Indian Auto Components Industry Executive Summary

8/8/2019 Indian Auto Components Industry Executive Summary

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INTRODUCTION:

Satisfying internal customers could be described as a company's ability to generate

genuine teamwork among all departments in the organization: sales, marketing, credit and

receivables, manufacturing, distribution, packing and shipping, quality, production planning, etc.; and to instill in every individual the constant awareness that customer

service is everyone's business.

This description emphasizes the importance of customer service as an organizational

responsibility. However, too often, a single department in a vertically structured

organization is held accountable for apparent customer service failures that, for the most

part, originate outside that department's responsibility and are beyond its control.

Many organizations are finding that teams are a way to improve communication and

service customers more effectively. Needless to say, teamwork doesn't just happen,

because people want it to. Usually management translates a mandate into a system in

which all participants have specific responsibilities to perform and standards to meet -

responsibilities designed to generate the desired levels of service at the least cost.

Most of the companies in the globe have been continuously involved in the process of

identifying internal customers satisfaction towards service they received in the company.

When all the departments serving in a realizing way the company should be enhanced

effective production level, serve efficiency, attract more customers and also strengthening

good relationship and communication of employees.

The measurement of the internal customers satisfaction is a hard task which provides a

quantitative baseline for comparing results and enables fact-based decision making. Most

large companies recognize the importance of measuring and monitoring internal customer

satisfaction. Those that continue to avoid the concept are primarily enterprises that have

not adopted management practices necessary to leverage service delivery fully. Typically,

a company committed to treating its internal service users as customers holds a similar

commitment to measuring their satisfaction with the delivery of those services.

Customer satisfaction measurement is not a core service for most business units,

functions, or even dedicated internal service delivery groups because it is not something


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they are under contract to provide as part of service delivery.

The process of collecting customer satisfaction data, as with most any other type of data

collection, is a low-value activity The potential for high value-added activity occurs after

the information is collected, when it is possible to assess what the data means, what

analysis is needed, what needs to be done differently to improve action planning and

continuous improvement, and learn how to move the enterprise forward.

Measuring the satisfaction level in terms of needs and expectations is a comprehensive

study of organization for better business performance. Employees such as top level

managers, middle level managers, supervisors and engineers have their needs and

expectations for products and services in work place many organizations typically

emphasized on satisfying needs and expectations to increase the profit and enhance the

image of the organization in the market. We look at the global condition has become so

competitiveness and rushing towards globalization in this situation every organization

aggressively starts acquiring market share and expanding their empire to the entire world

by satisfying employees needs and expectations.

Statement of the Problem:

For any organization, employees act as the strong pillars upon which promises of quality

products and customer satisfaction can be built. The responsibility does not end with the

hiring of employees but it rather becomes necessary to focus on the internal customer

satisfaction regarding potential work process, their needs and expectations, improvement

opportunities in the work process and inter-relationship with suppliers and external

customers for better product and service performance on effective management carried

out.

Objectives of the Study:

To determine the level of satisfaction required within the organization throughsurvey of internal customers.

To measure satisfaction level of internal customer with respect to needs and

expectations about the working conditions.

To identify opportunities for improvement in work process.


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To determine process potential and develop action plans for better service.

To identify the appreciation of inter-relationship between the internal customers

and suppliers.

Sources of data collection:

Primary Data

Secondary Data

Primary Data:

Primary data is collected through observation, questionnaire and interviews. Interviewing

different department heads to find suitable methods of identifying the areas where it

needs changes.

Secondary Data:

The secondary data is those which have already been collected by someone else and

which have been passed through the statistical process, product profile and company

profile are secondary data which have been used for this project.

Sampling:

It is a procedure of using small number units of a given population as a basis for drawingconclusion about the whole population. Sample is a subject or some part of the population

and the purpose of sampling is to estimate some characteristics of the population.

Sampling size:

A sampling size for the study is 46 employees; this includes tool makers, supervisors,

managers, technicians, engineers and staff of production department, marketing

department, HR department, accounts and finance department in NTTF Ltd.

Limitation of the study:

The study is restricted only to NTTF IPL Bangalore.

Only sample size of factory employees was taken up to arrive at the possible

conclusion.


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Findings and conclusion drawn out of the study are based on response from

the employees.

Time constraints are another limiting factor which leads to get feedback only

from limited member of people.

Frequent visiting to the various departments and collecting information was

not possible.


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2.1 TOOLING AND MACHINE INDUSTRY:

Machine tools are heavy, power driven machinery and equipment that perform specific

action on materials like metal and plastic. The most common job these machines are used

for include material removal (turning, milling, drilling, grinding, water jet or laser

cutting); materials forming (stamping bending, joining); and work holding (chunks,

fixtures, clamps, blocks). The majority of this equipment is technical in nature, with

computer numerical control (CNC) or programming logic control (PLC) built in.

The tooling and machinery industry is critical to our countries economic health it makes

possible the existence of virtually every other manufacturing industry. Tooling is

basically the means of production. Special tooling such a dies and moulds, is custom

design and made to manufacture specific products, generally in quality and to desired

level of uniformity, accuracy interchangeability and quality. Machining involves the use

of wide variety of machine tools to cut or form materials usually metal, to precise shapes

and dimensions.

The computerization of industry is leading to rapid improvements in existing machinery

tool products lines and development of new products. The shortage of skilled labor and

relatively high cost of labor are driving the demand for machine tools with greater

flexibility that is programmable to replace or reduce the need for more sophisticated

operators.

2.2 INDIAN AUTO COMPONENTS INDUSTRY:

The Indian auto ancillary industry has come a long way since it had its small beginnings

in the 1940s. The evolution of the industry is traced in India; it can be classified into 3

distinct phases namely: period before 1983, period after 1983 and period post

liberalization. The period before 1983 was characterized by small number of auto majors

like Hindustan Motors, Telco, Bajaj, Mahindra and Mahindra.

The entry of Maruti in 1980s marked the beginning of the second phase of the industry.

The auto ancillary industry in the country really showed a spurt in growth during this

period. This period witnessed the emergence of new generation of auto ancillary

Manufactures, who were required to meet the stringent quality standards. It was during

this period that auto components from India began to be exported.


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The entry of foreign automobile manufactures ranging from Mercedes Benz, Ford,

Daewoo following the government liberalization the foreign investment limits saw the

beginning of third phase of evolution of industry. The auto ancillary industry witnessed

huge capacity expansions and modernization initiative in the most liberalization period.

Technological collaborations and equity partnership with world leaders in auto

component became a common affair. However the global automobile majors soon

realized the folly of their estimations in India. The market did not seem to be as big as it

appeared to be. Hence sales targets went away. The tough competitive scenario saw a lot

of consolidation in the industry and still continues unabated.

The global automotive component manufacturing industry is estimated to have a market

size of around $1 trillion. Ford Motors, Delphi Corporation, Caterpillar, Cummins,

International Truck and Engine Corporation and General Motors (GM) are some of the

leading global auto component manufactures of the world. With importation of

components worth $69 billion a year, the US stands at the top of the auto component

markets the world over.

