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Improving Sales and Retention Using Recent Research Into Human Behavior and Motivation

Improving Sales and Retention Using Recent Research Into Human Behavior and Motivation

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Slide 2 Improving Sales and Retention Using Recent Research Into Human Behavior and Motivation Slide 3 Why Listen To REX ? Slide 4 Slide 5 Slide 6 Slide 7 AT YOUR TABLE-Self Managed Team Roles Discussion Leader Everyone gets speaking time. Poses/announces the discussion/action topic to focus the team ELMO Time Keeper Announces time available Pushes for closure as time runs out Recorder Records summary Slide 8 Agenda Your Name Your Club Your Role If you had to change jobs, which would you choose: ___Spy, ___Musician, ___Doctor, ___Actor, ___Explorer Why? Time:________ Slide 9 Primary Problem Need Solution designed to meet the need Problem caused by your solution Infections Kill PeopleAntibioiticsBacterial Resistance Desire for faster transport Automobiles40,000 Traffic Deaths Annually Low Farm YieldsArtificial FertilizerAlgae Blooms Lack of convenient, clean places to exercise year round. Beautiful Health Clubs; great equipment; Excellent programs. 50% attrition Need to build exercise habit and stay engaged. Slide 10 Customer Engagement Model for Health Clubs Medallia Slide 11 Slide 12 1-Habit Slide 13 Benefits of Habits Save time Faster than thinking-deciding-choosing 40 percent of our daily actions Slide 14 What Makes Habits Stick ? Shoulds get you going for a month or two. External motivation is temporary. Choosing your own goals is a deep motivator. Over weight women who choose their own goals Exercise far more Have lost significantly more weight by the three year mark Than women who did not tap into their autonomy. Deep rooted autonomous drive unlocks doors to lasting change. Slide 15 3 Parts of a Habit: 1.Cue: Time to use automatic routine. 2.Routine: Set of automatic behaviors without thinking, deciding or choosing. 3.Reward: Did routine work? Is it worth remembering? Slide 16 Habit is born when: Cue and Reward become linked And produce craving for the reward. Thinking is on hold Slide 17 The golden rule of habit change Keep the old cue: This signal initiates a routine. Keep the reward-A gratifying experience that reinforces a new routine. Insert a new routine. Slide 18 CueRoutineReward Arrive home after workMunch chips and watch TVFeel relaxed and full. Arrive home after workPut on sneakers; walk around block Feel relaxed and full. Slide 19 Claude Hopkins Quaker Oats Good Year Tires Bissell Carpet Cleaner Slide 20 Americans did not brush! 7% Create a craving Film on your teeth Run your tongue across your teeth Dingy film Who does not want a brilliant smile Use Pepsodent 65% Reward-cool tingling sensation in mouth Slide 21 AT YOUR TABLE-Self Managed Team Roles Discussion Leader Everyone gets speaking time. Poses/announces the discussion/action topic to focus the team ELMO Time Keeper Announces time available Pushes for closure as time runs out Recorder Records summary Slide 22 Agenda Time:______ 1.Privately write a habit of yours with CUE, ROUTINE, REWARD. 2.Everyone shares this in 30 seconds or less. 3.Privately write how your club could use your new knowledge of building habits to help your new members. 4.Everyone share your best idea-2 minutes max. No Comments. 5.Using what everyone shared, privately write an improved version of how your club could use your new knowledge of building habits to help your new members. 6.Everyone shares. 7.Discuss and build or select your teams top 1, 2 or 3 best ideas. 8.Record these. Slide 23 2-Power of Peers Slide 24 TONY DUNGY Head Coach Tampa Bay Buccaneers from 1996 to 2001 Head Coach Tampa Bay Buccaneers Head coach of the Indianapolis Colts from 2002 toIndianapolis Colts Only NFL coach to reach the play-offs in 10 consecutive years First African American coach to win a Super Bowl Slide 25 Tony Dungy on Winning Football teams win when they do things right and Do them faster that the other team. This means they must react on habit. Thinking takes tooooooooo loooooong. Slide 26 Tony Dungy on Habits For a habit to stay changed, people must believe change is possible. And, most often, that belief only emerges when you commit to changing as part of a group. Belief is essential, and it grows out of a communal experience, even if that community is only as large as two people. Slide 27 AT YOUR TABLE-Self Managed Team Roles Discussion Leader Everyone gets speaking time. Poses/announces the discussion/action topic to focus the team ELMO Time Keeper Announces time available Pushes for closure as time runs out Recorder Records summary Slide 28 Agenda Time_______ 1.Privately write your clubs use of groups to set and achieve goals. 