Increasing Participation in your Project › media › 1565938 › ... · 2020-06-17 · • The new Grantee Forum on Microsoft Teams for CCF projects • Our CCF social media feeds

www.keepscotlandbeautiful.org/ccf www.facebook.com/ClimateChallengeFund www.twitter.com/CCFScot

Increasing Participation

in your Project


Exercise

1. Introduction


An outline of the webinar

1. Introduction to the Climate Challenge Fund

2. Communications during Covid-19

3. Workshop activities and resources

4. Your message and ask

5. Creating stuff

6. Getting the word out

7. Looking after your participants on their journey

8. Contacts

9. Wrap up

10. Question & Answer session


The Scottish Government's Climate Challenge Fund (CCF) was

launched in 2008 and over 1,150 projects across all 32 local

authorities have been awarded CCF grants. Total CCF funding

since 2008 exceeds £111 million.

The CCF supports community-led organisations in Scotland to

tackle climate change by running projects that reduce local carbon

emissions.

Previously funded projects have helped communities to reduce

their reliance on car travel, cut waste, grow local food and lower

energy use in homes and community buildings.

Find out more at www.keepscotlandbeautiful.org/ccf

About the Climate Challenge Fund

Empowering community-led action on climate change in Scotland

http://www.keepscotlandbeautiful.org/ccf

https://www.keepscotlandbeautiful.org/sustainability-climate-change/climate-challenge-fund/ccf-in-action/funded-projects-map/


We have staff that support applicants and those

awarded grants.

We also offer free training, events and support to

help communities across Scotland build their

capacity to tackle climate change.

All of this support is being delivered online during

the Covid-19 pandemic.

Find out more www.keepscotlandbeautiful.org/ccf

Keep Scotland Beautiful manages the CCF on behalf of the Scottish

Government.

Training and support available through the Climate Challenge Fund


www.keepscotlandbeautiful.org www.facebook.com/KSBScotland www.twitter.com/KSBScotland

About Keep Scotland Beautiful

Sustainable development education Provide education

initiatives for children, young people and educators

Local environmental quality Provide advice support and training to help create and maintain cleaner and safer local areas

Sustainability and climate change Work to help people to reduce carbon emissions and adapt to impacts of climate change

Environmental services Help organisations meet environmental commitments and responsibilities

www.keepscotlandbeautiful.org

http://www.keepscotlandbeautiful.org/


Exercise

2. Communications during

Covid-19


General tips on climate change communication during Covid-19

Examples of effective communications:

• Promoting activities tackling climate change and Covid-19 - e.g. Bike for Good with

bikes for keyworkers and CCF projects upcycling equipment for the NHS

• Promoting activities supporting the local community and tackling climate change -

e.g. Gate Church Carbon Saving Project’s Community Fridge

• Sharing positive news stories - Could improvements in air quality be permanent with

more home working, increased active travel and better public transport post-Covid?

• Promote things people can do - e.g. sharing of online courses accessible from home

Climate Outreach have a webinar and guide on communicating climate change during the

Covid-19 crisis available here.

It’s always important to be sensitive in communications and take into account

what is happening in the world. The same goes for promotion during Covid-19.

https://climateoutreach.org/resources/communicating-climate-change-during-covid-19-crisis-evidence/?fbclid=IwAR1jWNHg05XbjXCKWfmm4mpr0GiWDKbYA7_ae6mkDEUr_fzw1d1GAZu5Tp8


CCF projects communicating during Covid-19

Online activities include a variety of webinars, one-to-one tutorials,

recorded video, film showings and discussion sessions:

• Regular workshops via webinars - Rig Arts offer sustainable

fashion tips and skills through their Fixing Fashion project (Zoom)

• One to one advice - Remode offer clothing repair support (Zoom)

• Updates & demonstrations - Thurso Grows & Tron St Mary’s

give planting and growing advice (Facebook)

• Film showings - Arran Eco-Savvy (Facebook)

• Discussion and networking - Salisbury Centre (Zoom)

With physical gatherings not possible, CCF projects have adapted by

providing a variety of practical support online.


Communicating with Keep Scotland Beautiful during Covid-19

Engage with us through:

• Training webinars & webinar sessions from

partners which include Q&A sessions

• The new Grantee Forum on Microsoft Teams for

CCF projects

• Our CCF social media feeds on Facebook,

Twitter and the re-launched Scottish Climate

Change Community Facebook Group

• Your Development Officer and the CCF

Marketing Officer (by email, phone and the

Grantee Forum)

Many of our resources were already online, but we’ve added more online

options for communication.