The main auto component manufacturing hubs in India are situated in Chennai, Pune and

Gurgaon. The magnitude of the Indian auto component manufacturing industry stands at

Rs.25,000 crore ($5 bn approx.). Though relatively small, the Indian automotive

component manufacturing industry due to a huge talent pool of skilled automotive

engineers and access to the latest technologies has a great potential to emerge as a big

player in the near future.

According to the Automotive Component Manufactures Association of India (ACMA),

the domestic Indian auto component manufacturing industry is heading for a whopping

18% growth in the coming years compared to the export market which is estimated to

reach $2.7 bn by the year 2010.

Lacking the required infrastructure, the India auto component manufacturing industry

falls away behind the major global players in terms of production capacities. Due to this

fact, it also lags behind other nations in getting large manufacturing orders. Or even if it

manages to get one, it ranges below the $100 mn mark, which is considered a mere

figures as per the automotive industry standards.


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Though striving to better its standards, the Indian auto component manufacturing industry

has registered a robust growth in the recent past. The three main factors providing

impetus to this industry are the ever increasing domestic automobile industry (two-

wheelers, commercial vehicles and passenger cars).

The aftermarket sales and servicing industry and the outsourcing of component

manufacturing to India and China by the global titans to cut down on their cost of

productivity and thereby laughing all the way to the banks. To improve upon the auto

component industry in India, the need of the hour is to focus on its competitiveness, learn

the best manufacturing practices, be quality conscious and at the same time inculcate a

prompt delivery culture.

2.3 AUTOMOTIVE COMPONENT INDUSTRY:

y India's automotive components industry is the most lucrative sector for foreign

direct investments. Hundreds of collaborations foreign direct investments have

been made in recent years and there is tremendous potential for more. Markets

are huge and growing both within India and overseas.

y It presently incorporates a total investment of more than US$1.2 billion which is

expected to rise to US$2.7 billion by the end of the year 2000.

y The market is worth US$2.3 billion at present and this is expected to touch

US$9.4 billion in 2001.

y Automotive components manufactured in India are of top quality and used as

original components for vehicles made by such top international companies as

General Motors, Mercedes, IVECO and Daewoo among others.

y Automotive products made in India have a huge overseas market in addition to

the domestic market.

y The number of vehicles manufactured in India is expected to rise from 3 million

annually to 5 million by 2000. This will increase domestic demand for

automotive components.


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y Japanese and British component manufacturers are already operating joint-

ventures in India. American companies which have, or are planning to, set up

plants in India include Delphi (an automotive components division of General

Motors USA), Delco Electronics, Textron and Magna International of Canada.

y The Automotive Components Manufacturers Association (ACMA) represents

this sector in India.

2.4 COMPONENTS AND ANCILLARIES:

The Indian auto component and ancillary industry is one of the front runners for

grabbing the global auto component outsourcing market, estimated to be worth US$700

billion by 2015. The Indian automobile components industry has come a long way since

the countrys economic liberalization which opened up the sector in the early 1990s.

From a quiet supplier of low-value components to the domestic aftermarket, the

industry has transformed itself into a global hub for sourcing a range of high-value and

critical automobile components. The industry is the darling of many global auto makers

such as GM, Toyota, Ford, Volkswagen, etc., who source auto components worth

millions from India. In fact, the industry is one of the front runners for grabbing the

auto components outsourcing market estimated to be worth US$700 billion by 2015.

However, the journey is not smooth. The industry accounts for only 0.4% of the US$1.2

trillion global components industry as against competitors like China (1.2%) andMexico (5.9%). It is up against challenges such as lack of good infrastructure,

increasing input costs, etc. which could impede its growth.

CURRENT SCENARIO:

Rising costs of automobile manufacturing in the West coupled with benefits of sourcing

from India such as low cost (which saves the automobile manufacturers about 25 to

30%) etc. have been instrumental in driving Western automobile manufacturers to

source auto components from India. Apart from the growing demand from the globalmarkets, the domestic automobile market boosted by the tremendous increase in

domestic demand, is also contributing to the growth of the auto components industry.

The demand led to increase in production capacity. According to the Automotive

Component Manufacturers Association of India (ACMA), domestic components

production increased by 15% from 2004-05 to US$10 billion in 2005-06. It recorded a


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compounded annual growth rate of 20% between 2000 and 2005 and is expected to

grow to US$18.7 billion by 2009. Meanwhile, exports increased by 28% in 2005-06 to

US$1.8 billion from the previous year with Europe and North America respectively

accounting for 36% and 26% of the total auto components exports from India.

The Indian auto components industry is one of the fastest growing manufacturing

sectors which is both forward and backward integrated with other engineering and

manufacturing divisions in the country. The industry has about 500 organized players

(registered with ACMA) which account for more than 85% of the countrys production

and another 5000 in the unorganized sector.

AUTO COMPONENT INDUSTRY-STATISTICS

2003-04 2004-05 2005-06 2006-07 2007-08

(Value in US $ Million)

Turnover 6730 8700 12000 15000 18000

Exports 1274 1692 2469 2873 3615

Imports 1428 1902 2482 3328 4938

Investment 3100 3750 4400 5400 7200

Export as % of Turnover 18.9% 19.5% 20.5% 19.2% 20.1%

Source: pdf of Automotive Component Manufacturers Association of India (ACMA)


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COMPANY PROFILE OF NTTFIPL

3.1 BACKGROUND AND INCEPTION OF NTTF:

NTTFIPL with a history of nearly four decades developed core competency in industrial

Tooling press tools, moulds, dies etc. being an integral part of the NTTF, which has a

heritage of providing training in tools die making.

The company diversified into Automotive Electrical products (switches and controls) in

the year 1987. The NTTFIPL won the prestigious award of Best Indigenous Technology

for the year instituted by the automotive Components Manufactures Association of

India.

MILESTONES OF NTTF IPL:

1959 : NTTF established first Training Centre in Kerala.

1959-99: NTTF established six more training centers in India with total student strength

of over 1000 per year.

1994 : NTTF goes spun off its commercial activities as a Public Limited Company-

NTTF Industry Limited

1999 : NTTF entered into joint venture with Aisin Seiki, Japan Company.

2008-09: The Company changed its name as NTTF Industries Private limited

3.2 NATURE OF BUSINESS CARRIED:

1. Design and Manufacture of Precision Press Tools, Injection Moulds,

Compression/ Transfer Moulds, Die casting Dies, Jigs, Fixtures, Gauges, Test

Equipment and special purpose Machines.

2. Manufacture of Sheet Metal pressed parts, Injection/Compression Molded parts.

3. Design, Development and Manufacture of auto electrical items (multifunction

Combination Switches, Distribution boards-Fuse and Junction Box, Fuse and

Relay Box, Hidden Switches, Panel Switches, etc.)

4. Manufacture of Sub-assemblies for customer Durables and Electronic equipment.


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5. Manufacture of sophisticated Electronic assemblies for professional

grade/consumer application at our Electronic Centers, which is equipped with

modern facilities.

3.3 VISION MISSION AND QUALITY POLICY:

Vision statement of NTTF IPL

We will achieve our Business Growth by delighting customer through Total Quality

Management by a motivated team of people practicing Effective Facilities and Resource

Management Processes, World Class Manufacturing Systems, Strategic outsourcing and

continuously endeavoring to meet social commitments

Mission statement

1. Developing visionary and participative leaders who are role models culture and

excellence.

