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• Higher response rates for direct mail campaigns • Increased efficiency maintaining up to date contact information • Fewer undeliverable mailings • Significant savings in your direct mailing budget • Improved customer targeting • Reduced distress for bereaved relatives and friends Address correction ensures that all address data held by your organisation is up to date and accurate, leading to:
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The names and addresses of existing customers are probably a company’s most valuable assets. Existing customers are, on average, three times more likely to buy than a ‘cold’ prospect. Correctly addressed direct mail guarantees your communications reach their intended targets; and you avoid wasting resources on unwanted or undeliverable mail. However, reliance on unhealthy or obsolete names and addresses not only damages your credibility and reduces customer loyalty, it also has a direct affect on your marketing budget. The US Postmaster General says the US postal service has “… wrestled with [the issue of undeliverable-as-addressed mail] for years. It adds costs to mailers, several billion dollars a year by some estimates, and costs us more than $1 billion a year in wasted productivity." Address correction ensures that all address data held by your organisation is up to date and accurate, leading to: • Higher response rates for direct mail campaigns • Increased efficiency maintaining up to date contact information • Fewer undeliverable mailings • Significant savings in your direct mailing budget • Improved customer targeting • Reduced distress for bereaved relatives and friends The Data Protection Act requires that ‘Personal data shall be accurate and, where necessary, kept up to date.’ . Failure to comply with data protection legislation and mailing those who have indicated they don’t wish to be mailed can result in fines up to £5,000. Correct addressing reduces production and postage costs through elimination of duplicate records, undeliverables and gone aways and cuts the cost of handling postal returns. Sending correctly addressed mail also increases response rates and enhances customer satisfaction, leading to greater loyalty and therefore long term value. DQ Global’s unique software is designed to screen UK and international address data against industry standard databases, processing against files of gone away and deceased individuals to remove invalid entries from your database.
DQ Global Urban House, E2 Fareham Heights, Fareham, Hampshire, UK PO16 8XT Telephone +44 2392 988303, facsimile +44 2392 988302 e-mail [email protected], www.dqglobal.com
The popularity of direct mail has doubled since 1990; for companies it’s a good way to tell customers and prospects about the latest goods and services, while for charities it’s an economical way to raise awareness.
Incorrect addressing directly affects your bottom line!
UK and international address correction