Support to promote your project

Our CCF promotional channels include:

• CCF news stories and newsletter

• Facebook – ClimateChallengeFund

• Twitter - @CCFScot

Other channels include:

• Scottish Climate Change Community Facebook Group

Contact your Development Officer and Tim Mullens, Marketing and

Capacity Building Officer, Keep Scotland Beautiful:

• [email protected]

We are keen to promote your news and events through our CCF channels.

http://www.facebook.com/climatechallengefund

https://twitter.com/CCFScot

https://www.facebook.com/groups/173928812712746/

mailto:[email protected]


Exercise

3. Workshop activities &

further resources


Climate Challenge Fund website

The Promoting your Project section of the website

contains:

• Training events summary and resources

• Links to further guidance and templates including

branding support

• Marketing Officer contacts

Access the webpage directly here.

Access support to promote your project on the CCF website.

https://www.keepscotlandbeautiful.org/ccfbranding


Workshop supporting activities

There are activities available to support each section of the workshop.

The activities include:

• Project progress check – will help you to identify areas where you are confident and those

where you want to improve after each section of the workshop

• Bingo – get to know attendees and their project activities

• Elevator Pitch – develop your message and ask

• Circles of influence – who are you communicating with?

• Press release templates – write a press release

• Engagement planning tool – an event checklist

• Participant journey – create a plan for your project participants

All of the exercises are available for download from the CCF website.



Exercise

4. Your message and ask


Your message and ask

Your message:

• Who are you?

• What you are doing?

• When, where and why?

Your ask:

• What do you want people to do?

• How can they become involved?

Top tips

Refer to your CCF application if you

require clarification on any points

relating to you project activities.

If your project activities are being

delivering differently during Covid-19

remember to include that in your

message and ask.

It’s important to establish a message and ask as soon as possible and review

it regularly.


Create your own elevator pitch:

• Use the ‘Elevator Pitch’ template to clarify message and ask for your project

• You can develop different pitches according to the audience and time you have

available

• The template is also useful for developing written copy summarising your project

The Elevator Pitch activity is available for download via the CCF website.

This is a business term for a concise and clear pitch about your project.

Elevator Pitch



Who are you communicating with?

It’s important to establish who you are communicating with before you start

your communications activity.

Map your circles of influence:

• Map what individuals or organisations in your

community could help you to promote your

project

• Refer to your CCF application form for the

community you are working with and details of

partners

• The Circles of Influence activity is available for download via the CCF website.



Progress check

Complete section one of the progress check

The Progress Check will help you to identify areas where you are confident and those where you

want to improve after each section of the workshop.

The Progress Check is available for download via the CCF website.



Exercise

5. Creating stuff


Before you create project resources…

We have CCF Branding & Promotional

Requirements for online and print material, press

releases, job adverts and other promotional

materials.

The guidelines are summarised in our concise

guide.

www.keepscotlandbeautiful.org/

ccfbrandingsupport

Please ensure that you follow the CCF Branding & Promotional Requirements.

http://www.keepscotlandbeautiful.org/ccfbrandingsupport



Before you create project resources…

Take advantage of pre-set

downloadable logos and a

variety of correctly branded

editable templates for posters,

leaflets and press releases.


ccfbrandingsupport

Check out the CCF templates available for download via the CCF website.



Before you create climate change resources…

We have a Guide to Climate Change

leaflet (available in pdf and print ready

format).

And a comprehensive guide to Carbon

Literacy.


ccfclimatechange

We have climate change resources available via our CCF website.

http://www.keepscotlandbeautiful.org/ccfclimatechange

http://www.keepscotlandbeautiful.org/ccfclimatechange


Before you create any other resources…

The third party resources section of the CCF website

collates many of these resources and orders them

by theme of projects. Find out more at:

www.keepscotlandbeautiful.org/ccftoolkit

We also have a grantee forum on Microsoft Teams

for sharing of resources. Please ask your

Development Officer for details of how to join the

forum.

