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PROGRAMME OF THE TRAINING SEMINAR1 – 2 December, Warsaw, Poland

WITH EXPERTISE FROM: EUROPEAN COMMISSION (former member of the cabinet of Commissioner Kovács)

INTERREG CENTRAL EUROPE PROGRAMME (9 EU Member States)

OPERATIONAL PROGAMME OF REGION MAZOWIA (Warsaw, Poland)

EXTERNAL COMMUNICATION TRAINERS AND CONSULTANTS

EXPERTS

ABOUT WORKSHOP

PROGRAMME – DAY 1

PROGRAMME – DAY 2 PRACTICALITIES

REGISTRATION

Including: Workshop for the development of an effective communication plan

IMPROVING EU FUND COMMUNICATIONSIN 2014-2020

ABOUT WORKSHOP

WE RECOMMEND THISWORKSHOP FOR:

Decision makers and managers, as well as communica-tion professionals of ESI funds 2014-2020 (ERDF, ESF, CF, INTERRREG, EAFRD, EMFF) from:

Managing Authorities;

Intermediate and implementing bodies;

National and regional institutions and agencies;

Local administrations.

Communication/PR specialists, information managers;

External organisations involved in ESI funds communi-cation issues.

BENEFIT FOR PARTICIPANTS

Learn about the communication requirements and obligations for ESI funds in 2014 – 2020

Get familiar with best practices from2007 – 2013 on how to explain the real effects of EU funds

Learn how to ensure smooth transition from 2007 – 2013 communication to2014 – 2020 period

Learn about the key elements of an effective communication strategy and plans

Learn about actual practices of monitoring and measuring the communication results

Learn how to integrate digital strategy in your communication strategies and plans

Exchange experience and discuss with fellow professionals from all over the EU

WE HAVE TO DO A BETTER JOB OF EXPLAINING THE EFFECTS OF REGIONAL POLICY ON THE REAL ECONOMY. PEOPLE ARE REAPING THE BENEFITS OF THESE FUNDS WITHOUT UNDERSTANDING THAT THIS IS AN EUROPEAN POLICY! It is with this quote of Ms Corina Crețu, European Commissioner for Regional Policy that Concordis.eu invites you to join the practical seminar to learn about solutions for the challenges that EU fund communicators are facing in the new funding period.

The seminar is designed to increase the preparedness to implement 2014 – 2020 EU fund communication requirements, as well as provide a learning and exchange platrofm on best practice examples from 2007 – 2013. The new programming period brings up even more complex challenges for the EU fund communicators, especially in the light of the communication effectiveness in project communication – preparing result oriented communication strategies and plans, developing the ability to efectively monitor and assess communication results, as well as finding ways to actually reach the potential beneficiaries and the public.

The two day seminar is designed to learn about new EU requirements, discuss the practical tools used in various Programmes for effective communication with the beneficiaries and the general public, as well as ensure peer-to-peer learning and case studies on best practice examples of communicating the public policy.

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EXPERTS

Mr. ANDRAS BANETH Mr Baneth is strategic communication and public affairs expert, passionate about communication, entre-preneurship and making sense of seemingly complex issues. He has set up the European office of the world’s largest organization for public affairs profes-sionals, the Public Affairs Council and authored the Ultimate EU Test Book – Europe’s no.1 best-seller book on EU exams, which has helped thousands of candidates prepare for EPSO competitions, hundreds

Mr. FRANK SCHNEIDERMr Schneider has worked in the fields of public

relations, public affairs and journalism for profit and non-profit organisations in various European countries. Currently he is a head of communica-tion unit for INTERREG Central Europe Programme and responsible for development communication strategy for 2014 – 2020, includ-ing the development of the digital strategy for the

Mr. KASPARS RUKLISKaspars Rūklis works as Communication Trainer and Consultant and enjoys working on innovative campaigns that are “off the beaten track”. He likes to share his knowledge and experience as an Advocacy and Communication Trainer for various local and international clients — public organiza-tions in Europe and Africa. Most of his earlier professional experience has been accumulated in the Latvian capital Riga, while working for the

United States Embassy and later for the Bill & Melinda Gates Foundation co-financed public library