2. Technological excellence of our world class products, services and manufacturing

processes for retaining our leadership in the market.

3. Listening to customer needs, understand and integrating them into products and

services for building and enhancing customer loyalty.

4. Real time planning open communication and systematic approach in managing

our activities.5. Ethical business practices and fairness in all our dealings to build a sound

corporate image.

6. Empowering individuals and teams to perform reward good performance and

recognize the doers pride.

7. Involvement of people through team work to solve problems and implementation

of growth related projects.

8. Clarity of roles, responsibility, accountability and authority of every individuals

enabling them to carry out challenging tasks and create job satisfaction.

9. Our people displaying integrity, result orientation and ethical behavior, positive

attitude and commitment to purpose.

10.Learning from facilities, building core competencies and capabilities of

individuals and creating a positive organizational culture.


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11.Discharge our social commitments through projects for the betterment of society

at large.

Quality policy

We will achieve and exceed customer satisfaction by continuously innovating and

improving the processes in the realization of products and services.

ENVIRONMENTAL, OCCUPATIONAL HEALTH AND SAFETY POLICY:

We, at NTTF Peenya, will strive towards providing a safe and Healthy Environment in all

spheres of our Activities, Products and Services.

We are committed to:

Optimize utilization of resources by reduce, reuse and recycle concepts.

Initiates actions towards prevention of environmental pollution.

Minimize health and safety hazards.

Comply with all applicable environmental, occupational health and safety

legislations and other requirements.

Set and review objectives and targets towards continual improvement of our

EOHS performance.

OBJECTIVES OF NTTF

The management of NTTF IPL has established the quality objectives.

y Ensuring the companies goals for customer needs and satisfaction.

y Respect and recognition for customer.

y Providing right tools and environment for all activities.

y Committed to quality in all the suppliers and services.

y Providing training and up gradation of knowledge and skill employees.

y Ensuring safety and health of companys employees.

y Adopting of fair business practices.


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3.4 QUALITY ASSURANCE:

o NTTF IPL is ISO 9001:2000 certified by BVQI to UKAS and ANSI-RAB

Requirement. The quality system operates within an Apex Manual and

Departmental Quality Assurance Procedure.

o The quality assurance division is supported with measuring instrument capable of

ensuring the stringent requirements of automotive and engineering product and

tooling.

o The inspection of any item shall be carried out based on the written work

instruction, check and applicable statistical process control technique for Critical-

To-Quality characteristic.

o The company is operating in assessing the quality levels in PPM (Parts Per

Meters) and has met the PPM requirements of various customers.o NTTF IPL has been rated as one of the best Suppliers due to its consistent

performance of achieving quality, delivery and price expectation of various

customers.

Hallmark of NTTF IPL success to meet the expectation was its capacity to design and

develop quality products performing to international standards/specification and meet

strict processes.

To ensure quality reliability NTTF IPL uses in-house as well as accredited lab facilities to

carry out stringent test for qualification of product. NTTF IPL makes its own reliability

test for validation of its products; every product is rigorously and thorough tested for its

reliability with help of test rigs and other sophisticated equipment before giving the stamp

of approval.

3.4.a QUALITY CONTROL

Both the manufacturing facilities located at peenya, Bangalore and Vellore are certified

for ISO 9001:2000 as per UKAS and ANSI RAB by certifying registrars BVQI.ISO:TS-16949 certification pre-audit completed and certification audit scheduled within a

span of six months.

Emphasis is laid on every single item made by NTTF IPL to maintain the quality

standards by a team of trained quality assurance engineers. Quality assurance division is

equipped with sophisticated measuring and test equipment.


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3.5. ACTIVITIES OF NTTF LTD.

NTTF Ltd has completely involved with below activities.

Design

Tool manufacturing Component manufacturing

Product development

3.5.a. DESIGN (ISO 9001 CERTIFIED)

NTTF IPL is equipped with competent product design and development, as well as, tool

design departments with qualified and highly experienced engineers. NTTF IPL employs

advanced computer aided designs and software packages to engineer its products. NTTF

IPL is also equipped with state of the art. Rapid prototyping facility based on SLS

technology (selective Laser Sintering). Through this process, prototype samples suitable

for functional trials can be obtained using digital 3D models of proposed

product/part/NTTF IPL also has facility to extract digital data applications in design and

development work.

3.5.b. TOOL MANUFACTURING (ISO 9001 CERTIFIED)

NTTF IPL is equipped with the state-of-the-art machines for manufacture of highprecision tools, which is an essential pre-requisite to manufacture quality products.

NTTF IPL tool rooms are one of the leading tool rooms in the country for manufacture of

press Tools, Injection/compression Moulds, Die casting dies, Jigs, fixtures and Gauges,

other than meeting its captive requirement, NTTF IPL also make tool for the Indian

engineering and automobile Industries.

3.5.c. COMPONENT MANUFACTURING (ISO 9001 CERTIFIED)

NTTF IPL has in-house facilities for manufacturing of plastic and sheet metal

components, with the latest Molding Machines and Presses installed at NTTF IPL, supply

of precision sheet metal and plastic components is catered to a variety of industries, as per

customer supplied design also.


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3.5.d. PRODUCT DEVELOPMENT (ISO 9001 CERTIFIED)

Design and development of quality products confirming to International

standards/specifications and process quality control in manufacture to ensure reliability of

the products have been the hallmark of NTTF IPLs success. NTTF IPL uses in-house, aswell as, accredited laboratory facilities to carry out stringent tests for qualification of

products NTTF IPL makes it s own Reliability Test Rigs for validation of its products.

Every product is rigorously and thoroughly tested for its reliability with the help of these

tests Rigs and other sophisticated equipment before giving stamp of approval.

3.6 PRODUCT PROFILE:

The company manufacturing two kinds of products are Tools and Automotive

electrical modules. Automotive electrical components have been manufacturing by using

particular tools.

3.6.1.NTTF IPL PRODUCT RANGE

Types of Tool manufacturing.

y Press tools

y Injection

y

Die casting diey Jigs

y Fixtures

y Gauges

y Test equipment and special purpose machine

Types of Automotive electrical module.

y Combination junction box

y Central locking system(Manual & Remote)

y Fuse and junction box(Central Distribution Board)

y Fuse and relay box

y Switch air blowers

y Hidden Switches

y Handle Bar Switches


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y Manufacturing of sheet metal pressed parts

y Fuse, multifunctional combination switches

The above products are explained below.

3.6.1.a.TOOL MANUFACTURING

SHEET METAL:

The Component Manufacturing Division (CMD) at NTTFIL has a fully fledged Press

Shop with presses ranging from 5T to 315T.

COMPRESSION MOLDING:

The Component Manufacturing Division (CMD) at NTTF IL has a fully fledged molding

machines ranging from 30T to 180T.

3.6.1.b. AUTOMOTIVE ELECTRICAL MODULES

Under this section, the company manufactures the following items-

y Combination junction box

y Central locking system(Manual & Remote)

y Fuse and junction box(Central Distribution Board)

y Fuse and relay box

y Switch air blowers

y Hidden Switches

y Handle Bar Switches

The use of above electrical modules are explained in detail below

1.COMBINATION SWITCH ASSEMBLY:

Manufactured using state of the art technology the ergonomically designed, steering

column mounted combination switches have been indigenously developed NTTF IPL.

