This Article is developed by Ajitpal, Founder & CEO of SPER Media. www.spermarketing.com

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Importance of Engaging Website Content

Synopsis: This short & simple article will provide emphasis in the importance of content

in building a brand & engaging clients on the internet.

Do you want to draw in the visitors that are looking for you and eliminate those who aren’t?

Do you want to instantly engage your potential customer? Do you instantly want to tell your potential customer the benefit you

can offer them?

If Yes, stay tune, this article on Website Content is for you!

Now imagine John is searching for ways how he can get sales leads fast for his real

estate business, and of course Google gives him 1 million search results in 0.26 seconds.

John goes ahead and clicks on the first 3 links that Google offers. Now imagine John

goes to that site and seeing the mission and vision statement of the company, when they

started and how long they have been in business. Does that answer the questions’

that John was asking?

Imagine meeting an insurance agent for the first time, you sit with him in a café and tell him, you are looking for an insurance policy for you and your wife. Now imagine the sales person who looks sharp, intelligent and confident starts off by telling you his company’s vision statement, the company’s mission statement and how many years the company been in business. How would that conversation go thereafter? Would you be thrilled speaking to him?

Now isn’t it funny, we like our physical sales people to be sharp, confident and intelligent while being able to build rapport and be able to answer the potential customer’s questions. However, our online “sales person” is speaking the complete opposite language of the customer. Why is that?

So if your website looks like the Beautiful Scarlett J, don’t let the content look like Lindsay L in rehab. The beauty of the website is secondary; the content makes all the difference. Ever heard anyone who said, “Yes I purchased from that company, because their website looks so beautiful?”

Your content makes all the difference. The content on your website displays your credibility, authority on the subject and your knowledge on the subject matter.

Wishing you all the very best..

Article Source: http://www.spermarketing.com/website-content/