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Increasing Participation & Raising Standards Slide 2 WHO strategy for reducing deaths from drowning based on: Increasing Participation Education Raising Standards 1.Making sure that as many people as possible can swim and be safe in water 3.Ensuring that there are properly trained lifesavers who can provide immediate resuscitation and first aid 2.Educating children about the dangers of swimming in unsafe waters and parents on the need for proper supervision 4.Physical barriers, fences and walls, to prevent accidental immersion Slide 3 Two Programmes for Increasing Participation Swim Academy for multi-site operators of pools or swim schools Swim Star Swim School for single site pools or swim schools Slide 4 Objectives Make swimming a fun activity Provide programme variety Engage with the local community Involve those with special needs Educate children and parents on water safety Reach out to schools Maximise income for operators Slide 5 What we do Review: Pool timetabling Lesson scheduling and content Prices Agree revisions with operator Outcomes: Maximise pool time utilisation more income Better pupil progression better retention Consistent prices across multi-sites Slide 6 Benefits for Customers Marketing Package Contract Prices on: Learn to Swim programme Extended programme Use of STAnley Advertising Support Educational Support Community Support Slide 7 Marketing Package Slide 8 Learn to Swim Programme Slide 9 Extended Programme Slide 10 Added Value Slide 11 Use of STAnley Slide 12 Advertising Slide 13 Educational Support Slide 14 Engaging with the Community.. Slide 15 Does it Work? 10 Academies Signed Up Slide 16 Case Study 1 46% Increase in learners across six sites within 12 months 28% over income target within 12 month period An additional 17,500 awards sold per year Slide 17 Case Study 2 Increased enrolments across 3 sites by 24% in first 12 months Income revenues doubled exceeding finance targets set Slide 18 Case Study 3 The largest geographical local authority within the UK 14% increase in enrolments across five sites within 3 months An additional 10,000 awards sold within the first quarter Slide 19 Does it Work? 60 Swim Schools signed up since launch in January 2014 Slide 20 Raising Standards What is Required? Staff hold proper qualifications Qualifications are in date On-going training is carried out Pool water quality regularly checked Incidents are properly recorded Customer feedback is recorded Regulations and best practices followed Regular audit to confirm compliance Slide 21 For single and smaller operations For corporate and larger organisations Slide 22 STAmark Units Core Units Swim School Accreditation Basic standards for swim school operators Swimming Pool Accreditation Basic standards for pool operators and owners Additional Units Baby Safe Facility Eco- friendly Facility Inclusive Facility (special needs) Safety Audit (STA Admin) Slide 23 Obtaining STAMARK Bronze Complete online self-assessment of chosen unit(s) Core or Additional Silver External audit of Additional unit(s) only Gold External audit including Core unit(s) Slide 24 STAadmin.co.uk Watch the video click hereclick here Slide 25 Cloud based programme Works in the background 24/7 Informs local staff of required actions Alerts management to serious failings Ability to specify reporting structure Readily accessed data held long- term Customisable reports Slide 26 Incident Reporter/ Accident Book Predetermined parameters age, sex, time, date etc Customisable parameters: Location e.g. poolside, changing rooms, stairs etc Type e.g. slip, fall, trip Outcome e.g. no action, in-house, ambulance Customisable reporting over parameters Auto-inform of major incidents Slide 27 Controlling Standards - UK 80 site Operator Problems based on Traffic Lights Red = serious Amber = minor Green = no problems Slide 28 Summary Data for Single Site Slide 29 Details of Overdue Reminders Overdue Report date 17/3/14 Slide 30 STA World First Water testing photometer Results updated by Bluetooth Auto-updates STA Admin Real time analysis E-mail alerts Record retention Powerful reporting Slide 31 Results Summary Traffic Light Warning System green = ok, yellow = warning, red = dangerous Slide 32 Graph Free, Combined and Total Chlorine Dated and timed Slide 33 For single or multi operator STA has the answer to improving participation and Increasing Income And ensuring the maintenance of the highest standards resulting in Lower direct and indirect compliance costs The result: Increased Participation & Higher Standards a win-win situation for Operators and for Drowning Prevention Slide 34