iMotions - Attention Tool Eye Tracking Software - SERVICES

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© iMotions - Emotion Technology A/S • Denmark, India, USA • [email protected] • www.imotionsglobal.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

We offer US / Global EYE TRACKING SERVICES with a flexible degree of involvement to consult & manage Market Research, Consumer Insights and R&D studies with Attention Tool®.

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EYE TRACKING SERVICES

More informationwww.imotionsglobal.com/Service

EYE TRACKING / READING METRICS / EMOTION METRICS

BEYOND EYE TRACKING™

®

mailto:[email protected]


http://www.imotionsglobal.com


http://www.imotionsglobal.com/Service




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© iMotions - Emotion Technology A/S • Denmark, India, USA • [email protected] • www.imotionsglobal.com Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU. 2

EYE TRACKING SERVICES - OVERVIEW

Study SetupProper study setup to maximize the value of the output results according to the needs, success criteria & objectives set by the client.

AnalysisMerging & interpretation of all data providing a report of insights & recommendations following the client’s needs & objectives.

Study Management: We can manage full studies or just some phases of studies.

Data CollectioniMotions through its wide eye tracking network platform can collect data in state-of-the-art Docking Stations in malls across 12 of the largest cities in US in India and in Denmark

12 Docking Stations in US India Denmark

Consulting:

We provide all kind of eye tracking consulting services ranging from workshops, hands on training, methodology implementations, interpretation of results, etc... Cost on project scope or per hr.

We develop customized features and solutions to fit your specific needs.

Research & Development:





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Packaging Benchmark

Concept Pre-test

Brand ID Pre-test

Advertisement & Promotion Campaign Pre-test Magazine Evaluation

Campaign Media Implementation Optimization

Packaging Systems Visibility

Category / Space Management

Point-of-Sale (POS) Material

Websites (Graphics & Flash Banners)

TV Ad Analysis

Sponsoring / Product-Brand Placement

PACK

AGIN

GM

KT &

AD

VRET

AIL

TV

We offer a variety of different studies in a diversity of media formats covering the life cycle of a product from its creation to its communication to the consumer. (Packaging, Marketing & Advertisement, Retail, TV & Web)

WW

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Study Setup Data Collection Analysis

• Cost of the studies varies upon: - # of images- # of respondents- # of segments- # of locations- length of the media (TV, etc..)

EYE TRACKING SERVICES - STUDY MANAGEMENT / TYPE OF STUDIES

EYE TRACKING / READING METRICS / EMOTION METRICS

BEYOND EYE TRACKING™

®





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C.6 Packaging Systems Visibility C.7 Category / Space Management C.8 Point-of-Sale (POS) C.9 Stand alone Displays

Cost & Timings on project’s scope(respondents, segments, images & locations)

Refer to the study B.1 Get Started Package for a cost quote.







Objective:

• Evaluation of packaging systems (Group of packagings) to find out which one (s) “pops” out of the shelf clutter and generates consideration.

• Could be applied to new or existing products.

• This study is part of the Packaging Benchmark proposition.

Objective:

• Identify optimal shelf configurations and product arrangements to maximize potential sales within the product category.

Objective:

• Measure the impact of POS material in finding selected products, thus driving potential sales.

• Is the POS material getting “too much” attention, thus taking time from identifying and selecting the product .

Objective:

Measure the impact of check-out and stand alone displays in order to finding selected products, thus driving potential sales.

Methodology:

• Evaluation of different arrangements of packaging systems (Competition included): Comparison & selection according to VA: Shelf Impact & Visibility.

Methodology:

• Evaluation of different shelves configurations. Comparison & selection according to VA: Shelf Impact & Visibility.

Methodology:

• Evaluation of shelves with & without POS material to isolate the impact of the material. Comparison & selection according to VA.

Methodology:

• Evaluation of check-out and stand alone displays to “make the product visible”. Comparison & selection according to ER: Connection / Bond and according to VA: Brand communication.

EYE TRACKING SERVICES - STUDY MANAGEMENT / TYPE OF STUDIES





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Stage 1 Stage 2 Stage 3

• The client is an experience user of our technology and selects specific studies to fit their necessities.

• We offer 10 different studies targeted to a diversity of media formats. (Packaging, Marketing & Advertisement, Retail and TV.)

• The client can create / suggest new methodologies to be created and implemented in their processes.

•The client selects our packages to save time and money implementing the technology in real studies to prove its added value and ROI.

• Cost of the studies varies upon: - # of images- # of respondents- # of segments- # of locations- length of the media

• Clients can purchase full service studies or just sections of a study

• The client gets to know the capabilities and potential of the technology in an affordable way. Duration: 3 month

• Includes: - Full License Installation- Rental of an eye tracker- Unlimited credit use- 2 hrs on-line training - General application support

Stage 4

• The client, after extensive use of Attention Tool®3.0 would like to customize the software technology with specific features to fit opportunity areas to increase their ROI, best practices & decision processes.

