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Wednesday May 16, 2012
In This Issue …… NB St. Louis and DFW Move the World…….. Race for the Cure Announcement Quick Links…..Must Know Information Marketing Updates USO Donations and New NB Customizer Features Gildan update NB Store Calendar NB in the News
NB RETAIL CONTACTS 1.800.343.4648 Click on the person’s name below to send an email
Stephanie Smith Ext.2940 VP Retail
Chris Cohen Ext.2567 Channel Manager
Chris O’Neil Ext.7059 NB Store Collaborative Manager
Judy Piktelis Ext.2904 General Merchandise Manager
Jason Goebel Ext.2807 Sr. Retail Analyst
Amy Lamson Ext.2937 Merchandise Manager
Danita Harris Ext.7093 NB Store Apparel/Accessories Merchandiser
Brianne Plante Ext.2943 Merchandising / Independent Stores
Sara Miller Ext.7078 Visual Merchandiser / Retail
Peter Alba Ext.2860 Business Operations Manager
Dominick Fabrizio Ext.2377 Channel Marketing / NB Stores
David Chaput Ext.7057 Business Solutions Manager
Kirsten Marchand Ext.7068 Sr. Store Planning Manager
Doug Hansen Ext.7094 Store Planner II
Rita Siegel Ext.7077 Retail Operations Controller
Karen Reck Ext.7092 Administrative Assistant
“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw
NB St. Louis exhibits at the GO! St. Louis Marathon and Family Fitness Expo
New Balance St. Louis promoted fitness and healthy living at the 2012 GO! St. Louis Marathon and Family Fitness Expo on April 13 and 14. This was our debut at GO!, and our greatest Expo event to-date with such a large presence. Our 10’ x 30’ booth space allowed us to sell footwear, apparel, insoles, socks, and accessories, plus offer free foot scans on-site by a Certified Pedorthist. Newbie proved to be a strong presence for our brand and our stores, greeting children and adults
alike with his happy New Balance spirit! Branded literature included catalogs, brochures and popular wristbands imprinted with “Let’s GO! St. Louis,” incorporating the name of the event with the “Let’s” campaign currently in place for the NBO stores. Plus, it was a great memento and motivator for race day!
The GO! St. Louis Marathon and Family Fitness Weekend features a marathon, ½ marathon, marathon relay, 5K plus races for infants, kids and seniors. It’s a perfect venue for our staff to educate runners and walkers of all age groups about the importance of proper footwear and insoles and inspire them to make foot wellness a priority. Expo attendance exceeded 20,000 participants picking up their race bags with thousands stopping by our booth to shop and receive the expert advice of our fitting specialists and Certified Pedorthists.
Congratulations to the New Balance St. Louis team of Sarah, Beth, Stephanie, Wendy and Aimee for their hard work and dedication to make this event such a success! We look forward to being more involved with GO! St. Louis in 2013.
Brown’s Enterprises and the City of Washington Partner in Recycling Effort
Brown’s Enterprises has assisted Washington, MO in becoming the first city in the country to partner with Shoeman Water Projects to collect shoes in the town’s recycling center. The city is excited about keeping unwanted shoes out of the local landfill and having them benefit those in developing countries. The new program was advertised in citizen’s utility bills and on the city’s website.
Shoes collected by Shoeman Water Projects serve two purposes. The shoes are given a second life when they are exported to retailers in the developing world. The resale of shoes provides jobs and affordable footwear to citizens. Wearing footwear in these areas help protect from abrasions and deadly parasites. Funds generated from the export and resale also provide money needed to purchase well drilling rigs and water purification systems to bring clean, fresh drinking water to schools, hospitals and villages when none currently exists.
New Balance St. Louis, Kansas City and Branson, along with Brown’s Shoe Center, have been donation points for several years but the Browns felt they could do more in the Washington community where the shoe store has been in operation since 1950. “We are genuinely elated to be a small part of the Shoe Man’s global efforts to provide drilling equipment for clean drinking water. We share their passion to help “Move the World,” especially the young who are among the most vulnerable in third world countries,” said Kurt Brown, district manager of Brown’s Enterprises. “Of course everything begins with shoe recycling, and our stores, our staffs, and our customers remain committed to these efforts. We are thrilled that the Washington community has partnered with us in these responsible efforts that deliver the basics of life ... clean water.”
For more information about Shoeman Water Projects, visit the organization’s website, www.Shoeman.org.
New Balance DFW sponsored Pantego Christian Academy's "Panther Prowl". This was a fundraising event in which students from all ages participated in 20 obstacle course stations to raise money for their school. Stations were marked on the back of the t- shirt. From Pantego Christian Academy News Letter We wanted to say 'Thank You', for making this 'Panther Prowl' such a great event at both the Arlington and Mansfield campuses. With your generous support we raised nearly $30,000. This money will be allocated to help with our tuition assistance fund, and contribute to a NEW gym floor. We thank you once again for your continued support of Pantego Christian Academy! We also sponsored Legacy Christian Academy's annual fun run and Field Day. The student's ran 20 or more laps to raise money for a science lab. Laps were marked on the back of the t-shirt.
New Balance retailers involved with the Race for the Cure now have the ability to sell shoes on-site. We feel like this is an exciting development and hope it will lead to an increase in sales and awareness of our Lace Up for the Cure line. There are few stipulations that you need to be aware and have include a link to a one- page document that clearly states the procedures for the program and will hopefully answer any questions that you have. Race for the Cure shoe sales policies and procedures A few of the details that are important are as follows:
1. 10% of ALL shoe sales will be given to the local Komen Affiliate.
2. Shoe sales that are acceptable: Women (Lace Up only), Men’s and Kids, Lace Up slides (no flip-flops)
3. A mission-focused pamphlet from Komen will be provided to retailers and must be given to retailers when men’s or kid’s shoes are sold. This should be given to the consumer with the receipt. GMR will help to facilitate this and make sure that retailers have the pamphlets for their events.