Features:

Wiper low speed and high speed within built electronic module for intermittent

wiper sweep control.


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Wind shield mash (spray/control).

Friction indicator with self cancellation.

Head lamp, low beam and high beam dimmer parking and parking light controls.

Hazard warning switch.

2. CENTRAL LOCKING SYSTEM:

The latest, easiest, safest, way to lock your car and go. A popular international concept,

manual and Keyes (remote) are introduced in India by NTTF IPL. It locks all doors

automatically when drivers door or the front passenger side doors is locked from inside

or outside.

Economically priced and easy to install, this system can be fitted all new generation cars.

Preciously timed motor control using micro motors, PCB mounted relays in the control

module and precision plastic gears encased in an engineering plastic housing contribute to

ensure. Every CIs passes through stringent in-process quality checks. Upgraded version

of the product with failure like remote control and security alarm are also available.

3. FUSE AND JUNCTION BOX:

As the name indicates it house all electrical junctions in the car electrical system. These

system cables from the battery are routed through the fuse to various roads like head

lamps, tail lamp, flashes, wiper, washer, backing light, blower switch, hazard lamp,ignition switch and any other accessories.

This assembly is analogous to multilayered printed circuit board. The various layers of

Copper Bus Bars (conducting trade) are housed between plastic insulation plates with

matching grooves for the conducting bus bars, the same bus bars are formed into tabs to

function as terminal for the input and output leads 10,15,20 amp capacity fuse are

provided for various electrical functions.

4. FUSE AND RELAY BOX:

As the name indicates, this is a product which acts as the main electrical fuse box of car

electrical system. It facilitates easy replacement of Fuses in case of failure by using this

system; tracing of major electrical problems becomes easier as the main Electrical

Systems of the car have been branched through separate fuses. The Fuse and Relay Box is

located in the finder apron panel in the Engine Compartment. This is fastened to the body


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by Screws. Relays, which control the accessories of the Engine, Air-conditioner etc, are

conveniently located in the box.

5.HEATING VENTILATION AIR CONDITIONING CONTOL PANEL MODULE

WITH SWITCH AIR BLOWERS:

This is a product developed for the premium car segment mounted on the instrument

panel; it is used for air conditioning, heating temperature, ventilation as well as different

ventilation parts of the air inlet into the passenger compartment.

6.HIDDEN SWITCHES:

These are switches used for applications like, park brake indicator-light, Stop lamp,

contract holder (male and female) to establish between Door and Doorframe particularly

in sliding hatch doors, etc. as the name suggest, they are hidden in the vehicle and

perform key functions in ensuring safety and comfort to the user of vehicles.

7.SWITCHES FOR TWO WHEELERS:

Handle bar switches and neutral indicator switches. The switches perform the following

functions.

y Head light ON/OF

y

Dim/Dipy Horn

y Side indicator

y Neutral Position Indicator (for gears)

y Engine start

y Choke lever

3.7. DEPARTMENTS NTTF LTD

The following departments are the strong pillars for the show of business.

Production department

Marketing department

Stores department

HR department

Finance and Accounts departments


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3.7.1 PRODUCTION DEPARTMENT:

Production department is concerned with the conversion of inputs into outputs by using

technology and manpower. Production plays a crucial role in the success of NTTF IPL.

OBJECTIVES OF PRODUCTION DEPARTMENT

y To fallow up the daily production schedule as per plan.

y To cover the deviation of any from the standards.

y To upgrade technical efficiency of production.

y To maintain co-ordination relationship with all other departments.

Production department of NTTF IPL can be subdivided into five main branches according

to their function.

1. Tool room department

2. Component manufacturing department

3. Product assembly department

4. Tool maintenance department

5. Plant maintenance department

1.FUNCTIONS OF TOOL ROOM DEPARTMENT (TRD)

y Carry out subcontractor activities.

y Manufacturing of tools as per customer requirement.

y Ensure timely tool assembly.

y Interaction with machine shop, subcontract CNC TDD.

2.FUNCTIONS OF COMPONENT MANUFACTURING DEPARTMENT (CMD)

y Manufacturing to the specified standards, meeting the quality and delivery

objective.

y Control CMD documents.

y Process control activities of CMD.

y Production planning activity pertaining to CMD.

3.FUNCTIONS OF PRODUCT ASSEMBLY DEPARTMENT (PAD)

y Advanced production quality planning for component.


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y Control PAD documents.

y Maintenance inspection tests status, identifying training needs for subordinates.

4.FUNCTIONS OF TOOL MAINTENANCE DEPARTMENT (TMD)

y Tool maintenance, corrective and predictive activity.

y Check list of preventive maintenance and preparing scheduling.

y Modification or rework according to customer requirement.

5.FUNCTIONS OF PLANT MAINTENANCE DEPARTMENT (PMD)

y Preventive and break down maintenance.

y Controlling of machines.

y Periodical check of electrical and mechanical system.

RAW MATERIALS:

Strips of aluminum brass copper, phosphorus, bronze etc. these are being used in press

shop. Engineering plastic materials both natural and reinforced resins such as poly-

acetyls, polycarbonate, polyamides, acrylic thermostat resin as urea formaldehyde,

phenols, polyesters etc. were processes in the molding shop.

3.7.2. MARKETING DEPARTMENT:

HEAD MARKETING

MANAGER

ASSISTANT

MANAGER

ASSISTANT

ENGINEER

SECRETORY

TYPIST

PLANNING

INCHARGE

OFFICE


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Marketing is typically seen as the task of creating, promoting and delivering goods and

services to consumers and business. Marketing is a human activity directed ass-satisfying

human drives and wants through processing of goods and services from producers to

consumers.

Responsibilities of Head Marketing

Members of management Review meeting. Collection of data regarding the quality and operational performance of the

competitors.

Monitoring the delivery performance of all the manufacturing activities. Getting feedback on customer satisfaction level, and monitoring trend in

satisfaction level.

Responsibilities of Marketing Manager

Co ordinate between manufacturing division of units and the customers. Ensures job card, product, briefs, contract review, copies and acceptance of orders

are sent to the respective units.

Review of the customer feedback. Reply to the customer queries.

Monitoring the delivery performance.

Sending the customer satisfaction format and follow up.

Preparation of estimates for tooling components and products.

Sending the reminders on quotations sent to customers and follow up for order.

Responsibilities of Secretary and Typist

Maintenance of following registers

Incoming mail, enquiry, Quotation, tooling order and all the correspondence.

Sending and maintaining information of letters fax, and telephonic massages to a

received from customer.

Typing of all the acceptance of order quotation, regret letters and generate

correspondence and ensuring these are mailed in time.

Typing all the monthly statements collection [advances] plans.

Maintaining all hard copies of all report and document.


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The following are the domestic customers of NTTF Ltd.