MARIUSZ FRANKOWSKIGraduate of Adam Mickiewicz University of Poznań, in political sciences, with the major of international relations, Faculty of Management at Warsaw Universi-ty and postgraduate studies (innovation manager), carried out by the Warsaw School of Economic in alliance with Lake Forest Graduate School of Manage-ment, Chicago. Prior he took the position of Head of the Mazovian Unit of EU Programs Implementation in Warsaw, he had worked as a Deputy Director of the Department of Strategy and Regional Development (currently the Department of Regional Development and European Funds) in the Marshall’s Office of

Mazowieckie Voivodship, where he was in respon-sible for management and implementation of projects carried out within the Regional Innovation Strategy for Mazowsze, cooperation with entre-preneurs and scientific environments as well as direct supervision over the Regional Operational Program for Mazowieckie Voivodship for 2007-2013.Author of publications, lectures and trainings on the implementation of UE funds. He is a member of Investment Boards of JEREMIE and JESSICA Holding Funds for Mazovia Region, Mazovia Innovation Council.

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of whom are now permanent EU officials. Mr Baneth has seven years of experience at the European Commission and the European Court of Justice, being responsible for coordination of briefings for Commission President Barroso, served as a member of the cabinet of Commissioner Kovács and dealt with European regulatory procedures known to experts as ‘comitology’.

programme.He also has led the communication unit of the European Railway Association (CER) in Brussels, advised a high-level EU project (EU Advisory Group) and the Prime Minister’s office in Armenia on communications. In addition, he is specifically trained in international project management and has gained experience as a project manager in the 7th European Research Framework Programme.

project “Third Father’s Son”. Kaspars also spent three years living in second largest Estonian city Tartu, where he worked as Communication Manager for Estonia--Latvia Programme, a Euro- pean Interreg cross-border initiative. He original-ly resides in Riga, where he is also a university level lecturer working with local and international students. Kaspars holds a master’s degree in Communication Science from the University of Latvia. Besides his native Latvian, he also speaks English, Russian and Estonian.

Registration, coffee

Lunch break

Coffee break

Coffee break and networking

8.45-9.00

9.00 - 9.40

9.40 -10.30

10.30 - 11.00

12.30 - 13.30

15.30 - 17.00

15.00 - 15.30

13.30 - 15.00

11.00 - 12.30

Legal framework in 2014 – 2020

EU fund communication - transition between 2007 – 2013 and 2014 – 2020

Regulations and obligations for ESI Funds 2014 – 2020

Legal framework

New responsibilities and tasks for ManagingAuthorities / implementing bodies

Q/A round

Main lessons learned in 2007 – 2013 – effectiveness, strengthsand weaknesses of communication strategies and plans

From project results and the programme communication

Transition between 2007 – 2013 results

and 2014 – 2020 communication strategy and plans

Group discussion

Communicating a public policy

Communicating a public policy

Welcome, introduction and expectations of participants

EU fund communication as part of the “bigger picture” of public policy

Understanding and defining the exact target groups (going

beyond the notion “general public”)

How to define the exact message of the public policy communications?

How to deliver the message to the defined target groups in case of oversaturation of information?

Can private sector communication practices be adapted to the public sector?

Case study of effective examples of communicating the public policy

Q/A session

Practicalities of result oriented communication Key elements of developing a result-oriented communicationstrategy and plans

Outsourcing vs in-house development of the communication strategy

Designing evaluation indicators and measuring the results of the communication strategy

Group workParticipants will be working in groups on example of successful communication of public policy. Each group will have to indentify key factors for the success and provide their perspective on how these factors can be used in their day-to-day work.

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Mr. Frank SchneiderHead of Communications forINTERREG Central EuropeProgramme

Mariusz FrankowskiDirector of Mazovian Unit of EU Programmes Implementation

Mr Andras BanethManaging Director of European Officeof Public Affairs Council and former

Mr Andras BanethManaging Director of European Officeof Public Affairs Council and former

Day 1, 1 December 2015

Lunch break

Coffee break

Coffee break

9.00 -10.30

10.30 - 11.00

12.30 - 13.30

15.30 - 17.00

15.00 - 15.30

13.30 - 15.00

11.00 - 12.30

Planning the EU funds communication strategy in 2014 – 2020

Digital strategy

How and if to use the results from the 2007 – 2013 period?

