FinXpress

Company in Focus:

J P Morgan

3

StartUp in focus:

AdoRoi Marketing

4

Markets this Week 5

News of the Week 6

CAN YOU SOLVE IT? 8

JULY 31, 2011

Institute Of Management Technology

Ghaziabad

Sources of Data:

HDFCsecurities

Economic

Times

The Hindu

Rediff Money

MoneyControl.com

Financial Express

Indiapetro

IOCL

Inside this issue:

BEYOND TOWERING HEIGHTS

MEASURING MEDIA

Greetings IMT Survival of the Finest - Survivor 3

To tell you the truth being in IMT-G for over a month now, I have seen quite a lot of events and lots of innovative strategies for marketing and creating participation for an event, by far Survivor 3 was the more unique of all, the pure gameplay and conceptualization of the event was original. Let me sum up Survivor 3 by using a Hindi cliché ‘ Zara Hatke’.

Survivor 3 was organized as a two day event; the first round was completely online and involved solving picture puzzles and deciphering clues from within the puzzles. The first round was named ‘Kryptex- Screw You’, the name suggested something, a challenge to solve the clues and advance as many levels as possible. The round was held for a 12 hour window and teams competed to cross as many levels as they could. This ice breaker event turned out to be very popular as teams spent a sleepless night racking their heads on cryptic messages. One of the teams astonishingly passed all the 40 levels and earned a direct entry into the final round.

The enthusiasm of the participants was heartening but only the top 15 teams could go through to the second round. This was held in the greatest of all arenas in IMT-G, lovingly called the “Amphi” by all. A General Knowledge quiz was held with the top 5 teams going into the showpiece event of Survivor 3, the ‘Checkered Masquerade’.

The ‘Checkered Masquerade’ was again a strategy based game; a game of live chess with people moving on a life-sized chess board. You could choose between pawn, bishop, knight, queen and rook with movements akin to that of a chess board, but there was a catch you could only get your choice if you answered the question that ensued correctly. Regardless of the permutations and combinations of chess you needed a Sherlock Holmes like agile mind to survive in this event. Although the event stretched on for a bit longer than anticipated a well-played game of chess was all we were looking for. Curse boxes and Initiative spots were added as the game progressed as well as the regular tie-breakers to hurry the exit of teams. The eventual winners Abhishek and Ankit knew that they had just survived by one move.

All in all it had to be said that Survivor 3 was a well thought-out event, carrying on the legacy of Survivor 2 and we are looking forward to all the other events FinNiche has in store for us in the future. The event netted a participation of 95 people that is the highest for any intra B-school event at IMT-G. I will take your leave with the tag line of FinNiche’s Survivor 3 ‘Outcast or get Outlasted.’

Team FinNiche

Page 2 FinXpress

About the Company J.P. Morgan is a global financial services firm, offering solutions to clients in more than 100 countries. It has been helping its clients to do business and manage their wealth for more than 200 years. Under its J.P Morgan and Chase brands it serves millions of customers in the United States and prominent institutional, government and commercial clients. The firm operates in financial services for consumers, asset management, private equity, financial transaction processing and small business and commercial banking. By fostering a culture that stresses the highest ethical standards in support of clients, it has risen to be one of the world’s most trusted and respected financial services institutions. Year 2010 On the financial front JP Morgan posted a record earnings of $ 17 billion in the year 2010, up by 48% from the previous year. JP Morgan Chase & Co (NYSE: JPM) has assets of $ 2.1 trillion and, with operations in around 60 countries worldwide. In the year 2010 they have raised $1.6 trillion for businesses and consumers. They became the largest Small Business Administration Lender in the United States by doubling loan volume from 2009. $ 250 million went to small businesses looking for loans via their second review process. Their outreach counseling helped many homeowners to avoid foreclosure and they dedicated $ 3 billion to housing developments that are affordable for people in need. By supporting NPOs and public services JP Morgan raised $ 100 billion for places like schools and hospitals, also the funds went to help communities. $ 190 million were given to grants and sponsorships to NPOs. Effect of Recession The return on tangible equity, which measures how effectively a company is gaining profit based on their equity, was only 15%. Ideally this figure should be higher but the company’s big losses on the mortgage market and mortgage related markets are still having an effect. Indeed, the company is consequently suffering losses annually of $ 4 billion a year after tax in this market area. In a normal environment JP Morgan would be expected to be earning from $ 22 billion to $ 24 billion a year. Recovery The company is of course helping to aid the economic recovery following global recession and has helped to hire 8000 in the United States alone, gaining market share by opening branches and offices and by hiring more bankers across the globe. In its latest venture JP Morgan and chase along with Bank Of America and Wells and Fargo have formed a venture to enable customers to move funds using a mobile number or email address. Overall JP Morgan has continued to put emphasis on its human talents for weathering the future ahead. It has a employee base of 240,000. JP Morgan has been investing in its organic growth throughout the period of 2010. It has also been focused as much as possible on helping to build quality businesses.

