Project by “ The Austrian Ones“

(Lisa, Isabella, Kim, Carina and Aleksandra)

IMAGES OF GENDER IN THE MEDIA

Women‘s role in the advertisement

perfect housewife and mothercan manage household and work easilyalways happybeautiful, fit bodyslim sex symboldon‘t wear muchlove fashion, shoestenderlovely

Men‘s role in the advertisementathlectic, muscularhot (six-pack)love alcohol (especially beer)want sex and carspowerful, brave, protective

Effectsnegative sense of selfeating disorderswe buy the things from the advertisementinfluence the personal stylewish to be perfect

INTERVIEWWe made an interview in the city of Linz

with the following questions:

Do you think you see yourself different than other people?

our generation (<25)

parents generation (25-55)

Older generation (55+)

Yes, they notice everything on themself, and compare themselves to others.

70% per cent say YES, because they want to be pretty and want to wear the latest fashion. 30% per cent say NO.

No, because they aren‘t influenced by the latest fashion and they don‘t care about their look.

Are more and more younger children influenced by social media and TV soaps which aren‘t made for their age?

our generation (<25) parents generation (25-55)

older generation ( 55+)

Yes, because of that that we drink alcohol and smoke earlier.

Yes, but it‘s the parents fault because they allow it.

Yes, the younger generation has a different appearence in public.

Do you pay more attention if there is an attractive person from the other gender in an advertisement?

our generation (<25) parents generation (25-55)

older generation (55+)

Yes, because without beautiful people they wouldn‘t pay so much attention to the spot.

Yes. Yes.Some say no, because it depends on the product.

Do you think people use the typical stereotype of women and men for advertisment?

our generation (<25) parents generation (25-55)

older generation (55+)

Yes.woman: houswifes and modelsmen:strong and beefily

Not always, but often.

Yes, because people want to see these stereotypes.

What are the typical chlichés of WOMEN in the media?

our generation (<25) parents generation (25-55)

older generation (55+)

•naive•bimbo•culivated•young•housewife•talking much

•slim•drama queen•sexy

•beautiful•young

What are the typical chlichés of MEN in the media?our generation (<25) parents generation

(25-55)older generation (55+)

•successful•beefily•independet•sportive•brave•self confident

•aggressiv•strong•assertive•distant•heroic•sixpack•cultivated

•unemotional•easily influenced by women•strong•dominant•successful

Do you get influenced by the ideals in the media?

our generation (<25) parents generation (25-55)

older generation (55+)

Yes, because the youth can‘t really escape these media.

No, they already found their own style.

No, because they don‘t notice the latest trends.