OE customers of NTTF

y Bajaj Tempo Ltd., [MUV]

y

Hindustan Motors Ltd.,[passenger cars]y Eicher Motors Ltd.,[HCV, LCV]

y General Motors India Limited [passenger cars]

y LML Ltd., [scooters and motor cycles]

y Maruti Udyog Ltd., [passenger cars sedans, MUV, VAN]

y Mahindra & Mahindra [Full range of jeeps MUV, LCV]

y Reva electric car co. [electric car]

y Tata motors Ltd [MUV, SUV, LCV, & passenger cars]

y ABB Ltd

y Avanti Kopp Electricals Ltd

y Carbone Lorraine Madras Pvt Ltd

y Crompton Greaves Ltd

y CTR Manufacturing Industries

y Electrex Power Tools Ltd

y GEC Alsthom India Ltd

y High Energy Batteries Ltd

y JKM DAE RIM Automotive Ltd

y Kulkarni Power Tools Ltd

OVERSEAS CUSTOMERS OF NTTF IPL

CUSTOMER COUNTRY

Clermont plastics USA

Elco corporation USA

Electrolux Brazil

Sidel France

Lear Corporation USA


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HISTORY OF SALES [DOMESTIC AND EXPORT]

SL.NO. YEAR DOMESTIC SALES

[IN MILION RS.]

EXPORTS.

[IN MILLION RS.]

01. 2000-2001 238 6.00[EGYPT]

02. 2001-2002 244 17.00[U.K,THAILAND,U.S.A,GERMANY]

03. 2002-2003 260 0.20[GERMANY]

04. 2003-2004 328 0.08[GERMANY]

05. 2004-2005 44106. 2005-2006 408

07 2006-2007 418


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3.7.3. STORES DEPARTMENT:

Goods should be stored properly so as to protect them from damage, deterioration, theft

etc, so special care should be taken to safe fraud of materials. The stores department

should be located near the material department and it is desirable to have an efficient and

well equipped stores department to exercise an effective material control to advice losses

from misappropriation, damage, deterioration, evaporation and carelessness.

Chart of Store Department

FUNCTIONS OF STORES DEPARTMENT IN NTTF IPL

Receipt of goods in to stores.

Protection and preservation of materials.

Issue of materials to the required departments Checking in the invoice with materials received notes and purchased order in

respect of

Proper stocks of materials received.

To maintain proper stocks of materials.

To maintain proper records and accounts.

Division

Manager

Store

Officer

Store

Supervisor

Store

Assistance


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Following documents are being maintained by stores department in NTTF

A. Purchase reposition

B. Stores Order

C. MRN (material receipts notes)

D. DC/DA (delivery channel / dispatch advice

E. GIR (goods inward receipts)

A. Purchase Requisition

It is a statement issued to the stores department which contains details like stores

department which contains details, like item no, description and specification no,

Average monthly consumption, purchase Rate and remarks them. Purchase requisition is

signed by head of the department, chief stores officer and manager stores officers.

B. Stores Ledger

The stores ledger is maintained by the costing department and this contains an account for

every item of stores and makes a record of the receipts and balances, both in quality and

value.

C. MRN [Material Return Notes]

The material receipts notes are taken to the purpose of accounting, because posting into

the ledger. But in NTTTF first this MRN was being maintained but present it is not being

maintained by the stores department.

D. DC/DA [Delivery channel /Dispatch advice]

This delivery channel is used for sending the material for job work and return and as well

as Dispatch advice is used for selling the finished goods to the customers.

E. GIR [Goods Inward Receipts]

This report is given by the material department to the A/C it includes GIR No, Date,

suppliers name and address, purchases order no, description of materials, Quality of

material. This quality of material certified is signed by the stores keeper/chief stores

keeper.


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Types of Stores in NTTF IPL

Generally so many types are in any manufacturing co. But in NTTF IPL has mainly 5

types of sores are there which have been mentioned below with brief explanation.

a) Raw material stores

b) Consumable stores/loose tools stores

c) Standard parts stores

d) Machinery spares parts stores

e) Finished goods stores

a) Raw Material Stores

The following items comes under this stores Strips of steel, Aluminium, Brass, copper

phosphor Bronze used in the press shop, engineering plastic, filled resins, such as poly-

acetyls, polycarbonate, polyamides, acrylic, Epoxy, polyester etc.

b) Consumable Stores

The following items comes under consumable stores Nutt bolds, screws, packing

materials, pigments [colours] safety items [mask, ear play, shoes etc] pipe fittings,

punches, and washers clamps oil and Greece.

c) Standard Parts Stores

Labels Inserts, Barings, springs. These all items are come under slandered parts stores.

d) Machinery Spare Parts Stores

The following spare parts come under machinery spares parts stores. Twin set packing,

valves and oils, V belts, Heaters, Thermocouples, spare kits, push buttons, hydraulic

fittings, etc.

e) Finished Goods Stores

After completion of the all the stages of production finally the products are stored in

finished goods stores like combination switch, central locking system, Fuse and relay

box, etc.


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3.7.4. HR DEPARTMENT:

Human resource management means employing the people, developing their resources,

utilizing, maintaining, and compensation their services. Human resource is a management

function that helps manager to recruit, select, train, and develop the members for an

organization, HR is a important department of an organization, all the major activity in

working life of workers from the time of his / her saves comes under purview of HR,

specifically the activity included are HR planning, job analyzing and job design,

recruitment and selection, orientation and placement, training and development,

performance appraisal and job evaluation, employee and executive remuneration,

motivation and communication, welfare, industrial relationships etc. In every organization

HR management is necessary because of the following reasons.

a) To achieve an effective utilisation of human resources in the achievement of

organizational goals.

b) To establish and maintain a desirable working relationship among all the members

of the organization.

c) To generate the maximum individual/group development within an organization.

OBJECTIVES OF HRM

To create and utilize an able and motivated work force, to accomplish the basic


To establishes and maintain sound organizational structure and desirable working

relationship among all the members of the organization.

To secure the integration of individual and groups within the organization by

coordination of the individual and group goals with those of the organization.

To create facilities and opportunities for individual or group development.

To attain an effective utilization of human resources in the achievement of


To identify and satisfy individual and group needs by providing adequate and

equitable wages, incentives, employee benefits and social security.

To maintain high employee morale and sound human relations.

To provide training and development programs.

To provide an opportunity for expression and voice in management.

To provide fair, acceptable and efficient leadership.


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To provide facilities and conditions for work for maintaining stability of

employment.

FUNCTIONS OF HR DEPARTMENT IN NTTF

a) Recruitment (Both internal and external)b) Training and development ( 6 months )

c) Promotions

d) Transfers (between Bangalore and Vellore)

e) Reward and incentives

f) Bonus (8.33%)

g) Increments (50to100)

EMPLOYEES IN NTTF IPL

PERSONAL TOTAL BANGALOORE VELLORE

WORK MEN 450 249 201

SUPERVISORS 129 75 54

MANAGERS 37 26 11

SENIORMANAGERS

11 7 4

TOTAL 627 357 270

3.7.5. FINANCE AND ACCOUNTS DEPARTMENTS

FUNCTIONS OF FINANCIAL DEPARTMENT

1. Functions of finance concurrence and miscellaneous bills section:y Proposals from concerned department for purchasing materials,

construction of recruitment or selection of employees.

y Verifications of proposals.

y And send these proposals to senior manager of finance.

y Responsibility of miscellaneous bills.

