In the wide and chaotic branding universe there exists a constellation which provides direction. “The Great Bear”

is that constellation.

Made up of some of the brightest stars in the known universe, it is a beacon of light with which to guide brands along the path to success.

Fortunately, there exists a portal through which we channel this guidance. It is the vantage point from which we strategize, plot and navigate a brave new course of

branding excellence. We call it, Arctic Circle.

Just like the laws of physics that bind any constellation together, each of our brand solutions is based on

3 core concepts:

Find NorthWithout North we cannot orientate ourselves or plot the journey ahead. For this reason we help delve into the essence of the brand, understanding its soul and giving it clear direction in communicating with our audience.

Understand the journeyNothing happens overnight. We believe good things take time and critical to this is understanding the environments in which brands live. Once we know where we are headed we constantly monitor, adjust and adapt along the way. This is how we navigate a safe and efficient course.

Stay trueTrue North is great in theory and even greater in practise. Just as True North is undeniable so too are the human truths the brand must speak. This is how we build lasting relationships with our audience.

Muscida / Strategy

Mu – see – da From the post classical Latin word musus, meaning “snout, or muzzle (of the bear)” it points forward and guides the way.

The head of the bear, our strategic department is the platform upon which everything else is based. Not having a strategy is where most brands get lost. Working with our intelligence agency, Mercury One, gives you access to innovative methodology and will ensure your brand compass points straight and true.

Alioth / Our People

Ay – lee – othe From the Arabic word alyat, meaning “tail of a sheep” it is the brightest star and one of the 57 navigational stars.

At Arctic Circle we make a point of making sure we have the best team for every job. Each staff member is an expert in their field and together bring a myriad of skills to help guide your brand along the path of greatness.

Dubhe / Creative

Doo – bhe From the Arabic dub meaning “bear” it is one of two stars that point to Polaris or “The Northern Star” and brightest in the sky.

A brand lives in the hearts of its audience and our creative department will make sure that your brand looks, sounds, feels and talks exactly as it should. Through brave and bold creative your brand can go further than you ever imagined. The strongest creative direction is focused on building lasting, meaningful relationships with the brand’s audience.

Merak / Client Service

Me – rak From the Arabic al-maraqq meaning “the loins” (of the bear) it is one of the pointer stars indicative of North.

Brand-building is only effective if there is a partnership between ourselves and our clients. This key, pointer star focuses on establishing these key relationships so that we understand your needs and objectives, ensuring all our work delivers to your stakeholders’ core outcomes.

Talitha / Production

Ta – lee – tha From the Arabic phrase at-tālitah meaning “The third leap of the gazelle” it forms the front foot of the Great Bear.

Our first rate production department will ensure that all jobs are completed as efficiently and cost-effectively as possible. From interior design solutions through to printing we offer the full spectrum of solutions for every job.

Alula Borealis / PR

A – lu – la Bo – ree – ar – lis From the Arabic words Alula and el-Awla meaning “the first (leap)” and the Latin word “Borealis” meaning “northern”.

Like the bright lights with which this star shares its name, our PR division will make sure the right message is delivered to the right audience and that it lights up the night sky in doing so.

Mizar / Protect

Mee – zar From the Arabic māzar, meaning a waistband or girdle one’s ability to spot it with the naked eye was once used as a test of vision.

Ideas are the markers that plot human progress, forming the foundation of innovation and power behind every brand. We will safeguard your intellectual property, protecting your most valuable asset – your ideas.

REGHARD GOUSSARD - C.E.O

With more than a decade of strategic, business and creative experience reinforced with in-depth industry knowledge, he leads our fearless team in our day-to-day quest to build, develop and guide the best brands.

ANDRE LE ROUX – Strategic Director

Author of the Human Brand Theory and co-founder of Mercury One, Andre is a specialist in consumer and brand behaviour. With a degree in Industrial Psychology and Sociology, he navigates the complex consumer market to ensure all brand-building campaigns take advantage of the relevant market patterns and opportunities.

MARTINIQUE TREADAWAY – Creative Director

With over 10 years in advertising, a list of awards that sparkles and equipped with a bold heart, Martinique oversees the creative team, taking brands beyond frontiers and into a brave new era of opportunity.

CHARISSE NEL – Client Service Director

More than 7 years in advertising and marketing has shaped Charisse into an advertising Jill-of-all-trades. Her passion for client relationship building and inspiring her team is what keeps our clients’ brands headed in the right direction.

IVAN DU PREEZ – Finance / Operations Director

MARK VAN ROOYEN – Account Director

ROYZANNA KAMPHER – Production / Traffic Manager

We help and guide brands so that they may form lasting relationships with people.

> Asara Wine Estate & Hotel> BSAVI> Capestorm> Futuregrowth Asset Management> KWV

> Marble Classic> The Eighteen> Rieses Food Imports> Tione> One&Only> Joe’s Beerhouse> Nebula

> Symington’s Soups> EVOX > Paarl Media> Powerade> Anglo Platinum> Electrolux

> CTICC> Mellerware> Relais Chateau > Khoisan Tea> Optimal Energy

Brave: In the spirit of the pioneers and navigators that came before us we push the boundaries so that we can take your brand further than it’s ever been.

Effective: It’s not just about pushing boundaries; it’s about understanding why they are there, where your brand should be and how to get there. We pride ourselves on navigating and plotting the best course for your brand.

Accountable: We believe that progress must be measured. We can only find clear direction when we understand where we have come from. It is against these criteria that we base our objectives.

Responsible: We believe in collaborative effort and strive to build strong relationships with our clients. This way we can ensure that we meet the objectives you set us and have an open dialogue along the way.

THANK YOUGreat brands know where they’re going.