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DISCOUNTThe more studies the more discount

03 studies (10 %)06 studies (12 %)12 studies (15 %)

SEGMENT OMNIBUS Select your target segment and add

studies to capitalize on data collection cost. Max 20 images, 5 studies, 2 TV Ads

Getting Started PackageSoftware CustomizationFeature Development (R&D)

On demand studiesSelection of the above or others

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EYE TRACKING SERVICES - STUDY MANAGEMENT / IMPLEMENTATION STAGES





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1. Study Setup 2. Data Collection 3.a Merging of Data 3.b Analysis & Report

Cost & Timings depends on:(# images, respondents, segments, &

locations)


locations)

Cost & Timings depends on:(# images, respondents, segments,

& locations)


locations)

Activity:

• Goals / Success criteria definition

• Stimuli definition

• Segment / Cells definition

• Geographic scope definition

• Study Scope & Stimuli Guidelines

• Deliverables & timings

• Cost Proposal

- Signature from Client

OK-GO

• Delivery of Stimuli (Timeline starts)

• Stimuli management

• Study Design

• Setup & preparation on location (s)

Activity:

• This is managed by our certified

data collection partners Worldwide.

• US: 12 locations nationwide

• Recruitment of respondents

• Data Collection at location (s): Eye

Tracking & Questionnaire (if needed)

• Delivery of Data to iMotions

• Management overview by iMotions

Activity:

• Merging of data from different

locations to a central research hub.

•Validation of data collection quality

•Validation of data merge

Activity:

• Analysis on:

- EYE TRACKING METRICS

- EMOTION METRICS

- READING METRICS

- QUESTIONNAIRE (if needed)

• General Conclusions & Recommendations

• Presentation to Client

(PPT / GoToMeeting / On site)

The client should provide a Marketing brief clearly explaining the needs, pains, objectives, goals etc...

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EYE TRACKING SERVICES - STUDY MANAGEMENT - PHASES and PROCESS





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1 Target Segment30 respondents per cell

3 cells = 90 respondents

A B C D E A B C D E A B C D E

Questionnaire:Recall

Brand familiarity Brand associations

Purchase intentPerceived quality

2. ? ?

5 Locations (choice from 12 locations in US)(6 respondents per location per cell

= 18 respondents per location)

Cell A Cell B Cell C

1.a

Brand CommunicationMeasuring that key claims, benefits and elements actively “intercept” shoppers and are consistently

seen in a proper hierarchy and order.

(Subconscious) Brand ImpactMeasuring the overall subconscious perception the target

group is getting by being confronted with the package

1.b

Shelf arrangement B(with the 4 products)

Shelf arrangement C(with the 4 products)

Shelf arrangement A(with the 4 products)

Brand Visibility Measuring shelf impact: “Stopping Power & ability to be

seen and break through clutter”3.

?

Each Cell (30 people) sees 1 shelf arrangement + the 4 individual products

• Find strengths & limitations of current packaging identifying areas of competitive advantage / disadvantage against direct competitors.

EYE TRACKING SERVICES - SAMPLE STUDY: Packaging Benchmark





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• Attention Tool®3.0 provides the merging of data from as many sites as needed to a central research hub.• We can collect data in 12 locations in the US equipped with state-of-the-art Docking Stations inside some of the most popular malls in the following cities.• We offer extended North American studies in Canada and Mexico.

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Los AngelesNorthridge Fashion Center

San DiegoMission Valley Mall

SeattleSuper Mall of the Great Northwest

Daytona BeachVolusia Mall

New York

PhiladelphiaFranklin Mills Mall

AtlantaNorth Point Mall

DallasGrapevine Mills

ChicagoWoodfield Shopping Center

Las VegasMiracle Mile Shops

MinneapolisMaplewood Mall

TorontoCanada Extension

Mexico CityMexico Extension

WashingtonLakeforest Mall

EYE TRACKING SERVICES - DATA COLLECTION PLATFORM IN US (Docking Stations)





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The Attention Tool® 3.0 Docking Station assures high and consistent data quality for any type of study and media.

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1. 19” monitor2. High definition projector3. Mechanical arm4. Adjustable “Barber” chair5. Adjustable table A6. Adjustable table B7. X120 Eye tracker8. TV Plasma screen9. Large projection screen

Plasma TV screen test Large screen test (with projector)Monitor test

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• TV Ads• Packaging• Print Ads• Web Graphics• Etc..

• TV Ads• Outdoor• Small shelves• Etc..

• Shelves• Displays• Space management• Etc..

EYE TRACKING SERVICES - DATA COLLECTION - DOCKING STATIONS (12 in US)





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THANKS FOR YOUR TIME!

For inquiries contact [email protected]

www.imotionsglobal.com

iMotions - Emotion Technology A/S is a high tech company with HQ in Copenhagen DK.We have created and developed a very robust technology with several patents on eye tracking, reading patterns & pre-conscious emotional response measurements through the interpretation of the reaction of the eye.

Thereby we are a step ahead of any other eye tracking solution in the World.





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iMotions - Attention Tool Eye Tracking Software - SERVICES