2. Functions of cash and compilation section:y Preparing daily cash book


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y Making miscellaneous receipts and payments

y Every month preparing trails balance

y Preparing consolidated balance sheet of all branches

3. Functions of Inventory section:y Receiving materials

y Preparing goods received note

y Inspection of store

y Making payment of explosive

4. Functions of conduct auction:y Responsibility to conduct auction

y Preparing tender notice and control of it

y Negotiation with contractors

5. Functions of Payroll section:y Payment of salaries

y Computation of material

y Payment of wages

y Time recording of employees

y Computation of overtime wages etc

3.8. OWNERSHIP PATTERN:

As the company is a private company the shares are held by the board of directors. The

BODs of the company are chairman, Mr.R.Ramanjan, Directors Mr.N.Venkataramani,

Mr. A.S.Lakshmanan, Mr.R.Shrinivasan, Mr.Sarosh J, Mr.R.Rajagopalan, Mr.

Reghurajan.


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3.9. ACHIEVIMENTS/AWARDS:

SI NO. YEAR QMS

1. 1995 ISO 9001 and 2002 O btained certificationfrom BVQI

2. 2000 QS 9000 Manual and procedurewere restricted to meetthe requirement of QS9000

3. 2006 IAO/TS 16949.2002 Under progress.

4. 2007 ISO 4001/OHSAS 18001 EOHS-Environment occupational health andsafety.

EXTERNAL AWARDS AND RECOGNITION:

SI

NO.

DESCRIPTION OF

AWARDS

PURPOSE YEAR

1. Zero PPM 100% Quality 2003, 2004, 2005 &2006

2. ACMA Awards Indigenous Development

Awards For FusionJunction For Maruti

Esteem Car

1996

3. Best Supplier awards forToyota

Cost, Delivery and Quality 2004


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RESPONDENTS PROFILE:

Study involves the survey of internal customers satisfaction in the company concentrated

on managerial workers, supervisors, divisional head of tool room department, engineers,

technicians of tool design department, component manufacturing department, tool

maintenance department and product assembly department; tool designing department.

a) MANAGERIAL WORKERS:

All those persons who have authority over others are responsible for their activities and of

an enterprise as managers in an organization. Even the corporate general manager,

department head, personnel administrator, planner or co-coordinator is in fact a manager

although many of them do not supervise but are on to the board of management.

Executive training and development is an attempt to improve the managerial performance

by imparting knowledge, changing attitudes or increasing skills.

b) STAFF:

The people in the organization are very dedicated and work towards growth of the

company. The workers are specialized in their response field of work.

NTTF IPL continually monitors the employees based on performance various department

and identify the training needs to be given for the employees and for enhancing the skills

of the employees and for enhancing the skills of the employees the training program to

enhance and develop working skills and their basic values.

c) SUPERVISOR WORKERS:

Staff needs training most for they form a very important link in the chain of

administrators. The training programs for supervisors must be tailor made to fit the needs

of the undertaking. They should be technically competitive with a view to enable them to

know and understand all about the process and operation in which the workers participate,

includes: Supply necessary reading material, job rotation holding staff meetings, visits to

other industrial units participation I n the work of the other departments.


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d) DIVISIONAL HEAD TOOL ROOM DEPARTMENT:

Employees of tool room department are back bone for the company in the role of

manufacturing tools as per design standards and they are mainly deal with these

functions.

Manufacture to the specified standards meeting the cost, quality and delivery

objectives.

Member of interface meeting and management review committees.

Control of TRD Documents.

Maintain the list of approved vendors/ Sub-contractors (R&A).

Organize assessment. Approval of new vendors/Sub-contractors.

Evaluate performance of vendors/Sub-contractors.

Development of sub-contractor quality system.

Monitoring the delivery performance of the sub contractor.

Review of purchasing documents and Approval ofPO(R&A).

Control of customer supplied products pertaining to TRD.

Upkeep of production equipments.

Production planning and process control activities pertaining to TRD(R&A).

Ensure Identification of materials at all stages.

Disposition of non-Conformance.

Evaluate the need and taking corrective and action for product and system non-

conformances.

Ensure proper and safe storage and handling all materials.

Control of Quality records of TRD.

Identify the Training needs of the subordination.

Delivery of Tools to customers and meeting to committed delivery schedule.

e) ENGINEERS/TECHNICIANS/CMD, TRD UTILITIES

(MECHANICAL & ELECTRICALS):

Engineers, technicians, supervisors engaged in manufacturing and evaluating of

mechanical and electrical components in the company.

They are deal with supervising and guiding maintenance crew in attending to

lubrication, break down and preventive maintenance.


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To ensure calibration of process instruments are carried out for accuracy and

performance.

To plan and arrange spaces required for machines and equipments.

Supervising housekeeping.

Ensure safety measures as per statutory requirements.

Ensure availability of power, water and compressed air.

Ensure recording of plant and machinery history cards.

f) MARKETING DEPARTMENT:

In the marketing department there is sales manager, supervisor and senior sales executive

involved in the prolonged process from purchasing raw materials, manufacturing and

packaging to distribution. These are main functions;

Prepare and check estimates prepared, have, and techno-commercial discussion on

over quotations with customers, secure orders for NTTF IL.

Co-ordinate between manufacturing divisions of units and the customers on status

of items ordered.

Ensure all acceptances of orders are sent in time.

Reply to customer queries.

Monitoring the delivery performance.

Preparation of estimates for tooling components and products.

Sending of reminders on quotations sent to customers and follow up for orders.

Ensure data is obtained from customers wherever required for responding to their

enquire.

g)TOOL DESIGNING DEPARTMENT:

There are tool designers who mainly involved in the process of designing tools and

components accordingly to the customer requirements in the organization.

To arrange periodical inspection, review of statutory requirement and meet

electrical inspect rate.

To ensure maximum up time of production machine and service equipment.

Electrical and machinery installations for new projects.

To maintain discipline and co-ordinate industrial relation with subordinates and

other departments.


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Functional area of respondents

The survey conducted to know the functional area of respondents.

Table no: 1.1: Functional area of respondents

Departments Frequency Percent

HR department 5 10.9

Marketing department 7 15.2

Account dept 4 8.7

Tool Maintenance dept 7 15.2

Component

Manufacturing dept6 13.0

Quality Assurance dept 5 10.9Product Assembly dept 7 15.2

Tool Design dept 5 10.9

Total 46 100.0

In NTTF IPL Company there are 46 employees involved as a sample of research survey

included tool maker, supervisors, managers, engineers, technicians and tool designers

regarding with departments like HR, Marketing, Accounting, Tool Design Department

(TDD), Component Manufacturing Department (CMD), Tool Maintenance Department

(TMD), Quality Assurance Department (QAD) and Product Assembly Department

(PAD).


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Job profil

The survey conducted to know the respondent s opinion regarding theirjob profile

(assigned task).

Tabl 2 Job profil

Frequency Percent

Yes 34 73.9

No 3 6.5

Neutral 9 19.6

Total 46 100.0

Chart no: 2 :Job profil

The study reveals that majority of respondents have good opinion aboutthe assigned task

that means 73.9% of employees are satisfied with job profile and rest of them have

neutral opinion.

Yes73.9

No6.5

Neutral.6


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Awareness of gi en task

The study conducted to know the respondent s awareness regarding the given task which

required forincreasing production level.

