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Why LinkedIn?
80% of the jobs available are in the “Hidden Job Market,” accessed via Networking and Insider Referrals
Networking is the most effective way to conduct a job search and LinkedIn is the premiere professional networking community
Currently 33% of the U.S. job force are “freelancers”, growing at a 6% CAGR
The average job in the U.S. lasts 4.1 years
LinkedIn for You
Profile Basics
Keyword Optimization
Security and Privacy
Contacts
Groups
Following
Companies
Keeping Informed and Involved
The Agenda
Groups
2nd Level Contacts
The LinkedIn Universe
2nd Level Contacts
1st Level ContactsProfile
Channels
Companies
Members
Contact Levels
1st
2nd3rd*
Influencers
Publishers
* Premium members only
LinkedIn Profile: Your Miniwebsite
Minimum: Who’s Who in the Professional World
Used to find a part-time, full-time job – attract recruiters, apply for jobs, etc.
Used to promote you and your business 24/7
Used to connect with your “tribe” – help them find you.
Used to demonstrate your social proof.
All-Star profile? Top of 5 levels of profile strengths
Profile picture and summary
A current position with description – and two additional positions
Industry and postal code
Education
At least 50 connections and 5 job skills
Crafting the Top
Benefit oriented HeadlineLocation and IndustryProfessional looking headshotHow to contact you, social media and website URLsCustomize your LinkedIn profile URL
Only your name
Set the story with the Summary section
Experience Section
Use high-level summary language. Different from Resume.
Current plus two additional positions
Connections to other sections
Education SectionDegree
Major
Honors and InvolvementLike a Resume -- Don’t
have to state graduation year
All-Star Profile Checkup
Profile picture and summary
A current position with description – and two additional positions
Industry and postal code
Education
At least 5 job skills
At least 50 connections
Arranging Sections
Arrange sections to highlight or support strategy – for example:
1. A stay-at-home parent re-entering the job force may wish to highlight volunteer experience rather than work experience
2. New college grad may wish to emphasize degree, coursework, and test scores.
Adding Multimedia
Images
Video
Audio
Presentations and documents
Othero Behanceo Issuuo Kickstartero Quantcast
What is a Keyword?
A keyword, in the context of LinkedIn profile optimization, is a particular word or phrase that describes a major skill or experience used by recruiters or other LinkedIn members to search LinkedIn for members that may fill their need.
How to Find Keywords
Look at the key skills and experience frequently used in the job descriptions that interest you.
Checkout the profiles of individuals holding positions that interest you.
Read blogs/articles about the industry and jobs you’re targeting – glean the new and upcoming trends and terms
Where to Use in Profile
Headline
Summary
Current and Past Positions
Your Customized LinkedIn URL
Groups
Skills & Endorsements
Recommendations
Interests
Do not Stuff Keywords
Three Level of Contacts
1st Level = your direct contacts
2nd Level = your direct contact’s contacts that aren’t your contacts.
3rd Level = weak ties one level below your 2nd Level contacts (only available to premium users)
1st – 3rd Level is considered your “Network”
Regardless contact level, the members of groups you belong to are visible and contactable
Two Schools of Thought
Conservative model – only connect with people you know and maybe even recommend to others.
Those who feel life doesn’t begin before they have at least 500 LinkedIn contacts
Finding Contacts Getting started: LinkedIn will search your
email accounts for addresses of existing members and display a list for you select who to send an invitation to connect.
LinkedIn will start providing lists of members you might know based on your 2nd Level and Group contacts.
If you’re open to large contact bases – you’re considered an “Open Networker,” and there are groups and lists you can use to expand your contacts
Other Ways to find Contacts
Meetups and conferences
Website and other social media hyperlinks back to your LinkedIn profile
Placing your custom LinkedIn URL on your business cards
Non-profit activities and professional associations
Alumni gatherings
Contact Limits Maximum of 30,000 contacts – start with a
limit of 3,000 and ask for new limit increments from customer service
Avoid the dreaded Report Spam – when you send requests to connect with someone who feels you’re as bad as a Nigerian spammer/scammer.
All-Star Profile Checkup
Profile picture and summary
A current position with description – and two additional positions
Industry and postal code
Education
At least 5 job skills
At least 50 connections
Complete
Recognize your Contacts
What goes around comes around.
Get into the habit of writing recommendations and making skill endorsements
Recommendations are formal write-ups of your contacts
Endorsements are simply adding a skill or clicking next to a skill listed on the profile of a 1st level contact.
Elevate Search Ranking
Subscribe to a Premium account
Keyword Placement
Number of Connections
Recommendations
The order in which you will show up in the search against others with similar skills. Closest to the top is the goal.
Groups 411 You can join up to 50 groups
Find groups for social and professional associations, schools, past companies (reconnect)
Look at what groups other LinkedIn members similar to you have joined.
There are public, open, and private groups
Some groups have Special Interest Groups (SIGs) called subgroups.
You can create your own group and invite your friends and connections
Different Connection Types
Use LinkedIn advanced search features in combination with Google search
Looking for service provider for your company
Find new prospective employees and project team members
Locate someone with a particular expertise for consultation or speaking engagement
Search for potential investors/donors, advisory board members, and strategic partners
Contacting non-1st Level Connections Two basic methods using LinkedIn: Use of
introductions or InMails (if you’re a premium member).
Introductions for 3rd Level connections involves going through two other people before reaching the person you want to get introduced too.
Always can send invite to connect if you have the person’s full name and email address. (involves Google search).
Follow Company Pages
Companies you want to work for
Your customers or companies you want to sell to
Companies to acquire or partner with
Companies you may wish to use as supplier
Companies developing interesting products and services for your industry or Line of Business (LoB)
And get to know the employees in your network or find others to add to your contact list
Informed and Involved
Follow from your choice of three content sources:o Influencers (industry and thought leaders)o Industry Channels (vertical industry
groupings)o Publishers Pages (major magazines)
Start Discussions, like and make comments in your Groups
Link to interesting content on other websites via status updates
LinkedIn for You
Profile Basics
Keyword Optimization
Security and Privacy
Contacts
Groups
Following
Companies
Keeping Informed and Involved
The Agenda