INDIAN MNC’S IN A TURBULENT MARKET

8/12/2019 INDIAN MNCS IN A TURBULENT MARKET

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INDIAN MNCS IN ATUR UL NTMARKET/INDUSTRY

By Group 14Dr. Deepa Sahi (63)

Dr. Shivangi Sain (45)Dr. Janardan Shetty (73)

Mr. ShouryadiptaGhose(46)


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Turbulence???

Why is it happening? Turbulence in a market is the occurrence of Unpredictable and

Swift changes in an organization's external or internal

environments, or in an economy, that affects its performance.

React to Change Anticipate Change Lead ChangeThe main causes of turbulence in the healthcare market are:-

Structurally driven inflation

Salary increases

High interest rates

Weakened rupee has resulted in ballooning medical costs.

Economic slowdown and increasingly price-conscious customers-

it is getting more difficult to pass on price increases.


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3

Managing the Challenge of High-

Velocity Change

Reacting

To

Change

Introduce better products .Respond to unexpected

Buyer need and

Preferences

Adjust to new government

policies

React and respondAs needed.

Defendand protect

the companys

Positions.

Anticipating

Change

Analyze

Market globalization

Research buyer needs,

Preferences, and expectations

Monitor new technological

Development closely to

Predict future path.

Leading

Change

Pioneer new and better

Technologies

Introduce innovative products

That open new markets and

Spur the condition of whole

New industries.Seek to set industry standards

Plan ahead for

expected future changes

-add/adapt resources

and competitive

capabilities

-Improve product line

- Strengthen distribution

Seize the offensive

Be the agents of

Industry changes;

set the pace

Influence the rules

of the game

Force rivals to follow.

Defensive

Offensive


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It is an international Medical Technology company ofIndian Origin, Established since 1997.

Today it is the largest medical technology company ofIndian Origin

It is into Manufacturing medical technology and theirInnovation, Distribution and After-sales support.

Its international branches are located in the USA,Finland, Sri Lanka, and The Middle East

It has teamed up with IIT-Madras to set-up the Innovationand Research Centre for further product development anddesign.

Vision To be the largest and most respected and admired Medical Technology

Company of Indian Origin with Global Presence promoting Cost Effective

Medical Technology Products and Services.

Mission

To Innovate and Provide Medical Technology Products, Services and Solutions

to make Health care Affordable and Accessible to everyone

across the Globe.


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COMPANYS FOCUSImaging Sciences

Cardiology and implantable devices

Critical care and life support solutions

Ophthalmology

Dental implants and Equipment


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Strategies applied by TRIVITRON

Collaboration with IIT-Chennai to form a Technologicalcentre to improve R&D solutions.

Joint venture with Hitachi-Aloka Japan in 2010

Biosystems Diagnostics Ltd. Is a Joint Venture formed withSpanish company Biosystems SA in 2003.

Strategic Investment in Kiran Medical Devices tostrengthen operations in imaging segment

Alliance with Johnson Medical, Sweden, to manufacturehigh end modular OTs and pendants


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Strategies contdHas Innovative and Customizable installation technology

which allows customers to select what to install in theirhospital.

Shows forward integration strategy as it is customer

oriented and has a large customer base.

Scaling up of Innovation and Manufacturing operationsthrough Organic and Inorganic Means.

Substantial stake in a company to become the mostcoveted Contract Manufacturing Facility in India for US/Europe MNCs


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NewM

arkets

Existing

Markets

Market penetration

14% market share in Ultrasoundmachines worldwide

Has access to markets inJapanese, US, UK, Swedish, UAE,Finland, Spain

Is Indias largest MNC inMedical devices

Ansoff's

Matrix

Existing Products New Products


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SWOT ANALYSIS

Strength

R&Dinnovation Access and Affordability

Trading company to manufacturing brand

Strong entrepreneur

Industry growth from 1500 crores to 25000crores

Customization

Weakness.No support from govt.

No quality regulators in med tech industry

Cannot keep up with the distributors

Company at a nascent stage

Opportunities

Raising of funds 100 million dollars for nextphase of growth and development more of

acquisitions

Dental implants and devices

15 new factories to come up all throughout India

Merger with the Medtronic

Diasorin JV

To go in hospital sector

Threats

Various competitors

Turbulent market

Changing needs of the customers

New technologies

Increased Custom duty


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Strategies in the last 2

years

Multinational companyshares : invitrodiagnostics and drug

delivery devices Making its global

presence felt

Company marketshares increased 3rd

largest in India byunderstandingcustomers

Merger with U.S basedMEDTRONIC inc.

Strategic equity

infusion Dental , vision and

dialysis

100 million raised tofuel expansion plans

1/3rdof revenue frommanufacturingservices andinternationaloperations

Way ahead:

Yearly revenue of rs1000 cr

Innovation and

engineering

Fueling up growth

Increasing theirmarket share globally

Diasorin Jv

Wants to have morethan 2/3rdmarket share

Hospital sector


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Documents

INDIAN MNC’S IN A TURBULENT MARKET