AN iLIGHT SUCCESS STORY

PLEXINEON LIGHTS UP TOPSHOPCustom fixtures create cool vibe at new U.S. flagship store

The grand opening of the new Topshop store on Fifth Avenue in New York made a big splash, attracting the likes of Beyonce and other A-listers to the brand’s first flagship in the U.S. — a 40,000-square-foot space that is only second in size to the British fashion retailer’s Oxford Street, London, store.

“It’s a very cool, contemporary brand, so of course we wanted the lighting to reinforce that fashion-forward sense,” says Kyllene A. Jones, President of Lighting Design Alliance, which designed the lighting for the new store.

LDA had previously used iLight’s Plexineon product series at five other Topshop locations, as well as on other projects. With so many previous successes, the LDA team didn’t hesitate to use the fixtures as key elements in a flagship along one of the most famed retail streets in the world.

PROJECT Retail flagship

SITE New York, NY

LOCATION Interior application

PRODUCT USE Direct and indirect views

CLIENT Arcadia Group Limited

ARCHITECT Gensler

LIGHTING DESIGNER Lighting Design Alliance

PRODUCT Plexineon White 2X 2800K, 4500K

LENGTH 2,862 LF (872 m)

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Sleek lines of Plexineon reinforce the fashion-forward sense at the new Topshop flagship store on Fifth Avenue in New York.

“With iLight, we knew we could do an array of custom mountings, from surface mounted

to recessed.” Kyllene A. Jones

President, Lighting Design Alliance

The Plexineon AdvantageSpecifying Plexineon enabled LDA to achieve exactly what they hoped within the high-profile space, where stripes of Plexineon line the storefront; stretch across ceilings like fashion runways; and create a sense of excitement around the escalator. “We also did an application where the fixtures are suspended or pendant-mounted, creating a floating grid,” Jones says.

In the end, “Plexineon achieved the look we wanted — both theatrical and cool.”

Just as important, the red carpet was rolled out on time. “Even with all

the custom work and a lot of direct consultation,” Jones said, “iLight came through.”

CLIENTArcadia Group LImited www.arcadiagroup.co.uk

ARCHITECTGensler www.gensler.com

iLight Technologies • 118 South Clinton, Suite 370 • Chicago, IL 60661 • T 312.876.8630 • F 312.876.8631 • www.ilight-tech.com

About iLight Technologies

iLight LED products can add impact to your next interior or exterior project, while providing the reliability and durability you demand. Whether you’re looking for inspiration or already have a vision ready to turn into reality, learn more at our website: www.ilight-tech.com.

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LIGHTING DESIGNERLighting Design Alliance www.lightingdesignalliance.com

TOPSHOP FIFTH AVENUE NEW YORK CITY PROJECT DETAILS

The Design ChallengeAt Topshop on Fifth Avenue, LDA saw an opportunity to use Plexineon in many different ways throughout the ample space. The challenge was to maintain continuity, while creating a stage-like setting for each of Topshop’s product lines.

“With iLight, we knew we could do an array of custom mountings, from surface mounted to recessed,” Jones says. Moreover, she could create seamless lines of light with Plexineon. “We worked with the design team to create lines of light to define the different areas, with no segments, shadows or socket lines.”

Color temperature also was key. “We needed cool temperatures to contrast with the warmer ambient lighting, to attract the eye as feature lighting or signage,” Jones says.

Finally, there was the demanding construction schedule. Having worked closely with iLight before, LDA had confidence the iLight team could deliver on time.

Plexineon’s unique design assures no visible segments, shadows or socket lines.

Using Plexineon in cool temperatures created contrast with the warmer ambient lighting, to attract the eye as feature lighting or signage.

Stripes of Plexineon stretch across the ceilings like fashion runways — a theatrical look that serves as a stage for Topshop’s product lines.

This floating grid pattern configuration helps define space within the space.

iLight LED products can add distinction to your next interior or exterior project. Learn more today online at www.ilight-tech.com.