There are lots of materials out there already you can use – please don’t

reinvent the wheel.

http://www.keepscotlandbeautiful.org/ccftoolkit


Creating an online presence

The below list gives some ideas of some popular starting points:

• Website – a hosting point for news, resources & events

• Facebook – a platform to host and share news, views and events

• Twitter – share your news; 140 character limit

• Audioboom – record and host your audio clips

• Youtube & Vimeo – a home for your videos

Top tips

Try and choose platforms that your audience use already

and ensure you have time to update information regularly.

There are hundreds of online platforms to choose from so it can be daunting.


Creating print

Remember to include your message and ask:

• Who are you?

• What you are doing?

• When, where and why?

• What do you want people to do?

• How can they become involved?

Top tips

If you think Covid-19 might impact your future

activities remember to include a plan B on your print.

Printed literature can be an effective route to promote your project, so plan

ahead to ensure that it covers future eventualities.


Sustainable print

There’s lots to consider whether using a commercial printing

company of printing in-house:

• Paper – recycled, FSC

• Ink – vegetable with non-chlorinated process

• Carbon – think about carbon neutral print

• Travel – where was the paper made?

• Printer – where is your printer? Are they ISO accredited?

Always include information on your documents to let people

know how and why your print is sustainable.

Printed on 100% post consumer waste using a non-chlorinated process.

The carbon emissions generated by printing will be offset by planting broadleaved trees in a local community woodland

Making your print more sustainable should be a priority for your CCF project.


Exercise

6. Getting the word out


Word of Mouth

Gorbals Healthy Living Network in Glasgow knocked on the

doors of residents at Norfolk Court – the result being raised

awareness and support of their Greener Gorbals Project.

Top tips

Remember to tailor your activities to current Covid-19

advice and have alternatives for face-to-face activity.

Think about online influencers in your local area.

Simply sharing news about your project in the local area can help to raise

your profile.


Websites

Things to think about:

• Go clear and concise – include regular updates about your CCF project. Remember to include

your message and ask

• Ease of access – will it work well on a mobile?

• Traffic to your website – this will drive more traffic, so share links to your webpages often

• Metatags – use these on your pages to clearly describe your content and think about having your

site crawled by Google and using Google Adwords

Top tips

Remember to include prominent updates on your website about your activities during Covid-19 so

that your community can stay informed.

A website can provide a place to host information about your project.


Facebook

Use Facebook to:

• Share one/two short updates per day with an image or collage

• Give live updates

• Share news from others

• Pay for ‘promoted posts’ targeted at your audience

• Tag @ClimateChallengeFund #ClimateChallengeFund and

other partners

Top tips

Have enough staff members with logins to administrate your

account and interact with your community

Facebook can be a powerful tool to reach and communicate with your

community, and more widely.


Twitter

Use Twitter to:

• Share lots of updates on your activities and those of others

• Live tweet from events

• Share engaging images

Use software such as Hootsuite to:

• Schedule Tweets

• Setup lists of those you want to follow

Top tips

You’ll need time to administrate your account and interact.

Twitter can provide a quick and easy route to share information and interact

with latest trends.


Audio clips and podcasts

Record interviews via your smartphone (either live

or via the phone) and upload to the AudioBoom,

Soundcloud platforms or similar.

Great for:

• Snippets of audio or quick interviews

• A regular feature or podcast

Top tips

You may need more time than expected for editing of clips.

Many people like to listen to audio when walking or cooking.


Video

• Use longer films on your website and have

shorter clips for social media

• Video is becoming an important method of

communication during Covid-19

Top tips

Editing of videos can be a time consuming process. Consider producing shorter videos

specifically for social media through platforms such as Facebook Live and TikTok.

Share video content hosted on platforms such as Youtube and Vimeo by

embedding them into your website and social media posts.


Noticeboards and flyers

Places for flyers:

• Community Council

• Local shop / Post Office

• Leisure centre

• Library

Local projects noticeboards can be effective in reaching your audience.

Top tips

Make sure your office and other sites have clear notices

about where to find information on your activities during

Covid-19. Also, think about using online noticeboards as

alternatives to physical options.


Newsletters

Some things to think about for your newsletter:

• Create online through Mailchimp or similar, and include a signup

option on your website that you also highlight through other channels

• Include asks, upcoming events and partner news

Top tips

During Covid-19 think about asking people who join your online activities if

they would be interested in signing up for your newsletter, or for specific

workshops, so you have the potential for full workshops post-lockdown.

A regular newsletter can be an excellent way of keeping your community

informed about your project and building your audience.


