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Gender and Media in Southern
Africa
Prepared by Gender
Links (GAMAG
CHAIR)
May 2015
Gender and Media in Southern
Africa
Prepared by Gender Links
(GAMAG CHAIR)
May 2015
Holistic approach to gender
mainstreaming
ENABLING ENVIRONMENT: Regulatory authorities, policies, laws
ATTITUDES, KNOWLEDGE, SKILLS
Media education, media
development NGOs
AUDIENCE RESPONSIVENESSMedia consumers
MEDIA PRACTISE
Media houses
Figure 9.1: Entry points for gender in the mediaFigure 9.1: Entry points for gender in the media
SHAPING THE AGENDA
Activists, decision-Makers
Information versus wisdom Research based advocacy
•Gender and Media Baseline
study (2003)
•Gender and Media
Audience Study (2005)
•HIV, AIDS and Gender
studies in 2006, 2008
•Mirror on Media- Gender in
Advertising, Tabloids, Radio
Talk Shows
•Glass Ceilings in Southern
African media houses (2009)
•Gender in Media Education
(2010)
•Gender and Media Progress
Study (2010
WHAT WE NOW KNOW
More female than male students
61%
39%
Female
Male
Proportion of female and male students in
institutions of higher learning in Southern Africa
But gender gaps among staff
Proportion of female and male staff in institutions
of higher learning in Southern Africa
36%
64%
Female
Male
41% women within the media
32% if SA excluded
Total number of employees by sex in Southern Africa
media houses
32%
68%
% Women
% Men
Question: what happens to
the women we train?
Women absent from the top
Ridiculed…
Women: missing voices
17 19 2024
19
83 81 8076
81
0
10
20
30
40
50
60
70
80
90
GMBS GMPS - GMBS
countries
GMPS-
Francophone
GMMP Global GMMP Africa
% Women
% Men
Gender blind.. Blatant stereotypes
Country variations Figure 3.4: Women as news sources – Regional
3231
23
21 20 20 20 20 19 19 19
16
14 14
21
25
21
16
11
1617
15
17
13
15
13
19 19
0
5
10
15
20
25
30
35
Leso
tho
Seyc
hel
les
Mad
agas
car
Tan
zan
ia
Nam
ibia
Mal
awi
Bo
tsw
ana
Sou
th A
fric
a
Mau
riti
us
DR
C
Swaz
ilan
d
Zim
bab
we
Mo
zam
biq
ue
Zam
bia
Pe
rce
nt
GMPS
GMBS
Over 30%= Lesotho and Seychelles;
Improved (Malawi, Tanzania; Botswana, Francophone);
declined (Mozambique);
Stagnant= SA, Namibia, Mauritius
Women sources on HIV declined
Figure 6.17: Who speaks on HIV and AIDS over time (Women)
39 39
30
4844 44 42 41 40
3835 35 34 34
3229
2320
18
25
21
27
56
26
18 17 1815 15
1915
2117
26
0
10
20
30
40
50
60
Reg
ion
al
Reg
ion
al 2
00
6 c
ou
ntr
ies
Reg
ion
al F
ran
cop
ho
ne
Mal
awi
Leso
tho
Seyc
hel
les
Nam
ibia
Zim
bab
we
Sou
th A
fric
a
Mo
zam
biq
ue
Zam
bia
Mad
agas
car
Bo
tsw
ana
Swaz
ilan
d
Tan
zan
ia
Mau
riti
us
DR
C
Pe
rce
nt
HIV and AIDSStudy
GMPS
Armchair journalism?
Single sources
Foreign versus local
Secondary sources
Own reporter/ agency
Has there been any progress?
36
19 18 17
7
24
42
28
12
4 5
0
5
10
15
20
25
30
35
40
45
Person
affected
Official and
UN
agencies
Civil society
and NGOs
Experts Person living
with
HIV/AIDS
Traditional
and religious
leaders
GMPS
HIV and AIDS Study
HIV and AIDS: those affected speaking out
Consistent messaging works!
Specific case studies • Gender Policy
• Director General
and Deputy DG
actively involved
• MBC: Women
sources from 14%
to 28%
• Public media in
Mauritius: 28%
compared to region
20%; private 18%
Beyond the news… programmes
Gender aware stories
• About gender issues
• Women/politics
• Balance sources
• Non traditional roles
• Challenging stereotypes
• Critical of women
• Diversity Gender and media content awards
Mainstreaming gender in
institutional practice
• Buy in from management
• Gender policies
• Sexual harrasment policies
• Clear gender management systems
• Drivers of change
• Resources allocated to gender mainstreaming
• Challenging stereotypes
• Critical of women
• Diversity
Affirming good practice
2015: New impetus
• Beijing+20 Review
• SDGs-campaign
for the inclusion of
gender, media and
ICTs
• GAMAG-Strong
global movement.
• SADC Protocol on
Gender and
Development ends
• GMMP
• Gender and Media
Progress Study
(SADC)
GENDER EQUALITY IN AND
THROUGH THE MEDIA
Now and post 2015:
Yes we must!
