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Research on Information Seeking Behaviour : An Attempt to Bridge What Users Need and What Libraries Could Offer. Imilia Binti Ibrahim Sabariah Binti Abd Samad Universiti Teknologi MARA ( UiTM ). What I have for you today…. Library and User Research on Information Seeking Behaviour - PowerPoint PPT Presentation
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Research on Information Seeking Behaviour: An Attempt to Bridge What Users Need and
What Libraries Could Offer
Imilia Binti Ibrahim Sabariah Binti Abd Samad
Universiti Teknologi MARA (UiTM)
What I have for you today…
• Library and User• Research on Information
Seeking Behaviour• Our case: UiTM Sarawak
users• Conclusion and
Recomendation
2
Library and users… never been in the same page???
3
Users
• Are normally clueless on what to expect from the library
• Always jump into the easiest route to success
• Would always blame the library when they could not find what they want
4
Libraries? (that refers to the managers… better known as librarians)
• Always try to provide latest and most popular services
• Thought that the more complex the services… the better they are
• When one person ask for something, they thought… well we should provide this for everyone
5
How to make these two meet?
• By understanding each other… or actually the service provider should understand the users…
6
Why Research on Information Seeking Behaviour?
• Everyone will have their own way of using information
• How they seek for information would also be different from each other
• The best way to get some clue on their needs and attitude towards information is by doing some research about it
7
Well… where do we start?
• Let see… it is basically a simple quantitative research
• To get some idea, there’s a lot of researches on the topic out there…
• Find one or two that could be your example
• And start with your own
8
Our pilot study… UiTM Sarawak experience
• We prepared custom set of questions for UiTM users (well we didn’t pluck from the sky, therefore we did some literature search)
• We distributed questionnaires to users which includes– Students (288 Answered)– Academic Staff (23 Answered)– Non Academic staff (19 Answered)
• And our research shows some answers to our questions…
9
Why people need information?
233 239
109
169
0
50
100
150
200
250
Research Work GeneralInformation
Teaching andLearning
Reading andknowledge
10
239
Materials that they need…
Types of Materials Total No. Of Respondents
Abstracts 120
Full Text Articles 265Technical Documents 80
Statistics 48
Graphs and Charts 45
11
Their preferred way to search for information…
Preferred Way to Search for Information
Total No. Of Respondents
Ask the Librarian 131
Internet Search Engine 311
Online Database 210
Books 253
Reference Sources 232
Periodicals 207
12
Tools that they use to find information
Information Tools Total No. Of Respondents
Library Catalogue (OPAC) 179
Search Engine 284Indexing and Abstracting
Journal / Database72
References from a Book 190
References from an Article 176
Book Reviews 109
13
When and where…Where and When Total No. Of Respondents
In the Office During Office Hour 59
In the Office After Office Hour 12
At Home After Office Hour 92
In the Library During Office Hour
96
In the Library After Office Hour 60
Others 3
No Answer 8
14
Why people go to the library…
Reason Total No. Of Respondents
Borrow Books 224Read Books / Magazines/
Newspaper172
Use the Internet 135
Use the Discussion Rooms 69
Watch TV 64
15
Their perceptions towards library services…
Satisfactory Good
Information Skills Class 130
Circulation 177Reference 133
Internet 119
Discussion Rooms / Studio 130
Printing 118
OPAC 128
Online Databases 133
Inter-Library Loan 113
Fax 115 16
Problems faced when searching for information…
188
120
3073
53
63
124 Materials Not Available
Insufficient Time
No Help for the Staff
Information Overload
Information Scattered
Lack of Information Skills
Obsolete Information
17
188
And for the conclusion….
Well that’s it from me….
ThAnK yOu VeRy MuCh FoR yOuR aTtEnTiOn