Transforming individual project success to the message of

the EU funded programme

Practical challenges in the beginning of the programming period

Strategy to communication plans and actions

Q/A session

Digital strategy as part of the communication strategy

Practical experience in developing a digital strategy for

the Central Europe Programme 2014 – 2020

Integrating a digital strategy into communication plans

How to effectively utilise social media?

Q/A and discussion round

Workshop - how to design coherent and effective communication plans?

Group work in planning of the communication plansbased on the lessons learned during the seminar.

Presentation of the group work and feedback fromparticipants and speakers.

Group discussion and conclusion of the event Reflection and group discussion

Award of certificate and farewell reception

Mr Kaspars RūklisCommunication Trainerand Consultant

Day 2, 2 December 2015

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Mr. Frank SchneiderHead of Communications forINTERREG Central EuropeProgramme

Mr. Frank SchneiderHead of Communications forINTERREG Central EuropeProgramme

PRACTICALITIES

PROGRAMMEThe programme will start on Tuesday, 01 December 2015 at 09:00 and will finish on Wednesday, 02 December 16:00.

VENUEThe workshop will take place at the Hotel Mercure Warszawa Grand, 28 Krucza Street, 00-522, Warsaw, Poland.http://www.mercure.com/gb/hotel-3384-hotel-mercure-warszawa-grand/index.shtml

LANGUAGEThe workshop language is English.

PRICE749 EUR (including all applicable taxes).The price includes:• Admission to the seminar• Hand-out documents• Seminar certificate, if fully attended• Soft drinks, coffee/tea and lunch

HOTEL RESERVATIONS Concordis.eu has arranged the opportunity for booking in the Venue hotel. We have made a block booking at Hotel Mercure Warszawa Grand ****. You will receive guidance for booking together with the confirmation of registration. Arrange-ments and payment is to be made directly and personally to the hotel. Please note that if you register after the closing date, hotel reservations cannot be guaranteed. If you want to choose any other hotel, please feel free to do it!

MEALSLunch will be served at the restaurant of the venue hotel. Should you require a special menu (e.g. vegetarian, diabetic), please inform the Workshop organiser so that this can be arranged.

REGISTRATIONKindly complete the registration form and return it before 14 November 2015 to Concordis.eu, Riga, Latvia, LV-1013, tel.: +37126120602, e-mail: bookings@concordis.eu. You can also submit the online registration form, which can be found on the Concordis.eu website under the section „Trainings“, or you can follow the link in the brochure! Your name and address will be part of the Concordis.eu database for our mailing purposes only. If you do not wish to be included in our mailing database, notify us when making the registration.

CONFIRMATIONConfirmation of registration will be sent via e-mail to the participants upon receipt of the completed registration form.

PAYMENTPayment of the event fee should be done immediately upon receipt of invoice. Cancellations must be issued in writing. Cancellation by the participant is described in the Terms of Use (http://www.concordis.eu/terms-of-use/).

CANCELLATION POLICYConcordis.eu has the right to change experts/speakers and to modify the event if and where necessary while sustaining the overall content of the event. Registered participants will be informed if the event is cancelled (for example, due to force majeure/problems at the venue/an insufficient number of participants/etc.). Event cancellation notice is issued no later than three (3) weeks before the date of the event.

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FEE FOR 1 PERSON 749 EUR (including all applicable taxes)

IMPROVING EU FUND COMMUNICATIONS IN 2014-2020

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EC-COM-2015 01 – 02 DECEMBER2015

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I agree to notify of cancellations according to the terms stated in the seminar programme.

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Payment of the event fee should be done immediately upon receipt of invoice. The participation fee includes participation in the seminar, documents, lunch and coffee breaks, participation certificate. The participants will receive invoice via e-mail for the payment of the registration fee. If invoice necessaryin paper version, please tick here

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Concordis.eu /At Duntes 6, Riga / LV-1013, Latvia / Office: +371 26120602 / bookings@concordis.eu