Tabl no: 1.3:Awareness of gi en task

Frequency Percent

Somewhat aware 22 47.8

Very aware 24 52.2

Total 46 100.0

Chart no:

2.2:

The study reveals that majority of respondents have good opinion aboutthe awareness of

given task which required forincreasing production levelthat means 52.2% of employees

are very aware and rest 47.8% are aware somewhat about given task.


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Speed of product deli ery target

The study conducted to know the respondent s opinion regarding the speed of product

delivery target from one departmentto another.

Tabl no: 1.4:Speed of product deli ery target

Frequency Percent

In time 12 26.1

On time 10 21.7

Delay time 24 52.2

Total 46 100.0

Chart no: 2.3:

The study reveals that majority of respondents have delay time opinion aboutthe speed

of product delivery target from one departmentto anotherthat means 52.2% of employees

are satisfied with delay time speed of product delivery target 26.1% of respondents have

in time opinion and 21.7% of respondents have on time opinion.


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Over ti e duty

The study conducted to know the respondent s opinion regarding over time duty while

workloaded after shiftis over.

Tabl no: 1.5:Over ti e duty

Frequency Percent

1-2 hour 2 4.3

2-4 hour 16 34.8

More than 4 hour 22 47.8

Not at All satisfied 6 13.0

Total 46 100.0

Chart no: 2.4:

The study reveals that majority of respondents i.e. 47.8% are supposed to do more than 4

hour over time duty while work loaded after shift is over, 34.8% of respondents are

satisfied with 2-4 hour over time duty, 4.3% of respondents are satisfied with 1-2 hour

and 13% of respondents are not at all satisfied with overtime duty.


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Relationship with the external customers and suppliers

The study conducted to know the respondent s opinion regarding relationship with the

external customers and suppliers.

Tabl no: 1.6:Relationship with the external customers and suppliers

Frequency Percent

Excellent 1 2.2

Good 20 43.5

Average 23 50.0

Poor 2 4.3

Total 46 100.0

Chart no: 2.5:Relationship with the external customers and suppliers

By this it can be inferred that majority of respondents i.e. 50% of respondents have

average relationship with the external customers and suppliers and 43.5% of respondents

have good relationship.

2.2%

43.5%

5

%

4.3%

Excellent

Good

Average

Poor


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Obey the order from top management when they are in work pressure

The study conducted to understand the respondent s opinion regarding obey the order

from top management when they are in work pressure.

Tabl no: 1.7: Obey the order from top management when they are in work

pressure

Frequency Percent

Yes 40 87.0

No 6 13.0

Total 46 100.0

Chart no: 2.6: Obey the order from top management when they are in work

pressure

The study reveals that majority of respondents i.e. 87% of respondents are obey the order

from top management when they are in work pressure and 13% of respondents are not

obey the order.

87.0%

13.0%

Yes

No


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Strictly obey the company's policies, rules and regulations

The study conducted to know the respondent s opinion regarding strictly obey the

companys policies, rules and regulations.

Tabl no: 1.8:Strictly obey the company's policies, rules and regulations

Frequency Percent

Yes 42 91.3

Somewhat 4 8.7

Total 46 100.0

Chart no: 2.7:Strictly obey the company's policies, rules and regulations

The study reveals that majority of respondents i.e. 91.3% of respondents are strictly obey

the companys policies, rules and regulations, 8.7% of respondents obey somewhat

companys policies, rules and regulations.

Yes

91.3%

Somewhat

8.7%


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Working experience of the respondents

The study conducted to know the working experience of respondents.

Tabl no: 1.9:Working experience of the respondents

Frequency Percent

Between 1-5 years 3 6.5



16 years and above 14 30.4

Total 46 100.0

Chart no: 2.8:

The study reveals that majority of respondents, i.e. 41.3% of respondents have in between

6-10 years of work experience and 30.4% of respondents revealed that have in between

16 and above years of work experience


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Safety measures in the work place

The study conducted to know the opinion of respondents regarding safety measures in

work place.

Tabl no: 1.10:Safety measures in the work place

Frequency Percent

Average 2 4.3

Good 24 52.2

Excellent 16 34.8

Outstanding 2 4.3

Poor 2 4.3

Total 46 100.0

Chart no: 2.9:

The study reveals that majority of respondents, i.e. 52.2% of respondents revealed that

safety measures in work place is good and 34.8% of respondents says safety measures in

work place is excellent.


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Time required for major product corrections

The study conducted to know the time required to management for major product

corrections.

Tabl no: 1.11:Time required for major product corrections

Frequency Percent

< 1 day 12 26.1

1-2 days 14 30.4

2-4 days 11 23.9

> 4 days 9 19.6

Total 46 100.0

Chart no: 2.10:

By this it can be inferred that majority of respondents, i.e. 30.4% of respondents revealed

that 1-2 day time is required to management for major product corrections, 26.1% of

respondents says less than 1 day time is required for major product corrections.


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Opinion about service received in the organi ation

The study conducted to know the respondents opinion regarding overall satisfaction with

the service received in the organi ation.

Tabl no: 1.12:Opinion about service they received in the organi ation

Frequency Percent

Extremely satisfied 2 4.3

Satisfied 43 93.5

Unsatisfied 1 2.2

Total 46 100.0

Chart no: 2.11:

By this it can be inferred that majority of respondents, i.e. 93.5% of respondents revealed

thatthey are satisfied with overall service they received in the organi ation and 2.2% of

respondents are unsatisfied with overall service they received in the organi ation.


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Access to CADD files used in the plans

The study conducted to know the respondents opinion regarding the access to C

files used in the plans.

Tabl no: 1.13:Access to CADD files used in the plans

Chart no: 2.12:

The study reveals that majority of respondents, i.e. 76.1% of respondents says that they

are agreed with access to C files used in the plans was adequate for production and

23.9% of employees are neither agreed nor disagreed.

Frequency Percent

Agree 35 76.1

Neither agree nor disagree 11 23.9

Total 46 100.0


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Opinion about the letters, drawings and plan sheet formats

The study conducted to know the respondents opinion regarding theletters; drawings and

plan sheet formats in the contract plans are legible.

Tabl no: 1.14:Opinion about the letters, drawings and plan sheet formats

Frequency Percent

Agree 35 76.1


Strongly disagree 4 8.7

Total 46 100.0

Chart no: 2.13:


are agreed with the letters, drawings and plan sheet formats in the contract plans are

legible and 15.2% of respondents are neither agreed nor disagreed.


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Profile view details provided in the plans

The study conducted to know the respondents opinion regarding the profile view detail

provided in the plans for production.

Tabl no: 1.15:Profile view details provided in the plans

Frequency Percent

Strongly agree 2 4.3

Agree 41 89.1


Total 46 100.0

Chart no: 2.14:

By this it can be inferred that majority of respondents, i.e. 89.1% of respondents says that

they are agreed with the profile view details provided in the plans for production.


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The Design standards and special details in the plans

The study conducted to know the respondents opinion regarding the referenced Design

Standards and special details in the plans were sufficientto constructthe project.

Tabl no: 1.16:The Design standards and special details in the plans

Frequency Percent

Strongly agree 1 2.2

Agree 35 76.1


Disagree 4 8.7

Total 46 100.0

Chart no: 2.15:


are agreed with the referenced Design Standards and special details in the plans were

sufficientto constructthe project and 8.7% of respondents are disagreed.