Page 3 FinXpress

Company in Focus : JP Morgan—A financial leader

The greatest challenge for any producer, trader or service provider is to sell his product or service. Marketing is a mix of all those activities which make a consumer buy your product or service. With increasing competition, there is much more need to trim cost, so the job of a marketing manager becomes all the more difficult. He needs to justify his marketing spends. When designing a marketing budget the first thing that comes to mind is – how much can I earn by incurring the cost? I.e. the ROI or returns, which constitutes the basic premise of the budget. The next is the choice of media. Innovation and technology has provided innumerable media choices, the decision of choosing an ideal media also becomes complex in the absence of proper performance measurement tools. There is always a quest for innovative and efficient new tools that can enrich the customer engagement and provide more promising methods of converting leads into customers. This is where they come in. AdoRoi Marketing Science, which merges the benefit of online and offline media and equips the marketer with a precise performance measuring tool. Who Are they? Pioneers in providing innovative solutions for performance measurement of Advertisement across media. What do they do? They have various tools which generates, distribute, track and nurture leads in real time. How they do it? AdoRoiDesk is a web based desktop application which is provided as SAAS application for your sales, marketing, dealers and channel partner networks. Who uses/requires their solution? Their solution will help Brand managers/media planers/sales and marketing heads to effectively manage their ad spend and generate higher ROI across media i.e. print, TV, radio, and online & mobile. AdoRoi is a solution to advertisers for measuring the ROI of all media types on a single platform which makes the performance of conventional ads comparable to performance of online ads in real time. While doing so it provides very effective lead distribution system to shorten the sales cycle using the current sales network. AdoRoi uses MobileWeb Convergence platform, using dynamic web data compaction, optimization and simultaneous delivery of geo-consumer centric data over multi-modal platforms such as Mobile SMS, IVR , DTH, USSD, GPRS-WEB, etc. AdoRoi is a complete end2end C2B2B marketing solution. AdoRoi can be used across several industries by the sales and marketing heads to optimize marketing spends at the same time generate higher ROI across media. Their product besides immensely benefiting the sales and marketing department also offers benefits throughout your organization and beyond. Key features include - Ad-tracking Engine AdoRoi Multichannel Ad-tracking Engine is product that helps you effectively link performance to advertising for TV, radio, print, outdoors and online distribution channels…

Lead Nurturing

AdoRoi lead nurturing platform helps you to capture, distribute, track and nurture leads effectively leading to lower costs, higher conversions and increased ROI....

An innovative product of NetPrice Services Private Limited it has been founded by S.P.Jain FMB Alumnus & SYB Batch01 participant Mitesh L Thakker with a dedicated team of people at 2 Locations (Mumbai & Chennai).

Page 4 FinXpress

StartUp in Focus : AdoRoi Marketing

Page 5 FinXpress

Markets this week

After beginning the week on a positive note and testing the 18944/5700 levels, markets slide lower during the rest of the week. The trigger for the sell-off was the 50 basis point hike in the key rates by the RBI. In the process the Sensex/Nifty closed below its crucial supports of 18326/5496, thereby entering into a downtrend. The Sensex/Nifty finally ended the week 2.8/2.7% lower.

Reflecting the negative sentiments, market breadth was negative in four out of the five trading sessions of the week. W-o-W volumes showed mixed trends on both the exchanges. While BSE volumes were lower by 30.9% W-o-W, NSE volumes rose by 22.7% over the same period.

The BSE Sensex slumped 525.10 points or 2.8% to 18,197.20 in the week ended 29th July. The 50-unit S&P CNX Nifty shed 151.95 points or 2.69% to 5,482. The BSE Mid-Cap index outperformed the Sensex, falling 130.81 points or 1.86% to 6,915.31. The BSE Small-Cap index also outperformed the Sensex, dropping 157.91 points or 1.87% to 8,305.58.

Reliance Communications Ltd. gained the most this week nearly 10.27% followed by Bharti Airtel , which gained around 10.58%. JP Associates and Jindal were the highest losers , lost around 10.65% and 6.59% respectively.

