Imagining AOTA in 2017

Florence Clark, Ph.D., OTR/L, FAOTAAOTA President

Assembly of Student DelegatesApril 25, 2012

The purpose of a professional association:

• To serve the profession as a whole• To support its individual members

“It helps provide centrality and clarity about what the discipline means.” (Berrett, 2012, p. 5)

Berrett, D. (2012). Scholarly groups’ choices yield diverging fortunes. The Chronicle of Higher Education. Retrieved from http://chronicle.com/article/Scholarly-Groups-Choices/131396/

THE OLD MODEL: The Tripod

Traditional sources of professional association revenue:

Mem

bers

hip

Conf

eren

ces Publications

Professional Association

Berrett, D. (2012). Scholarly groups’ choices yield diverging fortunes. The Chronicle of Higher Education. Retrieved from http://chronicle.com/article/Scholarly-Groups-Choices/131396/

AOTA’s revenue in the 2009-2010 Fiscal Year

Membership; 37.5

Conferences; 16.3

Publications & Subscriptions;

19.5

Other; 26.7

• The Tripod accounted for 73.3% of revenue

The American Occupational Therapy Association [AOTA] . 2010 Annual Report. Rockville, Maryland. Retrieved from http://www.aota.org/About/AOTA10.aspx?FT=.pdf

Envisioning theProfessional Association of the Future

What could AOTA look like in 2017?

Centennial Vision

We envision thatoccupational therapy is a powerful,

widely recognized,science-driven, and

evidence-based professionwith a globally connected

and diverse workforcemeeting society’s occupational needs.

Power in Numbers

Centennial Challenge to increase membership to 80,000 by 2017

2012 2013 2014 2015 2016 2017

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

POWERFUL

POWERFUL

• Lobbying Efforts• Stronger presence at negotiating table• APTA: ~80,000 members, 16 Lobbyists• AOTA: ~40,000 members, <6 Lobbyists

POWERFUL

Director

Team Leader

Team Leader

Team Leader

Manager Manager

• Increased professional development resources to support practitioners reaching leadership positions in their work settings– Emerging Leaders– Middle Managers

WIDELY-RECOGNIZED

• Materials for the public– Pamphlets about

occupational therapy services– Easy-to-use, highly visible

consumer information on the web

• Use of social media (Pinterest, Wikipedia, etc.)

• Commercials

WIDELY RECOGNIZED• A Cohesive Image

– Sound Bites on our profession• Advocacy materials• Educational materials for practitioners to use

with clients• Participation in interdisciplinary conferences

SCIENCE-DRIVEN

• More research funding• Training programs for

researchers

EVIDENCE-BASED

• More staff to keep track of & communicate the evidence

• Easily accessible directory of CATs

• Engaging & frequent podcasts about research updates

• EBP Smart Phone Apps

Future Directions – EBP Apps

Brief summaries of the best evidence for OT interventions

Short enough to read on your smart phone

List of references include high quality studies and systematic reviews

Resources to explain the purpose and evidence to support your treatment plan

AOTA EBP Apps

Children & Youth >

Health & Wellness >

Mental Health >

Rehabilitation, Disability & Participation >

Productive Aging >

Work & Industry >

Benefits of EBP Apps

• Minimize time spent searching for evidence

• No need to access electronic databases

• Targeted for application to practice

• Make it easy for you to be an evidence-based practitioner!

< Falls Prevention

Occupational therapy is an important component of multifactorial interventions to reduce the rate of falls in the community among older adults. This has been demonstrated in several randomized controlled trials. Close et al. (1999) found

How will you use EBP Apps?

AOTA EBP Apps

Children & Youth >

Health & Wellness >

Mental Health >

Rehabilitation, Disability & Participation >

Productive Aging >

Work & Industry >

< Rehabilitation, Disability & Participation

Multiple Sclerosis >

Orthopedics >

Spinal Cord Injury >

Stroke >

Traumatic Brain Injury >

<Stroke

ADL & IADL Training >

Constraint-induced Movement Therapy >

Cognitive Training >

Patient & Family Education >

Electrical Stimulation >

Access the evidence quickly and easily when:

• Discussing your treatment plan with other healthcare professionals

• Explaining your intervention to clients and their families

• Providing justification for therapy to 3rd party payers (insurance/Medicare)

< Stroke

< ADL & IADL Training

Systematic reviews of the literature have concluded that occupational therapy interventions focused on ADLs and IADLs had a significant positive effect on outcomes for patients with stroke (Steultjens, et al., 2003; Legg et al., 2007). Another review found support for including client-chosen activities (Trombly & Ma, 2002).

