Images2010

ExpectationsOrganised and FocussedConsistent work ethicEnthusiasticSeek assistance/extra feedbackIndependentInterdependentPersistentLate to class/Late work = rubbish collection3 strikes for equipment

EquipmentVisual diaryPens and pencilsSchool diaryCompleted contract

Course outlineSelf-portraitsHand-drawn negativesDesign elementsDesign principlesThe darkroomTheory e.g. CompositionPhotogramPhotoshopAnalysing magazine adsCreating your own magazine and billboard adsEnd of semester test

ActivityUsing images from magazines, create an A4

collage of images that represent you or that interest you.

Design elements and principlesDesign elements and principles are the

basic visual toolbox of design tactics used in every image design.

The elements form the basic vocabulary of visual design, while the principles constitute the broader aspects of the composition (the way everything is organised on a page).

Design elementsLine Line represents a single

dimension, length. Lines can be straight, curved, or irregular and may be combined with other elements. Line can be created by a pencil or brush. The edges of shapes and forms also create line. It is the basic component of a shape drawn on paper.

Design elementsColour Colour is the most expressive element

of art and is seen by the way light reflects off a surface. Colour is used to create illusion of depth, as red colours seem to come forward and blue seems to recede into the distance. Colour can be divided generally into warm (yellow, red, orange) and cool (blue, black, green) colours. Colour does evoke an emotional response from people, which can aid in the process of visual communication.

Design elementsShape Shape is the space contained within the lines.

It is 2 dimensional and can be geometric or organic. Shape is most important in that any shape automatically creates a negative space around it.

Design elementsToneTone is the lightness and darkness of colour.

It can also be used to describe the volume of form and shape in terms of its shadows and highlights.

Design principlesFocal pointFocal point is the part of an image

which your eye is attracted to first. It is generally the most dominating part of an image. Ensuring that you have the correct focal point is important. E.g. On a movie poster – if the directors name was the focal point above the movie title, then people may only have time to read the focal point without knowing what the movie is called.

PhotogramYour task is to choose objects that represent

you and then place them in a pleasing composition on the page. Planning of this must be done in your books

You will then take your objects into the darkroom and create your own Photograms on Photo paperSteps on how to use the darkroom are coming

You will then complete a self-analysis on your work

Design principlesPatternPattern is the repetition or the alternative of

one or more components to create a visual unit. Any visual element can be used to create a pattern. Repetition can be powerful in creating a sense of order in an image.

Design principlesTextureTexture refers to the external surface of

objects and how they feel when you touch them. Texture often creates an impression of another layer/s which is very eye-catching.

Design principlesRepetitionRepetition is when an element is continuously

repeated in an image. It is very similar to pattern.

Using the darkroom1. Set up enlarger:- 50 sec on timer- Enlarger head at white line- Focus light- Set aperture to darkest and then 2 clicks lighter- Place safety lens on2. Place photo paper SHINY side up3. Place objects (or hand-drawn neg) on top of photo paper4. Place glass on top of neg and paper (only when

completing your hand-drawn neg)

Using the darkroom5. With the safety lens on, make sure the

paper and neg are under the light6. Turn enlarger light off. Take safety lens

off. Press start on timer.

Using the darkroom7. Slide your photo paper, SHINY side up into the

Developer tray. Make sure it is totally submerged. Agitate/rock gently for one minute.

8. Use the tongs to lift paper out of the developer. Drip dry into DEVELOPER tray.

9. Slide paper into Stop Bath and agitate for 30 seconds

10. Use tongs to lift and drip dry into the STOP BATH tray.

11. Slide into Fixer tray and agitate for 30 seconds

Using the darkroom12. Use tongs to lift and drip dry into FIXER TRAY.13. Place print into Water Tray for 1-2 mins.14. Use a spare tray to carry print out of the darkroom15. Place finished print on drying rack. Make sure you

DO NOT place it on top of another print.

Things to remember- BE SAFE – there are lots of sharp corners- Always knock on the doors – butterfly enclosure- Paper is expensive – do not put in light- Have fun!!!

Hand-drawn Negative AssignmentSelect an image(s) and draw a version in your

notebookOr Draw an original image/collageThen shade in white, grey and black areas

(Opposites)

Start looking for an image or drawing your own! Have fun!

CompositionComposition refers to

the layout of an image; the way all the elements and principles are organised on a page/screen. The placement of various elements in the layout allows the eye to explore the image.

Rule of ThirdsThe rule of thirds is a compositional rule of thumb

in visual arts such as painting, photography and design.

The rule states that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.

Many believe that aligning a subject with these points creates more tension, energy and interest in the composition than simply centering the subject would.

Rule of ThirdsThe photograph to the right

demonstrates the application of the rule of thirds. The horizon sits at the horizontal line dividing the lower third of the photo from the upper two-thirds. The tree sits at the intersection of two lines, sometimes called a power point. Points of interest in the photo don't have to actually touch one of these lines to take advantage of the rule of thirds. For example, the brightest part of the sky near the horizon where the sun recently set does not fall directly on one of the lines, but does fall near the intersection of two of the lines, close enough to take advantage of the rule.

Rule of TrianglesThe rule of triangles is when there is 3

focal points linked by directional lines.

Also see movie poster in main media room

DynamicDynamic is also known as Asymmetrical when

the image has no planned or consistent layout.

Eg. Head on one side of the image and stars on the other.

StaticStatic images are symmetrical images that

are planned and have a balanced composition.

Analysing imagesHas line, shape, colour or tone been used?What stands out you? Focal PointIs there a pattern or any repetition?http://chnm.gmu.edu/worldhistorysources/an

alyzing/mcimages/danaq3.html