Some key highlights during the week:

The mergers and acquisitions landscape in India is set to change. Sebi announced that a company could acquire up to 25% in a firm without requiring to make an open offer, raising the open offer size from 20% to 26%, providing an exit for more investors. At present an entity requires to make an open offer for at least 20% once its stake reaches 15%, preventing a number of companies, especially private equity and venture capital firms, from increasing their stake in target firms.

Debt crisis in USA and economic malaise are shaking confidence in its global leadership. The frenzied legislative maneuvering to avert a crippling

US debt default is continuing as Tuesday's deadline to raise the country's debt ceiling looms and Congress remains split down party lines. The back-to-back votes broke weeks of political inertia in efforts to lift the $14.3tn (£8.7tn) US debt limit by Tuesday, after which the world's largest economy will be unable to pay all of its bills.

Monsoon rains in August will be crucial for India, one of the world’s biggest producers of sugar and rice, after rainfall was 23% below normal in the week to 27th July, particularly over the rice and cotton growing areas of the south and the western India.

The RBI in its quarterly review meeting took a 50 bps rate hike to curb the rising inflation levels in the country. The rise was the 11th rise since March 2010 taken by RBI pushing the RBI’s key policy rates up by 4.75% points to 8%. The inflation forecast for FY12 was raised to 7% from 6% earlier while the credit growth forecast was cut down to 18% from 19% earlier. However the GDP growth projections are maintained at 8% for FY12.

Gold prices surged by ` 150 to regain its record level of ` 23,620 per 10 grams in the national capital on Saturday ,on brisk buying by stockists and investors, driven by a firming global trend.

` rise 28 points to nearly

3-year high against $

The Indian rupee rose by 28 paise to a nearly three-year high of Rs. 43.90 this week. It was also found that the currencies of Australia, New Zealand, Canada and Japan (yen) have been rising against the USD. The reason for this is the inefficiency of the U.S in managing debts and sustained dollar selling by exporters and some banks. The result is that the funds are expected to rise due to higher interest rates as compared with the U.S.

Rising Rates

The apex bank on Monday raised the interest rates for the 11th time since March 2010. RBI Governor Duvvuri Subbarao raised the repo rate by 50 basis points to 8%. The reason for the hike is ‘to control inflation’ which accelerated to 9.44 per cent in June. However, RBI hiking rates is unlikely to provide any relief to the rate of inflation in costs of fuel, power and food. Also, this rise will have an impact on interest-specific sectors like textile, real estate, automobile and infrastructure projects in the long-term.

Page 6 FinXpress

News of the Week

First Non-European to head

Deutsche Bank

Deutsche Bank announced that Anshu Jain and Juergen Fitschen would become co-CEOs, with the current CEO Joseph Ackermann taking over as Chairman of the

board. Anshu Jain becomes the first non-European to head up Deutsche Bank. He will actually run the bank, while Jurgen Fitschen, who handles DB's German operations will handle the political and corporate schmoozing. Anshu Jain's appointment as Deutsche Bank's co-CEO ends the boundary debate. To be based in Frankfurt, Jain will run trading operations in London and New York and set long-term strategy. Jain is expected to shake up the status quo by imposing a performance driven culture in the staid German banking sector.

New takeover code – Sebi

With market regulator Sebi changing the rules of the take over game, corporate predators could find it easier to target hundreds of companies. The minimum holding requirement to

to trigger an offer to minority holders has been raised to 25% of the company from 15%. Once that level is reached, the acquirer must offer to buy 26%, up from 20% now. The impact is that more mergers & acquisitions are likely to occur but will also make the M&As more expensive. Also, any takeover now will lead to 51% ownership, thus limiting the control of the previous management by any chance. Sebi’s new takeover code may put corporate groups with promoter holdings below 30 per cent at risk of losing majority. Though Indian corporate sector has not witnessed any major hostile takeover so far, it could happen in the new scenario.

Tata Tele to merge CDMA &

GSM divisions

In an industry marked by low tariffs and falling profits, the telecom unit of the Tata Group has decided to combine two different mobile service providers - CDMA & GSM - that use two rival technologies. Tata

teleservices (TTSL) operates CDMA under the brand Tata Indicom and GSM under the Tata Docomo brand. Four regional heads will be in charge of the unified structure which will in turn have between them 15 mobility business units. Although this restructuring may improve efficiencies, it could end up making the job positions redundant. It is estimated that atleast 8000 job positions will be culled by the end of the year.

