IMotions - Attention Tool Eye Tracking Software - ADD ON MODULES

Tour Standard License Add on Modules Usage Licensing

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

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BEYOND EYE TRACKING™

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EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Attention Tool® ADD ON MODULES

The add on modules allow you to customize and scale any eye tracking solution according to your specific research needs.

MOVIE Module SHARING ModuleREADING Module EMOTION Metrics USABILITY Module

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USABILITY Module Reveals how people engage, navigate and use interactive media such as websites, online marketing, software interfaces and computer games

FEATURES

Record ScreenCapture all what is happening in your screen, whether this is a website, software or game.

User EventsKey strokes & mouse events are recorded during the exposure of the stimuli to track user actions.- Enter, Page up/down, Mouse botton down, Mouse double click, Mouse scroll wheel.

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Scene CreationSelect specific time sections of any stimuli. Specially created for interactive media, it can be applied to enhance the analysis of all type of stimuli.



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MOVIE Module evaluates the attention in motion media like TV ads and programs. Visualizations include: Dynamic Heat maps, Bee Swarm and Gaze Aggregation Clusters (Rubber Bands).

FEATURES

Dynamic Heat mapsDynamic visualization of the intensity of the gaze by colors with a high towards low intensity indicator for the duration of the stimuli.

Bee Swarm & Gaze Aggregation Cluster Dynamic visualization of the respondents’ gaze for the duration of the stimuli exposure. Rubber bands surround customizable levels of gaze.

Click to see Dynamic Heat maps Click to see Bee Swarm & Gaze Aggregation Clusters

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http://www.youtube.com/watch?v=SHesK20IjyM&feature=related

http://www.youtube.com/watch?v=SHesK20IjyM&feature=related

http://www.youtube.com/watch?v=AEa8sFFU4a8

http://www.youtube.com/watch?v=AEa8sFFU4a8



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MOVIE Metrics

Dynamic Heat maps

Bee Swarm & Gaze Aggregation Cluster

Outline – color coded depending on how much attention the region has attracted

High interest areas have attracted more than 75% of the respondents

Medium interest areas have attracted between 50 and 75% of the respondents

Low interest areas have attracted between 25 and 50% of the respondents

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READING Module Analyzes the attention on text regions to gain insight on how the text is perceived and detect key words in the copy.

FEATURES

Reading Meter™Detects reading patterns in the text block. It measures the Number of Readers & the % of Text Read.

Reading Intensity MapsMeasures the intensity of the reading and visualizes the reading areas with a high low reading intensity scale indicator.

READ-ABILITY Pinpoints words that have been read repeatedly by the consumers by automatic reading pattern classification. - It identifies where there might be words which are difficult to read or keywords which are important to the consumers.

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READING Metrics Detect key words on you Ad to make brand associations between imagery & cognitive communication.

Reading Meter™Detects reading patterns in the text block. It measures the Number of Readers & the % of Text Read.

Reading Intensity MapsMeasures the intensity of the reading and visualizes the reading areas with a high low reading intensity scale indicator.

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EMOTION Metrics Measures the intensity of the sub-conscious emotional impact the stimulus/image produces in the respondent.

FEATURES

Emotional Activation (Arousal)Intensity level (1-10) of the emotional impact produced by the image. It measures Average level and 95% Confidence interval.

Emotional Comparison MatrixPairwise comparison of Emotional Activation (Arousal) across stimuli.

Proof of Concept (POC)For POC, Attention Tool®’s Emotion Metrics technology is compared Vs traditional methods to measure emotions like Galvanic Skin Response (GSR) and Self Assessment Manikin (SAM). Results indicates that Attention Tool® technology measures emotional arousal as good as, or even better than the GSR and the SAM whilst being completely non-intrusive, non-invasive, objective and easy to use.

For more information ask for our White Paper.

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EMOTION Metrics Emotional Activation (Arousal)The higher the activation - the more recognition & attention the product / brand / campaign will get.

Intensity level (1-10) of the emotional impact produced by the image. It measures Average level and 95% Confidence interval.

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STUDY SHARING Study Sharing allows volume testing from multiple sites by collecting data fast and efficient with centralized on line management control.

FEATURES

Merging of Databases

Browse your eye tracking network, share what you want to collect data for, and continuously add/merge the data collected to your own library.

On line & Real Time Production Management System

Allows to monitor in real time and manage the process of a multiple site data collection study.

Migration of studies or library between installations

Enable large volume data collection across many sites in combination with Study Sharing. Setup study in one location and collect data in another one.

Test Plan Integration

Customize your study setup fast and easy with as many variables as desired.

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Testimonial on Study Sharing“With the Study Sharing functionality and our 12 US mall-recruitment Attention Tool® data collection sites, we are now able to provide eye tracking data and metrics to our clients from across the US with a turnaround time of not weeks but hours”. Paul Cunningham, President, CRGGlobal, Inc., USA

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EYE TRACKING SOLUTIONS


iMotions is a high-tech development company specialized in eye tracking software and services.

We develop Attention Tool®, which is the most robust eye tracking software platform for Market Research and Usability in the World.

Our leading eye tracking technology is proven and have several patents pending on emotion measurements and reading pattern recognition, which make is unique. We are a step ahead of all other eye tracking softwares by providing not only eye tracking, but a new way of measuring consumer behavior in a 100% non intrusive way.

iMotions offers a World-wide full eye tracking solution with Attention Tool® to Marketers, Market Researchers, Media and Advertising Agencies, Universities, etc...You can license the software with different models to fit your specific needs. We develop R&D projects for custom feature creation or further exploration of our technology. We also provide market research services and have a vast data collection network available with Attention Tool in US.

Our headquarters are in Copenhagen, Denmark. We have offices in India and have resellers representation in UK, Australia and Latin America.

Some of our clients are: P&G, Nestle, Carlsberg, Kraft, Milward Brown and market research companies in 20 countries around the World.

Check more on www.imotionsglobal.com

http://www.imotionsglobal.com

http://www.imotionsglobal.com