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Constructability review process

The study conducted to know the respondents opinion regarding the constructability

review process used during design in the department.

Tabl no: 1.17: Constructability review process

Frequency Percent

Agree 33 71.7


Disagree 1 2.2

Total 46 100.0

Chart no: 2.16:


are agreed with the constructability review process used during design in the department

and 26.1% of respondents are neither agreed nor disagreed.


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Opportunities for improving performance

The study conducted to know the respondents opinion regarding opportunities for

improving performance.

Tabl no: 1.18: Opportunities for improving performance

Frequency Percent

Disagree 8 17.4


Agree 32 69.6

Total 46 100.0

Chart no: 2.17:

By this it can be inferred that majority of respondents, i.e. 69.6% of respondents says that

they are agreed with the opportunities for improving performance and 17.4% of

respondents are disagreed.


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Communication with colleagues

The study conducted to understand the respondents opinion regarding communication

with colleagues.

Tabl no: 1.19: Communication with colleagues

Frequency Percent

Average 4 8.7

Good 22 47.8

Excellent 18 39.1

Outstanding 2 4.3

Total 46 100.0

Chart no: 2.18:

The study reveals that majority of respondents, i.e. 47.8% of respondents says that

communication with colleagues is good and 39.1% of respondents revealed that is

excellent.


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Clarity ofinformation or advice provided by management

The study conducted to know the respondents opinion regarding clarity ofinformation or

advice provided by management.

Tabl no: 1.20: Clarity ofinformation or advice provided by management

Frequency Percent

Very unsatisfied 2 4.3

Unsatisfied 10 21.7

Neither unsatisfied nor

satisfied10 21.7

Satisfied 16 34.8

Very satisfied 8 17.4

Total 46 100.0

Chart no: 2.19:


are satisfied with the clarity ofinformation or advice provided by management and 21.7%

of respondents are unsatisfied.


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Support to the overall organi ation goal

The study conducted to know the respondents opinion regarding their support to the

overall organi ation goal.

Tabl no: 1.21:Support to the overall organi ation goal

Frequency Percent

Very unsatisfied 2 4.3

Unsatisfied 8 17.4

Neither unsatisfied nor

satisfied8 17.4

Satisfied 22 47.8

Very satisfied 6 13.0

Total 46 100.0

Chart no: 2.20:


are satisfied with their supportto the overall organi ation goal and 17.4% of respondents

are unsatisfied.


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FINDINGS

NTTF Industries Pvt Ltd. Company has the 73.9% of employees with good

opinion about the assigned task or job profile. It indicates that they are well

informed about the job what to do, how to do as per as designs and plans. 52.2% of the employees would say that they are clearly aware about given task

which is required for increasing production level it shows every employee is risk

taker in any point of time.

52.2% of employees have delay time delivery target of products from one

department to another indicates slow process in production.

47.8% of workers in NTTF are preferred to work more than 4 hour over time

duty while work loaded after shift is over shows they are interested to work when

there is bulk production or urgency of customer requirements. 50% employees of marketing department have average relationship with the

external customers and suppliers and some people have good relationship. Good

relationship enhances the business expansion and indicator of growth.

87% of employees have been obeying the order from top management when they

are in work pressure suggested good relationship between the top level

management and employees.

91.3% of workers at NTTF IPL have been strictly obeyed the companys

policies, rules and regulations.

41.3% of employees in NTTF having more than 6 years of working experience

that ensures expertise, deep knowledge of job.

As the company undertakes good safety measures like safety from noise, lifting

and revolving machines, chains, ropes, self acting press machines and etc ensures

employee feels free to work in the company and 52.2% of them have good

opinion.

30.4% of employees says that management is able to resolve the major product

problems such as error in press tools, molding tools, die and some machinery like

press machines, molding machines and injection compressor problems within 1-2

days.

93.5% of employees are satisfied with the overall service from one department to

other i.e. tool from component manufacturing department to tool maintenance

department and to product assembly department in the organization.


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76.1% of the employees say accessing CADD files are necessarily used for 3D

component designs in the plans of production.

76.1% of employee say that the letters, drawings and plan sheet formats in the

contract plans are legible they help in maintaining standards.

89.1% of employees are satisfied with the profile view details of particular job

such as specific design standard, drawing and plan sheet format in the plans for

production.

76.1% of employees feel happy with the referenced design standards and special

details accurately in the plans are sufficient to construct the project. Maintaining

standards in the profile view of job is significant for errorless production.

71.7% of employees in the company adopted the constructability review process

during designing plans, manufacturing plan, production forecasting and

constructing projects in the department.

69.6% of employees are supposed to grab opportunities for improving

performance in such way that better work performance, getting in depth

knowledge of designing.

Communication of all workers in organization is good i.e.47.8% employees says

well.

34.8% of employees says that management has been provided the clarity of

information or advice of production planning, projects and designs, drawings,

incentives in a proper way to the employees.

47.8% of employees feel good about their support to the overall organization goal

and their personnel goal.


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SUGGESTIONS

The study suggested that company has to be emphasized on the job profile of

employees; most of them i.e.19.6% dont have complete knowledge about their

job. It is suggested that management should promote the delay time product delivery

target to in time or on time delivery. Internal suppliers will have to maintain

design standards it helps to minimize corrections and deliver in time or on time to

the next process.

Marketing department should enhance good relationship with external customers

and suppliers; it helps to expand their business across the world.

It is suggested that the management should provide opportunities for young and

middle aged employees to innovate manufacturing process because most of themdont know what to do.

It is suggested that the company should recognize the expertise, work knowledge

in employees to reach the target market.

Company has to take advantage of technology for acquiring market share because

today is competitive world, using good old machines and technology is not

sufficient for surviving in the long term.


58/58

CONCLUSION

The entire project was planned with a view to study the Internal Customer Satisfaction in

NTTF IPL and company is one of the leading commercial tool rooms in India with core

strength in design and manufacture of precision press tools, injection moulds,

compression / transfer moulds, pressure die cast dies, stamped parts, molded parts and

electro-mechanical sub-assemblies. Expert in designing complicated progressive tools,

injection moulds and it has become a famous in manufacturing a wide range of top

performance manufacturing above products with premium quality, prompt delivery and

competitive prices.

The measurement of the internal customers satisfaction is a hard task which provides a

quantitative baseline for comparing results and enables fact-based decision making. Most

large companies recognize the importance of measuring and monitoring internal customer

satisfaction. Those that continue to avoid the concept are primarily enterprises that have

not adopted management practices necessary to leverage service delivery fully. Typically,

a company committed to treating its internal service users as customers holds a similar

commitment to measuring their satisfaction with the delivery of those services.

Today NTTF IPLs auto electrical products are the original equipment on all leading

brands in Indian automobile industry. And NTTF is known for high quality precision

tooling, industrial components for automotive and electrical switches.

Internal Customers play is a crucial role in any organization. They have always been

contributed their share in the form of services for the betterment of the organization. It is

duty of the employees to motivate them and satisfy their jobs.

From the study it is clear that, the internal customers at NTTF IPL are quite happy with

potential work process, needs and expectations about working conditions, improvement

opportunities in the work process and inter-relationship with suppliers and external

customers. The employees of this company are well experienced and loyal to the

company. More attention is to be given for improving the job content.