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OOH Media USA authorized distributor for Charter Out-of-Home Media O-561-641-3501 [email protected] www.oohmediausa.com www.hospitalbroadcastnetwork.com. Hospitals + Captive Audience + No Competition = Marketing Success. - PowerPoint PPT Presentation
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A Point of Care NetworkA Point of Care NetworkPage: 1
OOH Media USA authorized distributor for Charter Out-of-Home MediaO-561-641-3501 [email protected] www.oohmediausa.com www.hospitalbroadcastnetwork.com
A Point of Care NetworkA Point of Care NetworkPage: 2
In Hospital Radio built with Patented Speaker/Billboards in all public spaces of the hospital
The cover of the speaker/billboard is a sound-permeable material
50-60 Billboards are strategically placed around the hospital to maximize reach and frequency
Music and your audio & billboard message is heard everywhere
Average Hospital in US has 300,000 visits per year
Implied Hospital Endorsement
Hospitals + Captive Audience + No Competition = Marketing Success
A Point of Care NetworkA Point of Care NetworkPage: 3
A consumer journey through an HBN Hospital
An Out-Patient or Visitor walks into a hospital and hears your radio spot and sees your billboard1. In the lobby 2. In the hallway or main elevator bank3. Getting off the elevator on their floor4. In the hallway on the way to a waiting room (*from 1.5 to
3.7 hrs)5. In the out-patient waiting room 6. In the cafeteriaBonus! Doctors, Nurses & Staff are impacted day in
day out
*Source Press Ganey Associates, USA Today June 2006
A Point of Care NetworkA Point of Care NetworkPage: 4
No Clutter
Your Message
No Back to Back Ads
1 Hour Content Loop
Music85%
Hospital PSA3%
Ads12%
A Point of Care NetworkA Point of Care NetworkPage: 5
Years Hospitals Annual Traffic*Monthly Traffic
Current 30 7,282,335 606,864
2008 100 24,274,450 2,022,871
2009 230 55,831,235 4,652,603
2010 330 80,105,685 6,675,474
2011 430 104,380,135 8,698,345
Rate Card
Charter Advertiser Package4 Billboards & 4- 30 Second Radio Spots / Hour Cost $300 / Month per Hospital
*Source AHD database for patients and staff and HBN for visitor Assumptions
A Point of Care NetworkA Point of Care NetworkPage: 6
• Deliver your message in highly credible venues, previously unavailable
• Reach a captive audience of consumers– Health, wellness, lifestyle is on their minds
• Reach healthcare workers where they work– Every hour, every day
• Implied endorsement of hospitals• Guaranteed media delivery
– No facility involvement
• Highly-competitive price• More targeted, more effective than radio
• No channel surfing - No on-site volume control
Summary…