2.Everyone shares this in 30 seconds or less. 3.Privately write how your club could use your new knowledge of building habits with groups to help your new members. 4.Everyone share your best idea-2 minutes max. No Comments. 5.Using what everyone shared, privately write an improved version of how your club could use your new knowledge of building habits with groups to help your new members. 6.Everyone shares. 7.Discuss and build or select your teams top 1, 2 or 3 best ideas. 8.Record these. Slide 29 3-Engagement Slide 30 Exercise 1.Select your dominant hand 2.Snap your fingers five times 3.Using your pointer finger of your dominant hand draw a capital E on your forehead. Slide 31 Exercise You can read the E. Your default mode is your perspective. Others can read the E. Your default mode is the otherss perspective. Slide 32 So What? As your sense of power goes up Your perspective becomes stronger In some research those with others perspective out sell those with inner perspective 2-3x. And your ability to engage others declines Slide 33 Take Engagement Seriously Superior EngagementFive Skills SALES RETENTION Coach Hire Engagement Talents Slide 34 Natural Engagement Talents Called High Self Monitors, who Instantly tune into others and synch with them. Connect easily and naturally Adapt to others views, beliefs, concerns Slide 35 What High Self Monitors Do I can imitate the behavior of other people I can make impromptu speeches on most topics. At times I put on a show to impress or entertain people. When uncertain how to act, I look to the behavior of others for cues. I would probably make a good actor. In different situations, I often act like very different persons. For the full assessment: http://faculty.washington.edu/janegf/selfmonitoring.htm http://faculty.washington.edu/janegf/selfmonitoring.htm Slide 36 Five Skills Vulnerability (You Tube: Berne Browne-Power of Vulnerability) Proximity Resonance Similarity Safe Place Five Talents Five Skills Slide 37 Vulnerability Revealing who you are how you feel, what you think, from the get go. Help the other trust you because you put yourself at risk Slide 38 Proximity Physical closeness nurtures engagement Touching ignites engagement Slide 39 AT YOUR TABLE-Self Managed Team Roles Discussion Leader Everyone gets speaking time. Poses/announces the discussion/action topic to focus the team ELMO Time Keeper Announces time available Pushes for closure as time runs out Recorder Records summary Slide 40 Agenda Time______ 1.Privately write: density of high self monitors on your staff? Density of high vulnerability staff? Density of touchers? 2.Everyone shares this in 30 seconds or less. 3.Privately write how your club could use your new knowledge of building engagement to help your new members. 4.Everyone share your best idea-2 minutes max. No Comments. 5.Using what everyone shared, privately write an improved version of how your club could use your new knowledge of engagement to help your new members. 6.Everyone shares. 7.Discuss and build or select your teams top 1, 2 or 3 best ideas. 8.Record these. Slide 41 4-Immunity to Change Slide 42 Immunity to Change Not being able to change doesn't mean we're lazy, stubborn, or weak. A pair of Harvard educators argue that our best-laid plans often fall through for smart, self-protective (and ingeniously hidden) reasons. Robert Keegan Lisa Lahey Harvard Graduate School of Education Slide 43 What they did: 20 years Why people don't change swhen its in their best interests Successfully broken a habit Slide 44 What they found We have an immunity to change that protects us. Just like with organ transplants. They would not work until doctors learned to SUPPRESS the REJECTION of the NEW ORGAN. Slide 45 Iceberg Model of Reality No way we will let you loose weight Committed to lose weight If you loose weight, you will be more attractive to men. You had frightening experiences when men hit on you as a beautiful 10 year old. Seems like a good idea WHY? Sounds good LOOSE WEIGHT and your