4. We are not permitted to sell apparel or accessories, but retailers, as usual, can display product in their tent.
If you have questions please contact [email protected] Thanks for all of your support!
InStep Goes Digital
Twitter: @NB_InStep OR InStep Blog - http://nbinstep.com/
InMotion Program NB Store Marketing Updates
2012 Master Marketing Calendar
Click here to see all the Marketing assets
Click here to learn more about Good Form Walking
Quick Links
Click on any of the links above and you will be passed through to each website.
You may need to use your website specific password once you arrive at the website.
B2B Order Pro
NBPN Media Bin SMS 3point5 Pro Care Store
Uniforms Store
Fixtures NB
Customizer
Click here to view
June Execution Guide This guide will review the set of the June Monthly Marketing Kit materials in the store front as well as the interior of the store.
If you have any questions regarding the Guide, please contact [email protected].
The “Let’s” NB store campaign assets are available on NB Customizer. The assets include print ads, email blast, direct mail postcard, radio script.
New Balance Monitor Spiff Program
GPS Runner
Click here for details
Click here to read the announcement Click here to read the announcement
USO Donations
Donations and Logistics: Now that the USO Program has closed we need you to -Send back the donations to New Balance by Friday May 18th
-Each participating New Balance store must send a check made out to New Balance for every consumer donation of $10 as well as the NB store $10 match for each consumer donation (i.e. if the store collects $50 in consumer donations, a check for $100 would need to be sent from the store to New Balance Corporate)
-Please send your checks to : New Balance 20 Guest Street Boston, MA 02135 Attn: Dominick Fabrizio
Photos from NB South Coast Plaza, Sarasota and University Park
The Let’s Campaign is now on NB Customizer. They added a “Build and Ad” option called “Service, Selection, Assortment”
been moved to our Retail facility in Charleston, SC. Relocating this department will lead to new representatives being involved with your ordering and shipping requirements.
While our goal is to minimize disruptions in service to you, we recognize introducing new customer service members to our business is a significant challenge. We will do everything possible to continue providing the service you deserve and we encourage you to communicate with our customer service team as well as your sales rep if any concerns develop. We appreciate our partnership with you and the opportunity to provide innovative and quality products to our market. Regards, Lee Foshee Director Customer Service Phone: (843) 606-3663 Email: [email protected] In an effort to streamline our distribution operations, and provide our New Balance sock partners with a centralized distribution point, we are announcing the consolidation of our Conover, NC distribution facility into our Mebane, NC operation. We began this consolidation 2 years ago, and will complete it this June. Important information concerning the consolidation Date: shipments will begin from Mebane on June 4th. During the week prior to that, May 28th through June 1st, we will be shut down at both facilities in order to complete the transfer of inventory. Please do not forget to order early to cover your replenishment needs during our shut down. Ship point information: Gildan Branded Apparel Division 7110 E. Washington St Mebane, NC 27302 Contact person Sheila Hagood 919-304-0113 [email protected]
Dear Valued Customer,
The recent acquisition of Gold Toe Moretz by Gildan provides an opportunity for our company to streamline several functions within the organization. Our customer service department previously located in Newton, NC has
<<<<< <<<<< NB Store Key Dates >>>>> >>>>>
May May 5th Cinco De Mayo May 13th Mothers Day May 17th June POP Kits Ship May 18th USO Donations are due back to New Balance May 19th Armed Forces Day May 28th Memorial Day June Jun 4th-7th Owners Meeting – Las Vegas Jun 10th July POP Kits Ship Jun 14th Flag Day Jun17th Fathers Day July Jul 4th Independence Day Jul 10th Aug POP Kits Ship Jul 27th Summer Olympics Opening Ceremony
NB in the News
Licensee Contacts Customer Service / Order Info Aetrex Worldwide Adam Kida 800-586-2739 X 282
Balanced Tech, Inc Nathan Romano 212 768 8330
Brand Accessory Group Lyn Blackburn 828-855-9060 X 459
Gilden
Adam Clark 704.818.3351
Hickory Brands Steve Sigmon 800-323-1662
Implus Jesse Fender 919-597-7625
[email protected] Klone Lab LLC Dan Vermeersch 978-378-3434 X 112
Manzella Leslie Faulise 800-645-6837 X 248
Mountain Shades Bill Cotton 800-234-0735 X 13
Penguin Brands Nora Tramontina 610-537-8850
SDI Technologies Saul Ashkenazi 732-574-9000 X 334
USAToday.com, May 2, 2012, Boston Manufacturing NB Boston manufacturing is pictured in a USA Today story. http://www.usatoday.com/money/economy/story/2012-05-02/factory-orders/54686754/1 TheHuffingtonPost.com, May 4, 2012, Minimus Zero Minimus Zero is a Mother’s Day gift guide must! http://www.huffingtonpost.com/2012/05/04/mothers-day-gift-guide-2012_n_1476948.html#s=936066 Boston Globe Magazine, May 6, 2012, NB Athlete Dustin Pedroia Dustin Pedroia and son, Dylan, are photographed at the NB experience store opening in Copley Square. Women’s Running, May 2012, Minimus Zero, 3090 The Minimus Zero wins the ‘Best Racer’ award and NB offers a giveaway of the 3090 in this month’s issue of Women’s Running. Tennis View Magazine, May/June 2012, 7” 2-in-1 Short, Fun Run Skirt & Tank, 1190, 940 The magazine includes NB from men’s 2-1 shorts to the women’s 1190 running shoes. Men’s Health, May, 2012, Minimus Zero, Minimus 20 training Lace up and lift more with NB Minimus.
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