AWARE CONSIDER EVALUATE COMMIT ADVOCATE

AMG is a digital marketing agency made up of talented individuals who know how to create great brand experiences. We connect brands with people in the perfect time and place because we understand what makes them tick from studying real data and having real conversations. We always test and learn (and test and learn some more) to deliver superior results with impact.

I N F O @ A C C E S S A M G . C O M

A C C E S S A M G . C O M

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HEAD QUARTERS30670 Bainbridge Rd. Suite 200, Solon, Ohio 44114

TREMONT STUDIO2541 Scranton Rd., Cleveland, OH 44113

CONSUMER JOURNEY

CASE STUDY

Change brand perceptions

Convert interest to leads

Customers didn’t find relevancy in brand’s product-driven campaign messaging

Previous lead-generation solutions were ineffective

Used audience insights to create a Coffee Trend Report that communicated relevant opportunities provided by the espresso machine

Made our trend report the campaign focus and used it to inspire an immersive brand experience that conveyed key product differentiators

Extended the trend report reach with creative executions that worked across the customer journey

2 3Drove consumers from awareness to advocacy using native advertising, email, sponsored content, owned and paid social media as well as paid search

4

Developed a content strategy to change brand perceptions

Leveraged marketing tactics to convert interest to leads

Challenge

Solution

Impact

1

54 K+content interactions

240+ leads captured

170+ machines installed during the campaign period

Driving Customers Through the Sales Funnel with Content Strategy and MarketingIncreased Conversion of the New NESCAFÉ Milano 2.0 Espresso