Indepth Market Analysis Fore Vision

8/4/2019 Indepth Market Analysis Fore Vision

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NM_ENGG_2


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PART 1


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The education sector is estimated to be worth USD 25 billion Foreign direct investment (FDI) inflows in the education sector during

the period April 2000 to April 2011 stood at US$ 410.40 million, accordingto the Department of Industrial Policy and Promotion (DIPP)

According to the 2011 census, the total literacy rate in India is 74.04 percent. The female literacy rate is 65.46 per cent and male literacy rate is82.14 per cent

India has 544 university level institutions, which includes 261 stateuniversities, 73 state private universities, 42 central universities, 130deemed universities, 33 institutions of national importance and five

institutions established under various state legislations, according toHRD

Annual Report 2010-11 The country has around 79 centrally fundedinstitutions, which includes 15 Indian Institutes of Technology (IITs), 11Indian Institutes of Management (IIMs) and 30 National Institutes ofTechnology (NITs)


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Providers of education Pre schools, Schools (K -12) Graduation Colleges/diploma colleges, Post Graduate colleges Vocational Training institutes Coaching institutes for all level of education

Providers ofEducational services andsolutions

Self learning cds and modules for schools Recruitment solutions for colleges Teachers training programs


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PART 1 SECTION 1


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Pre-school training-Offers child development programs and solutions forschool interviews for children and parents

Schools- Up to class 12 in most states, up to class 10 in some followed byjunior college. Today offer a wide range of curriculum options, rangingfrom, state board SSC to national boards like ICSE ,CBSE to internationalboards like IB etc for 10th standard. For 12th standard HSC,IGCSE,IB etcare available today for science, arts and commerce streams.

Graduation Colleges- Offer a variety of courses under degree anddiploma, ranging from humanities and arts, agriculture, science,

engineering, business, law, social science , education, health. Post Graduate- Offer various masters programs in almost all graduate

fields today. Vocational education- Hospitality, retail, aviation etc


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Based on current trends, its estimated that India would see a shortfallof 4 million seats in higher education by 2015 and 7 million by 2020

Private education is currently (2008) estimated at US$ 40 billion, and isprojected to grow to US$ 115 billion in 10 years

According to a report 'Education in India the primary and secondaryeducation, or Kindergarten-12th grade (K12) sector is expected to reachUS$ 50 billion in 2015 from US$ 24.5 billion in 2008, growing at anestimated Compound Annual Growth Rate (CAGR) of 14 per cent.

The higher education sector in India is expected to witness a growth of

18.0 per cent CAGR till 2020. At present, the sector witnesses spends ofmore than INR 46,200 crore (US$ 10.4 billion), which is estimated togrow at an average rate of more than 18.0 per cent.

The vocational segment has emerged as a US$ 2.6 billion market that isexpected to grow rapidly into one worth US$ 3.6 billion by 2012


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Besides schooling and higher education, other high growth areasinclude:

Test Preparation Test preparation has been in existence for quite sometime for taking any competitive exams.Mostly the preparation starts

during classes 11 and 12 for engineering and other competitive exams. In2008, about 320,000 students (almost 70,000 more than the previousyear) appeared for the IIT-JEE exam, while as many as 270,000 studentsappeared for the CAT exam

Vocational Training There remains a gap between the requirement andavailability of skilled manpower. Vocational training courses include:

Typewriting, Stenography, Secretarial Practices, Computer Operator etc Online Education Online education is an emerging segmentAs per a

recent survey, 63% of those surveyed thought that online and e-learningis equally good or better than classroom teaching, as compared to 52% in2003.


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About 50% of graduates are studying Humanities & Arts, while the,industry needs much higher numbers ofEngineering, Medical, Financeand Service professionals

For an economy that is just about 7% the size of the US, India has almost

50% more seats for MBA. For the expected massive investment in thereal estate sector over the next 20 years, there are less than 5,000seatsavailable for architecture, and less than 1,000 seats for industrial design,whereas there are over 5,000seats available for fashion design Likewise,against a current deficit (and increasing each year) of almost 500,000doctors, the total intake of fresh students is less than 40,000 per year.