A press release

For press releases:

• Include interesting local news or activities that people can

become involved with

• Feature a photo opportunity

• Have someone available for interview

• Know your local paper deadlines and contacts

Sharing your news through the local media can get key news out in your

community and beyond.


CCF press release templates

The templates cover events you might hold and announcement of

CCF grant awards, but can easily be tweaked for other CCF purposes.

Please do contact us if you wish to feature a quote from the CCF in

your release.

We have produced template press releases for CCF Grant Recipients to

download that contain all the relevant text and notes to editors.

Create a press release:

Have a go at completing a CCF press release template for your project

www.keepscotlandbeautiful.org/ccfbranding

http://www.keepscotlandbeautiful.org/ccfbranding


Paid for Advertising

For advertising:

• Include your message and ask

• Include interesting local information

• Plan your timings carefully

• Know your local media

• Negotiate – advertorials can be great features

Much promotion can be achieved for free, but adverts in local media,

particularly for a specific ‘ask’ can work well.

Top tips:

Don’t forget online advertising such as

Facebook can be a quick way to reach a

targeted audience.


Progress check

Complete section two of the progress check






Events

Your own events:

• Launch, open day, workshop etc

• Time the event so it’s suitable for your audience, advertise it well in

advance and have online signups

• At the event include activities, asks, signups. And food!

Partner events:

• Take less organising, but still advertise your attendance and include

activities and signups

Physical (and online events) are important in bringing you community together

and offering chances to meet project staff and demonstrate activities.

Top tips:

During Covid-19 it’s particularly important to think how you can

run your events online, whether that be a webinar repair

workshop, a networking event or climate change training session.

Think of using Zoom, Teams, Facebook Live etc.


Engagement Planning Tool for events

Create a clear plan for your attendance at

events:

• Practice using the ‘Engagement Planning

Tool’ to create a checklist for events

• The tool is available on the CCF website at


It’s easy to go to events, talk to lots of people but leave feeling like you’ve not

achieved anything concrete.



Exercise

7. Participant Journey


Planning for Participation

Top tips

During Covid-19 you’ll need

to have many different

journey options available

that match current

guidelines.

Create a plan for your participants:

Create a plan for your CCF project participants that includes

clear routes of participation.

Remember that their will be different journeys. For example, a

person who signs up to receive a home energy advice visit will

have different expectations to someone who registers to

volunteer.

The ‘Participant Journey’ activity is available on the CCF

website at www.keepscotlandbeautiful.org/ccfbranding

It’s important to plan so that everyone who wants to become involved with

your project has a positive experience and knows what to expect.



Progress check

Complete section three of the progress check






Exercise

8. Wrap Up


A summary

1. Always have a clear message and ask.

2. Use the above to create resources, but don’t re-invent the wheel.

Remember to check brand guidelines and use available templates.

3. Know your audience…and where to find them.

4. Get the word out in a way that will reach your audience.

5. Plan for events and meetings to make them effective.

6. Look after your participants on their journey.


Some key points from the workshop

The guide also includes several mini-case studies of CCF

projects that have promoted their activities effectively.

You can access the guide at


This guide provides a concise summary of some key points that will help you

to promote your project.



Exercise

9. Contacts


Contacts

Web:

www.keepscotlandbeautiful.org/ccf - CCF homepage.

www.keepscotlandbeautiful.org/ccftoolkit - CCF toolkit

www.keepscotlandbeautiful.org/ccfbranding - webinar presentation & activities.

www.keepscotlandbeautiful.org/ccfbrandingsupport - direct access to brand

guidelines and templates

Email:

[email protected]

[email protected]


http://www.keepscotlandbeautiful.org/ccftoolkit






Three questions for you

1. Do you know where to find the resources you need?

2. What actions will you take next to promote your project?

3. What further support would you find useful?


This presentation is copyright © Keep Scotland Beautiful: All Rights Reserved. Keep Scotland Beautiful is a Scottish Charitable Incorporated Organisation (SCIO): Number SC030332.

Exercise

Thank-you


This presentation is copyright © Keep Scotland Beautiful: All Rights Reserved. Keep Scotland Beautiful is a Scottish Charitable Incorporated Organisation (SCIO): Number SC030332.

Exercise

10. Questions

Documents

Increasing Participation in your Project › media › 1565938 › ... · 2020-06-17 · • The new Grantee Forum on Microsoft Teams for CCF projects • Our CCF social media feeds