ANXIETY will over whelm you Slide 46 YOUR IMMUNITY TO CHANGE PROTECT something you feel vulnerable about. This behavior is brilliant. Slide 47 PROTECTS you from ANXIETY You dont feel the anxiety because your handling it by NOT getting fit. The anxiety management system you've built, charges rent. It costs you your goal. Slide 48 ITC RESOURCES: Books and Workshops http://mindsatwork.com/ Slide 49 AT YOUR TABLE-Self Managed Team Roles Discussion Leader Everyone gets speaking time. Poses/announces the discussion/action topic to focus the team ELMO Time Keeper Announces time available Pushes for closure as time runs out Recorder Records summary Slide 50 Agenda Time_____ 1.Privately write 2.Everyone shares this in 30 seconds or less. 3.Privately write how your club could use your new knowledge of breakingimmunity to change to help your new members. 4.Everyone share your best idea-2 minutes max. No Comments. 5.Using what everyone shared, privately write an improved version of how your club could use your new knowledge of breaking immunity to change to help your new members. 6.Everyone shares. 7.Discuss and build or select your teams top 1, 2 or 3 best ideas. 8.Record these. Slide 51 5-Learning to Learn Slide 52 The greatest barrier to discovering the truth is being convinced you already know it. Slide 53 The Four Rooms of Change Every business, department, problem, person, marriage and nation is in one of the rooms. Slide 54 The First Room Joy High Energy Meaningful Successful results Youre in the groove; you have your mojo Your responses match the external conditions Joy RESPONSE? -Enjoy -Notice what keeps you in the groove -Tweak and fine tune to stay on the wave Slide 55 The Second Room Things are still good, you feel satisfied, not joyful, No reason to change. Energy drops Not fully in the groove; mojo is fleeting or gone Your responses dont quite match the external conditions Not enough energy to change Satisfaction Joy Satisfaction RESPONSE: -Stay aware of the growing mis match -Tweak and fine tune -Set red flags for serious change. -Martial energy and resources for serious change. -Prepare mentally for what is next. Slide 56 The Third Room Ineffectiveness of your responses challenge your world view. Loss of success; results; meaning; joy. Energy gone; Mojo gone. Pain of loss; fear of unknown lead to DENIAL. Joy Denial Satisfaction Slide 57 Denial Protects you from Pain Confusion Uncertainty Slide 58 Denial Also PREVENTS all significant learning. Slide 59 Of 46 major U.S. businesses- -95% blamed poor performance on outside conditions. -5% blamed management decisions of their predecessors. Slide 60 An Organization In DENIAL Bad politics Feeds narcissism of leaders Top managers are micromanaging More energy in the restrooms than the meetings Listlessness and lethargy set in Focus is work harder not. Are we doing the right things? Slide 61 RESPONSES to Denial You do not need a consultant, but An Insultant Some one with a fresh viewpoint No axe to grind Who lays out the evidence with respect, not blame Who makes the case for change Who can stand the anger & resentment A crises helps Slide 62 The Fourth Room Joy Satisfaction Denial -Creation -Chaos Slide 63 Which room are you in ? mark it! Which room is your department in? Mark it! Which room is the owner of your club in? Mark it? Joy Satisfaction Denial Chaos What will you do ? Time _____ Slide 64 What We Have Not Looked At Today: Slide 65 Disciplined Innovation Rifle Shots Low Cost Low Risk Low Disruption High Speed One every Month Slide 66 AT YOUR TABLE-Self Managed Team Roles Discussion Leader Everyone gets speaking time. Poses/announces the discussion/action topic to focus the team ELMO Time Keeper Announces time available Pushes for closure as time runs out Recorder Records summary Slide 67 Agenda Time_____ 1.Privately write your best rifle shots from your wok today. 2.Everyone shares this in 60 seconds or less. 3.Privately write rifle shots to change to help your new members. 4.Everyone share your rifle shot-2 minutes max. No Comments. 5.Using what everyone shared, privately write an improved version of your best rifle shots. 6.Everyone shares. 7.Discuss and build or select your teams top 1, 2 or 3 best rifle shots 8.Record these. Slide 68 Slide 69 How Long A Fence? Slide 70 Slide 71 RECORDERS Make sure REX gets your notes: Send to [email protected]@RexRoundables.com We will summarize and share