technology will play key role by 2023 to influence buyers decision

• Interior design will be second most important criteria


Product StrategyMahindra SUV Model level Analysis


0

10

20

30

40

50

60

70

Scorpio Market Share Trend

Mahindra launched XUV 500 model in July 2012

Nov 2016

April 2015

June 2014

August 2011

Market Share in %0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

Mahindra XUV 500 Market Share Trend

June 2012

June 2013

May 2015

Nov 2016

Nov 2017

Sept 2011

Renault launched Duster model in July 2012

10 Months

Market Share in %

• Maruti and Tata are going to give tough competition to Mahindra in this segment with their strong product portfolio


Product StrategyMahindra SUV Model level Analysis


0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

TUV 300 Market Share Trend Analysis

Aug 2015

Nov 2015

March 2016Nov 2016

Dec 2016

0

5

10

15

20

25

30

35

Bolero Market Share Trend

Jan 2011April 2013

May 2013

Nov 2014

July 2016

Dec 2016

• TUV 300 lost quantum market share since its launch

• Bolero also lost minor market share


Mahindra Overview

Source: ACG World Truck Year Book 2017

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

0

50,000

100,000

150,000

200,000

250,000

300,000

2011 2012 2013 2014 2015 2016

Mahindra Sales Overview

Mahindra TIV

0.0

2.0

4.0

6.0

8.0

10.0

12.0

0

50,000

100,000

150,000

200,000

250,000

300,000

2011 2012 2013 2014 2015 2016

Mahindra Market Share

Mahindra Market Share


Spare parts Price Analysis

0 50 100 150 200 250

Alto (Petrol)

FIGO (Petrol)

AMAZE (Petrol)

FIGO (Diesel)

Etios (Diesel)

AMAZE (Diesel)

Clutch Kit

Cost in Euro


Inclusive of Replacement cost (Labour) 26 to 31 Euro.

Part name: Clutch Kit

1. Clutch Plate

2. Pressure plate/Clutch Cover

3. Release Bearing


Connected Car Concept

Dealers

Workshop Spare Parts Health care

Payment

option

Infotainment

Driver

Assistance

system

On Demand

Service

Emergency

help

One to one

Communication


Connected Car ConceptAfter Sales Solution


Contact

Atul Singh ChandelDirector - Automotive Research & Brand Management

Autobei Consulting Group

Mobile Number: +91 9824865333

Email: [email protected]

Website: www.autobei.com

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Documents

Indian PV Product and Market Analysis Germany, Japan and USA 0 500 1,000 1,500 2,000 2,500 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 2005 2006 2007 2008 20092010 2011 2012 2013