India moves up 3 places in

Government Influence list

The Indian government is ranked fifth in wielding economic clout globally after the US, China, Japan & Germany and ahead of European powers France & the UK, according to a study authored by chief economist advisor Kaushik Basu. The study uses a new four-parameter Index of Government Economic Power(IGEP) to rank 100 countries from 2000 to 2009.

India moved up 3 notches from eight to fifth in 2009, thanks partly to the sustained 9%-plus growth in the years preceding the global financial crises that saw country’s share in global GDP rise to 5.4% in 2010 from 4.6% in 2000.

COX & KINGS to acquire UK’s

Holidaybreak for £312

million

Tour operator Cox & Kings has entered into an agreement to acquire London Stock Exchange-listed education & activity travel group Holidaybreak for around £312 million in an all cash transaction. Cox & Kings has

Page 7 FinXpress

News of the Week continued...

already received support from major shareholders & directors representing around 32% of the issued share capital of Holiday break. Under the terms condi-tions of acquisition, expected to be completed by September 27, Cox& Kings has offered 432.1 pence in cash to shareholders of Holidaybreak. This is Cox & Kings’ ninth acquisition and it will look into smaller acquisitions in niche segments. Holidaybreak has 15 major brands, and Cox & Kings will consider introducing some of these brands.

Start a company in 24 hours

- from August 2011

The amount of time consumed in setting up companies is huge deferrance for the entrepreneur-ial growth. It took Kishore Biryani almost three months to incorpo-rate Pantaloon Retail; Tulsi Tanti needed a month to float Suzlon Energy & Kiran Mazumdar did it in a record time of three months in 1978, in an era in which six months was the norm. But come August, entrepreneurs dreaming about walking in their footsteps can float a company in exactly 24 hours, doing everything that’s needed online.

The Ministry of Corporate Affairs (MCA) outlined several measures including online verification and clearance of the name of the company being incorporated, online submission of statutory forms, and issuing digital certificates of incorporation. The simplified process of online incorporation of companies will

spur entrepreneurship & kick start the economy.

Private firms better in

Power Play

Private power generation companies have bettered the public sector power producers in terms of achieving the target set by the Planning Commission This is a clear indication of the growing expectations from the sector in servicing India’s future energy needs. The private sector added 5, 122 MW of more capacity, about 84% of the target set by the commission. On the other hand the central and state government-run-power-projects managed to attain only 50% of the set target. As a result, the commission has cut the target of central projects by 25% and that of state projects by 36%. But, as expected, it has raised the capacity addition target of the private sector by 25% to 7, 610 MW.

The commission had envisaged the private sector to contribute only 19% of new capacities at the beginning of the 11th Plan, but revised the figure to 30% in 2010. It now expects the private sector to contribute most of the 60% of the new capacities in the 12th Plan (2012-17).

Cartoons

Solve it Now!

We are on the web !

http://www.facebook.com/FinNiche

http://www.imtgfinxpress.co.cc

Page 8

**Rush in your entries to :

finniche.imt@gmail.com

Winners will be given exciting prizes courtesy Pizza Hut as well as get their name featured in the next issue of FinXpress.So hit the quiz fast & get yourself visible among 1000 odd in the campus.

Set A Match the punchline

1)Tata group

2)Reliance Industries

3)Apollo Hospitals

4)BHEL

5)Amway

Set C Fil l in the blank in this Nike ad

Set B Question of the week :

Identify the 'trusted' company of which this is

the 1st ever logo. And the original business of

the company.

CAN YOU SOLVE IT ?

a)Brightening lives powering projects

b)Better ideas better life

c)Improving the quality of life

d)Growth of Life

e)Rotterdam

Feel free to write to us at : Drop in your suggestions to the editorial team :

finniche.imt@gmail.com Magazine design/news : ameybadkar@hotmail.com

Articles/quiz : mann.supreet@gmail.com

LAST WEEKS RIGHT ENTRIES WERE FROM-

Harish Reddy Ankit Rungta

LAST WEEK’S ANSWERS

Set A - Set C -

1) Mountain View 1) Nvidia

2) Detroit 2) Yamaha

3) Rotterdam 3) Xerox

4) Espoo 4) BP

5) Minato 5) TOI

Set B - Fitch ratings

CONGRATULATIONS!

Winners

Ankit Lahoti &

Abhishek Dixit

Runners

Aashish &

Deepak

SURVIVOR III (25th & 26th July, 2011)