GLOBALLY CONNECTED

• Job posting service to connect employers worldwide to AOTA members

• Translation services for foreign language journals

GLOBALLY CONNECTED

• Online forums to connect with OTs internationally

• Presence at international conferences

DIVERSE WORKFORCEExpanded Practice Areas

• Occupational Therapy Mental Health Act– Would make occupational

therapists eligible to participate in the National Health Services Corps [NHSC] Scholarship and Loan Repayment Programs as behavioral and mental health professionals

DIVERSE WORKFORCE

• Seek new opportunities to expand practice areas through the Affordable Care Act– Accountable Care Organizations– Patient-centered Medical Homes

DIVERSE WORKFORCE:Professional Recruitment

• Offer increased scholarship opportunities to students with diverse backgrounds

• Recruit military veterans into the profession

• Increased support for groups that represent diversity within the profession

MEETING SOCIETY’SOCCUPATIONAL NEEDS

• Respond to national health promotion and preventive goals– Healthy People 2020– National Prevention Strategy

• Searchable directory of practitioners for consumers

MEETING SOCIETY’SOCCUPATIONAL NEEDS

• Increased public service campaigns (Backpack Awareness, Older Driver Safety, etc.)

• Develop and improve tools to meet the needs of our military veterans

WHAT CAN YOU IMAGINE?

From imagination to reality…

• How can we make it happen?– Membership!– Stay involved!

• COOL Leadership & Volunteer Database– Advocacy!– Networking!

• OT Connections• State & National conferences• Interdisciplinary programs

YOU are the Professional Association!

• AOTA is only as strong as its members!!!

References

• The American Occupational Therapy Association [AOTA] . 2010 Annual Report. Rockville, Maryland. Retrieved from http://www.aota.org/About/AOTA10.aspx?FT=.pdf

• Berrett, D. (2012). Scholarly groups’ choices yield diverging fortunes. The Chronicle of Higher Education. Retrieved from http://chronicle.com/article/Scholarly-Groups-Choices/131396/

Image Sources

• http://safe-growth.blogspot.com/2011/04/future.html (future city)• http://plusheadlines.com/22-technology-minded-google-users-you-need-to-follow/820/ (envisioning the future)• http://turtlebay.foreignpolicy.com/posts/2010/06/24/

can_k_street_save_teodoro_obiang_nguema_mbasogo_s_good_name (K Street)• http://www.totalysensesational.com/(SI Brochure)• http://www.weightedblanket.net/sensoryintegrationtherapy.htm (SI Brochure)• http://sirriaz.com/occupational_therapy/ (SI Brochure)• http://www.physicaltherapyri.com/pediatricservices.html (SI Brochure)• http://www.nichd.nih.gov/news/resources/spotlight/111408-Neuroscience-Research.cfm (neuron)• http://www.aamri.org/member/view/member/24 (neuro researcher)• http://podcast-marketing.com/ (podcast)• http://jobsearch.about.com/od/interviewsnetworking/tp/interview-process.htm (job interview)• http://jodimallowmaas.com/page/2/ (globe with hands)• http://www.randykinnick.com/diversity-is-a-glimpse-of-heaven/ (diversity)• http://www.barewalls.com/pv-397438_Possibilities.html (road - expanding practice)• http://www.hwia.com.au/pages/client-specific-solutions/health-promotion-industry.php (healthy heart)• http://well-pointe.com/Healthy_Cooking.html (grocery shopping)• http://www.koze950.com/2010/12/08/audio-aaa-promotes-older-driver-safety-awareness-week/ (senior driver)• http://www.writeawriting.com/essay/persuasive-essay-ideas/ (imagine)• http://healingthatfeeling.com/how-to-be-happy (happy people)