Almost 6 million college seats are required in the 2009 school-leavingyear. Against this, the total number is below 4 million and that includesall seats irrespective of their quality and geographic clustering

Families start saving for the childs higher education from the 5th

standard and on an average save 16.7% of family income


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Government has increased its focus on uplifting the education sector andhas upped the government spend on education by 20% to around 34thousand crores.

Recent announcements by the Reliance Group to open a World Classuniversity to promote education in India. Reliance has plans in place toopen a university meeting international standards and providing facilitiesto promote research in areas ranging from Liberal Arts To Technology. Asper the official statement by Mr.Mukesh Ambani ,It will beinternational in scale and in best practices, but with an Indian soul

TheAditya Birla Group, has already played its hand at commercialeducation with the Sarala Birla Academy in Bangalore andVedantaGroup has announced a large university near Puri in Orissa.


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PART 1 SECTION2


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Education service providers offer to schools and districts services such asthe following:

Curriculum design Professional development Student assessments Financial and operational management Facilities management Human resources management Recruitment services

Career counselling


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With extra disposable income, parents are looking forward to send theirkids abroad to study and hence career counsellors provide professionalconsulting and help

Private universities are on the rise, like Manipal, NMIMS, AMITY havevaried courses to cater to niche demands and hence curriculumdesigners, recruitment facilities and human resource management willbe required.

The growth in the number of new institutes, will require professional helpto place their students and train their staff

Technology becoming cheaper and students being tech savvy at a veryyoung age are ready to accept e learning modules etc.

With MBA entrance exams going online there is a need of coachingclasses to provide for online mock tests and hence need professionalhelp.


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Career Launcher which was primarily a coaching institute has started itsown chain of colleges

Maharashtra is set to approve 147 new colleges by 2020 for variouscourses

Government working on plans to allow universities in India to tie up withforeign universities which will increase the number of applicants


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Target market


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The placement filters these days are shifting towards General Aptitude,Group Discussions and Interviews

More emphasis on interpersonal and analytical skills rather than highsubject expertise

Engineering students are not aware of the corporate world requirements

More importance on gaining theoretical knowledge rather than

communication skills and aptitude building


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Around 31 engineering colleges in Mumbai

Leaving the top 5-7 colleges including the likes of IIT, VJTI, DJ

Sanghvi, etc. around 20-25 colleges can be targeted

Total strength of approximately 6000 students


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T.I.M.E. (Triumphant Institute for Management Education)

Conducts a Campus recruitment training(CRT) program in variouscolleges in Mumbai

The program focussed mainly on the gd/pi preparation

No modules or training for aptitude building

Program getting good response in some colleges in terms of attendance


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For pre-final year and final year graduates who want to ace theplacement interviews

Intensive classroom training, simulated group discussions, and mockinterviews

Comprehensive feedback from the mentor at each step of the process

Includes9 high intensity exercises , 4 concept sessions , Mock

interview sessions and Simulated group discussion sessions

Duration : 25hours


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Invites applications from India's reputed b-schools & engineeringcolleges to enrol for campus recruitment training classes for theirstudents for 2011 & 2012

DMIG campus drives starting from June 14 - august 25, 2011 in India

These training classes will on charge to institutes based on their studentenrolment

Advantage is the reputation of the group attached to the project

Likely to attract considerable amount of talent and institutions


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Organisation committed to delivering one-stop solution to all your HRneeds, from Management &HRConsulting,Recruitment, Soft-skillTraining toOutsourcing

Established in early 2004, already have an impressive clientele of over 50customers

Provides pre-recruitment grooming and training sessions

Not able to target engineering colleges , maybe planning to target thesegment in near future


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Partners with student organizations, professors and career servicesoffices at top academic institutions

Provide real-world, hands-on, applied financial On-Campus Boot Campsand Online eLearning programs for students interested in pursuing acareer within the financial services industry

Has an online training platform to provide easy access for enrolledstudents

Its modules and training services are mainly restricted to financial andcapital markets


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College :SCOE, kharghar, Navi Mumbai Program : T.I.M.E. CRT Batch size : 250 (approx.) Class size : 65

Attendance inTIME seminars : 50 (avg.)

Impact : Positive. Gained a lot in communication area.

Utility : Effective, suggests that it should be made a part of curriculum asit was not compulsory

Disadvantage : Lack of individual focus due to time constraint and noaptitude modules for practice


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Indepth Market Analysis Fore Vision